Valley Emperor
Vol 2 Chapter 1176: It must be expensive, it cannot be sold if it is not expensive
Now it's finally good, the loan is available, and the equipment is also available. As for the factory building, it has been rented a long time ago. It is located in the southeast corner of the first industrial zone. The geographical location is not bad. It is expensive, but considering that there is a wharf at the front, which is convenient for future transportation and avoids the fragmentation of glass products during the early transportation, Yang Chengcai rented this place as a workshop.
Seeing that the technicians sent by Zhaoqing Machinery Company and more than a dozen technicians he brought from Jiujiang were installing and debugging equipment, Yang Cheng breathed a sigh of relief, and then began to recruit a large number of ordinary employees.
In addition, this sale has to be put on the agenda. Otherwise, if the product is produced, but it cannot be sold, then it will be troublesome!
As for the Jiujiang head office, there are relatively detailed sales channels only in Jiangxi, while in other places, there are only a few large channel merchants, and they are generally oriented to major schools and enterprises. Except for Jiangxi, Jiujiang Glass Company really does not have any channels for the daily consumer market in other places, because they did not sell consumer-grade glass products to other provinces before.
Today, Yang Cheng is involved in consumer glass products in Shanghai. Whether it is high-end mirrors or handicrafts, it is aimed at ordinary consumers, not major schools or enterprises, so sales channels also need to be newly established. .
Having brought butler Feng to handle the installation and commissioning of the equipment in the factory, and after he arranged for someone to recruit employees, Yang Cheng started to get busy again. He was going to find channel dealers such as trading companies, so that he could receive Order.
But to his disappointment, he ran four or five traders engaged in glass products in a row, but none of them got very good results.
This is not to say that others reject him or belittle him. In fact, the people from these trading companies are very polite to him. After all, these traders are all specialized in glass manufacturing. is quite familiar.
But they all said that Jiujiang Glass Co., Ltd. used to be engaged in precision glass products, and suddenly said that they would enter the consumer market on a large scale, and more importantly, they had not had any contact with Jiujiang Glass Co., Ltd. before. , In the case of no contact, people will naturally not place any big orders directly.
Yang Cheng went to four or five stores, but only received three small orders, and it was still the kind of sample order with a very small order amount.
The total value of these orders is only a few hundred taels, which is far from enough for the Shanghai branch of Jiujiang Glass Company.
Although it is said that the initial investment of this branch is only more than 10,000 taels of silver, but this is just the beginning. As long as it starts, the head office will definitely increase the investment later, and the investment scale of this branch will be at that time. , it is possible to reach 100,000 taels of silver or even higher.
Such a large investment cannot be supported without enough orders.
But now Yang Cheng has no good solution. After all, even the samples have not been produced. It is very rare to receive a few small sample orders. As for large orders, it is not so easy.
Therefore, Yang Cheng can only rush around in the business district every day. His goal is from the glass manufacture trader at the beginning to the ordinary trader. In the end, he even goes to trade with those who specialize in the export business. Contact with businessmen, but the results are not very good.
These traders had previously cooperated with four other domestic glass production companies, and the consumer glass products of Jiujiang Glass Company were limited to Jiangxi, and had no contact with these traders from other provinces.
Without contact, there will be no trust, and this order will naturally be difficult to obtain.
But after running like this, there are many orders, and it can be regarded as a dozen small orders. Although there is no intentional order such as a deposit, the amount is not large, and the total amount of the order is only more than a thousand taels, but Yang Cheng is aware that this is basically the limit.
Next, what he has to do is to wait for the samples to come out and provide these samples to major trading companies. As long as the products are good enough and the price is advantageous, those traders who are mercenary will immediately change their attitudes.
By that time, the order will not have to worry about!
The equipment installation and commissioning of the Shanghai branch was completed soon. In order to improve efficiency and, more importantly, to keep the power stable, Yang Cheng even purchased a new-style steam engine for power.
Half a month later, they carried out the first batch of sample trial production!
After the samples were produced, more than a dozen technicians in the company looked at them one by one. Yang Cheng didn't understand the detailed technical matters, but looking at the expressions of the technicians, he knew that this sample was probably not very good.
Sure enough, the technical manager in charge of the branch factory's technology soon found Yang Cheng with a worried look on his face, lowered his voice and said, "Second Young Master, this sample is somewhat different from our previous estimate!"
When Yang Cheng heard this, he secretly thought in his heart, it really is a bad thing, hemp!
But his face still pretended to be calm and said: "How about the specific color?
The technical manager said: "This batch of samples is a square mirror with a length of 25 centimeters and a width of 18 centimeters. The flagship product in our plan, although the quality meets our requirements, the yield rate is too low!"
Yang Chengdao: "How much is the yield lower than expected?"
"I'm afraid it's only about half of the plan," the technical manager said cautiously. His responsibility for the production of this sample is naturally not small. After all, he is responsible for the technical matters of this division.
But in fact, he, the technical person in charge, used to be in charge of the production process of mirrors at the main factory, but at that time, the mirrors they made were ordinary mirrors with average quality requirements.
However, to make high-end products now, although the quality has improved, the yield rate is terrifyingly low. For such a high-end mirror, one would have to buy more than 80 silver to recover the cost. If you want to make a profit, We have to continue to raise the price to one hundred taels of silver.
However, today's glass industry in the empire is not slow to develop. The mirrors of the same size produced by the other four glass companies are generally priced below fifty taels of silver. This is still the retail price. If it is the ex-factory price, it will be even lower. .
A mirror of the same size is only sold for fifty taels, but you sell it for one hundred taels. Can it be sold?
After hearing this, Yang Cheng also frowned, and then said: "How about the quality, how is it compared to the same specifications on the market?"
When it comes to quality, this technical manager has come to the spirit. Their Jiujiang Glass Co., Ltd. is mainly focused on precision glass. The quality of the high-end glass produced by this is naturally not too bad.
Immediately, he said, "The quality is better than the ones on the market, and much better. You can come and see the comparison!"
Saying that, someone took out two mirrors, about the same size, both of which are relatively large square mirrors, which are high-end products on the market, but only at first glance, Yang Chengcheng felt the difference between the two. difference.
One of them is already packaged, that is, the mirror they bought from the market, and the other is a mirror that is unpackaged and bare, but at first glance, Yang Chengcheng can feel the difference.
The mirrors I bought from the market seem to be okay at first glance, and they are still clear when they are illuminated. I don’t know how many times stronger than the previous bronze mirrors.
But compared with the sample that was just produced, the gap is not small. When looking in the mirror, you can clearly feel that it is more clean, and even makes Yang Cheng feel more handsome.
This mirror is a good thing!
Yang Cheng felt that if he were a consumer, when he went to buy a mirror, he would definitely choose the mirror with higher clarity. Even if the price was more expensive, he was not short of money anyway, and he would definitely use the best one.
But for most consumers, especially this kind of mirror is said to be a high-end product, but the actual potential target is those middle-class homes, and its main application is as a small full-length mirror. kind.
And the full-length mirrors of the rich are generally tens or even more than one meter high, with a width of at least 20 to 30 centimeters, or even 50 to 60 centimeters. The price is quite expensive, and it is often hundreds of taels of silver. , With good quality and luxurious packaging, thousands of taels of silver can be afforded by others.
Finally, Yang Cheng said: "If we maintain this quality, what is the maximum size we can make?"
Although Yang Cheng doesn't know about technology, he also knows that the bigger the mirror or the ordinary glass, the bigger and more expensive it is, and the price of a large full-length mirror in good condition is quite expensive.
The technical manager said: "The big one can continue to be bigger, even if it is the largest full-length mirror on the market, it is possible, but the yield rate will definitely be greatly reduced, I am afraid that by then only half of the full-length mirror of the same specification on the market will be good. Around!"
After listening, Yang Cheng said, "Make a sample first!"
"Doing a sample?" The technical manager is also a little puzzled. This kind of large-scale full-length mirror needs to maintain such high quality. If the yield rate is too low, the cost is quite high. I am afraid that it will cost hundreds of dollars to produce a sample. The cost of two silver.
Yang Cheng nodded, and then said: "Do it, just follow the largest size on the market, no, do it in a larger size than them!"
Since I want to be high-end, I will do it to the extreme. Now that Yang Cheng sees these samples, he doesn't think there is any market for these samples. expensive.
If you really want to make money, Yang Cheng feels that you have to go to the extreme, either big or small!
The big ones are large full-length mirrors, and the small ones are those hand-held mirrors. Both of them are of good quality and expensive. Then they are packaged with the most luxurious materials. The small hand-held mirrors are made of gold and silver. Frame, inlaid with various jade and the like.
It goes without saying that the quality is better, this is their core competitiveness, and cost has never been their core competitiveness!
As for the price, it is because Yang Cheng took into account his own purchasing psychology, and his own purchasing psychology can generally represent the purchasing psychology of most upper-class society.
The quality is good~www.wuxiaspot.com~ The price is expensive, and the rest has to consider the issue of face!
That's why the packaging has to be luxurious!
For the same high-quality hand-held mirror, the former is priced at one tael in ordinary packaging, while the latter is priced at 100 tael in luxurious packaging.
There is no other reason. These wealthy wives and sisters are sitting together. After eating and drinking, take out a small mirror to see if the makeup on your face has faded. When you take out a mirror with ordinary packaging, there is a young lady on the opposite side. What he took out was a mirror that was very expensive at first glance.
That's definitely crit damage!
Therefore, luxury accessories must be expensive, and they cannot be sold if they are not expensive!
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