Chapter 81: Jiang Chen’s Perfect Counterattack!!
This marketing advertisement shot by Wang Laofu actually appeared similar as early as in the previous life.
It was a marketing advertisement shot by beverage tycoon Pepsi Cola to suppress rival Coca-Cola.
The content of the video, except for the details, is basically consistent with what Wang Laofu wants to express in the advertisement.
If Wang Laofu’s marketing personnel change a marketing advertisement to suppress themselves, Jiang Chen may ~ feel a little headache.
But to deal with himself with marketing advertisements similar to Pepsi’s suppression of delicious in his previous life, he didn’t even have to think about how to deal with it, he only needed to copy the delicious counterattack advertisements – put them on.
But Jin Lian and the company’s executives didn’t know what he thought. A group of people stared at him and asked, “Boss, do you really have a way?” ”
“Of course, when is this, can I still joke with you?”
Jiang Chen said with a serious face.
Seeing this, Jin Lian and the others didn’t say anything.
The style of their own boss, after these months of contact, they still understand, if they are not sure of something, they will never do it.
Now that Jiang Chen said that he had a way to solve this problem, it meant that Jiang Chen had a countermeasure in his heart.
So the crowd dispersed directly.
Jiang Chen also quickly found a professional photography team, and he made changes based on Wang Laofu’s marketing advertisement.
The first is to cancel all the lines and change the advertisement to silent, of course, not completely silent, but to add scene sound effects such as opening the refrigerator.
The second is to change the little boy to add more herbal tea to the foot of Wang Laofu in order to take Wang Laofu’s herbal tea, to the little girl to use Wang Laofu herbal tea to pad his feet in order to take more herbal tea.
And the third and most important change is that after the little girl used Wang Laofu herbal tea to pad her feet and get more herbal tea, she did not rush to drink it, but wiped the Wang Laofu herbal tea placed on the ground clean, and put it back in the refrigerator to its original position, and only then pulled away and drank more herbal tea and left.
The implication is that users who add more herbal tea to pursue spiritual enjoyment while pursuing personal material enjoyment.
To put it simply, my users are of higher quality than yours.
Your Wang Laofu user takes me to add more feet, after the feet, then directly throw the herbal tea on the ground, I add more users, after taking your feet, will wipe it clean and put it back, the grade is higher than you.
When the advertising was presented to Jin Lian and the company’s management, after more than half a month of shooting and editing, these people were all stunned.
“Oh my God.”
“Boss, is this the counterattack advertisement you shot?”
“It’s amazing!”
The company’s senior management said.
Although Jiang Chen said before that he had a way to deal with Wang Laofu’s marketing advertisements, after all, Jiang Chen was just talking.
But now after seeing this advertisement shot by Jiang Chen, they knew that Jiang Chen did not lie to them.
But really confident, there has long been a way to deal with it.
“Awesome.”
Jin Lian also couldn’t help but sigh in admiration, and looked at Jiang Chen’s eyes, becoming more and more bright.
When she first saw this advertisement, she actually had doubts in her heart, because the content in front of the entire advertisement, except for the boy changing the girl, removed the lines, basically no different from the marketing advertisement taken by Wang Laofu.
If such an advertisement is launched, let alone save the market with more points, it would be good if it did not accelerate the market collapse.
But when she saw the scene where the little girl stepped on the Wang Laofu herbal tea, wiped it clean and put it back in the refrigerator, Jin Lian was completely shocked.
The whole advertisement can be said to use Wang Laofu’s path, but the key is the reversal of the final finishing touch, which is really amazing.
Isn’t this an insinuation that Wang Laofu’s users are not as good as adding more users and pursuing, is there quality?
“Steady.”
“With this advertisement, I can guarantee that our company’s market share will definitely stop the momentum, and even go further!”
“Boss, you are also too powerful, I thought it would take a while for you to come up with a response, but I didn’t expect that it had only been more than half a month, and you had filmed all the marketing advertisements for the response.”
“Awesome.”
“This marketing advertisement is released, Wang Laofu Company is going to fry, right?”
“It’s not just Wang Laofu fryer, is this a special whole network fryer?”
“I have a hunch that Brother Dust’s marketing battle with Wang Laofu this time will definitely be sealed again and completely ranked at the bottom of the marketing world.”
“That’s right, this advertisement is released, and the marketing community is estimated to be about to earthquake again.”
Everyone said one bite at a time, I couldn’t wait to open Jiang Chen’s skull, carefully see what he had in his head, how could he finalize the idea in such a short time, and then discharge such a counterattack advertisement.
Is this still human?
Looking at the people who were about to hold themselves to the sky, Jiang Chen’s heart was actually a little cool, although he was not the producer of this marketing advertisement, but the porter of this marketing advertisement, but he only knew himself!
When no one knows that they are not original, then they are original.
So after feeling proud for a while, Jiang Chen opened his mouth and said: “Don’t talk about these things first, hurry up and throw money to put ads online!” ”
In the first three months of Jiaduodian’s listing, a total of more than 4 billion sales were sold, and after various costs, the company now has 1.2 billion profits on its books.
With this money, Jiang Chen also had the confidence to do things, waved his hand, and directly approved a hundred million yuan to the marketing department.
“Yes, yes.”
“The priority is to get the ads out.”
“I can’t wait to see Wang Laofu’s reaction now.”
After receiving the funding, the staff of the marketing department quickly began to place advertisements online. At the same time, there was a meager hair.
“Add more of the latest marketing advertisements, Brother Dust personally operates, click to open there is a surprise!”
Those netizens on the Internet who were waiting to see how Jiang Chen shot back at Wang Laofu immediately clicked on it excitedly when they saw that the official V of Jiaduo had updated a marketing video.
It’s just that when they saw the content in the video, it was not much different from the marketing advertisement taken by Wang Laofu, but it was just that the boy was replaced by a girl, and Wang Laofu was also swapped with the role of Jiaduo.
Everyone was directly stunned.
“Crouch!”
“This advertisement, remove the lines, and then replace the boy with a girl, Wang Laofu and Jiaduo take you to swap roles, is it essentially different from Wang Laofu’s marketing advertisement?”
“Damn, this is an advertisement shot by Brother Dust himself? Are you sure not, plus more employees messed it up? ”
“It should be, right?”
“Official V has said, Brother Dust personally operated, can this still be fake?”
“But this marketing advertisement is too low-level, right?”
“I also think that this marketing advertisement is not up to standard.”
“It’s not that there is a loss of standard, but there is no novelty at all, if you want to rely on the creativity of the opponent to defeat the opponent, is it possible?”
I seriously suspect that this was made by the marketing team of Gadot, but it was just a dust gimmick.
“I also think so, after all, with Brother Dust’s marketing ability, he will not shoot such a low-level thing.”
I don’t know if the expectations for Jiang Chen are too high, after watching the content in front of the video, many netizens seriously doubt whether the marketing advertisement was made by Jiang Chen. But right then.
When the video was about to end, the little girl picked up Wang Laofu herbal tea on the ground, wiped it clean and put it back in the refrigerator.
The audience who originally questioned whether this marketing advertisement was made by Jiang Chen was instantly stunned!
They were under the meager bottom, tapping their hands typing on the keyboard, and froze directly in place.
After a few seconds.
One by one, frantically pressing the delete button, deleting all the greetings they had organized.
“Crouch!”
“Reverse, God reverse!”
“Damn, I thought that Wang Laofu’s marketing advertisement, the reversal was awesome enough, but I didn’t expect that Brother Dust would reverse after the reversal!”
“But Lao Tzu has no culture, a word sleeps in the world!”
“Hell, this advertisement is amazing!”
“There is an internal taste!”
“This is definitely from the hands of Brother Dust, only Brother Dust’s can play such a riotous operation!”
“Awesome, fortunately, I didn’t jump to conclusions at the beginning, saying that it wasn’t taken by Brother Dust.”
“Slapped in the face, huh?”
“You think Brother Dust is standing on the first floor, but in fact, Brother Dust is already standing on the ninety-ninth floor!”
“I didn’t see this in the end, Brother Dust is even deceiving his own people!”
“Brother Dust, I was wrong!”
I shouldn’t have made up my mind so early.
“Kneel for Brother Dust!”
After watching the little girl pick up the Wang Laofu herbal tea on the ground, wipe it clean and put it back in the refrigerator, the entire meager audience was fried.
Not only that.
Those viewers who saw the ad on other channels were also shocked.
“Damn, I thought Wang Laofu’s marketing advertisement was excellent enough! I didn’t expect that the advertising with more points is even better! ”
“Wang Laofu takes more pads, ironically adds more points only to Wang Laofu as stepping stones, plus more also takes Wang Laofu feet, but after the foot pads people wipe you clean and put them back, this comparison, the quality of users on both sides, instantly came out!.”
“Wang Laofu is lifting a stone and dropping it on his own foot this time.”
“It’s awesome.”
“I have thought about many possibilities for Brother Dust to fight back, but I never thought that Brother Dust would fight back in this way.”
“What is this called, this is called treating others with their human ways.”
“You Wang Laofu belittled me to add more, the brand is not good, it is only worthy of being a stepping stone, then I will start from the quality of users to fight back.”
“What’s more, Brother Dust has not directly belittled Wang Laofu’s user quality, but has contrasted by raising and adding more user quality, which is the most quintessence!”
“The whole advertisement was ordinary most of the time, and the last ten seconds really let me know what is called a divine turn, what is the finishing touch, in just a dozen seconds, I directly brought an advertisement to life!”
“This marketing advertisement, I promise, will definitely be in the top ten of the year!”
“Top ten? You’re afraid you’re not telling a joke, are you? ”
“Just the dust brother’s marketing advertisement, it must definitely be ranked first in the year.”
“That’s right!”
“The others are first, and I am the first to disagree.”
on the web.
But everyone who has seen Jiang Chen’s marketing advertisement, there is nothing that is not good, and even if there is, it is not all the content of the advertisement, and when they finish reading it, they all join the ranks of applause.
Soon.
In the midst of everyone’s discussion, the popularity of Jiang Chen’s marketing advertising increased rapidly, and it was on the hot search after only more than an hour of advertising. Not only that.
In the advertising and marketing world, those marketing masters who were waiting to see Jiang Chen fight back, after watching Jiang Chen’s counterattack advertisement, there was also one by one, completely stunned!
I thought that in the face of Wang Laofu’s marketing suppression, Jiang Chen might take a while to respond, but unexpectedly, it was only more than half a month ago. Jiang Chen’s counterattack is coming!
Moreover, the entry point of the counterattack, the turn of the video, simply surprised them at once!
“Genius, as early as a few months ago, I said that Jiang Chen is definitely a genius in the advertising and marketing world, and now I am the one who said, Jiang Chen, is the most talented genius in advertising and marketing I have ever seen, not one of them!”
Zhang Qianshui, a top marketing master who planned the Double 11 marketing campaign, was the first to stand up after watching Jiang Chen’s counterattack advertisement.
Followed by Han Liren, the founder of the largest advertising and marketing information company in China, “After Wang Laofu’s suppression of advertising came out, many people were waiting to see how Jiang Chen fought back, and now we see that Jiang Chen, he used the most perfect way to teach Wang Laofu a lesson, advertising marketing, it turns out that you can play like this!” ”
Lin Maoquan, a famous domestic advertising copywriting design master: “In the history of advertising and marketing, there have been many short-lived geniuses, their inspiration burst in an instant, although brilliant, but extremely short, but Jiang Chen, undoubtedly not that kind of person, he used a near-perfect advertisement to fight back against Wang Laofu, and also proved himself, not a short-lived meteor in the history of marketing, but a brilliant star!” ”
In addition to Zhang Qianshui, Han Liren, Lin Maoquan and others, Old Master Fu Minde also spoke up again.
“At the beginning, I evaluated Jiang Chen and said, the rising star is terrifying, and at that time, there were people who left a message under my meager voice, saying that I held Jiang Chen too high, now, I want to ask those people, did I hold Jiang Chen too high?”
“No, he should have been at that height, I just told the truth!”
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