Chapter 80 Looking forward to how Jiang Chen should fight back!!
Noticing the looks of Wang Jiangping and the senior executives of several surrounding companies, Zhang Chao seemed to have expected their reaction a long time ago, and was not too surprised.
On the contrary, a trace of pride flashed in his heart. He is still very satisfied with this marketing advertisement.
So coughing lightly, he asked out loud: “What do you think of this advertisement?” ”
“Good.”
“It’s so well shot!”
“The little boy can’t get our herbal tea, so it’s amazing to take more herbal tea to cushion his feet!”
“It’s not!”
“I didn’t read the whole content just now, I thought this advertisement was made for Jiaduo.”
“Me too, when I saw that the little boy couldn’t get our herbal tea, he went to get more with his backhand, I thought Zhang Chao was an undercover agent sent by Jiaduo!”
“This reversal is absolutely incredible!”
“I’m sure if this is released, it will definitely be a blow to Gado.”
“It’s not just a heavy blow, this is simply thunder destruction!”
The senior executives attending the meeting said with praise.
Even Wang Laofu’s founder, Wang Jiangping, couldn’t help but slam the table and roared excitedly: “Well, it’s just great!” ”
“Zhang Chao, you really didn’t disappoint me.”
Although Zhang Chao showed great confidence before, after all, he was facing Jiang Chen, and Wang Jiangping was always bottomless in his heart.
But now after reading the marketing advertisement that Zhang Chao took out, his heart of choice is completely relaxed.
This marketing advertisement has only a few words of lines throughout the process. Not even more than ten words.
Not even a single swear word.
But he fiercely raised Wang Laofu up and belittled Jiaduo. Innuendo plus more points are only rationed to Wang Laofu as a stepping stone.
If this is launched, the blow to Jiaduo will be absolutely thunderous and devastating.
“If you want me to see, what the outside world says, Jiang Chen is a top marketing master, in my opinion, it is not as good as Zhang Chao at all!”
“That’s right, just this one advertisement, Zhang Chao is enough to crush Jiang Chen’s ten streets” Once the advertisement is launched, Jiang Chen is estimated to be scared, and I don’t know how to deal with it!”
“That’s right, congratulations in advance, Zhang, the department, the chief, this time I am afraid that I will step on Jiang Chen, become famous in one fell swoop, and sensationalize the entire marketing world.”
As everyone spoke, Zhang Chao’s eyes directly flashed a smug color, especially that sentence, stepping on Jiang Chen, becoming famous in one fell swoop, sensationalizing the entire marketing world, and even said that he was in trouble.
Some time ago.
When the sky-high advertising space marketing case came out, the entire marketing world, the entire network, was full of remarks about praising Jiang Chen.
As a senior who has been in the marketing industry for more than twenty years, he was suddenly surpassed by a junior, and Zhang Chao was extremely uncomfortable in his heart.
But now it’s good.
With this marketing advertisement, soon, he will step on Jiang Chen, become famous in the first battle, think about in the field of advertising and marketing, defeat a marketing case written into college textbooks and the genius who is optimistic about the entire marketing community, what could be more exciting than this?
However, these are his thoughts, and he does not express them: “It’s too early to say this, and the priority is to quickly put the ads out to snatch back market share.” ”
“Yes, yes!”
“Hurry up and put the ads out, I can’t wait to see the collapse of the market share of Gaduo.”
Everyone nodded one after another.
Wang Jiangping also said: “I’ll let me find a few popular variety shows, insert this advertisement in the middle of the program, in addition, major popular TV series, online dramas, also throw money into it.” ”
“This time, we will destroy Jiaduo in one fell swoop, so that they will never be able to turn over!”
After speaking, he patted Zhang Chao’s shoulder again: “When this matter is over, I will give you a great credit, and the whole company will hold a celebration banquet for you.” ”
“Then thank the boss in advance!”
Zhang Chao smiled.
It was as if the celebration banquet had been booked in advance.
“Spicy and spicy.”
“It’s spicy!”
Halfway through the broadcast of a popular talent show, it suddenly jumped to an advertisement with a shouting voice. Screen jump.
A little boy rushed to the freezer and wanted to reach for Wang Laofu herbal tea on the top floor of the freezer, but because he was not tall enough, he turned his head and stretched his hand to the next layer of Jiaduo herbal tea.
See this scene.
The audience who were watching the talent show couldn’t help but be stunned, and subconsciously thought that this was an advertisement for adding more herbal tea.
I want to tell the audience.
Even children choose to add more herbal tea instead of Wang Laofu.
But the next second.
When the little boy took the extra herbal tea on his feet, and then reached for Wang Laofu on the top floor, drank bitterly, and was satisfied after leaving.
They were directly shocked by this reversal.
Only then did they realize that this was not an advertisement with more points, but an advertisement placed by Wang Laofu.
“Oh my God!”
“This advertisement is simply amazing!”
“This reversal is directly scary!”
“Is this advertisement Wang Laofu’s counterattack to Jiaduo marketing?”
“If it is, I can only say that this counterattack is simply incredible!”
“Can anyone tell me who did Wang Laofu’s marketing advertisement!”
“This advertisement must definitely enter the top 30 of the marketing advertising ranking!”
The audience who were watching the talent show started talking.
And the other side.
Not only online comprehensive talent shows, TV talent shows, and popular TV series and popular online dramas, all have appeared Wang Laofu’s latest marketing advertisements.
Not only that.
On major short video platforms. Information Platform.
Under Zhang Chao’s deliberate promotion, such advertisements can also be seen everywhere. Time.
Wang Laofu’s latest marketing advertisement directly appeared on the meager hot search.
“Crouch!”
“This advertising reversal is absolutely amazing!”
“Can ads still play like this?”
“In order to take Wang Laofu’s herbal tea, isn’t it sarcasm to take more herbal tea feet first, adding more herbal tea, can only give Wang Laofu herbal tea feet?”
“Oh my God.”
“I knew that Brother Chen had robbed Wang Laofu of market share, and Wang Laofu would not sit still, but I didn’t expect that their counterattack would come so soon!”
“Not only is the counterattack coming, but the strength of this counterattack is simply a thunderous blow”
“I thought that Brother Dust’s sky-high advertising space marketing was awesome enough, but I didn’t expect Wang Laofu’s marketing to be nothing short of it!”
“As soon as this advertisement comes out, the market share occupied by Brother Dust’s plus more points may be affected a lot, right?”
“Please remove the fear.”
On a meager note, countless viewers were talking.
As the popularity of advertising rises, the impact expands, and the effect of advertising gradually appears.
The sales of Jiaduo herbal tea, which had been on the rise, began to decline sharply.
In addition to a large number of Jiang Chen’s loyal fans, who still choose to buy plus more, those consumers who do not have high viscosity as the market trend changes, have turned to buy Wang Laofu.
No way.
You add more and only give Wang Laofu as a stepping stone.
Then if I buy more points, doesn’t it mean that I only allocate to the users who buy as stepping stones?
Advertising and marketing play such a role.
Just like the royal formula that Jiang Chen played before, it can give people a sense of superiority.
Wang Laofu’s advertisement indirectly conveys the subconscious that you buy plus more, which is inferior to buying Wang Laofu.
Thereupon.
In a short time.
Jiaduodian’s sales began to decline, and the market share it occupied also began to shrink.
For a while, Jiang Chen’s loyal fans were suddenly anxious.
“Crouch!”
“What about Brother Dust?”
“What time has this been, why hasn’t Brother Dust moved at all?”
“That is, Wang Laofu’s advertising and marketing have done this, why hasn’t Brother Dust come out to fight back!”
Many spectators jumped to their feet anxiously.
Many people ran directly to Jiaduo’s official V to leave a message, asking Jiaduo to quickly counterattack Wang Laofu.
Not only that. Base.
With the expansion of influence, the eyes of the entire advertising and marketing industry are also paying attention to this piece that they originally thought that after Jiang Chen’s sky-high advertising space marketing, Jiaduo Company should enter a period of stable development.
But what they didn’t expect was.
Wang Laofu actually made a move so quickly. With the force of thunder, a counterattack was made.
And the counterattack is so beautiful.
For a while, those marketing masters who had applauded Jiang Chen before turned their attention to Jiang Chen.
A top marketing guru. In addition to active marketing.
You also have to be able to market passively.
If in the face of competitors’ competitive blows, the performance is powerless, then there is no doubt that such a marketing master can only be said to be a flash in the county.
There may be a momentary highlight moment, but after that, it will be ordinary Jiang Chen will be such a person? Time.
Countless people began to look forward to what kind of way Jiang Chen would deal with the crisis caused by Wang Laofu’s marketing advertising.
Can he replicate the highlight performance in the previous sky-high advertising space marketing case and perfectly fight back against Wang Laofu?
“Jiang Chen, it’s not good!”
“Something big happened!”
Add more points to the corporate headquarters.
Jiang Chen’s office was pushed open, and Jin Lian followed a group of company executives and broke in directly.
“What’s wrong?”
Jiang Chen looked at the people who were in a hurry and asked with a blank face.
“Don’t you know?”
Seeing Jiang Chen’s dazed face, Jin Lian couldn’t help but be stunned.
“Know what?”
Jiang Chen was even more confused, “Did something big happen to you guys like this?” ”
Hear this.
Jin Lian and the other high-ranking officials immediately jumped to their feet.
“Oh my God!”
“Wang Laofu launched the latest marketing advertisement, and now it’s all hot searches, you don’t even know?”
Jin Lian wanted to vomit blood.
On his side and a group of high-level executives, they were anxious to die, but the result was good, and their boss didn’t even know that Wang Laofu’s latest marketing advertisement came out.
What’s even more odious is that Jiang Chen also said lightly at this time: “Their advertisements are hot search on the hot search sigh, are you nervous like this?” ”
“Oh my God, do you know what they’re advertising?”
“What?”
Jiang Chen asked.
Jin Lian hurriedly handed over his mobile phone, and Jiang Chen took the mobile phone and quickly clicked on the video above to watch it.
After reading it.
His eyes couldn’t help but show a look of surprise.
He didn’t expect that Wang Laofu’s advertising marketer would be so powerful and design such a great marketing advertisement?
“This advertisement, the impact on our market, should not be small, right?”
Jiang Chen asked.
“It’s actually not small, it’s simply devastating!”
Jin Lian said, “In just one day, many provincial dealers called, saying that from the sales data of sub-agents, our sales have begun to decline sharply, and some areas can even be said to be cut down!” ”
“I thought you knew about this, but I didn’t expect you to be still here to close your eyes and raise your spirit!”
In the end, Jin Lian even complained a little.
“President Jiang, quickly think of a way.”
“If you don’t think about it, in less than ten days, I estimate that our market sales will fall by more than half, and our market share will be completely lost!”
The crowd said.
Jiang Chen did not have the slightest nervousness, but asked rhetorically: “How do you say to deal with it?” ”
“Sue them Wang Laofu, they are maliciously damaging our image of Jiaduo.”
At this time the law. Business. The head of the department spoke.
“Indictment?”
Jiang Chen smiled, “Let’s not say that this kind of advertising is not maliciously damaging our image of Jiaduo, even if it is, do you know how long it takes to sue and fight a lawsuit?” The short one or two years is dragged on, and the long is eight or nine years, especially this kind of vaguely defined lawsuit, it is possible to fight for ten years, and the prosecution is of little significance! ”
Jiang Chen directly rejected this suggestion.
“In addition to prosecution, there are other suggestions!”
He looked at the other high-ranking officials.
At this time, the person in charge of the marketing department said: “Yes, that is, use marketing advertising to fight back!” ”
“Well, what kind of marketing advertising?”
Jiang Chen asked again.
“We just couldn’t think of any marketing advertisement to fight back, so we came to find President Jiang!”
The head of the marketing department said without feeling the slightest embarrassment.
Before coming to Jiang Chen, in fact, their entire department had already held a meeting to discuss how to fight back.
But after studying for a long time, he didn’t come up with any solution, and finally had to hand over the problem to Jiang Chen.
As soon as Jiang Chen saw it, he immediately knew what it meant.
“Looks like you can’t count on it again.”
Jiang Chen shook his head, and then said to everyone, “Don’t worry, I will handle this matter, what should I do!”
Hear this.
Everyone’s eyes couldn’t help but light up. The boss is, there are words in the words!
“Boss, do you have a way to deal with this?”
Jin Lian asked.
“Hmm!”
Jiang Chen nodded.
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