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Chapter 82: The End of Wang Laofu!!

As one marketing guru came out to speak, the entire network caused another sensation.

If Jiang Chen’s sky-high advertising space marketing is just an accident, it is a short-lived operation.

So in response to Wang Laofu’s advertising suppression this time, Jiang Chen fought back almost perfectly, is it also an accident?

Wang Laofu headquarters.

Wang Jiangping sat at his desk, crossed Erlang’s legs, and leisurely drank coffee.

Since the marketing advertisement designed by Zhang Chao was launched, the evaluation of Jiaduo by users in the entire market has begun to change greatly.

The customers that Wang Laofu lost gradually returned. His mood is also very good.

“Let’s talk about it, this half a month of market feedback.”

After taking a sip of coffee, Wang Jiangping said to the staff in front of him.

The staff of the marketing department hurriedly reported: “Since our suppression and more marketing advertisements have been launched, a large number of consumers have begun to choose our Wang Laofu herbal tea again, in just half a month, the market share has risen from 50% to more than 70%, I believe it will not be long before we can return to more than 80% before!” ”

“Good, good!”

Hearing that in just half a month, the market share has changed from more than 50 percent before to more than 70 percent, and Wang Jiangping couldn’t help but applaud the case.

Before the listing of Jiaduo, he snatched nearly 30% of his market share, and now seeing the market rebound, his hanging heart has finally fallen!

“Boss, the marketing advertisement designed by Zhang Chao is really powerful, it has only been half a month, not only curbing the expansion momentum of Jiaduo, but also regaining more than 20% of the market share, which can be said to be indispensable!”

The marketer said that when Zhang Chao launched to suppress the marketing advertisements of Jiaduo, it was a face of admiration.

“Hmm!”

Wang Jiangping nodded, according to the current trend, it is not impossible for the company to recover its previous market share and even hit a new high again.

“In this way, if you inform it, you will say that the company’s market feedback during this period is very good, Zhang Chaozhang, the department, the long contribution is indispensable, tonight the whole company will hold a celebration banquet for him alone.”

“Okay, I’ll get the notice across.”

The staff member hurriedly complied, and when the news was delivered, the entire Wang Laofu company was immediately immersed in joy.

Zhang Chao, a hero of great merit, is surrounded by all kinds of praise.

“Minister Zhang, it’s amazing.”

“With just one marketing advertisement, it directly regained more than 20% of the market for the company, which is really amazing.”

“But no, the outside world is blowing what Jiang Chen, saying that he is a rising star in the marketing industry, want me to say ah, what a bullshit rising star, Zhang. Division. Long is much stronger than him! ”

“That is, this marketing advertisement directly makes Jiang Chen helpless, this is not a little bit stronger, it is completely crushing!”

“At the evening celebration banquet, Zhang. Division. You can drink a few more cups. ”

“Yes, yes, don’t get drunk and don’t return.”

Everyone you say, I compliment you with a word.

Zhang Chao stood in the crowd, although he waved his hand modestly, but everyone with a discerning eye could see that he still enjoyed this kind of flattery very much.

However, this praise and joy did not last too long, and it was broken.

“Look at it, the marketing advertisements with more points have also come out, and they are also on a meager hot search.”

Right at this moment.

I don’t know who in the crowd shouted with a mobile phone, and the originally lively atmosphere instantly quieted down.

Everyone quickly took out their mobile phones and opened them to browse. Zhang Chao is no exception.

Originally, according to his expectations, Jiang Chen wanted to make a powerful counterattack, at least three months later.

But now that only half a month has passed, Jiang Chen has already thought of how to fight back?

In such a short period of time, to be honest, he didn’t quite believe that Jiang Chen could make any powerful counterattack, not that he questioned Jiang Chen’s marketing ability.

People who can make sky-high advertising space marketing operations must have marketing capabilities.

Rather, he has confidence in his marketing advertising, and it is absolutely impossible for any one person to think of a perfect way to fight back in a short period of time.

And when he clicked on the advertisement and saw that the marketing advertisement designed by Jiang Chen only replaced the little boy with a little girl, and reversed the role of Wang Laofu herbal tea with more herbal tea, Zhang Chao’s idea was a little firmer.

The time was too rushed, Jiang Chen, sure enough, was not ready, so he rashly shot back.

Not only that, but the other employees around who were originally nervous also breathed a sigh of relief after seeing the first half of the video, followed by a flash of deep contempt in their eyes.

“That’s it?”

“This is what this is called, a rising star in the marketing world who is favored by the top masters in the entire marketing world?”

“Replacing a little boy with a girl, and switching Wang Laofu with Jiaduo’s position, isn’t this our company’s marketing and advertising way?”

“That’s all the rising star in the marketing world, I bah.”

“Thanks to me being nervous just now, I’m afraid that Jiang Chen will come up with some top marketing advertisement, but now it seems that I am thinking too much!”

In vain, according to me, Zhang. Division. Long marketing cases should also be incorporated into college marketing textbooks.

In an instant, everyone resumed their previous chatter and laughter, and they were ready to start praising Zhang Chao again, but the next second.

When I saw the little girl picking up Wang Laofu’s herbal tea from the ground, wiping it clean, and putting it back in the refrigerator, drinking and adding more herbal tea, everyone’s was like a lightning strike, and they were directly stunned in place.

“This.”

Those words that originally wanted to continue to praise Zhang Chao instantly choked in his throat.

No one expected that there would be such a reversal behind this seemingly complete remake of their company’s marketing advertisement.

Zhang Chao’s face changed drastically, his eyes flickered, revealing a deep and incredible color.

He never expected that Jiang Chen would use the last ten seconds of the video to complete such a big earth-shattering reversal.

Other words.

This video, even if it is ordinary in front, is sublimated because of this short ten seconds of finishing touch.

“How so?”

Zhang Chao’s face turned white.

I thought that in such a short period of time, even if Jiang Chen could shoot a marketing advertisement to fight back against himself, the effect would not be too good.

But now. He panicked.

As a marketing professional who has been engaged in advertising and marketing for nearly two decades, he knows better than anyone how perfect this counter-advertisement is.

This moment.

He regretted it.

He regretted why he didn’t take this layer into account when he was filming the Jiaduo advertisement, if at the end of the advertisement, plus the picture of the little boy wiping the extra herbal tea and putting it back in place after using the extra herbal tea pad, it would have directly blocked the follow-up.

There is no time for Jiang Chen’s counterattack video. But.

It’s too late to say anything now.

Immediately after, a wave of panic instantly surged up.

As an advertising marketer, it is natural to know what a top marketing advertisement can bring to a company’s products.

If you don’t say it far, just say it close.

Jiang Chen’s single-handedly sky-high advertising space marketing directly let Jia Duo, and won 30% of the market share from Wang Laofu.

Moreover, the marketing advertisement he launched half a month ago directly snatched back more than 20% of the market share from Gaduo in just half a month.

These are enough to prove the impact of a top marketing advertisement on a product.

Now.

Jiang Chen’s counterattack suddenly made him realize that with the launch of this marketing advertisement, the pattern of the herbal tea market will change again.

And that’s exactly what happened.

With the continuous spread of Jiang Chen’s marketing advertisements, more and more users began to choose to add more herbal tea.

Not only that.

Due to the marketing advertisement shot by Jiang Chen, a little girl was used as the protagonist, which catered to the recognition of a large wave of female boxers.

They felt that the message of Gadot was that female users were more qualified than male users.

So Jiaduo also gained a large wave of female users. This leads to, in just one month.

Jiaduodian, which had already fallen to 8 percent of the market share, instantly soared to more than 40 percent.

Two months later.

It soared to more than 50%, directly surpassing Wang Laofu’s market share, and became the leader in the herbal tea industry.

“Hurry up and find a way, continue to launch new marketing advertisements, and fight back against them!”

“In such a fall, we can’t even maintain the last 30% market share!”

“What do you marketers eat?”

“Zhang Chao, you quickly think of a way!”

Looking at two months, it plummeted to 30% of the market share, Wang Jiangping was anxious…….

He roared madly at Zhang Chao and the others in the conference room.

“Boss, it’s not that I didn’t think of a way, but I really can’t think of anything to fight back at the advertisement!”

Zhang Chao said with a haggard face.

In the past two months, he and his marketing team have racked their brains and dealt with various ways to fight back against Jiang Chen.

You can create this thing. It’s for inspiration.

How easy is it to come out with a top creative advertisement.

“Then throw money, use money, and increase promotion.”

Wang Jiangping said that he decided to adopt the old method and cover it with firepower.

But at this time it does not make much sense.

In the case of unequal funds, the effect of smashing with money is obvious. But in the case of equal funding, the effect is not so significant. Add more points at this time.

After occupying more than 50% of the market share, the sales in two months are directly close to 10 billion.

At this time, the company’s account is not bad at all.

When Wang Laofu threw money to vigorously place advertisements, Jiang Chen was not idle, and while vigorously throwing money at the same time, he launched a marketing campaign for one yuan for purchase.

Although this activity triggered a lot of more madness, the first person to eat crabs was definitely the biggest beneficiary.

When the party fee Wang Laofu reacted and also began to launch the one-yuan exchange activity, Jiang Chen had already seized nearly 70% of the market share.

By the end of the year, it had won 80 percent of the market share. Of the ten cans of herbal tea sold on the market, eight cans are added more.

The original leader in the herbal tea industry, Wang Laofu’s market share, is only about 11%.

Time. Countless people sighed and sighed.

When Jiaduo Dian entered the herbal tea industry, the outside world did not know how many people looked down on this brand.

Definitely adding more points to grab market share in the hands of the overlord Wang Laofu is undoubtedly self-defeating.

But no one expected that in just seven months, the leading boss Wang Laofu, who originally occupied 80% of the herbal tea market, would come to an end with a bang.

In its place, it was the Gado point that suddenly appeared in the first place.

“Rivers and mountains bring talented people, each leading the way for hundreds of years”

“I really didn’t expect that Wang Laofu would be gone like this, although the elimination mechanism of the market is the survival of the fittest, and good money drives out bad money, but it’s still a little embarrassing!”

“Ye Qingjie.”

“But Wang Laofu is not unjust!”

“Indeed, blame Brother Dust for being too evil.”

“An active marketing, tearing open the mouth of the herbal tea market, grabbing the market from Wang Laofu, a passive marketing, directly crushing Wang Laofu, this should be a turning point in the transformation of the herbal tea market pattern.”

On the Internet, netizens are talking. And this time.

Qinghua Peking University released another bombshell.

Following Jiang Chen’s sky-high advertising space marketing, they decided to incorporate the marketing battle between Jiaduo and Wang Laofu into college textbooks.

Moment. Netizens immediately fryered.

“Crouch!”

“What is the card face, this is the card face!”

“In just a few months, two marketing cases have been compiled into college textbooks, and I want to ask, who else?”

Throughout the entire marketing world, there are many marketing cases compiled into college textbooks, but in such a short period of time, only Jiangchen is the only one who has been compiled into teaching materials twice.

In the future, just talk about advertising and marketing.

Jiang Chen’s two cases are destined to be inescapable.

Even many years later, when domestic and foreign business circles talked about Jiang Chen’s marketing battle with Wang Laofu, they still talked about it with relish and regarded it as a model.