Rebirth: Stockbroker, I have market data

Chapter 296: Is he your customer?

Chapter 296: Is he your customer?

This fifth person is the employee of another securities firm that Du Feifei mentioned at the bank and said that his marketing performance is very good.

Du Feifei personally took him upstairs and met Xiao Jin.

"This is our Mr. Xiao, Mr. Xiao, this is Chen Hao, let's talk!"

After saying that, Du Feifei winked at Xiao Jin. The reason why he was brought here now must not be easy. He hoped that Xiao Jin could have a good talk with this person named Chen Hao. Xiao Jin nodded and indicated that he had received it.

Chen Hao is of medium build, wears glasses, and has soft hair lying on his head. He is about the same age as Xiao Jin. He is very polite when he sees Xiao Jin, and Xiao Jin bows slightly and motions for him to sit down.

"Hi, Mr. Xiao!"

"Hello, Chen Hao!" Xiao Jin took the resume he handed over and quickly glanced at it. When he saw that the brokerage firm Chen Hao worked for turned out to be Atlantic Securities, Xiao Jin couldn't help but feel moved.

"Well, please introduce yourself first!" Xiao Jin began to follow the interview process.

Through the conversation, Xiao Jin found that Chen Hao's logic was very clear and his conversation was very natural. He said what needed to be said without any nonsense. This made Xiao Jin very satisfied.

Salespeople should be sharp-tongued, hit the mark, and speak to the point.

"Why did you choose Evergrande Securities?" Xiao Jin began to ask.

"Well...Mr. Xiao, Manager Du told me before that your company has a new sales department with more opportunities, including resources and career advancement. Atlantic Securities, where I currently work, cannot satisfy me in this regard, and... ..I recently lost a very important customer, and the reason can be said to be entirely attributed to our company, which is not flexible enough!"

"Oh?" At this time, Xiao Jin was even more curious. Could it be that the client Chen Hao mentioned was the president Xiao?

Xiao Jin couldn't ask, otherwise it would be too embarrassing. If that were the case, Du Feifei would introduce Chen Hao, and Chen Hao would lose the 8000 million customer of Mr. Xiao, and Mr. Xiao would transfer his account because of Du Feifei. This is simply Too bloody.

However, he still had to take over Chen Hao's words, so he asked: "What's the reason? Where is it not flexible enough?"

"Well, for example, Atlantic Securities has always claimed to be the leading brokerage in the industry, but it is precisely because it is too big, has many employees, and is too rigid in its business. Some marketing policies can be compared with other brokers, and refer to , at least at the same level, so we won’t lose customers.”

What Chen Hao said was still very cryptic. He didn't want to complain too much about Atlantic Securities, his employer, in front of Xiao Jin, otherwise he would easily leave the impression of a "white-eyed wolf".

After all, Chen Hao has worked for a brokerage firm, Atlantic Securities, for six years since graduation. The two parties have achieved each other's achievements and there is still affection. There is no need to deny everything just because of one thing.

"Well, can you tell us about your assets in Atlantic Securities?"

"More than [-] million!"

"Oh!"

Xiao Jin was overjoyed. He had worked for six years and had a net worth of [-] million. He was ranked high in the Evergrande Securities Branch. He was indeed a talent.

But Xiao Jin also observed Chen Hao. He stopped talking and waited for a while before asking:

"Mr. Xiao, Manager Du and I have almost learned about your company's marketing policy before. Can you introduce it to me again?"

"Of course, we don't have to just talk about it. You can also talk about Atlantic Securities' marketing policy when I talk about it. We can compare it. If there is something we need to learn from Atlantic Securities, I am within my authority. I can fine-tune it within, and if it exceeds my authority and it’s reasonable, I can apply to my superiors!”

Hearing this, Chen Hao felt relieved and his eyes shone brightly. It could be seen that Xiao Jin conquered him with these words.

Afterwards, Xiao Jin began to systematically explain to Chen Hao the marketing policies of the Shanghai branch of Evergrande Securities and the assessment plan for account managers.

Xiao Jin is not worried that such a policy will be leaked to the outside world. It doesn't matter. As long as there are interested people who want to collect information in this area, they can. Moreover, Xiao Jin and the others are also collecting account manager assessment plans from other securities companies.

The two chatted for a long time, and Xiao Jin really wanted to win over Chen Hao, because as the chat progressed, Chen Hao made a very good impression on Xiao Jin. His introduction to Atlantic Securities' marketing policies was very clear.

At the beginning, Xiao Jin planned to learn, refer to, and reform. However, after Chen Hao finished speaking, Xiao Jin realized that these were two different systems. Fine-tuning was impossible. To change, he could only Big change.

But, I'm afraid, let alone our own sales department, even the branches have no authority to make changes. The difference is too big.

In the past two days, there was an email in the company's oa system. It was very inconspicuous. The title was "Draft for soliciting opinions on marketing"!

For this kind of thing, everyone treats it like a "suggestion box" hanging in the office corridor. No one will take it seriously. What opinions are there? !

The same goes for Xiao Jin!

However, after the two people finished communicating, Chen Hao still sighed with emotion: "It seems like it's easier to get along at Evergrande Securities!"

Xiao Jin understood that according to the assessment plans of the two companies, the similarities were that they were biased towards developing new customers and requiring new assets.

The difference is that the focus ratio between new customers and existing customers is different.

For Evergrande Securities, the assessment coefficient for new assets is 60%, existing customer assets account for 20%, and transaction commissions account for 20%!

For Atlantic Securities, the assessment coefficient for new assets has reached 80%, while existing customers account for 20%, and there is no assessment of transaction commissions.

In other words, Atlantic Securities needs to continuously develop new customers in order to pass the assessment. As long as Evergrande Securities’ assets reach a certain level, existing customers and trading commissions account for 40%, then people like Zhu Jianqiang and Zhang Wen who have certain customer assets will People, they can pass the test with their eyes closed.

Another difference is that Atlantic Securities stipulates that you must pass the assessment before you can get the trading commission commission. If you can't pass the assessment, it's a shame, you won't get a penny of commission.

This means that transaction commissions are the main source of income for account managers, but in order to obtain these commissions, they must continue to develop new customers. According to preliminary estimates, at least 20 new customer assets need to be added every month.

Good guy, if you want to survive at Atlantic Securities, you must continue to develop new customers!

Unlike Evergrande Securities, you can make money just waiting to accumulate a certain number of customers!

Therefore, Chen Hao said that Evergrande Securities is really easy to get around. According to his assets, his monthly pre-tax income at Evergrande Securities will reach 10 plus, while at Atlantic Securities, including himself, there are many people None of them have ever received commissions.

It can be said that Atlantic Securities is really "not particular"!And I heard from Chen Hao that many colleagues are already leaving their jobs one after another.

As a result, Xiao Jin became even more greedy for Chen Hao. This guy is doing well now, so his new assets must not be a problem, and his previous customer resources can still be brought over gradually.

......

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