Rebirth: Stockbroker, I have market data

Chapter 280: Don't talk about martial arts

At the Fuxing Middle Road Sales Department, the only people Xiao Jin could discuss with were Li Tao and Du Feifei. The others were all newcomers and they only needed to accept orders.

This order must be reasonable and Xiao Jin must issue it carefully, otherwise he will end up hurting his authority and business.

First of all, to meet the branch's mission requirements, the sales department must make a profit in the first year. This is the general direction.

Secondly, according to the administrative division of bank outlets, count the specific names and numbers of banks within the jurisdiction.

Thirdly, recruit troops and cultivate a marketing team with excellent business quality.

The above are the business requirements of the branch. When he arrived at the Fuxing Middle Road Sales Department, Xiao Jin wanted to increase the amount, but such an increase would inevitably put too much pressure on everyone.

In the past, Xiao Jin would have put the task on his shoulders and moved forward, but now Xiao Jin knows that he must rely on the strength of the team, and the team itself must develop and grow.

Among the members, it is impossible to have people like Xiao Jin, but there must be business backbones like Du Feifei.

Today, Du Feifei's confirmed client assets have reached more than 400 million. This speed makes Du Feifei happy. In less than a month, he returned after all the money was gone. The performance of the branch was about 500 million at the beginning. After giving up, It was replaced immediately.

Among them were clients given to her by Xiao Jin, and clients developed by Du Feifei herself. Her own clients were also transformed from previous clients by changing their vests.

That is to say, it was the husband who opened the account before, but after Du Feifei talked a few times, the other party finally agreed to let his wife open an account and then use his wife's account to trade stocks.

This is one way, and the other is that during this communication process, customers introduce new customers to Du Feifei again, which is a gain.

In addition, there are still some customers who have not finished changing their vests. This is a problem of customer stickiness. Customers do not trust Du Feifei and need long-term communication. I believe Du Feifei will get a lot of these customers.

The reason why we "poach customers" from the original branch is because no matter where you are a customer of the branch, you are always a customer of Evergrande Securities. If you transfer from another securities firm, of course you can settle there, but within the company , account transfer is not allowed between different business outlets, because the company's designated transaction and custody accounts all have the same number, which cannot be done in business.

Otherwise, the employees could have been transferred to the sales department and the assets would have followed.

The company's idea is also very clear. If you want to do this, it will test how well your account manager controls the customer. If you have the ability, you can do it. Otherwise, you can't do it. This is the turtle's butt - the rule. !

Zhao Pingfan told Xiao Jin three things. The first one is the work goal, which is the goal of the joint efforts of all colleagues in the sales department.

The second item is the division of work between the branch company and the three sales departments. After all, everyone has to conduct assessments, and there must be internal rules and regulations.

The third point is that to achieve this goal, we need to increase manpower, not only to increase but also to select. We don’t want just everyone, we need good people.

As Du Feifei pointed out, internal competition has already occurred in the bank. According to what Zhao Pingfan said during the meeting, it must fall under the jurisdiction of the Century Avenue Sales Department.

However, Xiao Jin didn't want to give up just like that. What a joke, I've been running the bank for so long in vain?Did I pay in vain?

According to the rules, I agree not to go to the bank, but I can contact you by phone. The relationship between me and the banker is the same as your relationship with the banker. Whoever gets along well will naturally be contacted by the banker.

It’s not that I’m not particular, but I also have work pressure!Then rely on your ability to make a living. I won’t compete with you, but there will be people from other securities firms competing with you. This is reality, this is survival of the fittest, and competition is so cruel!

When Xiao Jin made his intention clear to Du Feifei, Du Feifei felt relieved. Of course she hoped that Du Feifei would support her in doing this, and now it turned out to be true.

However, Xiao Jin still said that this was the internal arrangement of the three of them and could not be brought to the table. Externally, especially at the branch level, in front of the other two sales departments, one of his own people could not say such things. , otherwise Xiao Jin will be trapped in an embarrassing situation.

Other leaders will say that Xiao Jin is not particular about martial ethics!

Soon, Xiao Jin also made work arrangements and asked Du Feifei to mobilize his employees to count the number and names of bank branches within his jurisdiction within a week. One of the work results was reported to Zhao Pingfan, and the other was also within the business department. Assignments.

In addition, Xiao Jin also asked for some detailed investigations, including the size of the bank, such as the geographical location of the business outlets and the size of the business area. Of course, it would be even more important if they could count the number of their deposits and which securities firms have settled there. alright.

Du Feifei agreed, promising to complete the task.

Next, Xiao Jin also assigned a task to Li Tao - poaching people!

Yes, it means poaching people from other securities companies, poaching mature account managers. Such people can get started directly, and they have customer resources of their own and can bring customers from other securities companies.

However, this job was not easy to do, so Li Tao did some analysis.

First of all, if someone is doing well at other securities firms, why should they switch jobs to you?

Secondly, if good people cannot be recruited, it will be useless if bad people come.

Xiao Jin reacted immediately after hearing this:

First, post a recruitment advertisement in the name of the sales department, and someone will definitely come to apply. Li Tao will collect the information of these applicants, and then start notifying them for interviews.

There must be so-called bad guys here, so Li Tao will classify them according to the securities companies where they work, and use them to investigate the marketing policies of other securities companies. The more detailed the better, so that we can know ourselves and the enemy.

Secondly, through conversations with these naughty people, you can also learn which brokers he works for are great, and these great gods are your targets.

In order to recruit these people, in addition to improving on the basis of his own inadequate marketing policies, Xiao Jin needs to ask for policies from his superiors.

As for poaching these people, Xiao Jin proposed that he could give a certain amount of compensation, and even give introduction fees to these naughty people. This money was entirely paid by Xiao Jin himself!

Good guy, Xiao Jin is going to spend some money.

However, Cui Zhi'an said before that when he came here, these costs could be paid by the sales department's marketing expenses. Xiao Jin thought in his heart that the money would come from this.

When Zhang Liqiang heard about the marketing expenses, he immediately suggested that there could be more publicity activities at the gates of residential communities, which would incur some expenses.

At that time, Cui Zhian said it was possible, but now Xiao Jin's idea is much smarter than Zhang Liqiang's. If he can't get it, he just needs to find some invoices to reimburse him!

Li Tao was happy after hearing this and said: "What you are talking about is equivalent to the transfer fee and signing fee of the Western European Football League, right?!"

"Yes, you can understand it that way!"

Du Ningning lowered his head and remained silent after hearing this. Xiao Jin saw it and said, "The future sales department must be elite, and the team leader is the elite among the elite! Today, Mr. Zhao also said that in the future, we will establish a new Our sales department has many opportunities for everyone, but performance must be king!"

......