Conscientious enterprises: all went bankrupt and donated money to the disaster area

Who will eat it?

With this 50 yuan, wouldn't it be nice to order a takeaway?

With this 50 yuan, I can eat beef noodles and grilled sausage with my girlfriend, isn't he delicious?

With this 50 yuan, wouldn't it be nice for him to open an hourly room with his wife?

Why. ． ． ． ． ．

Obviously you can grab money, but you have to engage in instant noodle giving activities.

Thinking about it this way, Director Su is quite conscientious.

But this is a pain for Ding Chao and the men in the sales department.

New brand, huge price. ． ． ． ． ．

Who the hell is this sold to?

Seeing that Ding Chao didn't reply for a long time, Su Mu chased people away: "Old Ding, now our Dragon Kingdom is emphasizing self-reliance.

As the fist department of our Red Elephant Foods, the sales department also needs to be self-reliant.

The thought of "waiting, relying, and wanting" must never be allowed to exist!

Currently, the development of your department is encountering difficulties.

But which department has no difficulty?

We can't push all the reasons to others as soon as we encounter difficulties.

We cannot put all our hopes on news media exposure, much less put all our hopes on making the enemy show mercy.

do you understand?

When encountering difficulties, we must first find the reason from ourselves.

What has the nine-year compulsory education taught us?

Do you remember?

Educate us that internal factors are fundamental, and only when you find the internal factors of your sales department can you truly solve the sales problem.

How to start from the internal cause?

Such as changing the traditional sales model and expanding traditional sales channels.

Let go, roll up your sleeves and work hard!

Understand? "

"Change the traditional sales model? Expand the traditional sales channels?"

Regarding Su Mu's nonsense, Ding Chao didn't listen to one sentence, but he heard two key sentences in Su Mu's nonsense.

The first one is to change the traditional sales model.

The second is to broaden the traditional sales channels.

Reminiscent of the key words such as news popularity, hype, and mcn mentioned by Su Mu before, his eyes lit up instantly, and he sighed: "Su Dong, I understand."

"What do you unserstand?"

Seeing Ding Chao's sudden excitement, Su Mu was at a loss.

What the hell am I talking about here?

How do you understand?

Su Mu tried his best to review what he said. Except for official words, stereotypes, and nonsense, is it useless?

How do you understand?

"Su Dong! Thank you!" Ding Chao bowed heavily and said, "I know what to do!

Don't worry, I will definitely lead our colleagues in the sales department to adjust their mentality!

Efforts to expand the sales market of our red elephant!

Just wait and see the result!

Su Dong, goodbye! "

After finishing speaking, regardless of Su Mu's reaction, he left in a hurry.

But Su Mu, who left Monk Zhang Er puzzled, said to himself, "Why do I have a bad premonition?"

Chapter 55 Historical Experience

How to make a fast-growing business go bankrupt fast.

There are mainly several ways to start.

First, blind expansion.

As Ding Chao said.

The current Red Elephant Food is on the road of blind expansion.

For a truly caring operator, in the face of sudden popularity, the best way is to use 'Original Processing' or authorized franchising.

This method can effectively reduce the risks brought about by market changes while increasing production.

Once the market sales are not good, the cooperative relationship can be terminated in time to reduce the production scale.

If market sales expand and profits increase, high-quality companies can be selected for acquisition and digestion.

Steady and steady, seek stability.

Such an operation can be said to be almost '0' risk.

However, Su Mu directly chose large-scale acquisitions and blindly expanded.

In the process of blind expansion, a large number of enterprises will be absorbed. The quality of these enterprises is uneven, and the integration of production efficiency and working atmosphere with the headquarters will take a long time to adapt.

Once the running-in is not good, it is bound to cause internal turmoil and trigger a chain reaction.

This chain reaction is what Su Mu wants.

Second, redundant officials, redundant soldiers, and redundant expenses.

How did the Northern Song Dynasty perish in history? The three most important reasons are "redundant officials, redundant soldiers, and redundant expenses".

"Redundant officials, redundant soldiers, and redundant expenses" are the external causes, and behind the external causes are hidden fatal weaknesses.For example, redundant officials are not only too many officials, but also the corruption of the official system and low administrative efficiency.

Redundant soldiers also have poor quality of soldiers, poor combat effectiveness, low military and political efficiency, redundant expenses, and national expenditures are greater than income!emptied the treasury.

In the process of going bankrupt, what Su Mu learned was the experience of the demise of the Northern Song Dynasty.

The first is the 'redundant officials'. Based on the original organizational structure of Red Elephant Foods, the number of employees in each department has almost doubled by more than ten times.

In the case of doubling the number of personnel, the leadership hierarchy has also changed from flat to tree-like, and office efficiency has been greatly reduced.

Then there is the "redundant army", a one-time expansion of more than 3000 people, plus more than 1 people who acquired the factory, the equivalent of an increase of 1 people within one month, and a direct increase of five times the number of staff.

These people all enjoy Hongxiang's original welfare benefits, and the content of the work is actually the same as before.

The last is 'redundancy'. With the increase of acquisitions of enterprises across the country, various management agencies are highly overlapping, and the implementation can only be completely consistent.

Take the sales department as an example. After acquiring more than a dozen instant noodle processing factories, Hongxiang Food now has more than a dozen sales departments.

Similarly, there are more than a dozen human resources departments, administrative departments, and so on.

The existence of these overlapping institutions will inevitably generate various redundancies.

Third, change the generals and adjust the development strategy at will.

There is a saying in the art of war that changing generals before the battle is a taboo in the art of war.

The most famous in history is the Battle of Changping.

At that time, King Qin Zhao adopted Fan Sui's strategy to implement countermeasures, sent people to Handan, the capital of Zhao State, to bribe the ministers around King Zhao, and spread rumors that Lian was quite timid and repeatedly defeated.

King Zhao listened to the rumors, replaced Lian Po, and reused Zhao Kuo, who was only good at talking on paper.

In 260 BC, Zhao Kuo replaced Lian Po as a general. As soon as he arrived at the front line, he completely abandoned Lian Po's sticking tactics.

As a result, Bai Qi was playing hard to catch, luring the enemy deep, drawing salary from the bottom of the pot, and defeating Zhao Guo in a series of tricks.

The Qin army beheaded 45 Zhao soldiers!

On the land of Zhao, within two households, there must be a household whose males have no return.

After the war, Zhao's vitality was severely injured, and he was no longer able to fight against Qin in all directions alone. It was only a matter of time before the unification of Qin after the war.

Su Mu has learned from this experience.

Aren't you in full swing at Red Elephant Foods?

Hey ~

I just replace you!

I came up with several new products and occupied all the production lines.

If you want to buy a product that is already well-known in the market, I cannot produce it here.

I changed all the logos of the new products.

When others saw the new logo, they thought they had bought a pirated copy.

Just in case, I also raised the pricing of the new product directly from single digits to ten digits.

The price has doubled tenfold.

Hey ~

Do not ask!

Ask is play!

Thinking of his perfect strategy, Su Mu couldn't help laughing out loud.

The three major "poison schemes", one after another, are interlocking.

At the same time, it summarizes the fine traditions of the ancestors.

Integrate excellent traditional cultures such as the political experience, philosophical experience, and art of war experience of the ancients of the Dragon Kingdom.

It is perfectly used on Red Elephant Food.

Strive for Hongxiang Food to achieve rapid bankruptcy and bankruptcy without suspense in the process of rapid development.

The road to bankruptcy that can never die again!

In order to let a small company go bankrupt, it took such a lot of effort.

At this moment, if Laozi, Zhao Kuo, and the emperors of the Song Dynasty knew what Su Mu was thinking, they would probably not be able to hold down the coffin.

Red Elephant Foods, Sales Department, Director Office.

"Boss Ding!"

"Boss Ding!"

"Boss Ding!"

Ding Chao looked at the three people opposite and motioned them to sit down.

The two on the left of the three are named Gao Zhan and Sun Pengju, who were promoted from the acquired company.

The other one was expanded, named Jiang Yue.

All three were deputy directors who had just been promoted by Su Mu.

The euphemistic name is the need for the development of Hongxiang Food.

In Ding Chao's view, each of these people is no different from eating plain rice.

Holding a job similar to mine, doing things to cultivate one's morality.

Do nothing, easily over ten thousand a month.

In Ding Chao's view, their work can be handled by himself.

There is absolutely no need to recruit such a group of people.