This is very worrying for Ding Chao, the sales manager.

After contacting the administration department and re-leasing a batch of warehouses.

Ding Chao knocked on the door of Su Mu's office with a firm attitude.

Chapter 53

"Boom! Boom! Boom!"

There was a hasty knock on the door.

"Please come in."

Su Mu looked at the financial statement sent by Zhang Jian, looked up at Ding Chao who came in, and asked, "What's the matter?"

"Su Dong..." Ding Chao wanted to speak but stopped.

"Say something directly, I'm busy." Su Mu urged directly.

"Okay, then I'll be straight." Ding Chao continued: "Su Dong, since the implementation of your new strategy, the development of our Red Elephant Foods has entered the fast lane.

Under your leadership, in just one month, the market value of our Red Elephant Foods has more than doubled. "

"If you're here to flatter, you don't have to." Su Mu replied with a smile.

"Hehe..." Ding Chao smiled awkwardly, and said, "Then I'll just say it straight!

Have you thought about a question?

The more rapidly we are developing, the more we should seek stability?

Aren't Daheng Real Estate, Golden Shield Fuel, etc. in recent years all good examples?

Your father and President Zhou of Golden Shield Fuel are old friends!

Three years ago, Jindun Fuel was still thriving and was the leader in the domestic fuel industry.

But because of disorderly expansion, Jay Chou, who was worth tens of billions, became tens of billions in debt overnight!

Just the year before last, Jay Chou couldn't bear the pressure and committed suicide by jumping off the building.

At that time, you went to pay your condolences in person. "

He knows the person Ding Chao is talking about. His full name is Zhou Yunong, and his grandfather Zhou Zongliang is known as the King of Pigment in the Magic City. He is a pioneer in the pigment industry in Dragon Kingdom.

Zhou Yunong received a good family education since he was a child, and took over the Golden Shield fuel from his father when he grew up.

With the deepening of the opening up of Longguo, the foreign trade industry has ushered in a spring.

As the world's largest clothing production base in Longguo, the relevant industrial chain has entered a stage of rapid development.

Golden Shield Fuel is naturally the biggest beneficiary.

Facing historical opportunities, Zhou Yunong believes that the time for rapid expansion has come.

Wanton expansion, high-priced acquisitions, and blind entry into the international market.

When Golden Shield Fuel develops rapidly, it can also guarantee the normal operation of everything.

However, with the changes in the international economic situation, the clothing industry has entered a period of decline, and the profit of Golden Shield Fuel has declined.

The problems of bloated institutions and too big tails have all come up.

In order to maintain operations, Zhou Yunong had to tear down the east wall to make up for the west wall, and borrowed money everywhere by pledging shares.

The snowball got bigger and bigger, and finally died in a thunderstorm.

Zhou Yunong was a friend of Su Mu's father before his death, and the two families had some friendship.

At this moment, Ding Chao took out the "side" case and talked about him from left to right.

Su Mu naturally understood the implication behind his words.

Didn't he just want to say, Su Dong, you have now reached Zhou Yunong's old path, if you continue to walk, you will be the next one to jump off the building.

So we must hurry up to 'correct the evil and return to the right', just now there is a glimmer of life.

Reformed?

Wouldn't it be nothing for me to fetch water from a bamboo basket?

Therefore, even though he understood Ding Chao's meaning, Su Mu still pretended to be confused and said, "Hey~! It's a pity."

Hearing Su Mu's sigh, Ding Chao smiled slightly, thinking in his heart, it seems that the case he found was very successful.

However, before he was happy for a second, what Su Mu said next almost made Ding Chao gasp.

"You said, Uncle Zhou is also in his 70s, what is there to worry about?" Su Mu said with a look of regret: "If it were me, I would definitely not jump off the building.

How painful it is to fall to death, why not drink sleeping pills! "

"..."

Ding Chao is also speechless, why am I trying to persuade you to take it as a warning?

Is that your attitude?

Ding Chao continued unwillingly: "Director Su! Haven't you noticed that Hongxiang Foods is following the old path of Golden Shield Fuel?"

"Is there?" Su Mu pretended to be confused, "Why didn't I find out?"

"..." Ding Chao said helplessly: "During this period of time, you have led the operation department to acquire more than a dozen instant noodle processing enterprises across the country.

In just one month, our production capacity of Red Elephant has increased from 100 million bales per day to 3000 million bales.

Production capacity has increased by a full thirty-fold.

Capacity has increased, but our market is shrinking.

During this period of time, Tongyi Foods, Zaomailang, Bran Master and their distributors are selling instant noodles at low prices.

The purpose is to compress our market as much as possible.

Fortunately, a few days ago, with the blessing of news, our supply and demand were barely balanced.

Now, as the news fades, our sales are falling off a cliff.

In just three days, our products have filled dozens of warehouses.

If it is not resolved, our Red Elephant may face the risk of bankruptcy.

You are also likely to follow the old path of Zhou Yunong. "

Ding Chao deliberately spoke more seriously, hoping that Su Mu could learn from this and adjust the company's business strategy quickly.

As everyone knows, Su Mu was a little excited when he heard the word "bankruptcy" from Ding Chao's mouth.

You don't even know how much effort I have put into bankruptcy!

However, in front of Ding Chao, Su Mu naturally couldn't show it.

Just asked lightly: "Dozens of warehouses are filled?"

"Yes!"

"Why are there so many warehouses?"

"Because the popularity of the news has dropped, and Master Bran and the others have teamed up for a promotion!"

"Oh..." Su Mu nodded, and said coldly, "Why is this all an external cause? Why didn't I hear the internal cause?

Have you ever wondered if this is a problem within your sales department?

Ding Chao, do you think that the development of our Red Elephant Food depends on the popularity?

Are you because the development of our Red Elephant Foods can only be carried out by giving way to our opponents?

If this is the case, can't I directly do news from the media or mcn organization?

I just beg my opponents not to promote me, can't I?

What do I need your sales department for?

Do you eat rice?

If even you, a sales director, have this idea.

Then our sales department of Red Elephant has no meaning to exist! "

Chapter 54 Self-reliance

Hearing Su Mu's reprimand, Ding Chao seemed to have ten thousand Cao Nima galloping in his heart.

It's a fairy board!

Why the fuck do I only talk about external factors? Didn’t you count 13 in your heart?

I'm here to show you some face.

Why don't you want it?

Instead, beat them back?

The reason why the company has come to the present, isn't the most important problem that you have blocked a large number of existing channels while expanding blindly?

How the hell can we still blame our sales department?

All the channels discussed by our sales department have been blacklisted by you.

How can you forget the things you have done yourself in the blink of an eye?

Before Ding Chao could react, Su Mu continued to shout coldly: "Ding Chao, your sales department must have this mentality now, right?

I said why is the recent performance so poor?

It turned out that it all came from your sales department!

Take our company's new products as an example, our key development projects in the future are these new products!

But you look at the sales performance of your new products!

It's been half a month and there are still not 1000 boxes!

What does your sales department do?

Can I still do it! "

Hearing this, Ding Chao became angry instantly.

In fact, there is another very important reason for the backlog of warehouses, which is the adjustment of production strategies.

After the successful development of new products, Su Mu immediately adjusted the production structure.

Originally focusing on the production of small chili dry noodles, bone soup series instant noodles, crispy noodles and other production lines have been greatly reduced.

Increased the production of a series of new products such as Manhan bone soup barbecued pork noodles, pork bone soup noodles, barbecued pork beef noodles, golden soup fatty beef noodles, etc.

All these new products have launched a new brand logo - Dragon Elephant.

The brand awareness of Red Elephant is not high. After the endorsement by Longguo Daily, it can be regarded as ushering in a bright moment.

At this time, releasing new products in the name of Red Elephant is bound to have a good drainage effect.

However, Ding Chao still couldn't figure out what Su Dong was thinking.

It is necessary to come up with a new Dragon Elephant logo, and all new products are released in the name of this brand.

It was originally a genuine product, but after changing the logo, I instantly felt like I was pirating myself.

What's even worse is that the price of a single package of instant noodles under the Longxiang brand is between 15-50!

Correct!

You heard that right!

For a pack of instant noodles under the Dragon Elephant logo, the minimum price is 15 yuan for char siu beef noodles!

The highest Manhan Bone Soup Barbecued Pork Noodles has reached a terrifying 50 yuan a bowl!

50 yuan for a bowl of instant noodles?

Ding Chao couldn't figure out what Su Mu was thinking.

Instant noodles for 50 yuan?

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