Conscientious enterprises: all went bankrupt and donated money to the disaster area

Su Mu's head turned quickly, impatiently looking for countermeasures!

Now the red elephant is the hot time.

People generally have a revenge consumption mentality.

How to complete bankruptcy in this state of mind?

It's justifiable to go bankrupt.

This is a test of ability.

Suddenly, Su Mu had a flash of inspiration and had an idea, so he immediately greeted: "Secretary Gao!"

"Su Dong, what are your orders?" Secretary Gao, who was working outside the door, heard Su Mu's voice, hurried in and stood by.

"Half an hour later, the leadership conference room above the middle level of Hongxiang Food will gather! Let's have a meeting."

Chapter 48 Completely Banned

Red Elephant Foods, Conference Room.

"What's the situation today? Why did Dong Su remember to have a meeting?" Ding Chao asked suspiciously.

Zhang Jian replied: "I don't know either! If I remember correctly, this should be the first time that Director Su has held a high-level meeting of the entire department in three years."

"Yes!" Monk Ding Chaozhang asked puzzledly: "He used to not remember to have a meeting when the company was not busy, how could he remember to have a meeting when the company is so busy today?

Isn't this adding to the chaos? "

"Exactly!" Xiao Jian, the production director, said impatiently, "The production task is so heavy, I can't get away from it!"

Purchasing director Qian Wei said unconvinced: "Your production tasks are heavy and our procurement tasks are not heavy?

There are so many orders suddenly, have you considered the pressure on our purchasing department?

We haven't slept in 48 hours till now!

Who can understand and understand us? "

"Our human resources department is not idle." Yao Shun, director of human resources, also complained: "Suddenly we have to recruit thousands of employees, and we are under great pressure!"

"Looking at how busy you are, our R&D department can't sit still." Chu Yun, director of the R&D department, also joked, "Why don't our R&D department also share weal and woe with you? Do we have to work overtime tonight? Do we have to stay overnight?"

"Old Chu, you are showing off!" Zhang Jian joked, "So far, only your R&D department is idle.

How does it look like our departments?It's been spinning for days. "

"Yes!" Ding Chao laughed and said, "My ears are almost hallucinating when I answer the phone every day."

"Don't talk about you, I'm almost stunned when I look at the sums of money coming in in the account recently." Zhang Jian complained: "It has been more than ten years since I joined Red Elephant. Busy day."

"I'm afraid these few days are the busiest time in my life." Xiao Jian complained with a smile: "But Director Su is still the same as before, leisurely and leisurely."

In the office, several executives of Red Elephant sounded like they were complaining, but why did it feel like they were showing off?

Su Mu knocked on the door, walked in, and said with a smile: "I want to be busy, the power has been delegated to you, can I get busy?"

"Su Dong!"

"Su Dong!"

Several people got up to say hello.

Su Mu is kind to all of them, and trusts them very much.

Of course, the treatment is also excellent.

Although Xiao Jian and others always liked to complain about Su Mu being the shopkeeper, they still respected Su Mu in their hearts.

Su Mu nodded and motioned for everyone to sit down.

"You guys are quite tired these days."

"Not tired! Not tired at all." Xiao Jian was the first to reply: "Su Dong, I feel like I've been beaten to death. It's fine if you let me work for another seven days and seven nights."

"Yes, Director Su!" Ding Chao said with a smile, "I'm signing contracts even in my dreams! I'm in great working condition."

"Didn't you complain just now?" Su Mu smiled and said, "I wanted to give you a burden."

"Su Dong, our procurement department is not under pressure! You need to find Xiao Jian, he has a lot of opinions." Qian Wei immediately sold his teammates.

"Su Dong, there is no need! I can still carry it." Xiao Jian hurriedly said: "The human resources department has been busy recently, do you want to relieve them?"

"Hey, you shameless Xiao Jian! Our human resources department is not busy at all, everyone is full of energy!

No decompression is required. " Yao Shun hastily explained.

"Since you are in such good spirits, I will add more burdens to you! Now let's get to the point." After Su Mu took his seat, he said solemnly: "In the past few days, there have been constant disturbances in public opinion.

Our Red Elephant Foods is at the top of the public opinion storm and has been affected a lot.

This effect has both advantages and disadvantages for us.

The good news is that our Hongxiang Food has become famous and our sales have skyrocketed.

Both brand influence and market influence have been significantly improved.

The crisis of bankruptcy is temporarily lifted.

The disadvantages are also obvious.

The future red elephants will be under the spotlight, and any behavior of our red elephants may be over-interpreted by society.

This is what is called the higher you stand, the harder you fall.

In the future, whether it is our Red Elephant executives or our Red Elephant employees, they will all be affected.

Everyone should be mentally prepared. "

"understand!"

"Su Dong, don't worry, after we go back, we will strengthen the publicity and let the employees keep a low profile."

"Su Dong, we understand that at this time, we should not be complacent, the so-called extreme joy begets sorrow.

The more excited you are, the more you have to control yourself. "

"Everyone understands this principle." Su Mu replied: "I called a meeting today not for this, but for the future development of our Red Elephant.

In the past three years, our Red Elephant has been suppressed by Tongyi Food, Zaomailang Food, and Bran Master Food.

You should know why, right? "

"Because we lack market channels." Xiao Jian explained: "The current market channels of Longguo Instant Noodles are firmly controlled by three food companies.

Without marketing channels, the pressure on our sales side will increase.

Then it affects the production side.

It's a vicious circle. "

"This problem has been solved." Ding Chao explained: "Just yesterday, suppliers from various provinces have contacted us on their own initiative.

They are willing to accept us to compete with the big three food companies.

Mr. Su, the problem of our market channels has been resolved. "

"Huh? They?" Su Mu sneered and said, "What are they? Just block our Red Elephants if there is no profit for them!

Profitable, just thinking of taking a share?

Such suppliers are all blocked! "

Chapter 49 Complete Takeover

"what?"

"Block them all?"

Whether it's Zhang Jian, Ding Chao, production director Xiao Jian, or HR director Yao Shun.

They all looked at each other in blank amazement.

After Red Elephant was exposed by Longguo Daily, its market popularity and market influence have been significantly improved.

There are too many orders.

Earn more money.

But that doesn't mean red elephants are fine.

Yes!

Over the years, due to the issue of interests, many suppliers have responded to the call of Tongyi Food, Early Rice Food, Bran Master Food and participated in the action of banning Red Elephant.

Such behavior, from the perspective of Red Elephant, these suppliers are somewhat shameless.

But from the perspective of the other party, this is just a normal market behavior.

Business is profit-seeking.

Isn't that what the market is like?

There is no right or wrong.

Now, regardless of whether these suppliers are under the pressure of public opinion, or for personal interests, or even some other special reasons.

As long as they are willing to provide channels for Red Elephant Food again, it will be a good thing for Red Elephant.

Rational business leaders should let go of past suspicions and show the nature of our Longguo people to repay grievances with virtue.

In the eyes of Zhang Jian, Ding Chao and others, they should indeed choose this way.

But no one thought that Su Mu not only didn't plan to borrow the donkey from the slope, but also took the opportunity to build good relationships with suppliers in various provinces and dredge channels across the country.

On the contrary, at this critical time, they even thought about blocking these suppliers.

No matter how you look at it, it's a bit reckless.

Just when everyone was wondering, Su Mu spoke.

"I know exactly what you think in your heart." Su Mu said lightly, "I don't have time to care about what you think in your heart right now.

From now on, Red Elephant Food will be taken over by me!

All orders can only be issued by me!

I don't need you to bring your brains, and I don't need you to have any ideas of your own.

All you have to do now is execute!

Do everything I command!

I don't want what you think, how!

I want me to feel!

Those who can obey stay, and those who cannot obey leave directly! "

For three years, Su Mu has always been very easy-going.

Everything was discussed with everyone, and the sudden seriousness made everyone feel at a loss.

However, there is always a faint feeling that there is an invisible coercion on Su Mu, which makes people feel awe.

"Su Dong, you order."

"Luo Hong!" Su Mu asked: "Before, I asked you to count all the suppliers and supermarkets who refused to cooperate with our Hongxiang Foods in the past three years. Have you counted them?"

"Statistics." Marketing Director Luo Hong stood up and took the initiative to report: "There are a total of 189 suppliers, 285 large supermarkets, and 5865 small and medium-sized supermarkets."

"From now on, all the suppliers, large, medium and small supermarkets who refused to accept our Hongxiang products will be included in the blacklist of Hongxiang Food." Su Mu issued the first order: "Our Hongxiang Food products must not have any One went into the hands of these suppliers."

Although Luo Hong had 1 doubts in his heart, under Su Mu's tough attitude, he could only nod his head and say, "Yes!"

"Su Dong!" Hearing Su Mu's order, Ding Chao couldn't sit still.

There is still a difference between the marketing department and the sales department.

Generally speaking, the marketing department needs to be responsible for the overall market strategy, for large marketing plans (such as advertising), for major customers, and for the main sales channels.

The sales department is responsible for the implementation of specific marketing (set up a sales force, implement personnel sales behavior).

To give an inappropriate example, the marketing department is more like a staff department, while the sales department is more like a field force.