The entertainment industry shouldn't be like this

Chapter 299 Damn, He Pretends Again (4K)

"This is a rare situation!"

"Under normal circumstances, market influence is the basis for practitioners to judge whether an IP is suitable for derivative licensing, which will directly determine the potential market space of licensed products;"

"The box office is undoubtedly a direct reflection of market influence. How high the box office can determine how much room for derivatives development there can be;"

"Then here comes the question: When you have a bad box office estimate for a movie, do you still care about spinoffs?"

——"Certainly not, I will only reduce my investment immediately and try to lose less!"

Browsing the interview clips that have caused heated discussions on the Internet, Xiong Yi, the president of Lianya Films, answered silently in his heart.

In fact, as the president of a company, he doesn't talk about managing everything, but he really doesn't want to stare at a movie all the time.

Therefore, when "My Neighbor Totoro" was sentenced to death by him, this movie was basically left behind by him, and even the follow-up media and "anti-king" netizens didn't care about Wang Wei's ridicule.

Who could have imagined it?A well-known economist in the country tells everyone a fact with his observations - your uncle is still your uncle!
Although it was just a small talk of real experts, not many people questioned it after watching it; after all, everyone can plan a country's economic decision-making, not to mention the commercial development of a mere movie——

"... There are various indications that Wang Wei is doing the opposite this time. What interests me is how precise a sense of smell is required!"

"Although I am not a professional filmmaker, I think it is more rare to accurately predict that a spin-off of a non-hit movie will sell well than to accurately predict that a spin-off of a hit movie will sell well, or , even more frightening..."

"Scaring?" Xiong Yi turned off the news page and muttered to himself.

Is he afraid?

If everything is as judged in the interview...

Xiong Yi pinched his forehead and pressed the intercom number, "Xiao Ke, come here!"

Not long after, a beautiful female secretary with bright eyes, bright teeth and a good figure walked into his office.

Almost as soon as he came in, Xiong Yi asked, "Has the investigation result come out? How much is it confirmed?"

Although the female secretary is quite favored on a daily basis, it is easy to see that the boss is in a bad mood right now, so she reported honestly, "It is confirmed that it is almost inseparable."

Stared at by a pair of eagle-like sharp eyes, the female secretary tremblingly said,
""My Neighbor Totoro" has been very popular since it was broadcast on TV. According to statistics, during the broadcast period of our special ATV film program, its audience rating reached about 7%; It fell by 5%, which can be said to be one of the best-performing films on TV in recent years..."

"Who agreed to show this movie on our TV?"

Xiong Yi completely scowled and interrupted her report.

The female secretary closed her mouth and did not answer.

——She knew that the boss was just venting.

After all, Dunhuang’s threat to the Big Five is mainly reflected in the competition for movie box office market share; as for TV channels, Dunhuang, which has made no achievements, is actually no different from other content providers.

Before the film is released, it is enough to cooperate with the group's decision to suppress Dunhuang; but after the film is released, the TV station may lower the bid, but it will never say that Dunhuang's film will be rejected;

Not to mention the fact that a classic animation movie ranks at the top of the list of classic animation movies on the Big Pineapple website. The top ten films were rejected... Especially such a film, which was almost given to the TV station for nothing, why not?

Xiong Yi was not ignorant of this, and after secretly scolding his own TV station, he waved his hand and signaled the female secretary to continue reporting——

"The popular show on TV has enabled "My Neighbor Totoro" to rapidly expand its influence across the country; and its peripheral promotion has not lagged behind;"

"According to incomplete statistics, there are as many as 150 derivatives of "My Neighbor Totoro" represented by the image of My Neighbor Totoro, covering multiple categories such as daily necessities, clothing, and catering; what I said in the interview is correct. Somewhere in the square, in a supermarket, or even in a small jewelry store, Totoro is everywhere;”

"It can be said that Totoro has a large number of loyal and fanatical fans at this stage..."

What the female secretary didn't say was that she herself was one of them.

There is even a "Totoro" restaurant near her house - the restaurant is full of Totoro and its friends, and even the food, whether it is cake or smoothie, always finds a way to put the cute Totoro Presented; there are cute chinchilla dolls as decorations when the meal is served...

Who can resist these cuties?Anyway, she has become a regular customer of this restaurant!

Before that, she just thought this cute thing was super cute, whether it was a furry doll or smart and cute food, she wanted to take it all home;

Now, she finally knows how much money this cute creature has attracted all over the world!

"...The overseas promotion of "My Neighbor Totoro" derivatives is not inferior to that in China. Not only are the licensees carefully selected, but Dunhuang is obviously involved in all aspects of product design and marketing;"

"According to the estimates of the company's evaluation team, Dunhuang's strategy of investing most of its investment in the promotion of derivative products has helped it obtain at least one billion yuan in sales revenue from derivative products of "My Neighbor Totoro" as of now!"

Every time the female secretary said a number, Xiong Yi's face became darker.

Because Lianya Entertainment is an old player in movie peripherals, especially animated movie peripherals, if anyone's estimate of the sales of "My Neighbor Totoro" peripherals is closest to the real data, it must be Lianya Entertainment!

It's just that this number makes Xiong Yi a little embarrassed.

It is not uncommon for derivative products to earn ten times the box office of a movie. What is rare is how long it took!
It’s full of calculations, and it’s only been more than a month since the movie went live, and many hit movies may not even have their derivatives fully promoted—well, this is actually the norm, who dares to judge that his movie will be a hit ?Who can tell which character in the movie is the most popular?
What is certain is that this is definitely not the pinnacle of sales of "My Neighbor Totoro" derivatives - when all the TV stations start rebroadcasting and its influence is further fermented, the sales of derivatives will at least double.

Even if it doesn't double, with the current income, who would dare to say that this is a commercial failure?
Among other things, "The Lion King" is successful enough, but the revenue from derivative products is estimated to be less than half of that of "My Neighbor Totoro"-although this is also the reason why the peripheral promotion is lagging behind "My Neighbor Totoro".

"I think Disney has been aware of this for a long time."

Xiong Yi remembered what Amy Meyer, the representative of Disney in China, said in an interview with the media - "My Neighbor Totoro is a good animation, but "The Lion King" will not lose to it!"

At that time, including him, almost everyone was surprised—Lao Mei actually has the quality of humility? "The Lion King" obviously beat "My Neighbor Totoro", okay!

Now it seems that Disney has probably noticed the latter's outstanding performance in peripherals.

——It’s not that they are both traditional animation giants, Lianya Entertainment is so much weaker than Disney; it’s just that one is facing the impact of “My Neighbor Totoro” and the other is just watching the excitement. The attention of the two is definitely not high on the same level.

After Xiong Yi knew it in his mind, he waved his hand to the female secretary. After the latter left quietly and empathetically, he frowned and flipped through other news.

It should be said that although other media cannot obtain approximate data like the two animation giants, they have also confirmed the popularity of "My Neighbor Totoro" peripherals from the side.

For example, a media survey of some theater peripheral counters shows that the movie "My Neighbor Totoro" has been released early, but Totoro peripherals have not been released, because "My Neighbor Totoro has always been the darling of the peripheral market. The existence of it can greatly stimulate the consumption desire of the audience..."

Another example is that some media visited some authorized merchants of "My Neighbor Totoro", and came to the conclusion that "My Neighbor Totoro's authorization helped the licensee's sales increase by at least 50% over the same period";

All kinds of signs show that an IP whose influence has greatly surpassed the pure entertainment field and gradually become a cultural symbol is being born!

This led some financial media to join in. According to their estimates, the derivatives of "My Neighbor Totoro" can bring Dunhuang an annual income of one billion yuan.

Note that this is only the income that Dunhuang receives. If it is the total income, it will be at least 30 billion or more.

This number made Xiong Yi smile wryly again.

Lianya Entertainment, the overlord in the domestic derivatives industry, can earn 50 billion yuan a year from derivatives, but this is the result of the joint efforts of multiple phenomenal IPs, and a single IP in Dunhuang can sell an average of 30 billion yuan a year. Yuan, it is really a super gold-absorbing.

The ridiculous thing is that not long ago it was regarded as Wang Wei's "Waterloo"!
Nowadays, there are more than one or two media outlets that have lost their voices.

Of course, the number of reporters wanting to interview Wang Wei continued unabated.

But Wang Wei is still as calm as a dog. It is impossible to interview him. Instead, he simply relayed a sentence through the Dunhuang official spokesperson——

"Actually, we just want to bring you a movie that has no bad guys or villains, all the characters are warm and kind, and everything is full of spirituality and vitality. It's probably because good people are rewarded with good things. Fortunately, we didn't lose money... ..."

Seeing Wang Wei's latest response, the corners of Xiong Yi's mouth twitched.

Damn it, he pretended it again!
——Even Wang Wei's most die-hard fan will not believe the damn "good people get rewarded"!
So, going back to the original question, will Xiong Yi be afraid of this product's vision, which is so accurate that even big economists praise it?

Probably a little bit.

Yes, although I really don't want to admit it, Xiong Yi can't help but face the reality: in front of Wang Wei, a newborn calf, he, a tiger, actually felt a bit weak...

Because this guy's vision has surpassed the general vision of film selection-why does he think that the peripherals can sell well when the box office expectations are not ideal?Why did he dare to put all his eggs in one basket to promote the peripherals?Why did he once again achieve an unconventional and fruitful return? ...

Xiong Yi was fascinated by the bright sunshine outside the window.

——He must admit that there are people in this world who are born to create miracles, that is, there are people who can break through his imagination time and time again, leaving him stunned!
Against such a person who accurately grasped the trend, Xiong Yi himself felt a little old - he no longer felt excited and excited, but felt a little fear.

What a fucking evildoer!
He feels that he has the answer to the questioning of the group's shareholders - it is predictable that the crazy money-absorbing of "My Neighbor Totoro" will definitely attract shareholders to attack him: why the same group of animation creation teams have become the same in the hands of Dunhuang? A cash cow, and in your hands all you have to do is get kicked out?

The obvious answer is—they were led by monsters like Wang Wei in Dunhuang, but they were led by you old immortals in Lianya. Need I say more?
Unfortunately not!

Unless he wants to be the first to be kicked out!

"I am the one who hurts the most?"

Xiong Yi thought bitterly.

Unexpectedly, a piece of news that followed has truly achieved a world where only one person was injured!

"Dunhuang poached our executives?!!"

——It was Qu Xiang, the deputy of Lianya's home entertainment and consumer goods sector, who suddenly chose to leave for Dunhuang.

This news turned all of Xiong Yi's qi deficiency into full of anger!
You must know that although the home entertainment and consumer goods sectors responsible for the development of derivative products are not under his direct management, Qu Xiang belongs to his faction, and it can even be said that he was promoted.

If it's just resignation, or switching to another big four, Xiong Yi thinks it's acceptable.

But it was Dunhuang, the Dunhuang that made him consciously become a joke.

Xiong Yi couldn't help being angry the first time he received the news, and immediately picked up the phone and called, "What benefits did Dunhuang give you?"

The unhurried answer on the other side made his eyes condense——

"Dunhuang asked you to be in charge of the derivatives development business sector? Is this a sweet taste, ready to expand the army?"

He just listened to the words and understood that Dunhuang had created a huge amount of income in the derivative products of two animation films one after another, and he couldn't help but want to dig deeper into this gold mine!

After all, although the development of derivative products has a relatively complete chain in the Chinese entertainment industry, for film and television companies outside the first-line, they can only support one derivative product authorization team at most, not the nearly complete and diverse copyright development and authorization of the Big Five. platform.

Xiong Yi is not surprised that Dunhuang has reached this point, what surprised him is that he was able to attract Qu Xiang's job-hopping!
"A platform that started from scratch with a bleak future made you give up the powerful and mature platform of Lianya?"

The other party's answer once again left Xiong Yi at a loss as to what expression to make——

"Dunhuang will come up with multiple phenomenal IPs for you to build a complete platform for copyright development and authorization?"

He kind of wanted to laugh, and then he did!
I laughed!
"Is Dunhuang really a Chinese cabbage as a phenomenal IP?"

"I admit that Wang Wei has a sharp vision, but I don't believe that anyone is sharp enough to turn phenomenal IP into cabbage!"

……

　Well, dare not say anything~~~
　　
　
(End of this chapter)