The entertainment industry shouldn't be like this

Chapter 298 Others laugh at him for being too stubborn

If you only look at the box office of "My Neighbor Totoro", Dunhuang does not have the momentum of "still making great strides"!

——After the domestic box office barely climbed over 1 million, the movie slipped off the shelves.

Then, it was quickly "thrown" to the TV station and DVD market.

There is no doubt that this is a proper "bad movie package"——

Generally speaking, after the screening schedule of a bad movie is cut in half, the film studio will quickly take advantage of the effect of TV commercials and promotional activities to push the movie to the DVD market before the public's memory has completely faded, so as to strive for more Peripheral income .

Of course, generally, DVDs will appear half a year after the film is released, and the shortest will be three months. The rapid release of "My Neighbor Totoro" has also made many people lament how afraid Dunhuang is that this film will not be accepted. Pay back the cost!
In stark contrast, is "The Lion King"!
The box office of this 2D animation film in China has exceeded 6 million yuan. According to its box office curve, it has properly won the qualification to extend the screening schedule in order to hit the billion mark!
At this point, even the fans who support Dunhuang the most have to admit that Dunhuang's start this year is really "unknown"!
On the other hand, the media's enthusiasm for interviewing Wang Wei suddenly increased!
It's just that, if Wang Wei cooperated like this, he wouldn't be Wang Wei.

No matter how sincere the tone of the media's request for an interview, no matter how eager the reporters blocking the door, he always gave a unified answer - "I'm in the middle of filming, so don't make appointments."

Can this stump the uncrowned king?

There is naturally a way of writing interviews with people, and there is a way of writing that people are not interviewed. In the eyes of the media, Wang Wei's performance is "too despondent and dare not show it to others"!
However, Wang Wei’s statement later relayed by the Dunhuang official spokesperson indicated that Wang Wei is still the same Wang Wei——“I don’t know what to interview, I’m very satisfied with the results of Totoro!”

As soon as these words came out, it was really a storm.

Frankly speaking, if Wang Wei honestly confessed his cowardice, and even kept quiet, the "anti-kings" would have passed away after a while of ridicule. After all, it is not a work directed by him, and it is still a 2D animation, and no one really asks someone to Omniscient and omnipotent, right?

But this dead duck's hard-mouthed statement made the people who eat melons couldn't help but "teach the young people a lesson":

The sentence "He didn't let me down when he missed, but he really let me down if he couldn't afford to lose" caused heated discussions on the Internet;
The anti-kings even dug up the previous Wang-style quotations and "created" to their heart's content——

"I'm really not worried about the box office at all, why? Because I have seen through everything and know it is doomed to fail!"

"You say I missed it? No, no, no, I'm really satisfied—because as long as I'm satisfied, it's not considered a miss!"

"I want to challenge filmmakers all over the world! What? I can't afford to lose? Well, I have a showdown - I deliberately pretended to miss, because I am afraid that I am too strong and no one dares to accept the challenge!"

"..."

Fueled by the media, the "New Interpretation of Wang's Quotations" created by anti-kings quickly spread online and offline.

It has to be said that jokes are always more suitable for dissemination than seriousness; if there is a statistical bar about reputation, Wang Wei's reputation at this time is estimated to be -1-1-1-1...

And just when the anti-kings were about to continue to "beat the dog in the water" and the media continued to request interviews with Wang Wei to stir up the flames, a clip of the interview was quietly circulated——

"Others laugh at him for being too blunt, but when he laughs, others can't see through!"

Don't get me wrong, this is not an interview with Wang Wei, or even a special interview about this public opinion boom, but just an economist's chatter during the interview.

It's just that this big economist is a little bit, in one sentence - he has participated in the construction of the national economic policy.

Because of this, this interview clip has become a new hot topic:
At the beginning of the interview, there was actually no topic about Wang Wei, until——

"As far as I know, your child is known as a child prodigy. Can I ask you about your educational philosophy for your children?"

"You can't talk about a child prodigy. For the education of my children, I always implement the concept of entertaining and entertaining. For example, two weeks ago, I took my little daughter to watch a cartoon "My Neighbor Totoro". She gained a lot."

"Oh, I happen to have watched this animation, can I ask what your daughter has learned?"

"She harvested a room full of Totoro dolls!"

"Hahaha, this is really, what a coincidence! My harvest is exactly the same as your daughter's."

"Hahaha... It should be said that this is not just a coincidence, because this animation is very interesting and worth studying."

"You mean..."

"Of course, I'm not a filmmaker. The film itself should be analyzed by professionals. What I want to talk about is the commercial development of this film."

"There are two interesting points in commercial development that deserve our attention: one is that its commercial value does not lie in the box office, or in other words, it is far more than the box office; the other is whether the filmmakers are aware of this and take advantage of it."

"The first point is easy to find. The box office performance of this animation is relatively average. I guessed it when watching the movie, because the attendance rate is also very average; but after watching the movie, the money my daughter spent on derivative products is More than ten times the movie ticket."

"Yes, me too."

"Right, and why the derivative products are popular here, and it involves the image design of Totoro, the emotional sustenance of the movie, etc. After all, I am not a professional in this regard, so I won't say much."

"The point is the second point. The film crew seems to be Dunhuang, right? Well, has Dunhuang realized this and used it in advance?"

"I went back and checked it out of curiosity, and the result surprised me—not only did Dunhuang realize this, but they also made full use of it."

"Oh, can you tell me more about your discovery?"

"Of course no problem. As we all know, many movies have licensed and designed derivative products before they are officially released, but generally speaking, distributors are more willing to spend promotional expenses on box office rather than on derivative products. Because striving for an extra [-] to [-] million box office is much more realistic than striving for derivatives that do not know how much or may not be profitable; and authorized merchants do not dare to mass-produce too many products, maintaining a wait-and-see attitude.”

"According to the information I have collected, "My Neighbor Totoro" is different. First of all, it has a lot of derivative products and sells better than movie tickets, but it has never been out of stock, which shows that Dunhuang's stocking volume is far beyond the general market assessment. Second, what everyone saw was that Dunhuang took the initiative to shorten the screening period, but they may not have noticed that the film was broadcast on multiple TV stations at the same time, and there are already derivatives of Totoro everywhere..."

"This proves my point - Wang Wei said he is not worried about box office, which is true, because his focus has never been box office!"

……

　The author's fungus has gained weight from drunkenness and dreaming~~~
　　
　
(End of this chapter)