The entertainment industry shouldn't be like this

Chapter 300 Doubt about life?Used to it
"Does this mean that I have cut myself off from the top five?"

After hanging up the phone, Qu Xiang rushed to spread his hands to the person opposite.

Sitting opposite her was Gu Xiji who was also from Lianya Entertainment.

The person in charge of the Dunhuang Animation Studio smiled, "I think it's a good get-together, and Mr. Xiong just got angry for a while."

In fact, talents like Qu Xiang, who can be counted as the top five executives, usually signed a non-compete agreement, and Dunhuang's poaching is not just a blank check.

After all, the result of successful poaching is either easy to get together, easy to break up, or a clean break. The circle of media and entertainment is not big, and high-end management talents don't want to suffer from their professional reputation.

Therefore, in order to win Qu Xiang's favor, Dunhuang hired a top headhunting company in China to do the aftermath of Qu Xiang's job-hopping. After understanding the agreement, the job-hopping was successful!

"It's hard to say. In the eyes of Mr. Xiong and the others, I may be the first of the top five executives to jump to Dunhuang. It can be regarded as a very bad start. I might as well make an example of others." Qu Xiang shook his head and said.

"The premise is that you can't get along in Dunhuang." Gu Xiji said calmly.

As we all know, in the film and television derivatives industry, ideally, the IP copyright owner, that is, the producer of the film and television, will completely dominate the entire process, fully control the upstream design and manufacture of various derivatives, and make relevant suggestions to the downstream sellers. Require.

Obviously, this requires a sufficiently professional team.

But for non-big five film and television companies, the "ideal state" is difficult to achieve-at least, you must first continuously create a strong film and television IP in order to support a huge derivative product development team.

Even in Dunhuang, it was trying to control the entire development process of "My Neighbor Totoro" and found that the original authorized team was no longer sufficient, so it was the first time that the derivatives industry sector was independently operated.

As for the person in charge of this section, Gu Xiji recommended Qu Xiang to Dunhuang.

As early as in Lianya Entertainment, although the two were not familiar with each other, Gu Xiji knew Qu Xiang's ability well; The ceiling is basically the post of deputy in the consumer goods sector.

——After all, the five majors have always paid attention to qualifications, especially women, and the promotion opportunities in the five majors are rarely comparable to men.

But it is different in Dunhuang. With the arrival of Qu Xiang, Dunhuang has finally filled the talent gap in improving the industrial chain.

Qu Xiang can naturally feel Dunhuang's thirst for talents.

Speaking of which, she chose to switch to Dunhuang, on the one hand, because Dunhuang is the most friendly platform for female practitioners in the Chinese entertainment circle;
On the other hand, it has to be said that "My Neighbor Totoro" has greatly added points to it-she also knows Xu Zhonghe's director. It can be said that the commercial value of the works created by the other party in Lianya Entertainment for more than ten years, Nothing compares to a "My Neighbor Totoro".

This shows what?
It shows that regardless of men and women, Dunhuang has the ability to know people and take care of them;

It also shows that Dunhuang, um, or Wang Wei may be stronger than the rigid Lianya Entertainment in terms of IP creation and mining capabilities-this is extremely important, and she is even willing to jump ship to build a complete authorized derivatives industry chain Core power!
Gu Xiji also relied on this reason when poaching corners—"We don't lack good IPs, even phenomenal IPs. What we lack most now are talents who can use derivatives development to turn intangible influence into tangible wealth... ..."

Well, at first, Qu Xiang thought it was Dunhuang-style chicken blood!

This is also normal, who is not exaggerating when poaching corners!
However, it would be too bragging to describe phenomenal IP as Chinese cabbage—even though the five major companies have accumulated for decades, or as short as ten years, each of them can truly be called "phenomenal IP" ", it cannot be said that there are only a handful of them, it can only be said that there are very few.

Until she found out about Dunhuang's "family property"——

The first stop is of course the animation studio where "acquaintances" are everywhere.

"Not to mention anything else, it's the most cost-effective deal for Dunhuang Animation Studio to recruit you first. Look, how many people have you recruited from your old employer?"

Qu Xiang said in a low voice while greeting some acquaintances.

Gu Xiji curled his lips, "I really don't dare to take it seriously. Except for you, Director Ma and Director Xu's team, but they were first laid off by Lianya before we missed it."

Well, there's really no way to refute this.

Qu Xiang couldn't help but silently shed a tear for his old club - is this more harmful than special poaching?

Back to the topic, when it comes to the first IP of the animation studio, it is naturally the "Toy Story" series.

Needless to say, how much possibility does this group of elite toys have in the development of derivative products, Qu Xiang is more concerned about the completion of "Toy Story 2".

This animation has entered the post-production stage, just watching the finished sample, Qu Xiang secretly nodded.

The first thing she noticed was that compared to the first one, the picture of "Wan Zong 2" is already quite textured, which is obviously due to the progress of production technology——

The improvement of hair production technology is the most obvious. If the dog in the first part basically has no hair, but is represented by map texture; then in "Wu Zong 2", the hair of the same dog has been smoothed slipped a lot;

Secondly, in terms of coloring, the character effects look more realistic and believable; the new lighting technology creates a more full and realistic lighting scene, which is more conducive to the development of the story;
When it comes to the problem that Lianya Entertainment’s 3D animation production team can’t handle using CG to simulate the skin of human characters, Gu Xiji and the others are clearly at the forefront. "The human skin and the toy surface in " have already had a considerable level of expression...

While admiring the more 3D version of "Wan Zong 2", Ms. Qu admired in her heart, "As expected of being the leader of 3D animation, I didn't sleep on my laurels. This animation is obviously the best animated movie of the year. A strong contender!"

And according to Gu Xiji's introduction, it's not just technological progress, the scale of the 3D animation production team has also been greatly expanded. From the very beginning, there was no art department, no story department, and no editing department... we can only rely on the support of the Dunhuang Headquarters. , up to now all the departments are readily available.

So while advancing the post-production of "Wan Zong 2" in an orderly manner, they began to prepare for another 3D animation film project - "Kung Fu Panda"!
Qu Xiang even witnessed the team's quarrel when designing the protagonist "Gun Gun"-influenced by "My Neighbor Totoro", the creative team determined to design the image of "Gun Gun" in a more cute direction.

After reading the script and some pre-designs, she felt that this might be another phenomenal animation series!

However, what shocked her the most was not the 3D animation reserves of Dunhuang Animation Studio, but a 2D animation that also entered post-production——

"Spirited Away"!
Director Ma Qingshi elaborately produced this animation. Although there is still a lack of dubbing and soundtrack, and further editing is needed, after watching the sample, Qu Xiang secretly switched the order of the best 2D animation in his mind!
"This is probably the real enemy of "The Lion King" this year! Whether it's box office or word-of-mouth!"

At any rate, it came from Lianya Entertainment, and she could tell at a glance that "Spirited Away" and "My Neighbor Totoro" are very different - the box office potential of the two is not at the same level at all.

Hell, another phenomenal animation?

No matter how turbulent his heart was, Qu Xiang's first reaction was to include it in the development of derivative products this year!
"However, compared to "My Neighbor Totoro", the development of derivatives of this animation is more difficult."

Because the key development image of "My Neighbor Totoro" is obvious, but it is hard to say for "Spirited Away"-not every derivative product of each image will be sold, and only by grasping the popular image, the corresponding derivative products Only then is it possible to achieve commercial success.

Of course, this is all later work.

After watching the sample, Qu Xiang said with emotion to Gu Xiji, "After this year is over, I guess all animators will look at your studio with the eyes of God!"

"Phenomenon-level 2D and 3D are released together. This is the rhythm of wanting to dominate the animation industry. Is Dunhuang moving its development center to animation films?"

Gu Xiji was taken aback when he heard the words, and pouted in the direction of the headquarters upstairs,

"You should underestimate our live-action film department, they also have phenomenal IPs!"

Qu Xiang looked up at the sky... at the ceiling, his eyes were a little distracted,

So, is this the rhythm of wholesale phenomenal IP?
Gu Xiji probably felt the other party's speechless complaints, so Gu Xiji patted her on the shoulder sympathetically, and said with compassion: "It's like this in Dunhuang. I was a little skeptical about life at first, but I just got used to it."

"..."

Qu Xiang is even more powerless to complain, who can translate for her what is meant by "just get used to it"?
……

"It is simply an epoch-making work!"

When he came to the crew of "Jurassic Park", Qu Xiang finally realized what it means to "just get used to it"!
——No way, the samples shown in front of her are too shocking.

A piece of dinosaur footage shot with a combination of real shots and special effects, the feeling of vastness and grandeur is overwhelming.

——Although there are only less than 5 minutes of dinosaur clips, she can already imagine how shocking the overall picture of this movie will bring to the audience.

"How about it, what do you think about the peripheral development of this movie?"

After finishing the shooting that day, Wang Wei met the new executive for the first time.

"The peripheral development of this movie should focus on hard peripherals!"

Qu Xiang calmed down and gave the answer without thinking too much.

"Hard perimeter?"

"Well, hard peripherals generally refer to appreciation and collection derivatives such as commemorative cards, models, and figures, while soft peripherals generally refer to stationery, clothing, key chains and other practical peripherals; "My Neighbor Totoro" is "hard and soft" 'It has both, but it is more soft peripheral; as for this film, my opinion should be both 'soft and hard', but it is more inclined to hard peripheral, such as large-scale production of dinosaur toys first!"

Qu Xiang's accent on "large scale" shows that he is not generally optimistic about the development potential of "Jurassic Park" peripherals!

Wang Wei naturally heard it, and was quite satisfied with her first impression. He didn't ask for more specific thoughts, but nodded, "Okay, Dunhuang's derivatives section will be handed over to you."

"I'm not going to hide it from you. Dunhuang has "My Neighbor Totoro" this year. There are probably only three films with peripheral development potential. You know the situation in the box office competition, which is not optimistic; so we have high hopes for peripheral development. Your task is very heavy, and this is our main purpose of poaching you here."

"Only"...three? ! !
Qu Xiang has no F... to speak of.

——The peripheral sales of "My Neighbor Totoro" are already phenomenal!Any film and television company that can produce a film of this level within a year is considered a treasure. What is "only three" Versailles?

She just wanted to cry silently.

Not only was "Fan" found it, but she also suddenly realized how much work it means to develop three phenomenal IP derivatives a year!

She suddenly felt that it was unlikely that she would be "killed as an example" by the top five, because she would probably die suddenly from exhaustion before that!
This made Ms. Qu hesitate for another reason——

Whether it's the investigation in Dunhuang Animation Studio or the special effects clips of "Jurassic Park", Qu Xiang has noticed one thing. Dunhuang's application of computer special effects technology can be regarded as a masterpiece in the Chinese entertainment industry.

This made Qu Xiang prepare to introduce a peripheral development potential that he was optimistic about to at least not weaker than "My Neighbor Totoro", but which required a lot of computer special effects technology to introduce to the new owner...

Now, does the new owner really need her introduction?

After hesitating for a moment, he finally said it——

"What? You said to adapt the animation of Xinwu Toys' transforming toys into a live-action movie?"

Wang Wei, Xinwu Toys, knows this company, and is even more familiar with its flagship product——

It is the domestic Transformers toy series in this time and space!

——Do I need to say more about the commercial potential of the famous "Transformers" movie series in later generations?

"How do I remember that Xinwu Toys' cartoons for the sale of deformed toys were cooperated with Lianya Entertainment, didn't the latter win the adaptation copyright?"

Wang Wei remembered that Lao Wang mentioned this when he was hoarding IP copyrights.

Qu Xiang was a little surprised, this means...

"The adaptation deadline has expired, and Lianya Entertainment's internal evaluation of its live-action adaptation film is-this is a stupid toy movie, the investment is too large, the risk is too high..."

Qu Xiang twitched the corner of his mouth and explained,

"And because I have some friendship with the executives of New House Toys, if you wish..."

"I hope so much, come to Dunhuang quickly!" Wang Wei said decisively.

It's like this again... simply?

Rao Qu Xiang is very optimistic about this IP, but he is still very speechless about the new boss's decision of "ignoring risks".

And Wang Wei barely laughed out loud.

God, what a nice guy Lianya is!Send talent and send a phenomenal IP by the way?

Well, do you want Comrade Lao Wang to poach his corner more?
……

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(End of this chapter)