The entertainment industry shouldn't be like this

Chapter 200 I'm Dead and You Can Save It

"If Dunhuang falls, it will really give us an excellent opportunity!"

In the general manager's office of Eastern Pictures, Hou Mai was overjoyed.

"Even if we haven't completely fallen, we have already benefited from the fisherman."

Song Zhicheng, one of the three directors of the new generation, couldn't help showing a smile.

Seeing this, Hou Mai secretly breathed a sigh of relief.

Because since May, or more accurately, since "The Silence of the Lambs" was released, Song Zhicheng has been sullen.

Hou Mai can understand his mood.

Originally, he said boldly before that he was the only one who was the best candidate to make Shen Zhenyi the actress, and then came the world-shocking "Lamb".

Even if it was a thriller, it didn't affect Shen Zhenyi's leap to become the number one seeded contestant for next year's Tianma Awards.

Although there are a thousand and ten thousand reasons to say that it was luck, the fact is that Song Zhicheng is about to be slapped in the face.

No one likes to be slapped in the face, and as long as the award ceremony is not over, nothing is settled.

Therefore, Dongfang Films was about to make good use of Song Zhicheng's award-winning new film "The Sunshine", but suddenly a big cake fell from the sky——

The schedule of "Sunny" is December 12, which is only eight days away from the schedule of "Heart Labyrinth".

Of course, this is not specifically aimed at Dunhuang. After all, the popularity of the domestic film market is there. How many new films are not released in a week?Eight days apart, it is already a certain exclusive time for each other.

Then, "Heart Labyrinth" was targeted. Wouldn't the vacated resources benefit the films of earlier and later schedules?
Anyway, after learning that Dunhuang was blocked, Hou Mai acted immediately and grabbed a lot of publicity resources. Even better, it didn't cost too much budget.

No one doesn't like to miss out, not to mention that an award-winning film like "The Sunshine" was chosen to be released at the end of the year in order to be closer to the voting time of the Tianma Awards, so as to impress the judges; An excellent means of deepening the impression.

If it wasn't for competition, Hou Mai and the others would all want to give Dunhuang the title of "good guy".

Of course, this does not affect Hou Mai's expectation that this "good guy" will fall completely, so that he can get a share of the pie.

——He has now jumped out of the pros and cons of a film, and looks to the longer-term future.

"Regardless of whether Dunhuang can't survive the bankruptcy or is won by the Big Five, our Eastern Film Industry has a chance to take a bite." Hou Mai seemed to foresee a bright future, and his smile never disappeared.

As he said, if Dunhuang can't handle it, then needless to say, its various departments, such as the 3D animation department, will definitely trigger competition among the top five. the best part of yourself.

And if Dunhuang succumbs and is brought under the command of the Big Five, it doesn't matter. Among other things, the complete domestic distribution network in Dunhuang's hands is definitely redundant for the Big Five.

But this is a big cake with infinite temptation for Dongfang Film Industry - although the latter also has its own distribution network, it still pales in comparison to the achievements of Dunhuang's decades of construction.

This made Hou Mai's heart even hotter. Looking at Dunhuang, it was like looking at a plate of fat that was about to be eaten.

"The premise of all this is that Dunhuang can't handle it. What if Dunhuang can handle it? After all, the works produced by Dunhuang are well-known..." Song Zhicheng interjected quietly.

"Withstand the suppression of the five major forces?"

Hou Mai was stunned for a moment when he heard this, and then burst out laughing,

"Impossible. Getting stuck in the promotional channels of the Big Five is fatal to any second- and third-tier film and television company!"

Good reputation is useless.

After all, except for a few people who like to spend more, most people can only contribute one movie ticket to one movie.

This means that, in a way, movies are actually a one-shot deal.

As long as he spends money to watch it, no matter how the audience evaluates the movie, his personal contribution to the movie box office will basically not change.

As for word of mouth, it does gradually become more accurate as the film's release time goes by.

——In the early stage of the release, you can spend money to get a wave of praise.But when the word-of-mouth reviews gradually fermented, the good reviews you posted by yourself gradually became useless.

The problem is that by this time, the film's screening cycle has generally come to an end, and box office results are less affected by word of mouth.

Therefore, everyone's approach now is to let possible target audiences enter the movie theater early through large-scale publicity, so that the box office revenue will explode in a short period of time.

"Unless Dunhuang bows his head, they won't be able to go this way. In this way, the box office that should be a hit will not be a hit; the films that could have been paid back at the box office will lose money; and the box office revenue will affect the later stage. Copyright income... Once it enters a vicious circle, even if the family is as big as the top five, how long can it last?"

"Unless Dunhuang never misses, never makes bad movies, and continues to recover blood under the pressure of the five majors, there is a possibility of breaking the game, but how is this possible?"

Hou Mai waved his hand indifferently and smiled.

Song Zhicheng waited for him to finish speaking, and then suddenly said: "Old Hou, don't you think about it, what if Wu Da uses this trick on Dongfang Film Industry?"

Hou Mai was taken aback again, and the laughter stopped.

He turned his head to look at Song Zhicheng, paused for a moment, and then smiled, "If you want to say whether I feel sad about the death of a rabbit or a fox, it must be a little bit."

"The Big Five can target Dunhuang in this way today, and they can use the same method to deal with any rising star tomorrow. Who doesn't feel cold?"

"It's just..." Hou Mai said with longing, "If the Eastern Film Industry can develop to the point where it is suppressed by the top five, it seems to be worth it."

Considering Dunhuang's box office market share this year, Song Zhicheng has nothing to say.

Hou Mai stopped dreaming, waved his hand and said: "In short, Dunhuang is doomed. It is nothing more than a matter of dying early, rebirth or lingering. I will keep staring at it until the moment it falls!"

……

The same topic happened at the chairman's office of Sky Cinemas at the same time.

In addition to the chairman, there are two vice presidents, as well as Lin Yongqiang, the person in charge of the viewing department.

Seeing that everyone had arrived, the chairman didn't hesitate, and said straight to the point: "Tell me, everyone has heard about the war between Dunhuang and the five major powers?"

Everyone nodded, and one of the vice presidents said, "It's more like a one-sided suppression than a war."

"It's not important." The chairman shook his head and said, "The important thing is whether we should adjust our cooperation relationship with Dunhuang because of this!"

Well, everyone understands why this issue is specifically raised for discussion.

Because in the past few years, Sky Cinemas and Dunhuang have cooperated very happily—Dunhuang provides more copies, and Sky Cinemas also arranges more films, and the facts have proved that the two parties are indeed a win-win situation.

Therefore, everyone voted unanimously in favor of strengthening cooperation with Dunhuang.

Regardless of how lively the domestic movie box office market looks at first glance, as the managers of the second largest theater chain in China, they are very clear in their hearts, unless it is like "Charlotte", "Lamb", or three blockbusters like the summer file Similarly, during their release period, especially at the beginning of the release, the tickets were sold as if they were robbed!

Otherwise, most of the time, the movie theater is actually empty!

Especially in the off-season, most of the movies released, the attendance rate can exceed 30%, even if it is a hit!

However, there are very few films produced by Dunhuang with an attendance rate lower than 30%. If such a film and television company does not want to find a way to tighten up, it must have a grudge against money.

However, when Dunhuang and the Big Five formed an antagonistic relationship, variables emerged.

In the final analysis, everyone is a businessman, and everything that matters is superficial.

As long as there are enough benefits, the person who has just been beaten to death can also hold hands and eat hot pot and sing songs immediately;
In the same way, as long as the benefits are not enough, no matter how good the friendship is, it is useless to say that you can turn your face in one second, and you will never delay it until the next second.

Therefore, to put it bluntly, what they want to discuss is whether or not Dunhuang can bring them enough benefits.

Everyone was pondering, the chairman glanced at everyone, and finally called the names: "Old Lin, tell me first."

When everyone heard this, their eyes turned to Lin Yongqiang.

Everyone knows that Lin Yongqiang has been advocating more canvases and more scenes for this Dunhuang movie, because he has also received rich rewards. Invisibly, he seems to have more say in matters about Dunhuang.

Lin Yongqiang did not come up with a conclusion immediately, but said calmly: "I watched the first cut of Dunhuang's "Heart Labyrinth" in advance. It is indeed a Dunhuang production. I think its domestic box office is expected to be at least [-] million or more."

"Hiss, it's another little black horse." The others gasped.

No one doubts Lin Yongqiang's vision, after all, there are countless facts to prove its accuracy.

"Of course, this is on the premise that the publicity is not stretched. If there is not enough publicity, I can't say how much potential this film, which lacks big-name stars and big scenes, can realize."

At the end, he still couldn't help sighing, obviously feeling sorry for a good film that failed due to this reason.

"Then there's nothing to say. According to the usual practice, Dunhuang can arrange as many films as they can create. There is no need to give preferential treatment, right?" a vice president said immediately.

Lin Yongqiang did not directly refute, but changed his words: "I think, this Wang Wei is the number one strange man! He is even the number one god man!"

"Oh?" Several other people became interested.

"I don't know how long his record of never missing a shot will last, but if you have read the corresponding audience survey report, you will know that Wang Wei himself has become an important factor for his works to attract audiences."

"As a leading director of emerging commercial films that has never failed at the box office, his status in the hearts of the audience is getting higher and higher. I don't think the five majors can completely suppress him by pinching Dunhuang's publicity channels."

The vice president just now retorted immediately: "But, is it necessary for us to compete against the top five for one person? Besides, how many films Wang Wei can make alone, one film a year is considered against the sky."

Well, that's a problem, and a serious one at that.

Fortunately for the former, the statement of "confronting the top five" is definitely an exaggeration.

After all, under the background of the separation of cinema chains and studios, theater chain companies in the downstream of the industry are naturally the ancestors of film and television companies. I have only heard that a certain theater chain is stuck and does not arrange films for a certain film. I have never heard of a certain film that is firmly not allowed to be shown in a theater!
The movie is out, who doesn't want a high box office?And if you want a high box office, you can't expect theaters to give you takeaway?An extra canvas is a canvas, even if there are occasional small festivals, which studio would dare to really offend the theaters?

Even if the brand is as big as the top five, it is a relationship of mutual benefit, and the relationship between each other is not so easy to collapse.

The key is whether the production capacity of Dunhuang can be guaranteed.

Lin Yongqiang still maintained a calm tone: "Based on the news received so far, at least five or six films will be released in Dunhuang next year, and most of them are written by Wang Wei - the performance of the films written by him before is obvious to all; I think , even if the publicity is full of variables, it is not surprising that there will be one or two dark horses."

After a pause, he added solemnly: "Actually, with Wang Wei included, if Dunhuang has two blockbuster movies in a year, even if the top five suppress them with all their strength, I doubt who will be the first to fail." .”

The effect of force has always been mutual. Everyone only saw Dunhuang facing five behemoths at the same time, and felt that the former had no chance of winning, but they never paid attention to the price paid by the five giants.

Of course, you can also use endurance as an example, but as Lin Yongqiang said, as long as Dunhuang keeps its confidence, its endurance is far beyond people's imagination.

"What's more..." Lin Yongqiang said sharply, "It's really a good thing for our theaters to let the five majors swallow Dunhuang smoothly?"

From this angle, the eyes of the others were fixed.

At first glance, it seems unfounded to worry about—no matter which of the five big companies annexes Dunhuang, the films produced will still be "realized" through their theaters. What impact will it have?
However, several of you here are veterans in the industry, and they all know that there are relative standards to follow for the ratio of accounts between theaters and producers, which is based on a kind of "equal power".

And if a strong party emerges from the producer—for example, one of the top five + Dunhuang—it is entirely possible to ask for a further increase in the share of accounts, or even attach more conditions.

Such as how long their film must be advertised as the theater's only "best picture" for at least how long, or must be shown in its largest auditorium - this is not without precedent.

Thinking about it like this makes me feel angry——

If you agree, it's equivalent to working for the producer Fang;And their own theaters will definitely miss out on popular movies and lose their market share!
At this point, the chairman touched his chin: "So, Dunhuang can still save it?"

Even the vice president, who was inclined to oppose before, is silent now.

This question does not seem to need an answer.

"I don't know if Dunhuang thought that there would be assistance from the cinema." The chairman smiled self-deprecatingly, because he was inclined to stand on the sidelines before, but he didn't expect it to become a timely help in the end.

He once again named Lin Yongqiang, who was most familiar with Dunhuang personnel,
"Since it's sending charcoal in the snow, it should be sent to the bottom of my heart. Lao Lin, you go to Dunhuang yourself and tell them that our sky theater line is in this muddy water!"

……

　I don’t know if it’s positive (I don’t have a self-test paper at hand), but after the fever, I have a sore throat and fatigue, it’s too uncomfortable, everyone should pay more attention to your body~~~
　　
　
(End of this chapter)