The entertainment industry shouldn't be like this

Chapter 199

Although Cheng Qidong was so excited when he mentioned the martial arts design, he wished to start shooting the final duel scene immediately, and then urged Wang Wei to make a kung fu movie.

However this is not possible.

Firstly, because of the scene problem, the shots of the Tang Mansion had to be shot intensively;
Secondly, Wang Wei needs to leave the crew for a while.

——Because Dunhuang's last film released this year, "Heart Labyrinth", has officially wrapped up.

As one of the producers, Wang Wei had no choice but to go to the palm of his hand.

Of course, the crew of "Tang" will not be shut down because of this, because before Wang Wei left, he had already selected some more controllable shots in advance and handed them over to the assistant director Lao Xu to supervise the shooting.

——Although Lao Xu has never been a real director, he has been an assistant director for a long time and has rich experience, so there is no problem in temporarily supporting the crew.

……

"Not bad shot!"

After rushing back to Dunhuang non-stop, Wang Wei got into the editing room.

After a long time, after watching all the films in the editing room, he nodded affirmatively,

"Although Director Yu is fast in making films, he is really good at directing suspense films. He has the ability to play with multi-linear and three-stage circular narrative methods and tell a good story."

"Well, there are still some problems in terms of narrative and rhythm control-fortunately, these can be remedied through post-editing."

Director Yu Zhenfeng was refreshed when he heard the words: "Then there is no big problem?"

Wang Wei really wanted to say "yes", but when he saw Wang Chuanqi also appeared in the editing room with a serious face, Wang Wei knew that there was no problem, it was really hard to say.

——You must know that Comrade Wang has already begun to focus on the overall situation, and he does not pay much attention to the specific promotion work of a certain film. If he said that he came here specially for "Heart Labyrinth", it would be hard to believe!
Sure enough, after walking out of the editing room to avoid the crew, Lao Wang's face completely collapsed,
"The marketing promotion of "Heart Labyrinth" has become a big problem, and we have been blocked by the top five in the promotion channel!"

Hearing this, Wang Wei took a deep breath and said, "It's finally here!"

"Yeah, it's finally here!" Lao Wang also nodded and said the same thing.

"So, what's the specific situation?" Wang Wei calmed down and asked lightly.

"Currently it is mainly TV commercials. When our marketing department went to major TV stations to discuss the placement of advertisements, the time slots they were interested in were either shunned or quoted two or three times the usual price... Such a unified response, There is only one truth—the Big Five are getting impatient with dealing with us!"

While greeting the other party's ancestor cordially in his heart, Lao Wang explained the ins and outs concisely, without any delay.

"Hiss..." Wang Wei couldn't help but took a light breath, "You really dare to ask for a price, it's sure we'll be determined!"

Old Wang smiled wryly.

The question is, isn't Dunhuang being determined by others in a short period of time?
You know, there are generally three situations for audiences to enter the cinema——

The active situation is to see the movie promotion and feel interested, and go to the theater to watch it;

The passive situation is to listen to relatives and friends say that a certain movie is very good, so go to see it;
There is also one that just needs to watch a movie and choose a movie that has a good impression after hearing about it.

It can be seen that the latter two rely on word-of-mouth, and in this era of shorter and shorter film screening cycles, the premise of rapid word-of-mouth spread is large-scale publicity.

And what is the most effective medium for reaching potential moviegoers?
Although Wang Wei is infinitely optimistic about the Internet, but at the moment, there is one and only one answer - TV network.

National TV networks plus local TV stations, no matter what day it is, can bombard audiences all over the country with advertisements.

As a result, the Chinese entertainment industry spends 50 billion TV commercials every year, three-quarters of which are spent on the five major TV networks.

This is very painful.

Is Heart Labyrinth a good movie?
no doubt.

Especially compared to the appallingly poor crew of the original work, "Heart Labyrinth" directed by Yu Zhenfeng, I can't say that it is a big production, but the basic budget is still sufficient.

——By the way, Wang Wei admires the director of the original film very much. The cost of 170 million yuan is less than "Yi Shuang", which actually includes the actor's budget, equipment, staff salaries, travel, accommodation, etc. , and also made a decent film, which is really "the right way to pick money"!
Of course, the near-AV quality, the poorly made props, and the cheap quality of the scenery everywhere have affected its box office.

The Dunhuang version of "Heart Labyrinth" completely outperforms the original in this regard, but it may not be able to replicate the word-of-mouth promotion of the original.

——Not to mention that the final box office of the original work is quite unsatisfactory compared to word-of-mouth, but now is not the era when everyone has a smartphone, copy wool!

Yes, Dunhuang has formed a small and large-scale Internet "Water Army", but if they rely solely on word of mouth to spread word of mouth, the effect will be limited - the audience base is enough for you to activate the "word of mouth promotion" skill, if there are not many I personally know this movie, "Water Army" is too easy to "swim naked".

The so-called big steps are easy to get involved, so while Dunhuang regards Internet marketing as its core competence in the future, its advertising expenses on traditional media channels are also increasing day by day.

But now, they still don't let you vote, or they want you to spend more.

"It is impossible to increase the budget for publicity and distribution, and it is even more impossible to increase it now." Old Wang shook his head like a rattle.

Wang Wei did not object.

It is true that even if it is the Big Five, it is impossible to block Dunhuang without dead ends. As long as they are willing to spend a lot of money, is it possible that the TV station can really look at the waste of money and not make money?
But only a fool would increase the budget infinitely, just like no one would spend 5000 million for a box office of [-] million.

And "Heart Labyrinth", frankly speaking, is a good film, but it is far from reaching the height of "brain-burning masterpiece". It is tantamount to fantasy to reach the height of Dunhuang's other suspense film "Lamb" this year.

A full two or three minutes of dullness.

Old Wang suddenly sneered, and said, "This is the way to show off!"

Wang Wei also curled his lips, his eyes were a little cold.

Yes, this is Xia Mawei!
At this point, the fact that the Big Five want to swallow Dunhuang or encircle and suppress Dunhuang is almost on the table.

The Big Five don't need to engage in any fanfare to block at all-if it is easy on the contrary, you will have to fight a vigorous anti-monopoly lawsuit-they just show their background when you choose media and channels to launch, and Remind Dunhuang to see how much weight he has, so he is willing to rely on it as his backer.

And this also means that the stage of courting like a spring breeze has passed, and the stage of "showing some color" will follow.

"Then come on, I also want to see how important Dunhuang is now!"

……

　This chapter is written with a sick body code of nearly 38°C. It took 2000 words for a full... four hours, and my whole body is sore and limp. Let me introduce it first. If there are typos, I will fix it tomorrow~~~
　　
　
(End of this chapter)