The entertainment industry shouldn't be like this

Chapter 201 The road is forced out
The helping hand of Sky Cinemas is really a surprise!

Among other things, they used the vacancy between the scenes to advertise "Heart Labyrinth", or left the main position of the poster in the foyer to Dunhuang, which gained a lot of exposure for the film.

Of course, this costs money.

But what is missing in Dunhuang is money?No, what Dunhuang lacks are publicity channels.

What's more, as a key promotion film of the theater chain, it will generally get its tilt in the film arrangement-no matter what, it will be a timely help for Dunhuang, which is targeted by the five majors at the same time!

Compared with the predicament of no support in Dunhuang a few years ago, Wang Wei and others understand that there is only one answer for the reason why Sky Cinemas is willing to wade into the muddy water——Dunhuang has shown its value.

At least, it showed the value of maintaining cooperation rather than making the five major unhappy.

This surprised Wang Wei and the others, but also kept ringing alarm bells—if the film cannot continue to demonstrate its value, let alone form a real "offensive and defensive alliance", it is not certain that the next film will return to its original shape immediately.

Therefore, the mere help from theaters is far less important than Dunhuang breaking the game himself.

Yes, break the game!

Although the big five's attack came a bit unexpectedly, as a team on the rise, everyone's first reaction was not to be afraid, but eager to think about how to break the situation.

Moreover, it really found a direction.

"The current situation is that, because we are stuck in the media, we can only adopt a stingy publicity, and we have not been able to form a large-scale publicity offensive. Even with the help of Sky Cinema, the situation is quite unfavorable for us. What do you think? ?”

In his office, Wang Chuanxun asked with a voice that gritted his teeth.

In addition to Wang Wei, there are several officials from the Propaganda Department in the office.

They also know that the boss's anger is directed at Wu Da, but if there is nothing to do, they will "burn themselves".

Fortunately, they came prepared.

Several generals looked at each other, and one of them said: "We think that since the film "Heart Labyrinth" is blocked in the first and second tier ticket warehouses, we might as well make a breakthrough in the third, fourth and fifth tier markets!"

As soon as this remark came out, Wang Wei, who was thinking about something, also sat up straight.

This point of view is a bit new.

In recent years, the construction of commercial real estate in third-, fourth-, and fifth-tier cities has gradually heated up, and theaters have also rapidly expanded to third-, fourth-, and fifth-tier cities.

The continuous growth of the total number of screens in non-first-tier cities and the expansion of the film market scale play a mutually reinforcing role. More theaters allow more people to enter the theater, and more people enter the theater to stimulate the construction of more theaters.

Moreover, the third-, fourth-, and fifth-tier groups have more entertainment and leisure time than the first- and second-tier groups, which further magnifies the potential of this market.

In fact, the industry has noticed this for a long time, but everyone believes that this market still needs to be cultivated, and the main force of ticket warehouses must still be in first- and second-tier cities.

Instead, Dunhuang took the lead. After "Genius Gunner", the channel sinking for third-, fourth-, and fifth-tier cities has been going on.

“We have people all over the third-, fourth-, and fifth-tier cities. We don’t treat the audience as data, but actually talk to them and the theaters; To sum up a market rule, but some characteristics can be summed up.”

Another person with a dark complexion who seemed to be on the go all day answered: "Third-, fourth-, and fifth-tier viewers have the same hot spots as first- and second-tier audiences. As long as the quality of the film is good, hits are hot everywhere, but they are It vaguely reveals its own unique cultural taste."

"In general, third-, fourth-, and fifth-tier audiences are more interested in down-to-earth themes, such as "Charlotte" and "Lamb". The former has a significantly higher box office share in third-, fourth-, and fifth-tier cities than the latter."

"With previous achievements as a background, and "Heart Labyrinth" is a rare film that focuses the camera on closed rural areas and small county towns, we can definitely compete with local theaters with no less than 30% of the film schedule. Talk about roadshow cooperation."

The smaller the city, the stronger the demand for watching movies, and the greater the impact of road show promotion and materials.

It's just that the crew is about to break their legs.

As for this, neither Pharaoh nor Wang Wei blinked - they were not the ones to run anyway.

They also suggested that the screenwriter Wang Wei should also be put on the movie poster. It is said that his face can play a good role in calling people in the second-tier cities.

Wang Wei has nothing to do with himself.

It's just selling your face. If you just sell your face, you can make millions of profits.

The last person added: "There is another advantage of focusing on tier-[-], tier-[-], and tier-[-] cities. Generally, there are not many theaters in the local area. Our film schedule has been raised, and audiences have no more choices, which greatly reduces the impact of insufficient publicity by mass media."

"Ideally, if you rely on third-, fourth-, and fifth-tier cities alone, you can get a good box office. After word of mouth ferments, you may be able to encircle the first- and second-tier cities in turn, and then all the roads will pass!"

Wang Wei and Lao Wang couldn't help but look sideways at this imagination.

Good guy, I dare to think!
You know, there is really no precedent for a movie to take off in the third-, fourth-, and fifth-tier markets before—well, the third-, fourth-, and fifth-tier markets have not yet had the scale they are today.

However, Wang Wei searched through the memories of another time and space, but he couldn't find a successful case.

However, aren't all the roads forced out?
If Dunhuang can successfully open up the situation in the first and second tier ticket warehouses, the brain will be flooded before going to the third, fourth and fifth tier markets to toss.

From the current point of view, even if there is a slanted increase in the film schedule of the sky theaters, the screening rate of "Heart Labyrinth" in the first and second tier ticket warehouses is not optimistic-most of the theaters have good reasons, you don't promote it, and few people Knowing that there is this movie, it is useless to arrange more movies!
In this case, choosing third-, fourth-, and fifth-tier cities as a breakthrough point may be an option.

Moreover, both Wang Wei and Lao Wang quickly thought of another point—compared to the fact that the mainstream media in first- and second-tier cities are basically controlled by the Big Five, many local media in third-, fourth-, and fifth-tier cities even don’t belong to the Big Five.

Still the same sentence, if you don’t try, how will you know it won’t work?
Wang Wei knew that what he could do in this film was limited, and he also wanted to take a look at Dunhuang's true strength without the blessing of "unconventional buffs".

——Even if "Heart Labyrinth" might become a funeral object.

No, instead of "unconventional buffs", isn't there still a "regular buff"?

Seeing that Wang Wei immediately made a decision: "Then do as you said, if this path is passed, or if it proves that this path can be passed, no matter what the box office of "Heart Labyrinth" is, your department's year-end awards this year will be the same. Double!"

It turns out that nothing boosts morale like bonuses;

If so, might as well double the bonus.

No matter how old Wang stared, with Wang Wei's promise, it was obvious to the naked eye that the morale of the Propaganda Department was full.

……

(End of this chapter)