Valley Emperor
Vol 2 Chapter 1183: Ads that shocked the world
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On the surface, the revision of business law does not seem to have a direct impact on him, but the business law will affect the general environment of all industries and commerce. As a big businessman, he naturally needs to focus on it.
However, after reading it, I couldn't see anything, because the Tang Dynasty Daily only disclosed the news that the third edition of the commercial law was about to be officially implemented, and then they said some scenes, and there were not too many details, but the details The things above are often followed by a series of special legal changes.
Although I didn't see anything in detail, Geng Youhua could still feel that after the issuance of the third edition of the Commercial Law, it may further stimulate the development of domestic industry and commerce, so as to thoroughly promote the process of industrialization at the legal level.
Later, he walked into the nearby building and slowly walked up to the third floor, which is where his branch office is located. When going up the stairs, he also read many pages of the morning newspaper, but he was not really interested in most of the things. Just read the title and skip it.
On the contrary, when he arrived at the page of the newspaper office, he slowed down his reading frequency of one line and ten lines, and read it a little more carefully. For the businessmen who work hard in Shanghai, they actually look at the page of the state capital, rather than the page of the provincial road. Even the national page should be more.
Because the state capital page generally talks about local affairs, such as local official changes, policies, and more importantly, the state capital page generally has a lot of business information.
Often a commercial advertisement the size of a tofu block hides a huge business opportunity!
However, the layout of Songjiang Prefecture today is a bit strange. The official report information on the first few pages has been swept away, but on the commercial layout later, a full-page advertisement appeared on the first page!
As soon as he saw this advertisement, he was curious. Damn, which company is so generous, and even used an entire page to advertise.
You must know that when he just came to Shanghai and was about to open up the Jiangnan market, in order to recruit partners, channel distributors and to advertise his own products, he just spent a quarter of the advertisement, and that's all. , it also cost him several thousand taels of silver!
No way, the commercial advertisements on the prefecture page of Songjiang Prefecture are so expensive, and even the most expensive prefectural advertisements in the world.
At this price, if it is placed on the layout of other state capitals, it can cover several pages of layout.
However, now someone has generously packaged the entire layout directly!
This kind of handwriting, even in the eyes of Geng Youhua, is quite large. When was the last time you saw a full-page advertisement? Geng Youhua vaguely remembers the shampoo advertisement of Xinghua Company at the beginning of the year!
However, Xinghua Company, which is a wholly-owned enterprise of the Royal Assets Division, is a serious royal product, and is one of the largest domestic chemical products companies. It is mainly engaged in soap, soap, perfume, shampoo, rouge and other washing and care products. class product!
They have long been engaged in the production and sales of soaps and soaps, and have also introduced exotic products such as perfumes, as well as the production of traditional rouge and so on.
At the beginning of the year, the shampoo they launched was a sensation all over the country. This was the first one in China that was specially used to wash hair. It was melted in water and used to wash hair. It also had a floral fragrance, which is different from the previous ones. Compared with soap, soap, it greatly reduces the damage to the hair and the irritation to the scalp.
And another key point is that they are directly divided into several grades of products. Except the high-end is slightly more expensive, the low-end prices are very close to the people. You can see at a glance that this is going to be sold to all women in the country. Those who have money buy expensive products and those who have no money buy cheap products. Except for poor families, ordinary people can afford them.
It is rumored that after the launch of this thing, in front of some shops, unprecedented queues appeared. Well, naturally, the queues were all big men, and they were all hard-working men who were rushed over by women at home to buy shampoo for the first time!
Some people even say that there are at least 80 million women in the country at present, and even if only one woman earns a tael of silver, it is a big business of at least 80 million taels of silver!
Of course, this is just an assumption, because Xinghua has no patent rights for this thing. Like many products, the patent rights are in the hands of the Royal Institute of Technology.
However, the Royal Institute of Technology has a wide range of applications for these products, and at the same time does not require strict technical blockade. Its patent authorization is relatively loose. Basically, as long as you give money, the patent right will be granted. Of course, the basic patent is authorized. The specific production and subsequent improvements are ignored by the Royal Institute of Technology, and the competition depends on the ability of major manufacturers.
Shampoo is almost an epoch-making product with great market potential, a product that almost every woman wants to have. It's normal to advertise an entire page for a lot of money.
But today, someone spends a lot of money to advertise?
Geng Youhua became interested and looked at it carefully!
The first line of characters that catches the eye: a symbol of status, a manifestation of dignity!
The number of words in the second line of large characters is less: Ladies brand mirror, make you more beautiful!
Seeing the word "mirror", Geng Youhua thought that the person in charge of Jiujiang Glass Company who advertised this advertisement was very funny, so if he broke the mirror, would he still need to advertise? And what is the symbol of status, the embodiment of dignity.
Pulling a few orders, what age is this, I thought it was the Ming Dynasty, a mirror the size of a palm can be sold for as little as a few taels, and even a hundred taels of silver.
At that time, because there were no domestic mirrors, the mirrors were all shipped from Europe by the Western barbarians, and the prices were extremely high.
But now, this mirror has long since become an ordinary commodity, and it can be bought for a few cents of silver. Even a slightly larger desktop mirror is only a few dozen taels of silver.
With only a few dozen taels of silver, do you still want to show dignity? status?
He has also heard about Jiujiang Glass Company. Geng Youhua is also a big businessman among the top five domestic glass companies. Although he is not a peer, Jiujiang Glass Company is the only five glass manufacturers in China. It is normal to hear about Jiujiang Glass Company. , but as far as he knows, this company should be making precision glassware. In the laboratory of its own factory, there are many kinds of glass equipment, beakers, test tubes and the like produced by Jiujiang Glass Company for testing.
As for mirrors, I heard that they have always been bought in Jiangxi. Anyway, in Shanghai and even the entire Jiangnan area, the mirrors of Jiujiang Glass Company cannot be seen.
When did this company start to seize the Jiangnan market!
It seems that this Jiujiang Glass Company, like its own Gung's Porcelain Company, is not satisfied with the original market, and wants to enter the largest domestic market in Jiangnan.
It's just that the direction they chose seems to be a bit wrong. In the glass industry, precision glass can be engaged in, and the market for architectural glass is also huge, not to mention mirrors, the main product of glass products.
But do high-end mirrors?
This is kind of silly!
Taking a closer look, it is said that Jiujiang Glass Company is going to hold an auction in the largest auction house in the trade area in three days. The most high-end mirrors, while reflecting high technology, are also packaged with the most expensive packaging materials, and the most experienced and skilled old craftsmen are encapsulated, so that the highest-end full-length mirrors in the country have been created!
And the limited edition of the meniscus, only one side is produced, the seller does not have to worry about the second mirror of the same!
This is the only one!
Although there is no starting price in the advertisement, it can be advertised with a whole page, and there is only one side of the full-length mirror. If you think about it with your toes, you will know that the starting price of this thing is definitely not cheap, it will be very, very expensive. , and if it can be successfully auctioned, it is estimated that the transaction price will be higher than the auction price, thousands or even tens of thousands are possible.
Although Geng Youhua is rich, he has a big family and has a lot of money. He is also building a branch in Shanghai. Naturally, he will not spend thousands of taels to buy the first full-length mirror in China.
Therefore, he was only surprised by the generosity of this Jiujiang Glass Company, and then laughed at the stupid behavior of the principal of Jiujiang Glass Company. It would be strange if this broken mirror could be sold, and even if it could be sold, it would be a loss to them.
If nothing else, this full-page advertisement alone can't be obtained without seven or eight thousand taels of silver. If you add other things, the cost will probably exceed ten thousand taels of silver. UU reading www.uukanshu. Can that broken mirror sell for tens of thousands of taels?
Ghosts don't believe it!
There are a lot of people who have the same idea as Geng Youhua. After seeing this full-page advertisement, the first reaction of many people is: Was this stupid advertisement done by that idiot?
Geng Youhua and everyone guessed right. Yang Cheng's investment in this matter has indeed exceeded 10,000 taels of silver, and there is a high probability that the side he has in hand claims to be the only one in the country, the most high-end, representing the highest technology and the most exquisite tradition. The limited edition ladies brand full-length mirror of the craftsman's meniscus brand can't sell for 10,000 taels. Geng Youhua estimates that two or three thousand taels will be worth the sky.
There may even be a pass-through!
But don't be afraid, he has already arranged the backhand. If there is no rich man to take the auction, the person he arranged will raise his placard to bid, and even push the price to more than 10,000 taels of silver. Anyway, the money is going in with the left hand and going out with the right hand. It doesn't matter how much money.
As long as the auction is successful, and then spend money to create public opinion, it is bound to make people think: Ladies brand mirrors are expensive, high-end, the combination of the most advanced high technology and traditional craftsmanship, and are only for the rich!
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