Valley Emperor
Vol 2 Chapter 1179: status symbol, honor
Listening to the conversation outside, Yang Cheng basically confirmed the identity of the Mrs. Chen outside, and her status is not bad. It should be the wife of Chen Lifu, who is second only to the prefect of Songjiang Prefecture in the entire Songjiang Prefecture.
Because Chen Lifu is the acquaintance of Songjiang Prefecture, in this huge Songjiang Prefecture, only his wife, Chen Lifu, can be called Mrs. Tongzhi, but it is definitely not the right wife, because everyone knows that Chen Lifu came to Shanghai to take office, and only brought with him One son, one daughter and three concubines.
Mrs. Chen outside should be one of the three concubines!
And this Mrs. Chen, who bought the flip-up lady's mirror, is expected to use it, and he also learned from this Mrs. Chen that even Mrs. Fu Zun has used her own flip-up lady's mirror, which is a good thing what!
With Mrs. Fu Zun and Mrs. Tongzhi, the women with the highest status in the entire Songjiang Mansion taking the lead in using it, Yang Cheng can be confident that his lady's mirror will definitely set off a trend in the upper class.
Because when these women have used the flip-up ladies' mirrors, they can basically put a standard on this kind of flip-up ladies' mirrors: "only for powerful women's families".
The women's family members of ordinary officials, and even the women's family members of gentry and wealthy businessmen, will come to buy in order to catch up with the trend and show their status.
However, this is the effect that Yang Cheng hopes to see the most. Otherwise, he would not have tried so hard to let his mirror enter these high-end jewelry stores and high-end clothing stores. For this, he paid for it. Lots of people.
After Mrs. Chen left with the maid and the large and small bags that the maid was carrying, he came out from behind and chatted with the shopkeeper in the shop before going back.
He just got back, and he asked Steward Feng, who is also the current general manager of the branch, to start recruiting more employees and prepare for large-scale production. At the same time, he also wrote back to Jiujiang, saying that the branch had already It has been preliminarily established, and the sales of samples has already opened up the market. What is needed now is more funds to purchase equipment, expand production capacity, and conduct publicity.
What kind of propaganda? Yang Cheng will not be so low-level as to send flyers and other low-level means. Although many businesses have used these propaganda methods, the products they target are generally ordinary products, and high-end products such as ladies' mirrors are obviously not. Applicable, he is going to advertise in the Datang Chaobao!
Of course, it can't be the kind of nationwide Datang Chaobao page. The advertising positions published on this national page are quite expensive. Usually, only those large and powerful enterprises can advertise on the national page.
He wants to advertise in the Shanghai special issue of the Gangnam-do section!
The Datang Chaobao has been published for many years, and already has a set of distribution procedures and rules and regulations, and even the layout is divided into three levels. Generally speaking, the front layout is the national unified layout, and the middle layout is The layout of each provincial road, and finally the layout of the local state capital.
However, although it is divided into three pages, it is still issued in a unified manner, and they all have a strict monitoring system. Needless to say, for the national page, the newspaper division of Jinling City is responsible for the content editing, and the unified printing sample is sent to the whole country.
As for the layout of the provincial roads, the Korean Newspaper Division dispatched them to the branches of the provincial highways for editing, but it needs to be sent to the headquarters of the Korean Newspaper Division in Jinling City for review, and then typesetting and printing the samples and sending them back to the provinces.
The layout of the state capital is also sent to the branches of the state capital for editing and editing, and then sent to the provincial branches of the state capital for in-depth and printing samples.
The sample journals of the national layout and the provincial road layout are uniformly sent to the provinces through 300 miles from Jinling City, and then sent together with the sample journals of the prefectures to be directly managed by the Chaobao Division, usually located on the main traffic roads. The various printing houses of the company print, and then dispatch to the neighboring state capitals.
Although it seems very troublesome to do this, it is necessary to supervise the Datang Chaobao. Without the review of the headquarters of the Chaobao Division, the content of the provincial road page cannot be published.
Even the layout of the state capital needs to be dispatched to the branches of the provincial highways for review to ensure that there is no prohibited content.
Although the complicated distribution model leads to high costs, don't think that the Korean newspaper company will lose money. In fact, people make a lot of money. Otherwise, how could it be possible to station editors in state capitals and even some important counties across the country!
In the current third-level pages of the Tang Dynasty Daily, the national page is used to publish various major events, such as the speech of the Son of Heaven, edicts for the whole world, imperial policies, and personnel changes of senior officials, which are always major events at home and abroad.
The remaining few pages are still occupied by a large number of popular science content, and then there are the pages of literature and art, so that the remaining commercial advertising pages are actually very, very few, and the rare is the most expensive, these very few advertisements. Bits are sky-high.
Without a few thousand taels of silver, don't even expect to get an advertisement space for a piece of tofu!
The provincial road layout is somewhat similar to the national layout. Most of the layouts also publish official news and policy changes of the provincial road. However, relatively speaking, the content of popular science and articles is more, but the amount is limited. As for the commercial advertisement layout , again very few and expensive.
The third type is the government page. In addition to reporting the official news of the government, at least more than half of this page is used to publish ordinary local news, interesting stories, and commercial advertisements.
Of course, the most important thing is that the advertising space in the local layout is cheap!
However, even if it is cheap, it depends on the location. If it is an advertisement page in Songjiang Prefecture, the price is also not cheap, and it can even be said to be expensive.
But even if it is expensive, it is not as expensive as the national layout or the provincial layout!
Of course, in addition to the relatively cheap advertising space, it is also related to the fact that the distribution of their high-end mirror products is currently limited to Shanghai. As for the surrounding prefectures and counties, to be honest, the distribution volume is very small and can be completely ignored.
Yang Cheng's idea is to first completely occupy and stabilize the market in Shanghai, and then rely on the reputation built in the Shanghai market to gradually distribute goods elsewhere.
As the saying goes, everything is difficult at the beginning, but now the most difficult thing is to open the Shanghai market!
Because the Shanghai market is not only the largest consumer market in China, but also the most competitive consumer market. There are countless companies here. Although most of their products are sold all over the country, no one can ignore the Shanghai market.
And to do publicity, to advertise, this money can not be less!
Yang Cheng is going to spend a lot of money on advertising!
He wants to let the whole Songjiang Prefecture know that their maid mirrors are definitely high-end and high-end, and they are the best choice for high-end maids to show their dignity and status!
He thought about the advertising slogan: Ladies' brand mirror, a symbol of status, a manifestation of dignity!
Before doing this, he had to write a letter to go home to ask for money, no, it should be the second phase of investment for the head office!
As for the loan, although Yang Cheng's face is not small, he has already played the white wolf with empty gloves once at the Royal Bank. If he goes to play again, the Royal Bank will directly smash him out.
When he wrote a letter home and asked the head office to make the second investment in the Shanghai branch, he also had to tell his family that he had been defrauded of more than 8,000 taels of silver. How could he do it, he couldn't smooth out such a big hole.
Anyway, he has already found a loan, the branch factory has been opened, and the market for the product has also been initially opened. At this time, talking about being cheated, it can more or less offset the merits and demerits.
Yang Cheng's letter was an expedited letter, which was sent back to Jiujiang at the fastest speed in this era, and then he received a reply from Jiujiang at the fastest speed. I scolded him like a dog, and said why he was so careless. He was deceived as soon as he went to Shanghai, and then he was told to open his eyes and be careful in the future. In Shanghai, fish and snakes are mixed. , but be careful not to be fooled again.
After finishing the code, his father said that he had instructed the head office to immediately increase investment in the Shanghai branch.
After talking about the business, his father said a little more, saying that you are not too old, it is time to start a family, your mother has a crush on several ladies at home, and when things in Shanghai are not so busy, just Come back for a blind date.
Of course, if you just kidnap a good lady in Shanghai and go back to Jiujiang to visit your wife, that's fine too!
When reading the letter, Yang Cheng directly ignored the following paragraph. He was still studying a few years ago, but his family did not urge him to get married or anything.
But after failing the imperial examination, the family started to propose marriage for him!
Yang Cheng is not disgusted with marriage, but feels that he looks like this~www.wuxiaspot.com~ I guess he can't find a good match!
He couldn't read, and he was still the second son of the family. In the marriage market of the upper class society of the Tang Empire, although he was not the one who couldn't read, and he was still a low-class son of a concubine, then he was at most an average person. The thing is, if you don't pass the imperial examination, you can't be an official, and the second son means that you can't inherit most of the family business. In this case, those big families will not marry him.
His elder brother was the choice of the first daughter of the big family.
If Yang Cheng himself married a wife now, he would either marry a direct-daughter whose family status was far weaker than his own, or marry a concubine with a comparable family status, and he didn't want either!
He is also a normal man, and naturally he also wants to marry a real lady, the direct daughter of a famous gentry family!
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