The Era of Hard Work

In the next few days, Guangmei Electric's opening activities were still going on. Although the scale was not as large as the first day, it still attracted customers continuously. The opening ceremony of Guangmei Electric caused a sensation in the whole Quannan, and it was overcrowded every day.

In the past few days, the three stores have lost more than 50,000 yuan a day.

In order to open up the market, word of mouth and popularity in Quannan, Lu Dong invested a lot of resources.

During this period, the advertisements in the evening papers were also carried out simultaneously.

In this move, in addition to his previous experience, Lu Dong also drew on the successful experience of the Grand View Garden Milinai store in the early days of its opening.

When it comes to single-store sales in the fast food industry, Milina, located in Daguanyuan, is still the leader of the entire Quannan market even at the turn of the century.

This fast food restaurant operates both Chinese and Western fast food, and even in Quannan, there is no branch or chain fast food restaurant. At that time, it was created with the help of the grand opening of the Grand View Garden, appropriate advertisements in the media, and the flow of people in the prime commercial location. The myth of the Quannan fast food industry.

I don’t know if it’s because the boss is too conservative or because of other reasons. Milina has never tried to expand, and has been sticking to the Grand View Garden. Although it is firmly seated at the top of the industry’s single-store sales, after the market economy has become more and more turbulent. , will inevitably end up being eliminated.

Now even KFC and McDonald's flagship stores in Quannan can only see the back of Milinai.

With the help of Guangmei Electric's strategy, Lu Dong played a big role in a short period of time. On the fourth day of Guangmei Electric's opening, most of the promotional activities ended, and the crowd inevitably dropped, but the three restaurants of Lu's Catering were still overcrowded.

It is no exaggeration to say that the three stores now occupy the right time, place and people.

Time, even in the prime location of Quannan Road Pedestrian Street these days, there are actually not many competing products of the same type.

The location is favorable. After the decline of the department store, Ximen can be called the core area of ​​Quannan Road Pedestrian Street. More than 60% of the traffic on Quannan Road is from west to east.

Renhe, not to mention this, Qiansheng Commercial Building took the initiative to provide various conveniences for the three stores, and had a certain cooperation with the neighbor Guangmei Electric. Comrades, we are applying for the police and civilian public security joint defense joint construction unit in this area.

The popular opening ceremony of Guangmei Electric is over, and the three stores of Lu's Catering are still operating at a high temperature. Even though there are no longer a large number of people sitting in line at the door like Guangmei's opening period, as long as the store is at meal time, It maintains a passenger flow that is close to the capacity limit.

On the first day after Guangmei's opening promotion ended, the single-day sales of the three stores added up to 80,000 yuan.

In the next few days, it basically hovered between 80,000 and 90,000.

On a new weekend, the RT-Mart Supermarket opened on the third floor. Lu Dong followed Yu Zhanlong to personally deliver flower baskets, and got in touch with the person in charge of RT-Mart Taidong District.

This is not only beneficial to the catering company, but also to the Lu family food company.

The products of Lujia Food Company are also entering the shelves of RT-Mart Supermarket.

Although I had the impression that the third floor was later a Wal-Mart supermarket, but now it has become RT-Mart, but the opening of RT-Mart's first store in Quannan has a sensational effect no less than that of Gome.

As long as there are special promotions, enthusiastic Chinese people can crowd the store.

Not to mention anything else, many uncles and aunts can line up for several hours in winter for two catties of free eggs, and when they squeeze in to get the eggs, they are all alive and well.

On the opening day of RT-Mart, the three stores of Lu's Catering ushered in the first business peak after opening, and the combined single-day turnover of the three stores reached 100,000 yuan for the first time.

In the two days of the weekend, the operating income was as high as 230,000 yuan.

By the next weekend, there will be the opening ceremony of the New Century Cinema on the fourth floor and the opening ceremony of Qiansheng Commercial Building.

Opening the store here, Lu's Catering can borrow a lot of wind in the most important initial stage.

The competition between Guangmei Electric and Sanlian Home Appliances has gradually become fierce. Apart from the price war between the two, there are also many remarks to slander each other.

Although Lu Dong has cooperated with Guangmei Electric, it has no competitive relationship with Sanlian Electric. Just like Fu Zhaoxia did, the two companies fight as they like, and there is no need for Lu's Catering to mix.

In the short term, the three stores on Quannan Road have temporarily stabilized.

…………

Quannan Road, Hualong Building, this is one of the earliest hotel business office buildings in Quannan for commercial development. Many large companies' branches in Taidong or Quannan are located here.

For example, the famous Trade, Industry and Technology Computer occupies the entire ninth floor.

The office of the Quannan branch of KFC is currently also in the Hualong Building.

The business department is the busiest in the branch. Geng Hongju, who is the vice president of the branch's business, is very busy every day. Whether it is a direct store or a franchise, the business department is the most direct department in charge.

This ordinary-looking local, not yet thirty years old, has heavy bags under his eyes because of his extremely busy work. He probably sits in the current position, worrying about too many things, leading to endocrine disorders, and people are getting fat , less than 1.7 meters tall, and the weight went straight to 180.

To be able to sit in this position in a foreign-funded company, the ability is naturally not bad.

Geng Hongju flipped through the recent report of the directly-operated store, and keenly noticed one thing. In the past week or so, the daily turnover of the directly-operated flagship store located opposite to the department store on Quannan Road Pedestrian Street has declined.

Reflected in the data, the decline is not large. As far as operations are concerned, sudden fluctuations in performance during a certain period of time are relatively normal.

But for nearly ten days, the data was slowly declining every day, which made Geng Hongju feel a little abnormal.

Geng Hongju looked at another report. The directly-operated flagship store hadn’t had a big sale recently. Thinking about it carefully, McDonald’s hadn’t opened a new store on Quannan Road recently.

Yonghe Soy Milk has opened a new store in Ximen, does it have something to do with it?

She pressed the intercom and said to the secretary outside: Xiao Yi, come in.

The secretary named Xiaoyi came in, and Geng Hongju handed him the drawn report: Let someone go and check carefully, what's going on, and look carefully in the store and around the store.

If you are not careful, there may be serious consequences.

Geng Hongju is serious and responsible, not letting go of even a small problem.

Xiao Yi went out with his things and asked someone to do the work, because it was very close, and in the middle of the afternoon, the person who went out to investigate came back and quickly handed him an investigation document.

In the office, Geng Hongju took the document from Xiao Yi and examined it carefully.

Xiao Yi said softly: Recently, Qiansheng Commercial Building was newly completed. Guangmei Electric Appliances and RT-Mart located in Qiansheng Commercial Building have opened successively, and most of the passengers attracted to Quannan Road stay near the west gate. There are a total of six stores on the first floor of Qiansheng Commercial Building. Catering shops have recently opened, including fast food, hot pot and special snacks. At present, the overall trend of the flow of people on Quannan Road is from west to east, and a certain proportion of passengers stop here for meals...

Geng Hongju naturally knew Qiansheng Commercial Building and Guangmei Electric Appliances, so she was not surprised. She asked, I remember a new Yonghe Soymilk opened on the first floor of Qiansheng Commercial Building. How is their business?

Business is good. Xiao Yi said briefly: But according to preliminary observations, Yonghe Soy Milk is not the main reason. On the first floor of Qiansheng Commercial Building, there is a new owner who serves Western-style fast food, called Burger King. The business area is as high as 300 square meters. It directly competes with our products, and based on today’s observations, the traffic is booming.”

Geng Hongju was surprised: Burger King? I haven't heard of it before. Burger King hasn't entered the domestic market...

Xiao Yi explained again: It's not Burger King. Our people checked the business license hanging in the store. The legal person is a Russian named Ivan Somolov.

Russian? Geng Hongju was even more surprised, and asked, Is there another chain of this store in Quannan?

Xiao Yi shook his head: Our people have checked carefully, no, it seems to be the same as Milinai in Grand View Garden, it's just a single store.

Hearing this, Geng Hongju said, Call people to pay attention to this store.

I didn't pay much attention to it. After all, KFC is a multinational fast food company. Even if a single store like Milina's business is good, it can only affect a very small area and cannot compete with KFC at all.

Even Yonghe Soymilk, which is blooming everywhere, is actually not a direct competitor of KFC.

You can look down on other opponents strategically, but you have to pay attention to them tactically. Moreover, it has formed a competitive relationship with KFC’s Quannan flagship store. Geng Hongju can’t let it go. Nature, who is in charge, where did it originate, whether there is a long-term plan, and evaluate the market potential index.”

She thought for a while: At the beginning of next month, I will see the relevant report.

Xiao Yi responded immediately: Okay, I'll arrange someone to do it.

Geng Hongju then put this matter aside. KFC’s development of the Quannan market has shown a straight-line upward trend as a whole. In terms of the overall situation, even if the local enterprises in Quannan are counted, KFC is currently the only one in the entire Quannan market. situation.

In addition to directly-operated stores, there are also franchise stores. At present, KFC is still carrying out a new round of layout in the urban area, striving to make the stores cover more consumer groups.

The layout of the urban area is completed, and then enter the surrounding counties. In the next one to two years, at least one KFC store will be guaranteed on the most popular commercial street in each county in Quannan.

Thinking of this, Geng Hongju got up and left her seat, and came to a map of Quannan hanging on the wall.

This is the latest version of the map. Each county in Quannan has been carefully marked. Which county in Quannan has the best economic conditions and the largest population?

Geng Hongju thought for a while, and then she had the answer——Qingzhao County!

A county named after historical and cultural celebrities has a population of over one million, and the county has a population of more than 200,000.

Yes, there is a new university town at the junction of Qingzhao and Quannan.

Geng Hongju wrote it down in the memorandum, and waited for the next branch meeting to prepare practical suggestions. After the urban layout is completed, it is best to choose Qingzhao for the first county to enter!