The birth of the Hong Kong Island family

The second day of 1948, afternoon.

"What? Your house is sold out! I didn't tell that person, you must leave one floor for me, and I will go and collect the money, and you will sell my house to others. No, no, no, call Come on, boss, this is not how business is done!" A customer named 'Mr. Gao' said loudly at the sales office.

Mr. Gao's move also attracted the support of other customers in the sales office.

A reporter quickly collected news materials and prepared to take them back to the company for tomorrow's page. You know, this is popular news.

Just when the sales office was in chaos and everyone was furious, Hu Zhaoxu stood up.

"Everyone, please be patient and listen to me!"

"I am Hu Zhaoxu, the marketing manager of Changjiang Real Estate. To be honest, we didn't know that the properties in 'Lantian Yayuan' were so popular."

Mr. Gao immediately said: "Don't talk to us about this. We looked at the house for two days, and just when we were about to sign the contract, you told us that there was no more house. What's going on?"

He has already lost his mind. He only knows that the house in 'Lantian Yayuan' is the residence that his family needs so much. But he didn't consider it at all. If he hadn't made up his mind for a long time and discussed it back and forth with his family, he would have missed the opportunity in the end.

In short, he must buy the house and let his family live in 'Lantian Yayuan'.

Hu Zhaoxu showed a deliberately embarrassed expression, but then said: "Everyone, please sit down and calm down first. I will report the situation to the boss. Don't worry, everyone. In fact, we still have several buildings here, and our boss plans to sell them at a higher price in the future. Yes. I’m going to apply and see if I can promote a few more buildings.”

What, they have to sell it at a higher price. It seems that houses will continue to rise in the future.

Suddenly, someone said excitedly: "Manager Hu, there are so many people here today. Please ask your boss to take out a few more buildings. Don't offend us."

Lantian Yayuan is different from other real estate projects. If you miss it, you will not be able to pass that hurdle in your heart. What's more, after hearing that there are still a few buildings that can be sold, everyone is determined to buy them.

"Okay, I'll go ask for instructions right away!"

When Lin Zhichao learned about the situation, he asked, "About how many people are interested in buying?"

Hu Zhaoxu immediately said: "Now that there are no more houses, more people want to buy. There are about 20 households at the sales office who want to buy, and they are very strong."

Lin Zhichao nodded. The 130-story building is not too much, and it is not too much. With the current market purchasing power, it should be just right. If it is a real estate with more than 200 sets, it will hardly be sold in a short time, unless it is an existing house.

The reason is very simple, that is, there are still many rich people who have not arrived in Hong Kong, and it can even be said that a large number of rich people have not arrived.

Because of this, Changjiang Real Estate's project (20 buildings) in Ferry Street, Kowloon will be opened in the second half of the year.

"In this way, you go to appease them and register them first. Just say that we are going to add 50 floors and let them pay attention to the Industrial and Commercial Daily tomorrow or the day after tomorrow. We will give them half a day as a priority. If they miss it this time, we will I can't get the house out."

"Okay, I'll do it right away!"

After Hu Zhaoxu left, Lin Zhichao showed a smile, this kind of hunger marketing is still very effective. Without this move, maybe the twenty or so households would not be able to make up their minds.

Afterwards, Lin Zhichao arranged for someone to go to the newspaper office to do additional advertisements for only one day.

If it can't be sold, he will save it for the second half of the year. Anyway, the house will not worry about selling.

"Boss, good news! Changjiang Real Estate's buildings are sold out!" Sun Liguo rushed to Zhang Jun's office and said happily.

When Zhang Jun heard this, he almost threw a teacup on Sun Liguo's head, but considering that he was his trusted general, he did not lose his mind immediately.

"Is this good news?"

When Sun Liguo saw the boss's unkind look, he quickly said: "There are still many people who have not bought the property in their sales office, and they are making a lot of noise at this time. If these people come to buy our property, wouldn't it be a lot of sales at once?" "

Zhang Jun suddenly realized that his subordinates meant this, and it was him who wrongly blamed him.

So, he said kindly: "Did you tell these customers that we also have houses for sale?"

Sun Liguo said: "I left two people to go to their sales office, and now they are inviting us. Someone should come to the door later."

Zhang Jun stood up and said: "Okay, everyone, cheer up. Since we don't have the biggest opponent now, and the house is a little cheaper, even if we sell 20 more units, I don't need to borrow money."

For a time, Huixin Real Estate was in a state of turmoil.

Then.

After waiting for a long time, there was no customer. It was not until evening that the two employees returned to the company.

"What's going on? Why didn't you drag people to our company?" Sun Liguo said excitedly.

The boss, Zhang Jun, also looked livid.

"Boss, manager, those customers are not coming! Moreover, they said that Yangtze Real Estate has promised to add a few more buildings, and they will definitely be able to buy the house in Lantian Yayuan."

Zhang Jun almost fainted!

If things continue like this, the market will definitely be saturated in the short term, and then his site will have to borrow money to continue construction.

Sun Liguo suddenly trembled!

He had predicted that he would have a difficult time these days.

The next day.

Hong Kong media have reported on the grand sales of ‘Lam Tin Ya Yuan’: ‘All 80 floors were sold out in two days, and Cheung Kong Real Estate urgently launched an additional 50 floors.’

There is no advertising fee for these, and they have become news in themselves. Especially the Industrial and Commercial Daily published by the Ho Tung family has been promoting it as news material for free.

At three o'clock in the afternoon, Changjiang Properties finally sold out the 130 floors of 'Lantian Yayuan' without any risk.

It is conceivable that if Huixin Real Estate is sold out first, the 130-story building of Changjiang Real Estate may not go so smoothly.

The market has reached saturation in a short period of time, and there will be no more purchasing power for more than three months.

Lin Zhichao came to Dongsheng Building in Wanchai, and he handed a check for 800,000 Hong Kong dollars to He Dong.

"Sir He, all the properties have been sold out today. Let me send you a check and report the situation to you."

He Dong smiled and handed the check to Manager Li, and then said to Lin Zhichao: "It seems that I made a lot of money!"

Lin Zhichao reported the situation in detail: "This time Dongchang Real Estate sold 130 floors, the total amount was HK$4.183 million, and the actual funds withdrawn were HK$2.0915 million. Today, HK$800,000 is temporarily delivered to you, and the subsequent funds will be handed over in the middle of the year. Your 500,000 will be settled at the end of the year."

Ho Tung asked curiously: "So, I earned more than 1.8 million Hong Kong dollars?"

Lin Zhichao nodded and said: "Yes. It can be estimated that the cost is currently 2.7 million Hong Kong dollars (including interest from Bank of East Asia), so the profit of this project should be about 1.48 million Hong Kong dollars. Based on this calculation, you should get 800,000 Hong Kong dollars The profit, plus the principal of 1.3 million, is 2.1 million Hong Kong dollars."

He Dong’s eyes brightened!

More than 2 million yuan is definitely a huge sum of money for him!

"Bah bang bang" He Dong clapped.

Then he said: "Awesome! You are better at business than me."

Lin Zhichao immediately said humbly: "You are flattered. I was just lucky. You have been in the market for a long time and have won every battle."

"Haha, let's not flatter each other. In short, I am very satisfied with this cooperation."

Lin Zhichao was also very satisfied. Changjiang Real Estate also made a profit of more than 650,000 yuan, which was more than 150,000 yuan higher than expected.

The most fundamental reason is that Lin Zhichao raised the unit price a bit because he felt that "Lantian Yayuan" was worth 30 to 35 Hong Kong dollars.

After leaving Dongsheng Building, Lin Zhichao breathed a sigh of relief. He had already given Ho Tung a huge sum of 1.3 million, as if he had paid off a debt.

With the completion of the sale of Lam Tin Garden, Cheung Kong Properties only has the land on Ferry Street in Kowloon left undeveloped. The preliminary work for this land has been prepared, and it is just waiting for the initial funds to start construction. Now it is time to put it on the agenda.