The Almighty King of Sports

"Wang, are you awake? I have something very important to tell you." Alisha's voice sounded outside the door.

Wang Fei got up to wash up and came out of the room.

He saw Alisha standing at the door of her room, she was only wearing a black veil nightdress, and the scenery inside was looming.

This girl...

Wang Fei rubbed his nose.

He has told her many times that she should not dress so casually when she is at home.

But she always took his words as deaf ears.

In fact, Alisha is quite implicit in her dress like this today.

She wandered around the room many times before without wearing anything.

Big head!

Are the American girls so open?

"What's the matter?" Wang Fei asked.

"A vice president at Nike called me, and the other person said, I hope I can meet you and have a chat." Alisha said.

Nike's vice president wants to talk to me?

Wang Feixin said, what are you talking about?

What is there to talk about?

He has signed a contract with Li Ning, so the two sides have no hope of cooperation at all.

"What does he want to talk about?" Wang Fei asked.

"He said he wanted to talk to you about the in-depth cooperation. He hopes to talk about it after meeting." Alisha said, she came over and hugged Wang Fei's arm and pressed her chest tightly. On top.

"Um, do you think it is necessary to talk to him?" Wang Fei asked.

He was really a little angry when he was holding his arm like this and rubbing it against him.

"It's still good to talk, although there is no cooperation now, but maybe we will cooperate in the future." Alisha Mei said with a smile.

A faint fragrance passed from her.

Smells good.

Foreigners generally have more body odor.

Even if it is a woman, there are so many body odors that are quite choking.

There are really not many white girls like Eliza with such a pure taste.

"Okay! Then see you." Wang Fei nodded.

Nike is an international sportswear giant and is at the same level as Adi.

This sports giant company has almost signed a leading representative in various sports subdivisions, and it can be regarded as a wealth of sports superstars.

This company is also the originator of this form of marketing.

As early as 1985, when Nike was still a small company, they signed the Jordan who had just entered the NBA at the time, but was already in full swing as the spokesperson, and immediately launched a sports shoe named after Jordan. It turned out to be a big sale.

Nike's development road has thus been smooth sailing.

The basketball **** Jordan later signed a life-long endorsement agreement with Nike.

Now, although Jordan has retired for more than a decade, he can still get a billion dollars in revenue from Nike every year.

This is a company that makes cooperation with celebrities the ultimate.

Had breakfast, not much time.

Nike's vice president Jonathan Green came to Wang Fei's house to visit.

Wang Fei came out to welcome him personally and brought him home.

"Wang, it is really a pleasure to have the opportunity to meet you." After sitting down on the sofa, Jonathan Green said with a smile.

"You are polite, you are welcome! I have long admired Mr. Green's name too!" Wang Fei smiled and greeted each other.

"Wang, I'm here this time, I want to talk to you about cooperation." Jonathan Green said.

Wang Fei raised his eyebrows and said with a smile, "What kind of cooperation?"

"We hope you can become Nike's global spokesperson." Jonathan Green said with a smile.

Wang Fei shook his head and said, "I'm afraid it won't work. Nike is already late. I have signed a contract with China's sports brand Li Ning for four years."

Wang Feixin said, why did you go?

Came to find me just now.

Don’t know if your hands are fast or slow?

You are so caring about NCAA stars. Stars like Zion who have not yet entered the NBA can sign a fat contract with you.

However, I have played a hot performance in this league for so long, but you just called my agent to ask about it.

Isn't this prejudice at work?

Wang Fei's heart is a bit crooked.

"Haha! Wang, of course I know that you have signed a contract with the Li Ning brand. However, I know that the liquidated damages in your agreement are not too much, are they? If we are willing to pay you the liquidated damages, you are willing to give up Cooperation with Li Ning, do you choose to cooperate with us?" Jonathan Green said with a smile.

Wang Fei's eyes widened immediately.

Isn't it?

You want me to breach the contract?

Without words, are they still human?

"No, no! Now that I have signed a contract with Li Ning, I think it is better to fulfill the contract." Wang Fei waved his hand and said.

"Wang, the endorsement fee they give you is really not high, 15 million Chinese currency is equivalent to more than 2.2 million U.S. dollars. If you choose to cooperate with us, we can give you an endorsement fee of 5 million U.S. dollars per year, and, We can also give you a 5% sales rake on your signature shoes." Jonathan Green said with a smile.

This is, openly digging the foot of the wall!

Wang Fei smiled and shook his head, and said, "No, I won't break the contract for money."

Jonathan Green was taken aback.

He thought that Wang Fei would agree to Nike's terms without hesitation.

After all, Nike’s price has already doubled. Moreover, there is also a commission for the sale of signature shoes, which is actually a lot of money.

"Why? Wang, you have to know that if you choose to cooperate with Nike, your income will increase by at least 4 times. Did you know? After you signed the contract with Li Ning, they have already launched your signature shoe pre-sale activity. The sale is very successful. At present, nearly 300,000 pairs of your signature shoes have been pre-sold in China, and nearly 200,000 pairs have been pre-sold in the United States. You know that if you use a 5% sales revenue commission, you can get it. How much is it?" Jonathan Green said.

Wang Fei was shocked.

He really didn't know that Li Ning had already started his own signature shoe pre-sale activity, and it seemed that the activity was quite successful.

There are already 300,000 pairs pre-sold, and that Ma Yang has nearly 200 million, right? Coupled with the 200,000 pairs in the United States, it is estimated that the pre-sale revenue is more than three billion.

This is the rhythm of going crazy.

If you continue like this, don't you sell at least one billion Chinese dollars a year for your signature shoes? It is calculated in one billion, but 50 million Chinese coins are already divided into it!

To be honest, Wang Fei really regrets it now.

It was really short-sighted at first, so why didn't you expect to have a sales share?

Ugh!

Mainly because I didn't have much confidence at the time, right?

"Mr. Green, I know that the cooperation agreement signed by Li Ning and I was a bit of a loss. However, the spirit of the contract must not be lost. Since the contract has been signed, no matter what, I will insist on fulfilling it." Wang Fei Said.

"However, your loss is really too great. You could have earned about 15 million US dollars a year, but now, you can only make more than 2 million dollars. What does it matter if you break the contract?" Jonathan Green Said.

Wang Feixin said, my heart hurts too!

But what can be done?

I have already said a lot about supporting national brands and so on. If I break the contract at this moment, then I will slap myself in the face.

"We Huaxia people are very committed. Even if the losses are heavy, I will not do immoral things for the sake of money." Wang Fei said.

Jonathan Green was a little helpless.

The reason why Nike suddenly asked Jonathan Green to lobby Wang Fei at this time was actually because the pre-sale of Wang Fei's signature shoe Feiyi No. 1 was so popular.

This allowed Nike to see the huge commercial potential and fan appeal of Wang Fei.

The high-level inside Nike believes that as long as they put out an endorsement fee of $5 million per year, plus a 5% sales share, they will definitely be able to confuse Wang Fei to change his family.

However, the reality is cruel.

Wang Fei actually refused.

Moreover, there is no room for maneuver to refuse.

This is really depressing.

"Wang, think about it. Nike's brand is much bigger than Li Ning. Nike is a world-class sports brand, while Li Ning is just your domestic brand. It can't reflect your status as a world superstar at all." Jonathan Green is still A bit unwilling to give up.

"No, I don't think so. Maybe Li Ning's brand awareness is still relatively small now, and it is far from reaching the world, but I firmly believe that one day, it will grow into a world-class brand." Wang Fei shook his head.

Jonathan Green left disappointed.

When Jonathan Green left, Alyssa smiled and said, "Wang, I really didn't expect your character to be so noble. You would rather give up huge benefits in order to promise."

Wang Fei shrugged and said, "I can only do this. I don't want to be labeled as unrighteous and treachery. For me now, credibility is more important than money. If I have better terms for Nike And abandoning the endorsement agreement with Li Ning, maybe I will lose more in the future. I understand this very well."

"But, don't you want to save something?" Alisha winked at Wang Fei.

"Um? How to save it?" Wang Fei asked.

"Then put your rejection of Nike's high price digging on the wall, I believe this will increase your reputation. Moreover, there may be some unexpected gains." Alisha said.

"Really? Then you help me publicize it. It's best to publicize it in a clever way." Wang Feishen nodded and said with approval.

"Don't worry, just leave it to me." Alisha said.

After talking with Alisha, Wang Fei packed up his outfit and followed the Rockets on their way to the away field.

However, what Wang Fei did not expect was that that night, he received a call from Chen Yadong, the marketing director of Li Ning Company.

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