The Almighty King of Sports
Chapter 287: Direct explosion of business value
"Wang, talk about your current mood, okay?"
"Wang, you got a terrifyingly high score, but we all know that you have the ability to get higher points. May I ask, why would you stop your scoring rhythm and turn to assist your teammates?"
"Wang Fei, do you know? The ratings of this game in China are very high, and the ratings of China CCTV directly reached 2.8%! And as many as 130 million people watched the game through Tencent Video, this The ratings are amazing! May I ask, what do you want to say to the fans in China?"
The reporters talked about their questions.
Wang Fei glanced at D'Antoni who was standing next to him.
D'Antoni smiled and nodded, he was in a very good mood.
"Wang, you can pick up a few interesting questions to answer. However, you can't stay here for too long, because we will have to participate in the press conference after the game later." D'Antoni said.
Wang Fei nodded and agreed.
He smiled and said: "I got a good statistic, and then I can help the team win. Of course I am in a very good mood."
"The reason why I did not choose to continue scoring is because, I know, no matter how good I am, I can't always help the team win. I need the help of my teammates. I think that my teammates play well, our team In order to go further. As I said before, I don’t particularly care about my stats. I hope that my teammates can have a good performance. I hope to help them grow up faster."
He looked at Lin Yalan, a female reporter of China CCTV, and said with a smile:
"I know that there are many fans in China supporting me, and I thank all the Chinese fans for their continued attention to me! What I want to say to them is: I will try my best to play more exciting games! I will never let everyone down. look forward to!"
These are all clichés.
But at this moment, Jonathan Fagan, a reporter for the Houston Chronicle, asked a question: "Wang, do you think you are now the number one person in the NBA?"
Wang Fei scratched his head.
He said in his heart, is this to make me boast?
He knows that foreigners are generally not humble.
Wang Fei smiled and said: "I know, I'm very strong, but I'm just a rookie, I haven't been able to get any heavyweight honors, so I don't think I have become the first person in the NBA for the time being."
Jonathan Fegan asked again: "Who do you think is stronger than LeBron?"
Wang Fei blinked, and he asked, "Which one of us do you think is stronger?"
Jonathan Fegan smiled and said: "From the data point of view, you are much stronger than LeBron at your peak, so many people now think that you have become the strongest guy in the NBA."
"Thank you everyone. I hope that one day, I can be a little better than LeBron in personal glory. But what I want to say is that I respect all the predecessors. LeBron is also a person I respect, although we are in There were some conflicts in the game tonight, but it was all for the game." Wang Fei said.
Wang Fei said this very generously.
Jonathan Fegan smiled and asked again: "Don’t you think LeBron’s performance in tonight’s game is a bit mean? He has been very rough on defensive actions several times. Everyone thinks that LeBron is tonight. Desperately trying to defend his dignity as the first man in the NBA, it is a pity that although he has used many methods, he still cannot get the slightest benefit from you."
Wang Feixin said that these unpleasant things can actually be forgotten.
Don't you think LeBron is very pitiful now?
Why must he tear off his face again?
Wang Fei nodded and said: "LeBron is a very self-disciplined player. He is eager to win and is eager to offer a good game for the fans. I think we have joined forces to achieve this: tonight’s game, really Very exciting! That's enough."
Wang Fei is still relatively kind.
He did not make any personal attacks on LeBron James.
It's totally unnecessary!
Wang Fei firmly believes that after this game tonight, LeBron will definitely be criticized by many people all over the world.
The media that originally lauded him to heaven will now send him directly to hell.
He can't mix things up.
Jonathan Fegan smiled and shook his head.
He said in his heart, this Chinese kid is not ordinary cunning!
It seems that it is not easy to dig a little bit of information from him.
"Wang, now, in the Rockets, who is the real leader?" New York Times female reporter Judy Morris asked at this time.
This is about the internal problems of the team.
Wang Fei glanced at D'Antoni who was standing next to him.
He said in his heart that perhaps my answer to this question is not too safe.
D'Antoni hurriedly said: "Miss Morris, this is a very good question. In fact, in the Rockets team, there are two leaders, one is Harden, he is our team spirit. The other is the king, Wang It is our absolute main force and core on the field. During the game, Harden will also assist the king. This arrangement is the root of our continuous victory."
"What you mean is actually very clear, isn't it? Harden was the absolute core and leader of the Rockets before. Now, his position has been gradually replaced by Wang. What I want to ask is, what does Harden have about this? Dissent? Some people say that there seems to be a conflict between Harden and Wang. May I ask, if Harden and Wang Shuihuo are incompatible, what will you do?" Judy Morris obviously didn't want to let D'Antoni easily.
These reporters all exist like monkey spirits.
They can always use sharp questions to make their foreheads sweat and be at a loss.
D'Antoni put a smile away, and he said seriously: "What I can tell you is that there are no conflicts in our team. Wang and James have a very good relationship. They are very good friends. They have common goals: Create a Rockets dynasty and strive for more championship glory. So, you don’t need to answer this question at all."
"Perhaps, we can assume that if Harden and King can't coexist, who would you choose to trade with?" Judy Morris continued to ask, reluctantly.
D'Antoni frowned and said, "I never answer hypothetical questions. The hypothesis you mentioned will never exist. Wang, I think we can leave."
D'Antoni said, he was about to take Wang Fei away.
The reporters are a little helpless, they actually want to ask more questions, but now it seems that D'Antoni will not give them a chance.
Wang Fei returned to the locker room, he went to take a shower, and then D'Antoni was already waiting for him to go to the press conference together.
At this press conference, no one from the Lakers attended.
At the press conference, it was no surprise that the reporters' questions were mostly about Wang Fei.
The tricky problem made Wang Fei simply overwhelmed.
However, when Wang Fei felt that the question was difficult, D'Antoni, who was sitting at the side, would often help Wang Fei immediately.
This is destined to be the night that Wang Fei shocked the world.
Media all over the world are reporting his score.
In those reports, James is without exception a foil for Wang Fei.
In China's domestic media reports.
The serious violations faced by Wang Fei in the Rockets and Lakers game was also unanimously condemned by the Chinese media.
Li Ning Sporting Goods Company.
Chairman Li Ning is looking at reports on Wang Fei on the Internet.
He is beaming and very happy.
Originally! Signing Wang Fei as the image spokesperson, he thought it was a risk.
After all, Wang Fei's performance in the NBA at the time was not only surprising but also worrying.
Because at that time, almost all NBA celebrities and basketball experts were not optimistic about Wang Fei's future. They all believed that Wang Fei had a vitreous physique and would be completely degraded after a serious injury.
Li Ning thought over and over again, but resolutely chose to sign Wang Fei.
Moreover, the endorsement fee is as high as 15 million Chinese currency each year.
This amount of money is not a small sum.
Moreover, Li Ning signed Wade before signing Wang Fei.
In fact, Wade and Li Ning brands have been cooperating for 6 years.
The signing of Wade at the beginning also allowed Li Ning to gradually come out of the predicament.
After six years of cooperation, Li Ning signed another blockbuster contract with Wade in the middle of this year. That signing is the real big deal: Li Ning and Wade signed a lifetime contract. They have to pay Wade 10 million U.S. dollars each year for 10 consecutive years. In addition to the endorsement fee, Wade will also get a huge share and Li Ning’s company. Shares.
This is a large-scale marketing method implemented by Li Ning in order to compete with rival Anta.
To be honest, when Li Ning decided to sign Wade, he was criticized.
Most people think that signing such a big contract with Wade, who was in his late career, is not worth it.
After signing Wade, Wang Fei logged in to the NBA again, and then immediately played well.
Li Ning only watched Wang Fei's first NBA game and felt that if he signed Wang Fei now, it would definitely be worth it.
So he ruled out the objection and signed Wang Fei for four years.
With Wang Fei playing better and better in the NBA, and bringing the Rockets to a 13-game winning streak, the signing between Li Ning and Wang Fei has become more and more value-for-money.
Because after Li Ning launched a wave of promotional advertisements shot by Wang Fei, Li Ning's sales have increased by more than 60% in less than a month!
This shows how powerful Wang Fei's influence in China is.
After signing Wang Fei, Li Ning Company began to design Wang Fei's signature sneakers: Feiyi No. 1.
Watching Wang Fei’s crazy scoring momentum is still unabated, Li Ning launched a pre-sale event for Wang Fei’s signature sneakers before the design of Feiyi No. 1 was completed.
Originally, this activity was just testing the waters.
Feiyi No. 1 is also priced relatively close to the people, with a pair of shoes priced at 618 yuan.
As a result, this pre-sale event has just been launched, and over 210,000 pairs have been pre-sold within two days!
This is really surprising and surprising.
Because the two-day pre-sale activity has allowed the sales of Ma Yang to exceed 100 million, and Li Ning's company can be regarded as making a lot of money.
"Boom!"
Li Ning was watching the news when there was a knock on the door.
Li Ning did not look up, but said casually: "Please come in!"
The door opened, and Chen Yadong, the marketing director of Li Ning Group, walked in beamingly.
"Hello, Mr. Li!" Chen Yadong said with a smile.
Li Ning glanced at Chen Yadong and said, "Sit on the sofa, is there something good?"
"There is really a great thing! President Li, do you know? Our dealers in the United States have also launched a pre-sale event for Feiyi No. 1 starting from yesterday. The price is 108 US dollars. Guess, they As of 10 o'clock in the morning, how many pairs of shoes have been pre-sold?" Chen Yadong said.
"Speaking of the data directly, I don't have the intention of going to dumb with you." Li Ning smiled.
"Haha! Let me just say it directly. In one day, they pre-sold the 91830 pairs, Feiyi No. 1, which is almost a hundred thousand pairs, and the direct sales revenue exceeded 10 million U.S. dollars. It can be seen, Wang Flying shoes are also very popular in the United States." Chen Yadong said with a smile.
"Really? It's so popular? With so many pre-solds in one day, then, the American market seems that our products will definitely explode this time." Li Ning was immediately refreshed.
Li Ning's shoes sell only average in the United States.
Even if they signed Wade, it wouldn't make a big difference.
Wade's signature shoes can sell 100,000 pairs per generation, even if it is a very good result. Of course, when doing marketing, sometimes they will play tricks and make a limited edition or something.
In fact, they all dream of wanting to sell more.
"Haha! The main reason is that Wang Fei is really hot now. With the rockets and continuously getting super hot data, the entire United States is paying attention to this magical Chinese kid. Wang Fei is simply an inspirational role model for ordinary people! Then! The small person has average physical fitness. However, they have played the superstar performance abruptly. This is a pleasant surprise for those who love basketball but suffer from inadequate physical conditions and have no chance to enter the NBA." Chen Yadong Said.
"Since Feiyi No. 1 is so popular, you should lean more towards the US and tell the dealers in the US to open up and continue to do pre-sales. If Wang Fei's shoes can sell hundreds in the US Wanshuang, then we can be considered as successful in making our own reputation in the United States." Li Ning said with a smile.
To seize the American market is a dream of many Huaxia brands.
However, this dream is not so easy to realize.
After the game with the Lakers, there is no game the next day, so you can take a good break.
Wang Fei was planning to sleep in late.
However, when he came at 8 o'clock the next morning, he was awakened by the knock on the door.
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