dancer on the knife
Chapter 50 From trial class to strategic cooperation
When it comes to business, sometimes the only thing you need to do is to impress customers with your own professionalism: wait.Because there is no other way to do it than to wait.As for those techniques of forcing orders, they are not suitable for all customers. The more you force the order, the more disgusted the other party will be, and the greater the possibility of losing customers.
A few years ago, I received a call from the sports lottery center saying that it planned to carry out training, and I took my assistant to discuss the bill.One is to take the assistant with me to make records; the other is to teach and train them; the third is to match men and women, which is more conducive to business negotiations.The person in charge of the training department who was negotiating with us was Section Chief W. He was transferred from the army and was straightforward and capable.According to my personal business sense, I feel that this training business should be able to reach a cooperation soon.
We kept in touch afterwards, but due to the relocation of their office and personnel adjustment, there was no further information.This is a bit surprising to me, because a unit with clear needs and strength has postponed training due to objective factors such as organizational adjustments.Postponing training may only take a few weeks for private enterprises, but for state-owned enterprises and public institutions, it may take longer to postpone, or there may even be no more details.
I have experienced cases where there was no follow-up due to delays in business, and subsequent cooperation was reached due to delays. Therefore, when encountering such things, I have a lot of peace of mind.Only waiting is the best choice, just like a farmer waiting for the crops in the field to mature.
One day I received another business consultation call from the sports betting center, and I was very happy.It stands to reason that he has been in business for many years, and has already become calm.It's just that this kind of "lost and recovered" business inevitably has a feeling that persistence is victory, which makes people feel more fulfilled.
I rushed to the office of the sports lottery center, and after some negotiations, I learned that the other party's specific needs are to create a group of internal trainers in the whole province in two to three years, so that they can better publicize the various aspects of the center. Policy, and do a good job in promoting the introduction of various products.
The plan we submitted was finally approved by Section Chief W, but I just hope to do a training first to experience the effect, and if it is possible to carry out follow-up strategic in-depth cooperation.As for the trial class, I usually don't do it.For trainers who just debuted and want to win business, this may be a way to win business, but for those of us who have been in the trainer industry for many years, they are not very interested. Section Chief W may have also seen what I was thinking. After a few seconds, he said something that made me feel very comfortable: this time, we can pay for the course separately, but there is only one requirement, that is, the fee will be discounted.I immediately agreed to the other party's request, and suggested half a day first.
Not everyone is willing to take risks when choosing a trainer. After all, different units have different degrees of risk control.For section chief W, if there is a flaw in the course, it only takes half a day to minimize the impact.I am very familiar with courses in the field of internal trainers, so I am determined to win this trial class and I am full of confidence.
Because one of the biggest characteristics of my own teaching is the practical grounding, which is based on the experience summed up from years of training internal trainers and business lecturers, so after the first course, Section Chief W is still satisfied, and then promotes follow-up cooperation .
After signing the contract for the project trained by the internal trainer, I felt joy in my heart. Everything I saw was beautiful. Even the air I breathed felt fresher than before, and I even smelled a faint fragrance.I think this is the taste of harvest.This is also the first time since the establishment of the company that the training of internal trainers has been carried out in a very systematic way. Previously, the training was done in a few days at most, but now it is a one-year training, accompanied by relevant homework guidance.
As the first systematic internal trainer training project, I naturally need to spend more time and effort.The first thing to bear the brunt is research to understand the industry situation, unit situation, and student situation.This three-level survey is more comprehensive than other surveys, especially for industries that have never been in contact with it, and is more conducive to the implementation of projects.After all, each industry has its own format, and its management model is set according to the format of the industry.For the lottery industry, my understanding is only at the level of 2 yuan per bet, and 500 million yuan can be won if you win the lottery.
After getting the information from the research outlets, I went down to the market to do front-line research.These survey points include community outlets, commercial center outlets, etc., covering outlets of various business types, which are very representative.Some outlet bosses are very polite and will introduce their business situation to me in detail, while some bosses are too busy, so I can only conduct interviews in their spare time. Often after asking one or two questions, the boss has to be busy playing lottery tickets Go, get done and then move on to answering my questions.After this round of research, I have a basic understanding of the sports lottery industry, and understand the business operation model and problems in it.Some people may think that it is necessary to do network research for internal trainer training?In fact, it is very necessary, because the main body of the internal trainer's service is these outlet owners. If you don't know them well, how can you let the internal trainer teach courses suitable for them?
The second round of research is for 16 trainees who participated in the training, and these trainees are basically one person from each prefecture or city.Since Changsha has the most outlets, there are three candidates for internal trainers. My interview and research targets are mainly these three people.Communicate with them to understand the current work status, views on training, and personal needs in training.For the students from other places, I called one by one to conduct telephone interviews.The feedback from everyone is basically the same, and the demand for training basically revolves around the two points of curriculum development and teaching skills.After face-to-face in-depth communication with the trainees, I have a deeper understanding of this industry.
The third round of research is to read relevant unit information and policy documents, including the existing training management system and documents; the organizational structure of the sports lottery center and the job responsibilities of each department; business process related information (such as the store opening process); existing training related Teaching materials, videos, courseware and other materials.After reading these materials in detail, a three-dimensional cognitive map of the unit is presented.The more you know about the unit, the more grounded you can be in training.
In the process of promoting the whole project, teaching and learning benefit each other, and I also learned a lot of professional knowledge from Sports Lottery. Among them, the most impressive thing is the micro-classes on their training platform.You must know that at that time, many people had never been exposed to the concept of micro-lectures across the country, but sports lottery had already made very standard micro-lectures, such as explaining laws, regulations and policies related to sports lottery in the form of cartoon animations, some of which lasted more than one minute. There are 1 and 2 minutes. After reading a big knowledge point, it is a small test.It is said that this professional production cost a lot of money.You must know that it takes a lot of money to make a cartoon, not to mention this professionally customized video micro-class.
I can learn a lot from Party A, which is an important reason why I like working in the consulting and training industry.The units that can carry out the training prove that the leaders of the company are very motivated, and the units that can cooperate with us are all capable. After all, not every unit can afford the training fee.
When negotiating internal trainer projects in the future, I will share the good experience of taking sports lottery micro-classes with other units. This is also a shining point for the HR department to make achievements.Therefore, in the field of consulting and training, we can learn excellent experience from all walks of life, which is one of the reasons why we grow relatively fast.
Since there are only 16 trainees, our interactions are more frequent. In addition, we have dealt with you for a round during the previous research and read everyone's personal information, so we will soon be able to praise these people. There is a name.The entire training class is all men, this is the first time I have encountered a situation since training.Some students are weaker in performance, and I will also properly tilt the opportunities for rehearsals.During the process of the students' mutual evaluation, laughter often came from the training room, and the atmosphere was very harmonious.
When the trainer Typhoon presented the ability training, I also specifically asked everyone to wear formal attire, after all, it feels more like being a teacher.Everyone practiced continuously from 1 minute, 3 minutes, and 5 minutes, and they could clearly feel their on-site changes.In fact, everyone has good abilities, but they are hidden. What I do is to help these students break through themselves, master certain methods, and show their abilities.Everyone is the business elite of the unit, just need to master certain skills.
When teaching the course of PPT production, I will teach you how to make templates, how to deal with various animations, switching design and other technical operation points.Everyone has different proficiency in PPT operation skills, especially those who are older are more challenged.The process of on-site teaching, on-site practice, and finally on-site demonstration of the results is still very rewarding.Students themselves will also feel their own growth immediately, which is one of the biggest advantages of tool courses.
At the end of the project, Section Chief W still put forward a lot of opinions on the presentation of the project results.For the unit, the presentation of the results is a very important part, which is directly related to the follow-up cooperation.According to the request of Section Chief W, we released a complete set of training results later, which also made us spend a lot of thought.Project-based training is the best training mode. With the support of suitable funds, systematic work other than training itself can be carried out, which is more conducive to the output of results, and the results are conducive to long-term cooperation in the later period. This has formed a forward cycle.
After the project ended, it was well received by the leaders and students, so Section Chief W asked me to prepare a training plan for middle and high-level managers, which was also a systematic plan.We like this kind of unit with systematic training awareness very much, because the attitude towards training actually determines the effect of training to a large extent.
It’s just that when it comes to the cultivation of management personnel, more things are involved and the scope of influence is wider. When designing the course, I provided two sets of plans to facilitate the other party’s choice.After continuous modification and adjustment, it was finally approved after four versions were replaced.For people in the consulting and training industry, writing a plan is like a programmer writing code.The plan is directly related to the performance, so a good plan is the golden key to open the door of cooperation.
Every time a plan is written, countless brain cells will be sacrificed.If you want to make a unique plan that meets the needs of customers, you need to consider all aspects.Because too many plans have been made, some template materials can still be applied, such as project process, project party introduction, teacher introduction and so on.But the core lies in project understanding, project introduction, course arrangement, etc. All of these need to be done carefully, and sometimes it takes an hour or two to come up with a sentence.How to combine what the customer needs or thinks but has not yet expressed, combined with one's own professional expertise into a plan, is a test of one's ability to control words.
After submitting the contract and waiting for a while, I was notified to sign the contract.When signing the contract with the general department, there was a small episode. The chief of the department asked me to change the way of sealing the seam stamp in the future, so that the content of the contract text could be covered. I stamped in the opposite direction .If no one pointed it out, I might have done this for the rest of my life, so I am very grateful to the section chief for correcting me from the bottom of my heart.
After winning a project with a larger contract amount than the previous internal trainer training project, I felt in my heart: It's great to start a business.
The blows and grievances suffered by starting a business before were compensated at this moment.This is why many entrepreneurs, even if they fail, will start a new business like moths to a flame, because the joy of harvesting results can give people endless motivation, even if they only earn one yuan, they are very happy.
A few years ago, I received a call from the sports lottery center saying that it planned to carry out training, and I took my assistant to discuss the bill.One is to take the assistant with me to make records; the other is to teach and train them; the third is to match men and women, which is more conducive to business negotiations.The person in charge of the training department who was negotiating with us was Section Chief W. He was transferred from the army and was straightforward and capable.According to my personal business sense, I feel that this training business should be able to reach a cooperation soon.
We kept in touch afterwards, but due to the relocation of their office and personnel adjustment, there was no further information.This is a bit surprising to me, because a unit with clear needs and strength has postponed training due to objective factors such as organizational adjustments.Postponing training may only take a few weeks for private enterprises, but for state-owned enterprises and public institutions, it may take longer to postpone, or there may even be no more details.
I have experienced cases where there was no follow-up due to delays in business, and subsequent cooperation was reached due to delays. Therefore, when encountering such things, I have a lot of peace of mind.Only waiting is the best choice, just like a farmer waiting for the crops in the field to mature.
One day I received another business consultation call from the sports betting center, and I was very happy.It stands to reason that he has been in business for many years, and has already become calm.It's just that this kind of "lost and recovered" business inevitably has a feeling that persistence is victory, which makes people feel more fulfilled.
I rushed to the office of the sports lottery center, and after some negotiations, I learned that the other party's specific needs are to create a group of internal trainers in the whole province in two to three years, so that they can better publicize the various aspects of the center. Policy, and do a good job in promoting the introduction of various products.
The plan we submitted was finally approved by Section Chief W, but I just hope to do a training first to experience the effect, and if it is possible to carry out follow-up strategic in-depth cooperation.As for the trial class, I usually don't do it.For trainers who just debuted and want to win business, this may be a way to win business, but for those of us who have been in the trainer industry for many years, they are not very interested. Section Chief W may have also seen what I was thinking. After a few seconds, he said something that made me feel very comfortable: this time, we can pay for the course separately, but there is only one requirement, that is, the fee will be discounted.I immediately agreed to the other party's request, and suggested half a day first.
Not everyone is willing to take risks when choosing a trainer. After all, different units have different degrees of risk control.For section chief W, if there is a flaw in the course, it only takes half a day to minimize the impact.I am very familiar with courses in the field of internal trainers, so I am determined to win this trial class and I am full of confidence.
Because one of the biggest characteristics of my own teaching is the practical grounding, which is based on the experience summed up from years of training internal trainers and business lecturers, so after the first course, Section Chief W is still satisfied, and then promotes follow-up cooperation .
After signing the contract for the project trained by the internal trainer, I felt joy in my heart. Everything I saw was beautiful. Even the air I breathed felt fresher than before, and I even smelled a faint fragrance.I think this is the taste of harvest.This is also the first time since the establishment of the company that the training of internal trainers has been carried out in a very systematic way. Previously, the training was done in a few days at most, but now it is a one-year training, accompanied by relevant homework guidance.
As the first systematic internal trainer training project, I naturally need to spend more time and effort.The first thing to bear the brunt is research to understand the industry situation, unit situation, and student situation.This three-level survey is more comprehensive than other surveys, especially for industries that have never been in contact with it, and is more conducive to the implementation of projects.After all, each industry has its own format, and its management model is set according to the format of the industry.For the lottery industry, my understanding is only at the level of 2 yuan per bet, and 500 million yuan can be won if you win the lottery.
After getting the information from the research outlets, I went down to the market to do front-line research.These survey points include community outlets, commercial center outlets, etc., covering outlets of various business types, which are very representative.Some outlet bosses are very polite and will introduce their business situation to me in detail, while some bosses are too busy, so I can only conduct interviews in their spare time. Often after asking one or two questions, the boss has to be busy playing lottery tickets Go, get done and then move on to answering my questions.After this round of research, I have a basic understanding of the sports lottery industry, and understand the business operation model and problems in it.Some people may think that it is necessary to do network research for internal trainer training?In fact, it is very necessary, because the main body of the internal trainer's service is these outlet owners. If you don't know them well, how can you let the internal trainer teach courses suitable for them?
The second round of research is for 16 trainees who participated in the training, and these trainees are basically one person from each prefecture or city.Since Changsha has the most outlets, there are three candidates for internal trainers. My interview and research targets are mainly these three people.Communicate with them to understand the current work status, views on training, and personal needs in training.For the students from other places, I called one by one to conduct telephone interviews.The feedback from everyone is basically the same, and the demand for training basically revolves around the two points of curriculum development and teaching skills.After face-to-face in-depth communication with the trainees, I have a deeper understanding of this industry.
The third round of research is to read relevant unit information and policy documents, including the existing training management system and documents; the organizational structure of the sports lottery center and the job responsibilities of each department; business process related information (such as the store opening process); existing training related Teaching materials, videos, courseware and other materials.After reading these materials in detail, a three-dimensional cognitive map of the unit is presented.The more you know about the unit, the more grounded you can be in training.
In the process of promoting the whole project, teaching and learning benefit each other, and I also learned a lot of professional knowledge from Sports Lottery. Among them, the most impressive thing is the micro-classes on their training platform.You must know that at that time, many people had never been exposed to the concept of micro-lectures across the country, but sports lottery had already made very standard micro-lectures, such as explaining laws, regulations and policies related to sports lottery in the form of cartoon animations, some of which lasted more than one minute. There are 1 and 2 minutes. After reading a big knowledge point, it is a small test.It is said that this professional production cost a lot of money.You must know that it takes a lot of money to make a cartoon, not to mention this professionally customized video micro-class.
I can learn a lot from Party A, which is an important reason why I like working in the consulting and training industry.The units that can carry out the training prove that the leaders of the company are very motivated, and the units that can cooperate with us are all capable. After all, not every unit can afford the training fee.
When negotiating internal trainer projects in the future, I will share the good experience of taking sports lottery micro-classes with other units. This is also a shining point for the HR department to make achievements.Therefore, in the field of consulting and training, we can learn excellent experience from all walks of life, which is one of the reasons why we grow relatively fast.
Since there are only 16 trainees, our interactions are more frequent. In addition, we have dealt with you for a round during the previous research and read everyone's personal information, so we will soon be able to praise these people. There is a name.The entire training class is all men, this is the first time I have encountered a situation since training.Some students are weaker in performance, and I will also properly tilt the opportunities for rehearsals.During the process of the students' mutual evaluation, laughter often came from the training room, and the atmosphere was very harmonious.
When the trainer Typhoon presented the ability training, I also specifically asked everyone to wear formal attire, after all, it feels more like being a teacher.Everyone practiced continuously from 1 minute, 3 minutes, and 5 minutes, and they could clearly feel their on-site changes.In fact, everyone has good abilities, but they are hidden. What I do is to help these students break through themselves, master certain methods, and show their abilities.Everyone is the business elite of the unit, just need to master certain skills.
When teaching the course of PPT production, I will teach you how to make templates, how to deal with various animations, switching design and other technical operation points.Everyone has different proficiency in PPT operation skills, especially those who are older are more challenged.The process of on-site teaching, on-site practice, and finally on-site demonstration of the results is still very rewarding.Students themselves will also feel their own growth immediately, which is one of the biggest advantages of tool courses.
At the end of the project, Section Chief W still put forward a lot of opinions on the presentation of the project results.For the unit, the presentation of the results is a very important part, which is directly related to the follow-up cooperation.According to the request of Section Chief W, we released a complete set of training results later, which also made us spend a lot of thought.Project-based training is the best training mode. With the support of suitable funds, systematic work other than training itself can be carried out, which is more conducive to the output of results, and the results are conducive to long-term cooperation in the later period. This has formed a forward cycle.
After the project ended, it was well received by the leaders and students, so Section Chief W asked me to prepare a training plan for middle and high-level managers, which was also a systematic plan.We like this kind of unit with systematic training awareness very much, because the attitude towards training actually determines the effect of training to a large extent.
It’s just that when it comes to the cultivation of management personnel, more things are involved and the scope of influence is wider. When designing the course, I provided two sets of plans to facilitate the other party’s choice.After continuous modification and adjustment, it was finally approved after four versions were replaced.For people in the consulting and training industry, writing a plan is like a programmer writing code.The plan is directly related to the performance, so a good plan is the golden key to open the door of cooperation.
Every time a plan is written, countless brain cells will be sacrificed.If you want to make a unique plan that meets the needs of customers, you need to consider all aspects.Because too many plans have been made, some template materials can still be applied, such as project process, project party introduction, teacher introduction and so on.But the core lies in project understanding, project introduction, course arrangement, etc. All of these need to be done carefully, and sometimes it takes an hour or two to come up with a sentence.How to combine what the customer needs or thinks but has not yet expressed, combined with one's own professional expertise into a plan, is a test of one's ability to control words.
After submitting the contract and waiting for a while, I was notified to sign the contract.When signing the contract with the general department, there was a small episode. The chief of the department asked me to change the way of sealing the seam stamp in the future, so that the content of the contract text could be covered. I stamped in the opposite direction .If no one pointed it out, I might have done this for the rest of my life, so I am very grateful to the section chief for correcting me from the bottom of my heart.
After winning a project with a larger contract amount than the previous internal trainer training project, I felt in my heart: It's great to start a business.
The blows and grievances suffered by starting a business before were compensated at this moment.This is why many entrepreneurs, even if they fail, will start a new business like moths to a flame, because the joy of harvesting results can give people endless motivation, even if they only earn one yuan, they are very happy.
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