independent filmmaker

After "Consummation" was screened, various activities also started.

The media public relations signed by Xin Ye were indeed conscientious. They invited almost all heavyweight reporters to watch the film, and based on the subject matter and content, based on years of experience, they invited film critics who they thought would like "Consummation" very much. The focus is on the big film critics, but there are also small film critics-these people publish articles in columns, blogs, etc., which will affect the audience of readers, and then affect the jury.And for those who are most likely not interested in "Consummation", the public relations did not bring shame on themselves.

Therefore, on the second day of the screening, due to the very appropriate strategy and the high quality of the film, "Consummation" became a big hit, and it was very rare for the opening film to become a big hit in the past.

Xinye also holds press conferences and parties, and invites people in charge of media public relations.Anyone who can work as a reporter in Europe must have passed the English test, but Xinye's English is fluent, and there is no obstacle in communication.Translators often don't understand movies, and they may not be able to fully express, and they can't say too much through a translator.Xin Ye said a lot that reporters could capitalize.

Xin Ye also bought two advertisements on the official program.Both advertisements are not cheap, Xinye paid for the cost himself, but Xie Lansheng knew nothing about it.

I also feel quite novel about "creating topics" media public relations, but I agree.As a result, it was released wave after wave, discussed in different media categories, and continued to build momentum to prevent "Consummation" from cooling down.

While promoting, Xin Ye was also responsible for selling the film.He set up a test room, drank coffee, waited in suits and leather shoes for the film producer to watch the film in the test room, and then discussed.Afterwards, no matter what price the other party offered, Xin Ye only shook his head, saying that he would only decide after seeing the conditions offered by other film companies.The major film studios were all surprised, because very few Chinese films were able to reach Europe and the United States, and Xin Ye was so confident that "Consummation" seemed to be very popular.As a result, the quotations of all parties are getting higher and higher.

Xie Lansheng felt that Xinye was really a profiteer.

…………

During the promotion process, Xie Lansheng was not all right.

After all, Xin Ye was only the leading actor, and Xie Lansheng was the director. Therefore, Xin Ye arranged for several interviews with major newspapers and magazines to be done remotely.Xie Lansheng prepared all possible questions, and asked Xin Ye to revise sentences and correct pronunciation on the phone, which took several days.

In fact, Xie Lansheng's English level is very good among Chinese people.He himself is the top three in the whole school, and his scores can be admitted to the University of Science and Technology. He was born in the capital Beijing, and he had a radio for a long time. He learned "Xu Guozhang English" by himself.At that time, Chinese students were generally not good at oral English, but he was not bad at all.He often goes to the "English Corner" in Beijing Park to chat with people. Every time he prepares a topic, there are always some "foreigners" there, and he just listens to what they say.He also often watches internal reference films, once or even twice a week, thinking about scripts and lines, and his pronunciation is more authentic than others.Four years ago when I was filming "Rooting", I learned a little bit from Xin Ye, and later I worked harder to participate in the competition, which made me better than when I was in school. In 1995, there were also foreign teachers in Beijing.

Xinye put the relatively small interviews first and several large ones later, while Xie Lansheng chatted one by one in order.

On this day, Lan Sheng made the most important interview since the competition.

The other party called at four o'clock in the afternoon Beijing time.The reporter went to Xinye's room, and Xinye dialed the number directly, and sat next to the reporter ready to act as an interpreter.He knew Xie Lansheng's level, he might suddenly get stuck, or he might not.

When the call was connected, reporter Leon asked, "Hello, is this Director Xie?"

Xie Lansheng said: "Hello, yes, Xie Lansheng."

Over there, Leon said: "I'm Leon, a reporter from Germany's "xxxx"..."

Introduce the past and get to the point.

The first part is about "Consummation".

Leon asked a lot of questions, such as: "How did you first come up with the idea of ​​making a gay protagonist?"

"Well," Xie Lansheng said, "I know that the topic of gay rights is attracting attention in Europe and the United States. In fact, it is the same in China. This year's 'World Women's Conference' was successfully held in Beijing, and such things as gay rights were discussed at the conference. The Beijing organization China Rainbow has just released an open letter. I also saw comrades doing activities in Wangfujing, Beijing, although... they were swept away immediately. I noticed that this group in China is different from the status quo in Europe and the United States. They need to get married and have children , will face family pressure... In addition, in fact, comrades are just a mirror, and I want to say more. As 'Lang Ying' said, in East Asian culture, collectivism, collective honor and disgrace is an important part .Everyone has to pay for the collective, thus forming collective oppression..."

After finishing speaking, he said: "Of course, starting from the perspective of a comrade is also because of...a friend. This friend is so open-minded, it made me start thinking about this. In the end, I agree with his ideas."

Leon pressed: "This friend likes men?"

"Ah."

"Then he is happy now?"

Xie Lansheng paused, heard the silence on the other side, and said: "Not yet, soon. They will be together." After finishing speaking, he seemed to be able to imagine Xin Ye's chuckle over there, and his heart felt sweet. Sizzling.

"Okay," Leon asked the second question, "Where did the film come from? Where are the actors?"

"Hmm..." Xie Lansheng had also prepared for this question.

After 15 minutes, all 10 questions were asked, and Leon switched the topic from the movie directly to Lan Sheng.

After a few questions, he asked the question that made Xie Lansheng look like a stranger: "What are your hobbies?"

"..." Xie Lansheng had no choice but to answer, "Watching a movie, making a movie."

"I mean, except for the movies."

"No more," Xie Lansheng said, "I spend almost all my time on movies, and I have never found anything more interesting."

"Wow...that'scrazy." Leon seemed taken aback.

The last part of the interview was about the Chinese film industry, and Xie Lansheng also answered the questions carefully one by one.

However, unexpectedly, just before the end of the interview, Leon suddenly changed his tone and said aggressively: "Director Xie, I have a set of data here. In 1995, China sold 60 VCDs. It is estimated that in 1996 , the number will be 600 million units. The Chinese are buying up pirated movies like crazy in cities of all levels. They watch more and spend less than anyone else. I have some photos here...Mr. Xin Ye can see that the Chinese When buying pirated copies, one by one smiles. This is completely stealing in disguise. Filmmakers give everything but get nothing. Director Xie, I want to ask, aren’t you ashamed?”

Xie Lansheng was stunned.

Leon used "ashamedof" just now, and the question was malicious.

Xie Lansheng didn't quite know the real intention of Leon's question.

Did he hear about it and want to know why?Want to know what buyers think?

Or does he have the "racial superiority" of white people, and he is just using it today?If I said "shame", I was condemning the Chinese with him, and if I said "no shame", I became the shameless Chinese in Leon's mouth.

Xin Ye seemed to want to speak, but was stopped by Xie Lansheng.

Xie Lansheng was silent for a few seconds, and then said slowly: "Mr. Leon, you may not know that China only imports 10 world films every year, including Hong Kong and Taiwan. And this year is the first year to import and show world films. China The city's per capita income is only 3893 yuan, but "True Lies" has a box office of over 9500 million, "Red Fan District" 4100 million, nearly 3 million, "The Lion King" 4700 million, "Die Hard 3780" 1960 million, "Life and Death" "Speed" 10 million, "Forrest Gump" [-] million. All [-] films have extremely high box office, which is simply a miracle."

"……Um?"

"China is gradually opening up, and I believe it will continue to open up, but the current 10 movies are indeed too few and too few. We want to watch more movies, we want to know the outside world, and we hope to know what other people are What, including their thoughts, their emotions. Movies can break through the space, so that Chinese people can hear what other people are saying, and they will no longer feel unfamiliar with people, nor will they be hostile to people.”

Leon: "..."

Xie Lansheng added: "Leon, do you know that in China's piracy market, some people like to watch American blockbuster movies, some people like to watch classic old movies, and some people like Japanese aesthetic movies or European literary movies. I have also been to piracy movies. In the market, I found that...there are some directors on the disc that I don’t even know, but there must still be a market for them. What does this phenomenon mean? It means that some people actually like to watch very unpopular movies.”

"..."

After a pause, Xie Lansheng continued: "Yes, Chinese people have not received proper education in this area, and they don't understand genuine and pirated copies, let alone intellectual property rights. They have never had any awareness of copyright. I believe it, because They obtained the content for free at the beginning, and it will be difficult for them to become legitimate customers in the future. We will definitely spend a long time and work hard to make them understand that this is a 'shame' and is not worth advocating. "

Leon: "..."

"Okay. After rambling so much, I can answer the question in one sentence. 'Aren't you ashamed?' My answer is, buying and watching pirated copies is shameful, very shameful." Xie Lansheng's voice was not loud, but Every word is loud, "However, Chinese people want to watch movies, so there is no shame."

The author has something to say:

For the test room and other things, please refer to Ang Lee's description.

The first pirated VCD that Panda bought was Harrison Ford's "Air Force One"!

I like Lan Sheng's cub so much, I can't bear him to get married, so I snatch him and take him away, so I won't give it to Brother Ye.