Shenhao starts from a fake rich man

At a time when most of Sina’s executives and all the heads of the Weibo team were in a meeting.

Han Haoran finished his first lottery blog and began to plan a weekend date.

Although I don’t know who the female guest is, among the five female guests, Han Haoran has no one who doesn’t want to date her.

After all, the appearance of the five people is first-class.

And it is Meilan bamboo chrysanthemum, each with its own characteristics.

Han Haoran’s vision of Weibo marketing is indeed similar to the analysis of Sina’s executives.

Still, there are some differences. Han Haoran does not plan to take the initiative to ask for “advertising fees” from sponsors.

Han Haoran left his contact information to the Weibo official, he just wanted to wait for the sponsor to come to the door himself.

As the so-called Jiang Taigong fishes, those who wish to take the bait.

In Han Haoran’s view, although he has a plan of 100 million in ten days.

But if he goes to sponsors one by one to promote the “marketing plan”, he will fall into the inferiority.

Han Haoran is confident that as long as the first “evaluation” Weibo is issued, every remaining sponsor will rush to contact him.

didn’t wait long for Han Haoran to wait, and the first fish took the initiative to take the bait.

And in terms of scale, this fish is really a big fish.

Association!!

Since 1996, Lenovo’s computer sales have been ranked first in the domestic market in China.

In 2005, Lenovo Group acquired IBM’s PC division.

Today, Lenovo Group is the world’s fourth-largest computer manufacturer and has begun to enter the smartphone mobile business.

Liu Chuanzhi, the chairman of Lenovo, is also a well-known figure.

Of course, the contact with Han Haoran will naturally not be Liu Chuanzhi, or even the level of the highest president and vice president of Lenovo Group.

After all, it’s just an ordinary marketing engagement.

Zizi Liu is the manager of Lenovo’s advertising business unit.

Since Han Haoran posted a Weibo retweet of koi, Liu Zizi has followed Han Haoran’s Weibo account.

She thinks that this “lucky person” who launched the lottery on Weibo is very interesting.

Liu Zizi also saw Han Haoran’s latest Weibo for the first time.

Lottery?Evaluation?

Liu Zizi took a look at the retweets of Han Haoran’s recent Weibo, and she realized that this was a good opportunity for cooperation!

Lenovo Group spends hundreds of millions of dollars on advertising every year.

However, through a recent survey, their advertising business department found that Lenovo Group’s advertising investment in traditional media such as TV stations or newspapers is difficult to achieve the expected results.

The growth rate of Lenovo computer’s sales in this fiscal year has slowed down.

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The Group as a whole also reached a conclusion through the analysis report. Whether it is an advertisement on a television station or an advertisement in print media such as newspapers and magazines, the effect is indeed not good.

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The reason is also very simple, unlike some fast-selling daily products or food and beverages, Lenovo sells computers!

Generally speaking, Lenovo’s potential customers today are basically netizens who own a home computer or laptop.

Even if they don’t have a computer, they definitely love to surf the Internet or play games, and will go to Internet cafes and other places to surf the Internet.

Such a consumer group rarely watches TV or newspapers anymore.

They want to log on to major web portals, such as Sina or Tengxun and Sohu to view news consultations.

And with the launch of video sites such as oil depot and Tudou, there are also resource websites for major dramas.

Netizens are also accustomed to chasing dramas on the Internet, rather than watching TV dramas every day.

Therefore, excessive advertising investment in newspapers or TV stations is no longer in line with Lenovo’s market positioning!!

Therefore, Liu Zizi actively contacted Sina Weibo and asked Lenovo Group as a sponsor to participate in the “Super Lottery” activity.

Today’s Weibo, although there is a web client, mobile APP, and multiple login channels, but because smartphones are not popular nowadays, most people still log in to Weibo through computers.

And it doesn’t matter if it’s a computer or a smartphone.

These are Lenovo’s main products today and upcoming products!

Obviously, every user of Weibo is a potential consumer of Lenovo.

It’s a pity that since Vanke added a villa, all the traffic has been robbed by Vanke.

When people talk about the lottery on Sina Weibo, they all talk about Weibo drawing villas and drawing villas.

Prizes from other sponsors will not be mentioned.

But this time, the lottery of the lucky koi fish called ‘familiar world, strange self’ is different.

His lottery method is not to draw everything at once like Sina, but to write an evaluation, and each prize is drawn separately!

The Weibo account of ‘Familiar World, Strange Self’, although not a celebrity account.

But judging from the growth rate of fans and the number of retweets and comments on Weibo, the traffic is much higher than those first-line stars!!

Of course, Liu Zizi knows that whether it is a koi fish or a forwarding lottery, these are all tricks.

Most people who retweet ‘familiar world, strange self’ Weibo are not because they are fans of this person.

But for Lenovo, their own purpose is simply to make their products seen by more people!

And suppose that ‘familiar world, strange self’ posted Lenovo’s review blog, every time one more forward, it means that Lenovo’s product is seen by all friends on the person’s homepage!

Liu Zizi believes that as long as he provides this blogger with a certain amount of “marketing fees”, he will exchange the evaluation for an advertorial by the advertising department of Lenovo Group.

For Lenovo, this will be an extremely cost-effective promotion, even more effective than a month of advertising on CCTV!

Therefore, after figuring out the key, Liu Zizi reported to his immediate boss, and took the initiative to ask Ying to contact Han Haoran!

In Liu Zizi’s heart, the cooperation between Lenovo and Han Haoran will be a win-win situation.