Chapter 253 255. Culture Going to the Countryside (15) Locking the Victory

Qindao, Haier Headquarters, third floor, deputy general manager’s office.

Dai Yuanshan is the deputy general manager of Haier Company in charge of sales. He is holding a January sales report of washing machines.

After reading it, he took off his black-rimmed glasses and rubbed the corners of his eyebrows.

The sales performance of Shendu, Modu, and Yuezhou is still outstanding.

In 1997, Haier washing machines were frequently complained by users in Shuzhou.

Dai Yuanshan was the regional manager in charge of the southwest, and Shuzhou was one of his districts.

For these complaints, he attaches great importance to them, personally and the agent, go to the field to investigate the situation, to obtain first-hand information on the scene.

It turned out that it was farmers who bought the washing machine and used it to wash potatoes. As a result, there was too much mud and sand, which often blocked the outlet pipe and caused the machine to malfunction.

The agent directly scolded the farmer who complained about the warranty. This is for you to wash your clothes. Do you use potatoes? Are you showing up?

The farmer also knew that he was in the wrong, but only promised, hehe smirked.

Dai Yuanshan was lost in thought on the side!

Is this a problem for farmers? Dai Yuanshan doesn’t think so, because such complaints are not a single case, but many.

It shows that farmers have a demand for washing potatoes with a washing machine.

From another perspective, this is not the problem of farmers, but their needs! ! !

At that time, China had a population of 1.2 billion, of which 8.9 billion were farmers!

This shows that such a demand is universal!

Customers are God!

God wants to use a washing machine to wash potatoes, don’t you allow it?

So, after returning, Dai Yuanshan immediately wrote an email, strongly recommending Haier to develop a washing machine specifically for farmers’ friends.

This kind of washing machine requires high power, and must be equipped with a thicker outlet pipe, which must be able to wash potatoes!

Of course, other similar vegetables can also be washed!

After being launched in 1997, Haier washing machines have become popular among farmers, and since then, Haier washing machines have become the first in sales of similar products in China!

It is his customer-centric concept that allowed him to rank No. 1 in Southwest China in sales data!

Last year, Dai Yuanshan was also promoted to the company’s deputy general manager in charge of sales, achieving a brilliant career.

Everything has to be seen before, let him pass the past!

What he has to consider now is how to make greater achievements in his current position!

Dai Yuanshan then went on to look at the second document, which was the production plan for the next quarter.

That’s right, about a month or so in advance, the plan was submitted to the market center, and then after the company’s senior management discussions, the production plan of the production department was finally formed.

It’s still too slow. Plans are made every quarter and it is impossible to deal with sudden monthly changes.

It would be even better if the plan could be made every month and it could be put forward by the terminal sales channel.

If it can reach Zhou, it will be even more perfect!

Haier Company is now facing international competition, and its products have gone abroad. In addition, China will soon join the WTO, and there will be more market opportunities.

The general manager of the company, Zhang Yufen, has already proposed an order-driven company business process reengineering, but now the market center has no practical suggestions at all!

If you put up the entire quarterly demand plan, you can imagine that your position will end.In addition, business process reengineering is inseparable from the support of information platforms. As a person in the 1960s, it is too difficult for him.

But no matter how difficult it is, you must learn. If you don’t learn, you will fall behind and you will be beaten!

Dai Yuanshan resisted the resistance in his heart and prepared to turn on his computer.

“This one with a screen like a TV is a monitor”

“The square iron box below is the host, right?”

“Should I turn on the monitor first or the host first? Xiao Chen Gang told me yesterday, this brain.”

“Boom boom boom”, a regular and low-key knock on the door sounded, interrupting his entanglement.

After the secretary came in, he handed him an application form.

“Chuzhou’s washing machine application?” Dai Yuanshan looked at the application form in confusion.

The applicant is Qi Xianglan, a first-class agent in Chuzhou, and she requested an additional 200 washing machines in February.

There are not many 200 washing machines, but this month, she has already picked up 200 of them!

If 200 more units are required, it will exceed the approval authority of the following regional manager this month, and he needs to be approved by the deputy general manager.

Haier’s washing machine has a production plan. Once the province’s share is set, it is not easy to increase it.

And it’s the end of the month. If Qi Xianglan is not in a hurry, he can wait until next month when he will have a quota of 200 units.

But she just applied at this time, it shows that she is sure to sell these washing machines this month?

Today is February 26th, and this month will end in two days!

Is she going to sell all these 200 washing machines within two days?

Did I think too much, or was she kidding?

Dai Yuanshan shook his head, signed his name and date, and then prepared to write three characters of disagreement.

When Dai Yuanshan usually approves, because of the many documents for approval, in order to be more cautious, he usually signs his name and date first.

Then, take advantage of this time and give yourself a few more seconds of thinking time.

Finally, the approval conclusion of agreement or disagreement will be written.

This has formed a habit.

Now that Dai Yuanshan has signed his name, he is wondering, is this really a joke?

Is this joke more funny than “washing potatoes in a washing machine”?

When he discovered the problem of “washing potatoes in a washing machine”, everyone thought it was funny, thinking that it was the ignorance of farmers who used the washing machine to wash potatoes.

But what’s the result? Those who laughed at him or watched his jokes are now his subordinates!

Dai Yuanshan hesitated and stopped writing!



Never ignore the needs of customers, this is the reason why you can sit here!

Could it be that I have been sitting in the position of deputy general manager for too long now, numb, and forget it?



Forge ahead, don’t forget the original intention!

It seems that I am a little floating, a little impetuous, a little unsinkable!

“You arrange, I want to talk to Qi Xianglan on the phone,” Dai Yuanshan made up his mind and put down his pen.

“Okay, then this application form~”, the secretary pointed to the application form on the desk.

“I’ll talk after you finish speaking,” Dai Yuanshan said.

……

“Auntie, hello, hello”

“What? The deputy general manager of Haier Company is coming to participate in our cultural activities in the countryside?”

“Oh, no trouble, no trouble, welcome, welcome, of course welcome”

“Are you coming here now?”

“That’s even more welcome, I’ll wait for you at the Xinzhuan Hotel”

Lei Luo suddenly received a call from Qi Xianglan today. There is not much to do during the day, and she is waiting for her at the Xinzhuan Hotel.

Qi Xianglan’s car arrived at two o’clock in the afternoon. It was an 11-seater commercial vehicle with a few people.

Today, Friday, February 26, the Magic City University of Technology will start school next Monday. Zheng Dangmin drove, carrying Wantie, Gaoyuan and Wang Dalu, and he had already gone to the Magic City.

Lei Luo didn’t want to go to school for the time being. He had already asked for leave with the dean, department head, and counselor, and greeted him.

They also knew what Lei Luo was doing now, and they didn’t say much, they just told Lei Luo not to drop the course, and the others were tacitly tacit!

Originally, Lei Luo worked with Qi Xianglan in the electrical supermarket, so she asked her to directly find a car and find someone to come and help, just to fill the gap between Zheng Dangmin and the others.

Lei Luo called Liu Lina and led away the few people Qi Xianglan had brought.

Now that the cultural going to the countryside has gone through two actual battles, the process has been very detailed and solidified.

So Liu Lina only needs to put the newcomers in the corresponding process, and then train them to do what they need to do.

Lei Luo and Qi Xianglan went to a teahouse to sit down and talked slowly.

Let’s first clarify the issue of Moluo Electric’s shares. Now Qi Xianglan has invested 300,000 plus first-level agency rights of many manufacturers, together occupying 26.7% of the shares.

This is very clear, Lei Luo has no objection at all!

Qi Xianglan has sorted out the two preliminary agreements. Lei Luo looked at it and signed it without any problems!

Qi Xianglan then talked about Haier’s visit on behalf of Yuanshan.

“I applied to Haier for 200 washing machines, and it shocked their vice president Dai Yuanshan.”

“The President specifically called me to ask about the situation here. He was very interested in hearing about our cultural activities in the countryside, and said that he wanted to come and see it in person,” Qi Xianglan said.

“This is a good thing, letting people from the manufacturer come over and take a look will also reassure them, which will help us continue to get better product prices in the future,” Lei Luo said.

“I am not worried about the price at all, but I am worried that the manufacturer will not be able to supply it in time,” Qi Xianglan frowned.

“Then let him come and take a look, give him a reassurance, and let him fully support us”, Lei Luo nodded to Qi Xianglan.

“Then what day do you want him to come over, which is more convenient for you?” Qi Xianglan said.

“Our inconvenience is not a problem. The key is to show our strength.”

“In this way, we are going to have a big performance at the Xinzhuan County Theater on February 28th. Let’s set it on that day,” Lei Luo said.

“Or 8 o’clock in the evening?”

“No, it was Sunday. We are going to have three games in a row, one at 9 in the morning, one at 3 in the afternoon, and one at 8 in the evening.”

“There are too many people in the county town, and the theater has a limited capacity, so we are going to hold three shows, and admission is by ticket,” Lei Luo said.

“By the way, you should also invite the leaders of other manufacturers to see if they have time and come and have a look together”, Lei Luo suggested.

“Well, that is, it’s all about watching it anyway. We can save trouble when we come together. Then I’ll go back and let Lei Yin contact him quickly”, Qi Xianglan nodded in agreement.

It is also a good thing to walk with the manufacturers more.Although the manufacturer now wants to bypass their provincial-level agents, if she goes to fight for the city-level agents in Wudu, it is still possible.

Of course, this will conflict with Deng Xiaoyong.

They didn’t want to compete for this municipal agency before, but the most important thing is that they don’t have a physical store!

After working with Lei Luo, this problem does not exist anymore.

Therefore, Qi Xianglan is still very grateful to Lei Luo, she originally wanted to quit the electrical appliance industry, anyway, the money is enough!

But the result now, thanks to Lei Luo, isn’t it better? Who would think that there is too much money?

“We went to find the shop, but it was not too ideal.” Qi Xianglan took a sip of tea, as if he wanted to stop talking.

“Auntie, just tell me if you have anything, it’s okay,” Lei Luo said with a smile.

“Now your Uncle Qin and their bank have a real estate to sell,” Qi Xianglan said.

“Oh?” When Lei Luo heard of interest, real estate investment in this era is a transaction that only makes a profit.

“That’s it. It was a house in a commercial building in Wuhan District. Wasn’t it privatized and restructured? It was bought by an outsider and now it is converted into a department store.”

“Leasing to a lot of self-employed and businessmen”

“Isn’t there something wrong with the Mayor of Wuhan District? This building is involved in it.”

“The new district mayor didn’t want to be involved in the transaction of this building anymore. At that time, the property was mortgaged to CCB for a loan, so he entrusted CCB to handle it on his own,” Qi Xianglan explained in detail.

“That branch of Uncle Qin handled it?” Lei Luo asked.

“Yes,” Qi Xianglan said.

“What will the bank do?”

If it is Lei Qin’s bank, Lei Luo is really inconvenient to participate, otherwise Lei Qin is suspected of using power for personal gain.

“They are going to open tenders, and the lowest price will get,” Qi Xianglan said.

“The reserve price is 3 million,” Qi Xianglan said embarrassedly.

The total share capital of Moluo Electric is only 3 million, and now a store costs 3 million!

“It’s okay. After I cast it, I can rent it to Moluo Electric.” Lei Luo really feels nothing, and he is not short of money now.

Moreover, the prices of commercial buildings in the center of Wudu will continue to rise in the future!

“Oh, that’s good, that’s good, we are mainly afraid of your misunderstanding, and we don’t want to take advantage of this,” Qi Xianglan finally breathed a sigh of relief.

Qi Xianglan gave another newspaper, the “Chuzhou Daily”, in the upper section, it was the public bidding announcement.

Lei Luo glanced at it. The bidding time was at 3pm on March 1st. The bidding was opened on the spot. The bidding documents will be purchased on February 26th.

“This is a tender, I have bought it back”, Qi Xianglan handed over a ten-page document.

“Okay, I’ll be there at that time”, Lei Luo took it with a smile, and probably glanced a few times.

Qi Xianglan nodded with a smile, and took a sip of tea with joy.

“By the way, I asked someone for Gome. There is no store in Chuzhou, but there are a few stores in Shen.”

“Oh? I might have made a mistake, so please find someone to go to the God City’s Gome”, Lei Luo said with a smile.

He just remembered that Gome was founded in the 1980s. He really didn’t know when the store opened in Chuzhou.

It now appears that Gome should not have expanded nationwide, which proves that Lei Luo’s entry time is completely correct!

Now China’s electrical appliance market is still a blue ocean!

“No trouble, I have friends in God, just let them take a few photos and come back,” Qi Xianglan said.

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