Salted Fish’s Self-help Strategy

God is special what the ancients say! Gao Wenming took a sip of hot coffee and it didn't come out. Why didn't Chu Yuanxi always play cards according to the routine? It's not that you didn't ask me why Li Jian Jianghu caused it!

Originally, he was a very reserved person. He was proud of himself. No matter what he wanted, he had to offer it with both hands, and then he would accept it after three resignations and three compromises.

However, at this moment, the high-civilization mentality collapsed. In autumn, the temperature does not drop at all. The mosquitoes are still full of vitality. The air is always filled with the corrosive sensation of sea salt. Especially the air conditioner is buzzing but it is not cooling. ! I really don’t want to stay a day in this small broken place where sewage flows!

And not far from where he stayed is the wealthy area, with luxury hotels, blue sky, blue sea and beach. This is a country where immigration is particularly easy. It only costs one hundred thousand dollars and can get a green card in less than a month. The air in the rich area is full of the sweetness of freedom.

Therefore, he immediately let go of his reservations and said directly: "The poor don't talk secretly. The buddy has been out for activities for more than half a year, and the funds are not enough."

Chu Yuanxi said that you swear not to be human? Then you should work hard, eat frugally and continue to dig Geng Bin, how about you traveling around the world? There happened to be two WeChat messages coming together, and the other one was Cao Xiang's voice: "Gao Wenming is the **** kneeling clan who kicked me out of Fang Shiling's live broadcast room? Does he still have this urine?"

"It's him." Chu Yuanxi also replied: "He said he has no money for global travel."

"I don't know if it's true or not. Is this person credible? Is he really chasing Geng Bin?"

"Uh..." Chu Yuanxi hesitated for a while, and decided to tell the truth: "Although this person has shortcomings, he is not a human being, and he is very real. Moreover, he is desperate to save face. Lies on the issue. At best, it is half-truth. For example, it’s a trip around the world, but it's a revenge."

"That's okay, I will support him in my own name."

Cao Xiang and Geng Bin are feuds that have not seen blood. It is estimated that Geng Bin also has the heart to kill him. Some people are willing to chase Geng Bin, even if it may be a little false, it is a good thing. Therefore, Gao Wenming never expected to get Dr. Cao's help...

This episode did not make Chu Yuanxi's mood any better, because the overseas sales of VR headsets were troubled by happiness.

The so-called happiness trouble is because the original plan to sell helmets overseas was to focus on Amazon and use Shopify as a spare tire. Today, e-commerce has been deeply rooted in the hearts of the people around the world. After going out of the scope of the country, Amazon basically dominates, and Shopify is a micro-commerce platform similar to Xinmeng, which is a bit worse than e-commerce. Baidu’s Hosted pages can do this.

For ordinary people, shopping on Amazon is definitely more secure than on WeChat business platforms.

Of course, from a professional point of view, Shopify is called a decentralized e-commerce, not a micro business, but rather a micro business.

It was only last year that Google started to develop e-commerce and started an asymmetrical contest with Amazon. The way was to let the self-media under the Google ecosystem go to Shopify to establish a store, and then Google provides traffic.

This method allows Google to sell traffic and sell, and consumers are introduced into Shopify's micro-business circle, which in a disguised way drew out Amazon's dual-end resources. Not only customers are resources, but businesses are also resources to platforms. If a large amount of this resource is lost, the loss of advertising costs is countless.

As a result, the fighting became increasingly fierce, and by April 2021, both sides became aggressive.

Can Amazon not be angry? Anyway, Chu Yuanxi was Bei Bald, and she had already yelled at him. It is not easy to build a traditional centralized e-commerce platform. Otherwise, why did Douyin sign an annual framework with Taobao in the past? Don’t you just open the Douyin store by yourself? Isn't it because it's not so easy to build, that makes Taobao the best e-commerce platform, and then start up?

Since traffic has become the "era", it has been spent buying traffic. I have never heard that the party who drains the traffic pays, and the party who receives the traffic takes money. But Taobao has done it. Although it needs to pay advertising fees for Douyin, as a mid-downstream platform, it regained the high commission and technical service fees from the store as soon as it turned around.

These stores are Douyin UP owners, and they are traffic service providers when facing others. When have they suffered such grievances? But when facing Taobao, he became Yang Bailao and was relentlessly countered. Then why don't they go to Xinmeng and Youzan to open a store? Because Douyin won't let you jump!

Whether it’s a short video or a live broadcast, as long as it is a product, the link in the interface can jump to which Douyin Dad has the final say. Before Toutiao was able to build a mature e-commerce platform, Taobao’s service fee was not in vain, it was safer and more reliable, and it could be guaranteed in this Douyin-UP master-Taobao-merchant traffic link The benefits of Douyin shopping users.

Therefore, the grandparents had no choice but to be exploited by Taobao.

But Google's grandmothers don’t need to be exploited by Amazon anymore. The domestic self-media e-commerce companies are all looking forward to Douyin learning from Google’s advanced experience when they see this, and at least they first build their own e-commerce business. .

However, this matter is difficult to say, and easy to say, because Ali has cultivated a large number of outstanding e-commerce talents over the years and then transferred to society. In fact, it is not limited to e-commerce. How many of the senior leaders of the Guanghuang Group are originally from the Chinese Iron and Steel Army? Therefore, Ali’s greatest contribution to society is indeed the output of thousands of high-end talents who have been trained in Ali’s system for more than ten years. Jack’s words are sincere and do not deceive me.

Such talents will not let go of Douyin and Kuaishou. Therefore, since the second quarter of last year, the two new traffic upstarts have strengthened their own e-commerce structure.

So the question is, why didn't the two traffic giants introduce talents from Taocun earlier? This is because Pinduoduo has not yet risen, making the infrastructure of short video live broadcast e-commerce incomplete. But by mid-2020, Pinduoduo has become a Pinduoduo used by 600 million people, among which there are a large number of sinking users, giving live broadcast e-commerce huge dividends.

Just as Pinduoduo can rise in the sinking market, and the biggest dividend behind it is the country’s village-to-village policy and infrastructure, short video live broadcast e-commerce also requires infrastructure. This foundation is the user e-commerce education in the vast sinking market.

Otherwise, although the live-streaming sales seem to be in full swing, even after establishing a cooperation with the star-carrying anchors, they can continuously pull the daily limit on the big A shares without thinking. But the plate of this industry is actually that big, and the daily active audience is tens of millions. It is not as hot as the layman thinks. The hot thing is the statistics from various platforms.

Moreover, the conversion rate and the profits of the merchants are seriously overestimated. The transactions are concentrated on a small number of leading anchors, and it is difficult to achieve a high degree of matching between the products, the anchors and the audience. This is also where the lipstick is valuable. He is one of the few anchors who do vertical products, rather than selling everything in pieces, so the matching degree is extremely high.

In short, if this pattern is not reversed, live streaming will not be a long tail market at all. This can also be seen from the behavior of the merchants. The merchants in the live broadcast have to pay a pit fee, give the anchor commission, and promise the lowest price. At a glance, what is the seller's behavior that meets this characteristic? It's "clearing the tail"...

In fact, when the live streaming sales of Douyin and Kuaishou converged, this is exactly the behavior of most live streaming sellers. The simple reason is, why do you have to endure the pit fee for the commission and promise the lowest price? Only a few real top anchors’ sales lists can be exempt.

It is impossible for Toutiao and Kuaishou to understand this truth, because the data that others can't see are in their hands. But after the rise of Pinduoduo directly supported the huge sinking plate, this form can be reversed. Users who originally only watched short videos but did not buy goods began to buy goods, and users who originally watched the live broadcast but did not watch the selling live broadcast. I started watching, this is the reason why Douyin and Kuaishou have increased their efforts to build e-commerce.

Presumably Ali’s mood is not much different from Amazon...

Of course, this is different from the problem that Chu Yuanxi needs to have a headache. In China, each painting is a prison and beggars their neighbors. However, in overseas, Amazon and Google have released goodwill to merchants in an attempt to attract more high-quality resources.

Although the stores where Pakistan people sell VR helmets are not considered high-quality resources, the option of choosing one is also in front of them. The conditions are quite good, but which one to choose is more painful.

This option finally hit Chu Yuanxi’s desk, which made him have to vomit. This group of crooked nuts is not good at learning, and they learned Temo Ali as one of the second choices. They still learned well. .

On the one hand, Google’s attractive traffic, on the other hand, Amazon’s mature and huge e-commerce logistics system and the lowest water service fee in history. Chu Yuanxi never thought that she would have troubles with Taobao shop Xiaoer.

It's a pity that if you need to make a choice for Barnana, who sells clothing, you can choose one of the two by building another brand, but the helmet is definitely not good. How to choose?

In the end, Chu Yuanxi fell to Amazon based on the self-media attributes of the Pakistani Group.

"It's impossible not to choose Amazon." He couldn't help but vomit when he was in a meeting. "Amazon people do this. They are irrevocable, but Google is not. Google is not optimistic about it anytime and anywhere. It will directly retreat, what traffic support and so on. Once the conditions are withdrawn, what shall we do? Go back to Amazon? People look at it, oh, is it your kid? Go!" (This is the author's own interpretation, Google has not withdrawn the conditions yet)

This is the self-media attribute of the Pakistani people. Back then, those who have seen so many self-media peers were pitted by Douyin, can they still increase their memory? Those who do short videos to bring goods have suddenly changed their policies because of Douyin's sudden change of policy, and the traffic dropped to zero overnight, and a year of hard work has become a valuable attribute for their peers.

This is an episode during the Pakistani listing period, and overall the trend is quite stable. It's just that the inquiries from the supervisory department are indeed very difficult to answer, and the fooling words are simple, but Chu Yuanxi does not want to fool.

For example, if you ask Zhenniu Technology's estimate of the impact on the performance of the company to be listed, this kind of problem will be cleaned up by someone else. Chu Yuanxi began to answer from the investment structure and investment motives, including the current level of business development of Zhenniu Technology, the binding of the business characteristics to the Pakistani group, and most importantly, the AI ​​football game is suitable for Pakistani and well-off people. The driving effect of the business coupling of the two companies.

Because VR itself occupies a large share in Pakistan's overseas strategy, and it also occupies a certain proportion of IPO financing purposes, Chu Yuanxi's answer to the part involving VR is very complete. After finishing writing, Liang Kenian took a look and said that this can be directly submitted to Zhenniu Technology for IPO...

But there is no way. If you want to clarify the meaning of Zhenniu Technology's existence, you have to write it like this. You can't tell the regulatory authorities. It is because you don't want to let Xue Ming go out to start a business, so you have a Zhenniu Technology out of it? Its existence must be meaningful, otherwise what has become of the Pakistani group? A company that relies heavily on Xue Ming, an employee?

It’s just that the stability of the Pakistani people further brings out the hustle and bustle on the well-off side. The main reason is that after Ali promotes the alliance strategy, it seems that it has formed a chemical reaction with the spoiler of 724, and there is a trend of evolving new ecology, which makes Xiaokang a headache.

The so-called ecology is a chemical reaction. When 724 sneaked over, it was nothing more than SpongeBob SquarePants who wanted to follow along and try health coins. Although the qualifications of these companies are certainly good, otherwise they will not be able to play big business, the battlefield of the block cloud must be big business. However, the purpose of their participation in the block cloud is very single, and there is basically no connection with the original business of these companies.

On the other hand, if you look at Xiaokang, you can’t see it from the business surface, but if you can look down, the entire Internet architecture is adapted to the block cloud. It is equivalent to starting cultivation in a specific way from the root when farming, and then it becomes interlinked after it grows up. Many businesses can be blessed by the block cloud and exert 100% of the energy of the health currency after it is on the chain.

But after Ali took the shot, some companies found that they could join two alliances at the same time. This is the flexibility that is not so convenient for members of the well-off AI leader alliance. Chu Yuanxi’s recent headache is this. Do you want to inform the partner? If you want to hook up with 724, please go boldly. Let's get one code into one. The cooperation of the AI ​​team will not be affected, and the cooperation of the partner will not be affected. Behavior as the criterion for judging the way of cooperation.

The problem is that it can be said, but others have to believe... Chu Yuanxi puts himself in the position, if he eats other people’s bowls and eats them very fragrantly, and eats them while smashing other people’s pots, then others will welcome him with a smile. What is the situation here? Don't ask, lead the snake out of the hole! The knife must have been raised!

This tells me to have a heart to the bright moon, but the moon shines on the ditch. But without making reasonable changes, the SpongeBob SquarePants will form an ecology, that is, eating 724's meal while sitting on Ali's table. Ali built the alliance system with cycling data as a tool to break the game, and shared this key data for allies to use.

There are various gameplays that can be achieved in this way. In fact, the AI ​​leader used by Xiaokang is only one of the more high-quality utilization schemes for user trajectories. Therefore, each SpongeBob can use this data to develop its own functions and gameplay, and then adapt to the block cloud.

In other words, Ali did not intend to copy the AI ​​leader completely, but raised a dimension. Of course, what Chu Yuanxi saw was that after the SpongeBob SquarePants got the data interface, they began to copy the AI ​​leader, and Ali was in vain.

But in short, this is the embryonic form of ecology. Although efficiency is still inferior to that of a well-off society, even 30% is not even reached, but there are so many families... This large group of SpongeBob SquarePants is flooding, can you only count on them Can't find a way out because of serious homogeneity?

It's impossible, it's impossible for a smart person to have none. The most important point of the so-called ecology is that it has great flexibility under the premise of following the general direction. Like a petri dish, it can cultivate various products that conform to objective laws.

Therefore, not only Chu Yuanxi knew, Liu Lu, Aunt Cynthia, and even Yuan Mu knew that the only way to break the game was actually to learn 724 to open the block cloud, share the single meal, and let everyone have a meal.

As long as the Xiaokang Genuine Block Cloud has an open interface ~www.wuxiaspot.com~, it is definitely much smoother and more reliable than the 724 invincible and strange out-of-the-box cooperation method. This not only resolves the 724 spoiler, but also destroys the embryonic enemy ecology that is forming, which is equivalent to a sudden force in the tug-of-war process, turning more companies from opponents to allies, making Ali's attack less severe.

Some people even gave Chu Yuanxi a suggestion to simply transform the well-off block cloud into a platform, from a product idea to a platform idea, open the function to build a platform, and let each SpongeBob SquarePants operate block cloud computing power on its own platform. Raise commissions and charge technical service fees.

Chu Yuanxi Lushan Waterfall is sweating, is it not Taobao? In addition, Xiaokang himself also engages in block cloud output computing power. Is it Dagoudong's own business? I don't know what kind of head it is to come up with such a peculiar idea.

But this is only a discussion of open forms, and the process is full of flowers. As for insisting not to open? No one insists on this idea anymore, because not being open means that the cloud block that represents the most advanced level of productivity will be pulled down to a situation where everyone is not unique and beats customers. More experience.

Chu Yuanxi is not only worried about this, but Xiaokang's recent income from cloud computing has begun to be affected. Not only is user activity and growth affected, but more importantly, cash flow is facing an inflection point and is on the verge of stampede.

Although there were expectations in this regard, Chu Yuanxi felt its horror when the turning point was about to appear. An inflection point in cash flow is nothing to ordinary startups, it is nothing more than opening a new round of financing? However, this is different from upward financing, and the posture of financing is also completely different. The same person, the latter, is the overbearing president in "Chinese Restaurant", and the former is the master of Duanshui in "Sisters Who Make the Wind".