Salted Fish’s Self-help Strategy
Chapter 1063: Delay tactical bankruptcy
"Isn't it good to open an ordinary fresh food store? Huang Tuan has so many users and so many data, it should be better than ordinary fresh food stores." Chu Yuanxi felt in front of Ali Maitai Huang Tuan must be politically correct, "Is this a relatively expensive trial and error of Huang Tuan, or is it a failure of incubation? It is not easy to say, in short, there is a big problem in the establishment of the project that did not escape."
Wu Weixin said that this is not the answer I want, what I want to hear is the comparison with Xiaokang fresh food! Of course, Huang Tuan is Ali’s confidant. If you must give Ali’s back seat, Huang Tuan is the first and Pinduoduo is the second. Big Dog Dong can only be regarded as the third hero.
What's more, what outsiders see is that Huang Tuan has been smashed this year, and the people's heart is lost. What Ali sees is that Huang Tuan's artillery fire this year is extremely fierce. In the area of local life that Ali must desire, it is overwhelmed by the river and the sea is like no one. , Do not accept Ali's move at all.
The reason why the Huang Tuan is ranked first is because the Huang Tuan is too aggressive. Although Pinduoduo is also on the cusp, but its foundation is weak after all. It can only attack the field of e-commerce. It is nothing more than binding with Gome and seeking survival in the cracks of logistics. And Huang Tuan, they can do too many moves!
"Then, I mean what." She decided to ask more simply; "As far as we know, Huang Tuan is also learning to be well-off and has formed a team inside. Of course, the specifics are not clear. If Huang Tuan restarts the elephant , And then use the experience of learning well-off, what do you think will happen?"
I saw Chu Yuanxi smile and make a gesture: "Yuan Mu, give President Wu a standard answer."
Yuan Mu could not help but roll his eyes quickly, "Xiaokang is willing to explore the local life and social experience with all friends and businessmen to make our society better."
"Hey, can you say something sincere?" If Lao Fanxin said this, I would have to vomit to death if Yuan Mu said this!
Chu Yuanxi is serious: "The truth is that the problems encountered by Huang Tuan are the same as the problems you encountered last time. Having a car, a store, and a map cannot quickly iterate out what they need. In short Hippo’s success rate is much higher than that of Huang Tuan."
After this month, Lao Fan, of course, already knows very well why Hippo’s copycats can’t go down there. This data mining idea is that bicycles and stores must be combined for mining, and the cycling and shopping of the same user should not be recorded together. It's not very useful, and it's not very useful not to record the track.
In other words, even if you want to record now, how to remember is a problem, you must reconnect Hippo, Harrow, and Gothe. But this requires opening up some of the interfaces and data that are critical to the three parties, and there are many obstacles. Therefore, the process of getting through is not as easy as imagined, even if Ali is highly promoted from the group.
At this point in his thoughts, he also thought of an interesting thing, that is, after Hippo determined that simple cycling data is not combined with shopping, he communicated with the opener several times, because the opener was down when the business model was built. It is said that Huang Tuan has also tried it out.
Finally, I found that the rider's riding data was not as easy to use as Hello, and the map was even more sparse, which wasted a lot of energy. The reason why it is interesting is that Hippo is also doing communication, mainly relying on itself, but it is said that Huang Tuan has been fighting with openers before, forming strategic-level cooperation, and investing more...
But seeing the expression of Chu Yuanxi sitting firmly on the Diaoyutai, he couldn't laugh again. Is Chu Yuanxi proud? It must be proud, although the face is not proud, only fake!
"Chu Yuanxi, why do you listen to what you mean? It will kill us?" Lao Fan said with some annoyance, "Don't you just want to rely on the Monopoly game you created to revitalize users? You really think it will be done. ? User ecology is not so easy to establish."
"President Fan, I am good at making games." Chu Yuanxi said that he was planning to negotiate the price? "I have been more confident recently. What do you think of the player ecology in "Dongsen"? Do you think that Urban Treasure is somewhat similar to "Dongsen"?"
"I didn't think it!" Old Fan shook his head like a rattle, "Although it's all construction, your function is completely different from "Dong Sen"."
Yuan Muxin said that we are not doing urban treasures to activate users. But there is no need to explain this. If the two big guys in Ali knew what Chu Yuanxi said about the small meeting inside, it is estimated that the boat of friendship will be overturned.
Chu Yuanxi said at the time: "The key to social interaction is habit, not function. For example, Ali, you know how to do functions and do so many Taoist rebate functions. What happened? Obviously they are Taobao shopping coupons, the best It is to pull users to the chat channel of Taobao APP to issue coupons. But because they have not cultivated the habit of users, they can’t pull them, so Taoke can only issue coupons on WeChat and face the risk of being killed by WeChat every day. This is Ali Social genes."
Xiaokang’s series of online content directly refers to social networking because it is based on cultivating user habits. Yuan Mu feels that Lao Fan will not understand it for a long time.
However, when she felt good about herself, Wu Wei suddenly said calmly: "Chu, I don’t think you have ever thought about accepting mergers and acquisitions? I mean anyone’s mergers and acquisitions, whether Huang Tuan, Penguin or us."
After speaking, she waved her hand: “Don’t be too busy denying it. Actually, for me, it’s definitely the best to complete the merger. I think it’s also the best result for you and Xiaokang. If you accept the merger, It is directly the vice president of the group, and even the president within two or three years. Of course, I don’t ask you to think so. Not everyone recognizes the three steps of “enterprise-acquired by Ali-join Ali”."
Chu Yuan Xixin said that the chat was good, why did you suddenly become gong? Isn't my expression all in vain? And you haven't offered a price yet, okay? Did I fail before I started to drag? Go through the process anyway!
His expression became stiff involuntarily, and he only heard Wu Wei continue to say: "Actually, the price I brought this time is not low, 55 billion."
"This... really doesn't meet my expectations."
While speaking, Chu Yuanxi said that the procrastination tactics might be really tough. Speaking of the so-called delaying tactics, the main purpose is to delay Ali. Although Huang Tuan does a good job in local life, he still has some hope of focusing on mobile payments. He is hardly seen as a threat to socialization, so there is no need for delay.
As for penguins, of course they are particularly threatening, but the penguins themselves feel unpredictable.
In the end, Penguin is more online, while Xiaokang is more offline. Online content is for offline services. Well-off society will certainly erode Penguin’s territory, but there are more companies eroding Penguin’s territory. With such a big headline and such a big three operators, which one is not stronger than the well-off at this time? Therefore, even if the Penguin acquisition fails, it will not necessarily become an enemy, at least this year.
Does Ali want to acquire a well-off society because it values its development? Or is it to get stuck so that others have no chance to get ahead? This is hard to say. The existence of these two options is also the reason why people like Chu Yuanxi are more resistant to being annexed by Ali. But the Penguin does not need to panic at this time, because even if Xiaokang is taken away by Ali, it will not threaten the core area of the Penguin. If this sentence is to be bracketed, it is also "at least this year."
This year, even if well-off social networking develops, it will be differentiated from WeChat, and it will be segmented rather than global social networking. Under the iron curtain of WeChat, there is no way to develop without differentiation. If you want Douyin to do more flashing, you can spread the whole world up, and the probability of success is probably less than one in a thousand.
Therefore, on the social battlefield, Penguin does not even have this confidence, and it is not a penguin. In history, there have been countless strong people standing in front of Penguin’s acquaintances. From the beginning of 360 security chat to the end of multiple flashes, without exception All lie down. I am afraid this is also the reason why Penguin is not positive about Ali.
Besides, Penguin has already had a lot of psychological construction on the matter of refusing to be acquired. Just like Penguin for Kuaishou, although it invested in it, the merger has never been achieved.
Penguin’s desire to acquire Kuaishou must have been extremely strong in the past two years and has never stopped. Taking away Kuaishou can stop Douyin in one step in China, and then take advantage of Penguin's largest user volume to achieve overtake. In the worst case, it is also a court battle, instead of watching Douyin take away huge advertising orders. In terms of the intensity of the idea, it must be stronger than Ali’s desire to acquire a well-off society at this time, but the failure of the merger and acquisition did not turn against Kuaishou, and even defaulted Kuaishou to divert to Taobao e-commerce.
How about Ali's acquisition of Meituan? Mergers and acquisitions are not a direct hit, and a deadly enemy.
Therefore, only one day can be delayed by Ali. For Penguins, Chu Yuanxi evaluates once a week whether the tactic of "secretly enter the village and shoot a gun" is still feasible. This assessment will either end because one day Penguin finally has a correct understanding of the well-off behavior, or it will continue until one day when the well-off suddenly turns into a global society.
That day is called "Iron Curtain Torn No Day".
That's why Wu Wei suddenly expressed his stance to make his expression stiff, but he still has to say what he should say in the scene, otherwise how to delay it?
"I think this is the case, Mr. Wu, it is not suitable to explain at this time, so let me talk about my mentality. I don't want to lie about whether I accept mergers or acquisitions. I definitely don't accept it now. The reason is very simple. No one is optimistic about the fresh food storage, neither are you optimistic, but I have the confidence to turn them into treasures, turning them into 20 billion or more.
After I turn them waste into treasures, then it is possible to negotiate the price, and then I may be satisfied with the price at that time. The current valuation of Xiaokang is only suitable for financing, not for overall transactions. "
The meaning of this statement is actually very simple, that is, if the valuation only affects the amount of shares released during financing, Chu Yuanxi can "take a loss" without special care. But if it is used for selling, then you have to care about it.
However, Lao Fan listened to the side, his nose was almost irritated, because Xiaokang only did financing in March, before financing 18 billion, got 4 billion in cash, and then released 4 billion shares in exchange for a bunch of fresh food. Set up a warehouse to start a business. Even if you don't consider the moisture in the front warehouse, it's only 26 billion! After 4 months, 55 billion are all at a loss? Who gives you courage a disadvantage? Please give me a copy of this loss! I want to eat, too!
But he did not understand what Chu Yuanxi meant by turning waste into treasure, because at this point in time, the front warehouse was not fully sentenced to death in the context of local life. For example, the head of the fresh food e-commerce company Dingdong buys food, is opening up new front warehouses in the Imperial Capital with great fanfare. There is no sign of recognition at all, and it claims to cover the whole city.
Even Wuwei did the same, thinking that after Chu Yuanxi cut the distribution, he would have to make some big moves in the fresh food field to turn waste into treasure.
However, she did not show any movement, nor was she affected by the rhetoric. She still calmly said: "Mr. Chu, I understand what you said, but you know what our current difficulties are? If you accept the merger, we It can save a large part of the workload, which is very difficult; it can also save a large amount of expenditure and the cost is very high. So we hope to carry out mergers and acquisitions. However, you should not assume that we will decide that you will eventually accept the merger. It is impossible to stop work.
I believe in your character, we will save trouble as long as you give us the right words, but if you do not make any promises, our work will continue. Since we also want to do local life and social life, we must go all out and work hard to do it! If you do not accept mergers and acquisitions, then you only have nine to ten months. With our development and organizational capabilities, no matter how difficult it is, then another round of organizational upgrades will be carried out. I have expected the enemy to be lenient in ten months. It won't be that long. "
Chu Yuanxi finally felt bitter. From now on, Ali has entered a state of absolute seriousness. He will not hesitate to say "organization upgrade", which means that Xiaokang has entered the most dangerous moment, and the delay is completely failed, and there is no more time to delay. Then I can only hope that Ali will go the wrong way. For example, I don't know how effective it can be.
After the online content of the original world went online, he walked over by walking a tightrope to quickly build the social structure of well-off users, and then relied on big movie subsidies to pull in a large number of users for conversion. Each step may fail.
For example, let's make up the last ticket. A big movie is not so much about asking users to watch a movie and using goods from a well-off convenience store to pay for the ticket, but rather an excuse for moviegoers to enter the well-off door for a shopping experience. However, in the end it became both fear of users not coming, and fear of users coming in disorder.
In order to realize ticket replenishment, a set of ticketing system was specially developed at that time, which started to warm up one month after the movie went online. And it’s beautiful. Online movie tickets are also an important area of local life. Since it subsidizes users, why not push it together? Can't be made into cat's eye and Tao Piao tickets, you can take your time.
As a result, when the movie went online, suddenly someone brought a rhythm on the Internet, saying that Xiaokang would like to ask everyone to watch the movie for free. After watching the movie, you can get the ticket stub to get the goods. Of course, this kind of good news spread quickly, so many audiences in third- and fourth-tier cities went to the movies after "heard" that there was such a thing. They had never used the Xiaokang APP, and of course they did not pass the Xiaokang ticketing service. After buying a ticket, take a paper ticket stub and go to the Xiaokang store to change something.
Is this a good thing for Xiaokang? Chu Yuanxi said, thank you, uncle! Isn't this going to be your own life? Can you change it? If you don't change it, it's a big deal. Give it back, can the cash flow support it? The data obtained according to my ticketing system is completely different from the actual situation, and the budget is simply wrong!
What's more terrible is how messy words are! The digitized ticket replenishment is simple and clear, and it can be done without repetition and omission. It can be directly exchanged for health currency, but the paper ticket stub is used to offset the cash? Smart users can do it! This fat sheep is so cool to squash, let's change it!
Chu Yuanxi's anxious mouth was bubbling at the time, and it is impossible not to change it without changing it. If you make a wish, you must change it even if you cry.
Finally, the little brothers of the programmers urgently worked overtime to update a set of ticket stub entry, verification and fault tolerance systems, which made this situation compatible, and successfully let these users download the well-off APP.
The biggest enemy in the process suddenly became a theater line that steals the box office and exchanges the ticket stub. It is a mess. It’s useless to get angry in the process. In order to get online quickly and have fault tolerance, I don’t know how much money was spent. It even became a battle between the well-off risk control department and the black industry. Husband.
Otherwise, why does Chu Yuanxi have such a deep understanding of risk control? Tired mind!
Similar to this kind of steel wire~www.wuxiaspot.com~Chu Yuanxi is not confident that he will not fall down after a second time, because even if he can predict the pit in the original world, what about the new pit?
How fast has the world changed in these three years? Can flash the old waist! It is definitely not advisable to completely apply the old experience, the ghost knows what new moths will come out. Without new pits, friends and merchants will create new pits, and it’s the hardest to prevent people from being hurt by secret arrows. It’s better to tell the giants how to go, how do you come, how do I go, and use effort in the open, but it is not easy to be unforced Mistakes.
So this time he decided to take a firm foothold.
But the solid step is actually to turn the danger to the outside. The original danger is to step on the steel wire, but the current danger is to be knocked over the steel wire. Of course, even so, this is the optimal solution, because turning the wire can enlarge the rescue field, which is equivalent to playing a game with one more life.
Just listen to Wu Wei and continue to say: "I have another idea, let's share it with President Chu and listen to it. Fighting, exclusive."
Chu Yuanxi knowingly asked: "Who is he?"
Yuan Muxin said, is it so clear? How to write when writing a match? All the friends and businessmen who need to write in it...
Just listen to Wu Wei calmly saying: "Everyone except all old shareholders."
Chu Yuanxi suddenly smiled brightly: "This matter is big, let us consider it."
Yuan Mu thought Chu Yuanxi would lift the table, but he always smiled beautifully.
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