Salted Fish’s Self-help Strategy
Chapter 1062: Can't laugh at death
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The latest website: Yuan Mu was absolutely stunned after hearing the case, and he said that Chu Yuanxi is simply a master of speech!
This answer can’t be said to be perfunctory, let alone fooling, or even equivalent to martial arts cheats. It is helpful to open the book literally to let Xiaoxi Mi who have just come out of the world listen to it-since I have confessed, I want to socialize , Then it’s not a problem to talk about the necessary and sufficient conditions for socializing, and to describe the direction in which efforts are made. You only need to hide the really precious piece, which is how it can be done.
How did it happen? As Ali who has run into a wall several times in the social field, he must have accumulated enough experience. For Ali, there is no reasoning obstacle, and there is no hidden value for Ali.
Originally, considering that Hippo’s Lao Hou had clearly stated that the commercial logic of the fresh food pre-storage was not valid, the existence of the three-point paradox could not constitute a closed loop, which means that it would definitely lose money. To answer Wuwei’s question clearly, Chu Yuanxi had to Confess his thoughts. And what is his thinking?
Yuan Mu clearly remembered that Chu Yuanxi had explained his ideas several times, and he was still optimizing it. At the beginning, his idea was to subsidize users to lose money, and to make money from value-added services, which eventually constituted a closed business loop in a positive cycle.
For the so-called value-added services, he said at the beginning: “No matter whether it is pre-stored for fresh food, Pinduoduo and convenience stores subsidize users, what users buy is cheap. What use are you selling discounts? Not to mention making users’ money. If you stop subsidies, even these price-sensitive users can't keep them. So subsidies are poisons, and you won't be able to detoxify them by just poisoning them. Detoxification means you come for cheap, and I will develop your social value. This is called value-added service. Those who say that fresh food cannot constitute a closed-loop business are not considering value-added services."
What is the use of social value? In fact, Chu Yuanxi had already faintly pretended to be a bility just now, called "Go the other way, private domain attracting fans and public domain conversion". The friends and merchants who enter the AI leader are all private domains, and they are all good helpers of the well-off. It also includes hippos.
In other words, Chu Yuanxi’s goal is to make well-off social networking into public domain traffic. Weibo, WeChat, Douyin, and Kuaishou are all called public domain traffic. After cultivating public domain traffic, whether it is for advertising monetization, mutual cash monetization, education monetization, game monetization, or for cultivating other apps, incubating entrepreneurship, etc., the basic traffic engine contains great value.
In short, to achieve a win-win situation for the enterprise and the customer, the temptation is not small. Otherwise, Kuaishou will not fight with Douyin everywhere, and even the education field will have to go in. This is a mode of war between public domain traffic.
In other words, what Chu Yuanxi is now telling Wuwei is his own version 1.0 idea. Mergers and acquisitions of pre-warehouse startups are equivalent to spending money to buy users, and then turn these price-sensitive users into social users. Only considering social value, there is not much difference between price-sensitive and insensitive users. What's more, this transaction has not consumed cash. What is spent is equity. Well-off is inseparable from white prostitution. What really needs to be spent is operating costs.
In short, blood is earned.
This was also said to Xu Xin and Yuan Mu last year. It really can't be true. Xu Xin immediately decided to invest after hearing this set.
Ran goose, this set of views has evolved several times, now it is version 4.3, which emphasizes not theory but practice and how it can be done. It’s not enough to do things with correct theoretical guidance. You have to have the correct means to implement it. Recently, Chu Yuanxi has redefined the current policy in the well-off senior management. Now a well-off society needs speed. Take the previous measure seriously.
Whether the giants take it seriously, the difference is too big.
If Ali takes it seriously, as long as he is willing to transfer the firepower on a few MTs to Xiaokang, he will think of providing support for the supermarkets entering the community, whether it belongs to Ali or Ali's allies, Ali can do it Strengthen strategic cooperation, grab well-off users, and dig the foundation of a well-off society.
This is a huge amount of cash, but it can definitely make it difficult to breathe, let alone speed. At the same time, it is not a waste of money, for Ali, it is nothing more than cost-effectiveness. Well-off is rooted offline, and the advantage is to cultivate the community early and early, but if others directly focus on the strongest point of fire at any cost, the water source of the well-off will be at risk of being polluted, and the speed will definitely not rise. This is fatal.
Don't talk about Ali, as far as Penguin is concerned, if you don't take it seriously, it's nothing more than banning the link. If you are a good off, you can transfer the identification code and promote it through other means, such as the Pakistani Group operating some powerful activities. In this regard, Chu Yuanxi has a lot of pre-plans, which may be more troublesome and reduce certain efficiency, but they are not fatal.
But what if Penguin takes it seriously? Maybe only Weibo and Toutiao promotional resources are available. This is of course very passive, because at that time Zhang Ming had become a father. Xiaokang and Ba people didn't need to be called father, so they would definitely be very uncomfortable. Moreover, the valuation of Ba Ren is based on the foundation of We Media, and there are not too many We Media platforms that Penguin can exert influence.
Of course, this kind of situation is very difficult to occur. It is an extreme case of persecution delusion. When Chu Yuanxi made strategic judgments, he definitely couldn't make plans along this line.
This is because the penguin may have done this more than ten years ago and made difficult decisions, but now the penguin has grown into a giant, a penguin with a famous pursuer, and has begun to vigorously develop toB. Enterprise service business.
Therefore, unless there is a reason to endanger the company, it is unlikely to do this kind of thing that will corrupt one's reputation. Otherwise, even if the well-off is killed, one's own corporate services will be impossible. Ali's wife of the president can rise to the level of corporate integrity and fairness to businesses.
What's more, Xiaokang invaded the local life field. Ali was so excited that he even took his name, called the local life social. Penguins may still be happy to see their success under certain emotions, but it is unknown, just as Baidu believed that the penguin was killed by the rise of Toutiao. The actual situation is indeed that the penguin was beaten, but before the penguin was beaten, he beat other people easily.
Therefore, when Chu Yuanxi formulated his strategy, he never formulated it according to the model of fighting with Penguin or Ali. The least able to fight AT must be Huang Tuan and Toutiao, which must have a scale of 500 billion. What is Xiaokang’s current body? Hit? If you want to set up the battle, you will have to wait the second half of next year at the earliest.
It took two and a half years to stand in front of the giants from scratch and reach a position parallel to Toutiao, Huang Tuan, and Pinduoduo. Even if Yuan Mu knew that Chu Yuanxi’s plan was at least 70% successful, he might still feel that Unbelievable, sometimes surging, sometimes trembling.
In short, Xiaokang needs to quickly establish his social value, which is a lifeline. So how can it be fast? Is it like what Chu Yuanxi said to Wuwei? These remarks can be simply understood as an increase in user density by facilitating growth.
On the surface, yes, it is also a conclusion that can be analyzed by Ali's talents and background. However, the core of the inside is to promote the penetration of online content across the country through "transformation."
The word "social" has different meanings in different people's ears. Yuan Mu waited quietly. Sure enough, Chu Yuanxi didn't say anything at this point, and didn't give more explanations, letting the other party take care of it.
What will Ali’s brain supplement "social" bring out? Cut it! If we don't have to use WeChat to spread it, it won't work for Ali, how can Ju Huasuan not cut it?
However, the value of social interaction is obviously not just to pull new ones. The real social is to form new social scenes and social needs. Just cutting a knife is actually ignoring the true social value.
According to Chu Yuanxi's explanation, it can be explained that pulling new and retaining is a one-time use of social value, while the real social value is repeated use for many times, and even establish one's own social network to obtain the power of permanent use.
addresses the most basic social needs, and the need to connect between people depends on experience and user habits rather than content. How can the new social network grow under the iron curtain of WeChat from a one-time use to a permanent one? Only by content.
Xiaokang’s style of play was aimed at price-sensitive users from the time of designing the content. It was made by Chu Yuanxi’s policy and Xue Jianhua to refine and work overtime. Therefore, the users of the fresh food warehouse are just within the framework of well-off online content coverage. Both of them are subsidizing users' poisoning methods. Only Chu Yuanxi was willing to join together to detoxify.
Thinking of this, Yuan Lu held back a smile. If Ali boss listened to Chu Yuanxi's 1.0 version and got the treasure, and then taught it to Hippo, he might have to accumulate experience. It’s not that this can’t be done, of course in theory, but there can only be one winner in this social segmentation field...
Chu Yuanxi is so kind, so enthusiastically sharing his "success" experience to others when he has not succeeded!
Of course, Yuan Mu held this kind of thing in his heart, and it was impossible to laugh out of death.
She has been with Chu Yuanxi for more than a year, so she has already started to learn Chu Yuanxi's good habit-observing words and colors. In her observation, Wuwei was like Pinghu, and she was noncommittal about this answer, while Lao Fan frowned, as if he was thinking at a high speed, or maybe she didn't want to understand anything, just as she did before.
Just listen to the old Fan's question: "But how can you achieve no loss or a small loss? This goal is not something you can achieve with your mouth."
"President Fan, of course I know that the business logic of the front warehouse is not so good, and the performance cost is high. You should know that Xiaokang has not done delivery?"
"I know."
"So my plan is to change all the front warehouses to pick-up points and cut off the delivery."
Chu Yuanxi is talking about reducing the cost of contract performance. Translating adult words is called strategic layoffs. Usually when the so-called strategic layoffs of the company are forced to lay off employees, companies that do not layoffs can’t support it, and Chu Yuanxi is really for the implementation of the strategy, but this matter cannot be implemented by Xiaokang, and it needs to be created before the completion of the acquisition Companies do it themselves.
Of course, it is not necessarily a layoff, because after changing to a pick-up point, a clerk is needed, and the original staff must be transferred first. It's just that turbulence is definitely inevitable, and the working mode and time of the two are different.
This decision may be unfair to the employees of those companies, but there is nothing that is absolutely fair in the world. In fact, canceling the distribution is just to cultivate the habit of users to the store, which is a necessary step for the social development of the well-off community. Although these pick-up points certainly cannot create a unique environment for a well-off convenience store, having a spot in the community can also deepen users’ recognition of the well-off brand and increase the sense of belonging and security.
A simple phenomenon, why can those mobile phone offline channels sell low cost-effective models? Or even the same model sold at a higher price than online? Because users can find and know where to look for problems, they feel at ease. This is the premium brought by the sense of security that pure online cannot provide. However, in fact, it is the same torture when after-sales are needed.
This time it was Wu Wei's turn to frown, because Chu Yuanxi's answer was too sufficient, as if he had been prepared in advance, so that people couldn't fault it. The main reason for the failure of the pre-warehouse is the labor cost caused by distribution. Chu Yuanxi’s answer is to directly reject the pre-warehouse. His acquisition is not the pre-warehouse fresh food at all, and the break-even will naturally go up. , But the efficiency of distribution is improved, cut the efficiency of distribution and go down.
wrong! Wu Wei suddenly realized that he had stepped into the routine of Chu Yuanxi's speech, and his thoughts were following the directions given by Chu Yuanxi. She immediately stopped thinking, and told herself instinct and experience to follow other people's thinking, the more she thought, the more mistakes she made.
As a successful CFO, negotiation ability is inevitable, because the main job of the CFO is to assist the chairman in fundraising, negotiate with investors, assist the CEO in mergers and acquisitions, and negotiate with the target company. Negotiations must be negotiated, not negotiated The CFO can only be regarded as a rookie.
Therefore, Wuwei immediately jumped out of the logic of thinking that had just occurred, and then immediately realized clearly that the general direction of the things just thought was wrong. That is what the other party should talk about when negotiating the price after accepting the merger in principle.
So what are you doing while struggling with details at this time? Chu Yuanxi is not a vegetable chicken like Yuan Mu. Why did he start talking about his core advantages before accepting the merger?
Although it was the first time to meet Chu Yuanxi, the other party's public deeds were quite a lot, and he was definitely a negotiator. This can be reflected in the price of the intersection of Pakistani games. Originally, the bottom line given by myself was 35 billion. Looking at it after the next year, of course it was a low, but at that time it could not be higher. Solving Chu Yuanxi A single stroke amounted to 34 billion, almost hitting the bottom line, and then quickly facilitating the transaction, showing a relatively accurate judgment ability and extremely high efficiency.
As a former counterparty and the person who finally approved the money, Wuwei praised Chu Yuanxi's efficiency from the air.
Then why does he say this now? If I were him, when would I need to say this? Wu Wei quickly thought about it, and found a mess and confusion. The main reason was that what the other party said was particularly reasonable and inspiring. People unconsciously wanted to delve into it because they seemed to be able to get something. At the position of Wuwei, it is very rare to get something with a few words!
Then let’s talk about something else first!
At this moment, Wu Wei actually felt a little irritable, usually she would be irritable only when she was anxious. This is a signal similar to intuition, which indicates that the degree of unsuccessfulness exceeds expectations and that the responsibility is heavy.
She didn't want to talk anymore.
The mission of the envoy for a well-off life this time is to talk about mergers and acquisitions. The reason why Wuwei is willing to talk a little bit more before the opening of the card is that one is because there is always a cutscene, the more important the negotiation, the more cautious; the second is that he has never contacted Chu before. Yuan Xi needs to touch his routine; San also means to exchange opinions. If the other party rejects or rejects it, it is another strategy. If it doesn't reject it, he must listen to the other party's price.
can reflect the price code, naturally is the interpretation of the current situation and the future, and the bottom line of both parties.
But Wu Wei has not figured out the details of Yuan Xi, nor has he tested out Chu Yuanxi's willingness to trade. As an Ali, she has so much experience and participated in many important meetings. Of course, she knows that when facing Ali’s acquisition intentions, she may also hold a hypocritical attitude. The hemp is that it doesn’t matter if the meeting is inevitably broken~www.wuxiaspot.com~ Some meetings may succeed or fail. If the meeting breaks due to carelessness during the meeting, it would be too bad.
is like the hearing of the famous swimming kings of the country. The first instance has been won, and the second instance may win or lose. You must be fully prepared in advance, and you must take proper measures in the process to ensure a favorable result. In the end, you lose the case because you are not cautious. Isn't that a very bad result?
This is the reason for her anxiety, she needs to try her best to avoid this artificial badness, but she can't get the clue.
She decided to make a final trial, although it hasn't been long since the entire meeting began. Thinking of this, Wu Wei asked: "Mr. Chu, do you know that Huang Tuan’s baby elephants are fresh? You changed the front warehouse to a pick-up point. This is a good idea. How does it compare?"
Chu Yuanxi said that the little elephant is cold, okay? You compare Xiaokang fresh food with a baby elephant, what do you think about it?
"Ahem, how could the baby elephant cut the delivery?" Yuan Mu finally found room for interruption, "Huang Tuan's industry doesn't make people laugh if it doesn't do delivery?"
"Uh... it's still possible, right?" Chu Yuanxi thought this proposition was very interesting. "From the standpoint of independent operation, of course, it is to live first, showing that vitality is more important. Close the store quickly."
Lao Fan also came interested and added the topic: "But if you cut off the delivery baby elephant, doesn't it become an ordinary fresh food store? It is nothing more than a better decoration and a larger area."
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