Reborn Entrepreneurial Giant

About 100,000 yuan is already in the most competitive price range of domestic cars. Consumers have too many choices. Although Qiancheng CS6 has outstanding cost performance, it is not Tesla Edamame or BYD DMi after all. Not many people are willing to wait.

Qiancheng has more than 300 sales outlets, and sells 1 car per week, which is 1,200 vehicles a month. It is really not much, and it cannot support a 4S store, so Qiancheng has more than 300 sales outlets instead of 4S stores.

If you can't buy Qiancheng CS6, maybe you can buy other cars. This is to make a contribution to others.

Although Qu Li was upset, there was nothing he could do. Instead, he asked Lu Tao, He Qicheng and others not to neglect production quality control in order to make quick money. Quality is the basis for the survival of Qiancheng brand. In the case of a certain output, we can only speed up the construction of new factories.

"In this way, our funds will be very tight, and Qiancheng Mitsubishi also needs to invest..."

"Then prepare to increase capital and share." It is impossible for Qu Li to let the problem of capital become an obstacle to the development of Qiancheng Automobile

Lu Tao also didn't think funding was a big problem, so he didn't say much, and worked on the plan with the chief financial officer.

Qu Li called Glory Chen Jingqiu and asked him to deal with the matter, and talked about the serious shortage of Qiancheng CS6 production capacity.

"Whose responsibility is this?"

"I did not expect that."

"Then did they remind you?" Chen Jingqiu asked

"This, I don't remember, it depends on the schedule." Qu Li was not sure

Chen Jingqiu didn't say much. Dongying Pentax encountered some difficulties in the acquisition process, but the problem was not serious, and the possibility of successful acquisition was very high.

"Li Yinan decided to acquire Weizhi. We valued this company at 100 million US dollars. Lei Jun decided to buy shares in Spreadtrum Communications and control the shareholding ratio to around 40%..."

Spreadtrum Communications is more expensive. The original purchase price was 400 million US dollars. Now it has acquired Freescale’s baseband chip business and some personnel. Its technical strength has been strengthened, its revenue has increased significantly, and its customers have expanded from domestic to global, although it is still losing money. , but it is possible for the valuation to rise to around $1 billion.

Qu Li has no objection to this. Honor’s revenue this year has exceeded 10 billion US dollars. The probability of exceeding 20 billion US dollars this year is not to say 100%, but it is also 80% to 90%. If calculated at 10%, it may have a net profit of 2 billion US dollars. , not short of money at all.

It’s okay to buy and invest if you don’t need money, so after basically getting the Pentax camera, it’s aimed at the sound effect, such as cooperating with Monster and investing in beats headphones.

Monster is a professional acoustic equipment company, an "OEM" company for Beats, and a family business founded by Chinese Americans.

These are all trivial matters, and soon someone from Glory reported to him the results of the World Cup marketing (there was a mistake, "The Voice" should start after the World Cup, I forgot earlier)

If you can’t become a sponsor of the World Cup, then sponsor the team. Honor has sponsored Spain, Germany and the Dutch football teams since last year. These three teams used Honor G3 mobile phones during the World Cup. Messi’s Argentina team used Honor magic , Cristiano Ronaldo's Portugal team uses Honor mate mobile phones.

Coincidentally, the champion of this World Cup is Spain, the runner-up is the Netherlands, the third is Germany, and then? Of course, it is to spend money on publicity. The three teams in the championship and sub-season all use Honor G3. Don’t you fans?

Let the sports media report on the Honor mobile phone during the game, and there are various photos and videos to capture the video of the players using the Honor mobile phone. champion".

This is completely different from the predicament of Sony, the official sponsor of the World Cup. Honor's brand marketing has shined this summer, which has naturally contributed to the increase in sales.

Different from overseas marketing, although there is no spokesperson in China, he gives mobile phones to stars of Huayi and Xiaoma, attends events, does publicity, and takes pictures with an Honor G3. Some people like magic and mate, so they buy it themselves.

It is precisely because there are no spokespersons in China that a large number of celebrities use Honor mobile phones in public, which forms the guidance of public opinion and is seen by fans of celebrity idols. As long as there are no "kidney machine" rumors, you can play whatever you want.

Qu Li has now let go of the promotion of Honor. The strength of the team must exceed that of himself. Honor is no longer a brand that can continue to succeed with just one or two excellent ideas. Now it needs to continue to output.

Just when Qu Li thought that Glory was not short of money and could face all crises and challenges, an accident happened.

"Honor has acquired a majority of shares in an A-share listed company. However, this is not the point. The point is that this company used to be a military enterprise. Glory has acquired a mid-level military enterprise. Is it..." A New York Post The report was fermented in the United States, and Qu Li was shocked into a cold sweat. It was too shameless.

Fortunately, Glory has been paying attention to the trends of public opinion in Europe and the United States, set up an information department, and established a huge network of relationships in the United States, from law firms to lobbying companies.

"This news can't be blocked!" Qu Li didn't expect to be able to control the negative information from the United States, but he must have a channel to speak out and refute the rumors. He has done a good job of this, and has opened FB and Twitter. And YouTube account, send some messages from time to time, there are many fans in the United States, um, there are hundreds of thousands.

Since we pay attention to self-media, Honor must have invested in this aspect. From the media to the Internet, it is impossible for Apple to let Honor have no chance to refute. This matter is easy to clarify. The problem is that after the rumors spread, someone will use Honor After getting involved with the army, they may fall into the same fate as Warwick in the future. Some people have very sinister intentions and mislead the masses with these half-truths and half-false information.

I had no choice but to fly to Beijin temporarily to discuss with Lei Jun, Li Yinan, Chen Jingqiu and others, and let the public relations department collect and sort out the information...

Qu Li doesn't know personal heroism. Going up alone is of course a team battle, and a group charge. Even if you are not completely sure, you must try your best to reduce the negative influence of some rumors.

After the discussion, Qu Li returned to Yangcheng to continue working, waiting for the plan to come out:

When Glory acquired Qiancheng Automobile, Roland Berger was invited to consult. Because the company is small, there are basically no restricted areas. It is natural for them to make a statement and help explain it.

Even if there is no problem with Qiancheng Automobile, it is always a fact that Changfeng Group is a military-industrial enterprise transformed. To solve this hidden danger, the only way to get Changfeng Group out is to get the support of the provincial government of Hunan Province.

After the general plan was released, Qu Li posted on Twitter and Facebook, taking the initiative to talk about it: "A friend in the United States asked me, Honor's consumer electronics business is doing well, why do you want to make military products? Listen I was at a loss, and then I found out that a New York gossip newspaper spread a rumor, which was known by this friend..."

In the article, Qu Li talked about his ideal of building a pure electric car, as well as the practical problems encountered in building a car in China. Changfeng Motor could not renew the contract with Mitsubishi Motors because of the expiration of the contract. Product competitiveness is not good, and there are industrial adjustments by relevant departments in China. Since last year, a large number of car companies that have faced bankruptcy or poor profitability have been acquired and integrated by large companies, so this small car company has the opportunity to be acquired by Honor.

Qu Li wrote the details on FB, and then forwarded the link to Twitter...