Reborn Entrepreneurial Giant

The popularity of "The Voice" attracted more attention than Qu Li's rumors, and soon this summer was occupied by "The Voice", including Time Music, which replaced Google Music. The phrase "Making Miracles with Great Strength" has been popular from last year to this year, but Qu Li is currently working with people from a consulting company.

After all, there are not many people who really have unique insights into management. People in consulting companies have a tight schedule and work pressure, and it is difficult to form their own thinking. Most of them apply mature tools and templates. Jumei is not a small company with backward management, but a big company with ideas.

Cooperating with Qu Li and Lu Qi to perfect management ideas, principles and logic, the consulting company invited Peter Senge, a management guru from MIT, who has a best-selling book "The Fifth Discipline" and is a learning organization. father.

The service process of the consulting company is also the learning process of Qu Li. Glory, Future and Jumei are completely different industries, completely different management models, combining theory with practice, not participating in daily affairs, and having time to think, let Qu Li They all gained a lot.

In order to upgrade the management in Jumei, the noise from the outside world stayed away from Qu Li for the time being. Even when the Qiancheng CS6 new car was launched, Qu Li did not participate, and left the full authority to Lu Tao.

Qiancheng Motors, whose brand awareness has been greatly improved through early-stage campaigns, tried its best to promote this SUV, which is positioned similarly to the Great Wall Haval H6. It is sales guarantee.

The only disadvantage is that Qiancheng Auto only has more than 300 car sales outlets, while BYD already has more than 1,000 outlets at this time.

Of course, BYD is considered to be unlucky this year, and the well-known incident of withdrawing from the Internet has occurred. The cause and effect of this incident will not be explained. It is certain that BYD itself is more responsible, and then issued an internal document secretly accusing Jili Automobile of being behind the scenes. black hands.

Many BYD fans tout this company, and then completely deny BYD's black history. BYD really doesn't have a good car in this era, and some things can't be erased. matter.

For the time being, Qiancheng Motors will not need a water army, at least until the annual sales volume exceeds 500,000 vehicles, it will not need a large-scale water army. Do more advertising and publish a few soft articles. As for learning from Tesla’s way of not advertising, you first need to have disruptive products.

Qiancheng CS6 is definitely not subversive, but it is extremely competitive among SUVs worth around 100,000. Changfeng Motor was limited by brand channels before, but now it has the blessing of Glory. The degree of attention is that Qiancheng's online and offline advertisements are in place. 2010 is the last golden year for car sales. With the right time, place and people, it is difficult to sell well.

Why do you say that? In 2010, the domestic car sales volume was 18.06 million units, with a year-on-year growth rate of 32%. By 2022, the national car sales volume will reach 26.86 million units, an increase of 48.7% in 12 years. This is evident.

In the next decade or so, the domestic auto industry will enter a cruel competition mode, competing for products, services, technology, and marketing. BYD was much luckier when it entered this industry. Qiancheng Automobile was squeezed into the last bus with a scarred body.

In the first half of the year, Qiancheng Automobile was very active in destocking due to the good market conditions. In the second half of the year, there were basically no cars sold. At the beginning, Changfeng Yangzi included: Feiling pickup, Feiling SUV, Feiyang pickup, and Feiyang SUV, but now they are all owned by Changfeng Group and have nothing to do with them.

Qiancheng only sells two models, CS and Feiteng, mainly because the old models of CS and Feiteng have been discontinued one after another, and the stocks will be gone when they are sold out. Cheetah has two cars, the Black King Kong and the Raider, plus the imported Pajero and other models. At present, no adjustments have been made. In the future, it is likely to only sell imported Mitsubishi cars and Cheetah King Kong. It will not restart until Qiancheng's research and development capabilities, Weizhi's ADAS, and Glory's car-machine systems have breakthroughs.

Cheetah Black King Kong sold 1,500 units last month, and Pajero reached 1,100 units, which is a big improvement compared to last year. The old Cheetah logo CS and Feiteng series add up to about 1,500 units. More sales outlets sell fewer cars, and Qiancheng Auto's honey operation is a wonderful thing.

But in any case, Qiancheng Motors has completed the entire chain from R\u0026D and design, procurement, production to sales. Qu Li has placed his bets on Qiancheng CS6 and Qiancheng Feiteng MPV in advance. There is also a model that is closer to the Great Wall Haval H6 under development and will be launched next year. There are a total of three opportunities. If it fails, it may only be privatized, leaving the car production qualification to prepare for future pure electric cars.

Although Qu Li stayed in Yangcheng to study and work, he was very concerned about Qiancheng Automobile and called to check the situation almost every day.

Qiancheng Cheetah's two major sales channels are basically electronic, and all sales information must be entered into the information system immediately. Although Qu Li can check from the background, but as the CEO, he called not only to understand the situation, but also to express his importance.

Qiancheng CS6 went on sale on July 16th, sold 1,000 units in the first three days, sold 2,000 units in the second week and seven days, and then sold out...

Qu Li didn't think about the production capacity problem after all his calculations. He has already made advances and is building a new factory with a production capacity of 100,000 in Xingsha, but don't they have a production capacity of 100,000? Why are they out of stock?

"The two major factories of Qiancheng Motors, Yongzhou and Xingsha, and Hengyang are parts factories. The Yongzhou line produces Leopard off-road vehicles, and Xingsha produces two series of CS and Feiteng. The limit production capacity is 50,000. Now we have to leave room for Feiteng. We It has been produced for a month before the official sale, and the stock is seriously insufficient..." Lu Tao was in a complicated mood

Qu Li was a little embarrassed, he really didn't want Lu Tao to take the blame, but now, hey...

There is an upper limit to the ability of an ordinary person. Qu Li left his field of expertise and took charge of the company's operations in Qiancheng. He ignorantly interfered in various aspects of things, and the negative impact was quickly reflected.

"Suspend the Feiteng MPV first, and fully produce the Qianqian CS6..." Qu Li can only do this

"Okay, I'll make arrangements now." Lu Tao

The factory with an annual production capacity of 50,000 vehicles can produce up to 150 vehicles per day. In fact, the production capacity of Qiancheng CS6 is less than 100 vehicles per day. It produces 3,000 vehicles a month and 30,000 vehicles a year. I think about waiting for the cheaper Feiteng MPV to be launched, and then adjust. Unexpectedly, he underestimated the consumption power at this time, his own influence, and the ability of Xia Mingfei's team.

Of course, the current hot sale may not be sustainable, maybe it is only temporary. Qu Li was not in a hurry to return to Xingsha, the problem had already occurred, and the remedial measures he could take were quite limited, and the future potential of Jumei could not be affected by a small loss.