Reborn Entrepreneurial Giant

On the evening of August 8, Qu Li and Chen Danlin entered the Olympic Opening Ceremony together to watch Zhang Guoshi's feast on the spot.

Although he enjoys all this, he still does not forget his work. He has been using Honor G2 to take photos and tweets since he entered the venue, recorded some videos and posted them on YouTube, and then shared them on Twitter, Facebook...

Work is life, and life is work. As a founder, he can't tell where the boundaries are.

After watching the opening ceremony, I started work the next day. Goudong’s early team was not good to comment on. Many people can risk their lives to fight as long as they are given a chance. It can really create miracles. Scale downsizing is out of the question.

Jumei executives gathered in Beijin, not to watch the Olympics. In fact, most people couldn’t get tickets because of the tight ticket purchase. Although they can buy tickets through overseas channels, it is very troublesome after all.

The acquisition of Goudong is one thing, and the other is to spend money on advertising, so that CCTV 5 will mention the Xiangyun brand and your energy more than you can imagine during the Jumei·Xiangyun spokesperson competition, especially Philp When Adams and Bolt raced.

This way of hitting the sidelines is very stupid, and most people can't learn it. Who knows which athlete can perform miracles? Domestic companies like to play tricks in terms of endorsements, ranging from state-owned enterprises to township enterprises. For example, before the Olympics, Ping An gave Liu Xiang an accident insurance policy of 100 million yuan, but Liu Xiang retired without a penny. Ping An took advantage of Liu Xiang's fame to advertise, but in the end it was nothing. On the contrary, Nike gave firm support at this time...

The reason why a company can be successful needs luck, but luck is not enough, it also needs careful management. Jumei’s endorsement activity this time is to erect a high-end brand image of Jumei Xiangyun in the minds of consumers and merchants when Taobao has not responded.

At this time, Taobao Mall is striving to compete with Jumei for brand owners, and there is also traffic support from Taobao, a huge user base, and higher sales, which Jumei cannot compare in the short term.

Perhaps only by rapidly increasing the popularity of Jumei in the country and attracting more users and consumption, can Jumei establish itself as the first choice for domestic brand e-commerce under the impact of Taobao Mall.

As long as consumers agree that Taobao Mall will lower the brand positioning, and Jumei can enhance the brand image, then even if Taobao has traffic advantages, it will not be able to shake the foundation of Jumei.

Qu Li and others stayed in Goudong, quickly perfected the details of the acquisition, and then had an in-depth communication with the management of Goudong, and introduced Jumei's business model, current development situation, and future development direction in detail.

"Selling goods is the appearance of e-commerce retailing. It is necessary or possible for us to exist only if we create value beyond our peers for both merchants and consumers." Qu Li's words seem false, and different realms will see them differently. This is to discuss the core competitiveness of the enterprise.

"At the same time, we have to pay attention to one thing, let ourselves survive, only by surviving can we continue to create value, and we can't beat ourselves to death because of price wars."

"Goudong will undoubtedly continue to sell 3C digital and major home appliances. We will integrate the data background, supply chain management and logistics systems of the two companies..."

"The consumer group and influence of Goudong brand are not big enough, we tend to enhance the brand influence of Jumei..."

Since the principle of honesty must be adhered to, Qu Li did not lie to the management of Goudong. Dadongzi was very sad, but he had no choice but to accept the reality as an adult.

"I see you are so unwilling, why did you still agree?" Qu Li took Dadongzi to drink. A boss may not know how to do things, but he has to know how to behave and manage people.

"Goudong has no advantage in competing with Jumei..."

"However, the market for Zhongwo is big enough. Jumei is eager for quick success and instant benefits in its current internationalization. Goudong may not have no chance."

"I don't want to pin my hopes on the illusory possibility..." Dadongzi hesitated for a moment and continued: "There are so many private enterprises in the country, only you, and only Jumei was praised by Sichuan Province and the country. I There's no reason not to believe you, not to..."

Seven days after the earthquake, although Qu Li left, the scale of Jumei Logistics Sichuan Province has expanded by 5 times. It cooperates with Sichuan Province to carry out procurement, transportation, distribution, and the efficiency brought by informatization has left a deep impression on many leaders. impression.

At that time, the leader in charge of disaster relief asked him how the global level of Jumei Logistics was. Qu Li replied: As long as Jumei does not go bankrupt, judging by the development speed of domestic Internet users and e-commerce, the fifth generation will become a world-class logistics company. Transportation companies, such as Jumei's international business expansion, and the establishment of air and sea logistics channels, Jumei will become the world's top logistics company in 10 years.

Perhaps because of his bragging, the leaders remembered Jumei and Jumei Logistics. In terms of donations during the earthquake, Jumei should not exceed 10 million. It was just that when the disaster area needed help most, it rushed ahead of most people and sent the most urgently needed supplies.

Later, it was reported that the first batch of troops arrived at the scene without tools, and Jumei’s convoy brought tools; communication was interrupted, and Jumei set up a wireless communication station and walkie-talkie; and food and medicine...

Although Jumei's procurement team is concentrated in Guangdong Province and Jiangsu and Zhejiang regions, its response speed and efficiency have been praised by many leaders. At the end of June, relevant departments began to commend meritorious units, and Jumei was the only Internet company to be named and commended.

Then, Xu Lei announced the details of the incident. Because of the heavy snow in the south and the huge impact of traffic interruptions, Jumei decided to make large-scale adjustments to the OEM, procurement and warehousing systems until the work came to an end in May. The natural disaster emergency response test has been carried out in the logistics system, and a series of contingency plans have been prepared.

To put it simply, before the disaster, Jumei had made more than ten sets of plans, respectively targeting earthquakes, floods, urban waterlogging, explosions of dangerous goods, and sudden infectious diseases...

There is no shortcut to success. The grasp of all opportunities comes from the preparation in advance. This is something no one can envy. After getting the central publicity and setting a model, Jumeijuhuasuan has become a well-known Internet e-commerce company in the country.

Therefore, in July, the number of Jumeijuhuasuan users soared to 30 million, which caused server downtime several times, shortening the distance with Taobao (in December 2006, Taobao had over 30 million registered members, and in September 2008, 80 million). As a result, the U.S. stock price once rose to close to 15 US dollars. If it were not for the financial crisis, I am afraid that it might really rise back to the issue price. Now it has slowly fallen to 11-12 US dollars.

The time is also lucky, Qu Li and Da Dongzi lamented the impermanence of the world while drinking. Da Dongzi obviously felt that he had done nothing wrong, so why did Gou Dong fail? If it is said that children from poor families lack resources, but Qu Li is worse than him and has a lower starting point than him, why can Jumei succeed? Think of only one word at the end: hey!