Rebirth 1984: Starting with the development of Hanka

Advertising in the "Computer World" newspaper was originally part of Zhao Ye's plan. In this era, advertising is the key to winning sales.

Even if Zhao Ye is very strapped for money, he still wants to advertise in the "Computer World" newspaper.

Therefore, he did not deceive Yao Zhifang.

However, his way of advertising is different from others. He learned from Shi Yuzhu and used full-page advertising to achieve ground-breaking, eye-catching effects!

"Brother Zhao, I can accept you using Hanka to settle the bill, but my financial resources are limited and capital turnover is a bit difficult." Yao Zhifang wondered. He roughly calculated that if he purchased 100 electronic components for manufacturing Hanka, he would have to Advance capital of 10 yuan.

Zhao Ye said: "I need to make 25 Chinese cards in the first batch. After I make them, I will take away 20 Chinese cards. The remaining 5 Chinese cards will be sold in the store first."

After a pause, Zhao Ye explained, "The reason why I didn't settle the settlement with you in cash is mainly to advertise in the Computer World newspaper! Once the ads are published, Hanka will become well-known and it will be a matter of time before it becomes a big seller. . And I know Boss Yao’s character and strength, and you can definitely serve as one of Hanka’s dealers!”

When Yao Zhifang heard this, he suddenly smiled.

Let me be one of the dealers of Hanka, then I will definitely make a fortune!

"Haha, since Brother Zhao said so, then why should I hesitate? Okay, then I will do everything you say!"

Zhao Ye smiled and said: "Boss Yao is really refreshing. He is indeed a big business man. He deserves to get rich! Oh, by the way, I brought Hanka with me today to give you some reassurance."

After saying that, Zhao Ye took out Hanka from the bag.

This Han card is considered a sample and was not left to Xun Wenshan, and the brand LOGO has not been printed on the Han card.

Yao Zhifang, like Xun Wenshan, looked at Hanka with expectation and curiosity.

Zhao Ye also demonstrated it to Yao Zhifang.

A few minutes later, Yao Zhifang couldn't help but exclaimed: "This Han Card is really practical. People who buy computers will definitely buy a Hank Card!"

After saying that, Yao Zhifang's eyes lit up, as if he smelled the smell of money~

Ten minutes later, Zhao Ye left.

He thought for a while on the way and decided to register the company first.

Only when you have a company and an office space can you deal with the outside world.

So in the next two days, Zhao Ye walked around Zhongguancun, rented an old-fashioned bungalow covering an area of ​​more than 80 square meters, and then asked someone to help transform it into an office space.

At the same time, he also found an intermediary agency registration company.

In 1984, the policy allowed the establishment of private enterprises.

This year is also known as the first year of Chinese entrepreneurs. Many well-known companies were established one after another in this year.

When Zhao Ye approached the agency, the other party asked Zhao Ye: "What is the name of the company?"

Zhao Ye smiled and replied: "Imagine, the Chinese name also means imagination, haha, the trendy company uses an English name. After all, in this era, everyone prefers foreign products."

The agency agent didn't know that Zhao Ye had so many psychological dramas, so he quickly wrote down the words "Imagine Company" on a piece of paper...

……

Yao Zhifang quickly purchased the electronic components.

What worries Zhao Ye now is where to recruit workers.

Yes, he could make Hanka himself, but this would be too inefficient.

Everyone has their own position. As the boss, Zhao Ye's main task is to formulate development strategies and open up the market for Hanka, while production is left to the workers.

However, in the past two days, Zhao Ye found that it was not easy to recruit workers, and many people still believed in the "iron rice bowl" in their hearts.

After careful consideration, Zhao Ye felt that the time was not yet ripe for him to establish a factory.

Just find a factory to do OEM work. Although there are no OEM factories in China in this era, as long as you give money, other factories will soon be in trouble. There is no reason to let the money go without making money...

For Zhao Ye, the benefits of OEM can effectively avoid the company's production risks and save money, thus giving him more sufficient funds for advertising and promotion.

As for which factory to find for OEM, Zhao Ye just thought about it for a moment and thought of the factory where his parents worked - Kyoto Radio Factory 18, which mainly produces "Feiyan" brand radios.

At present, the factory's performance is not good, and many workers have nothing to do.

Zhao Ye is relatively familiar with Kyoto Radio Factory 18, which has a large number of excellent technical workers.

After going home in the evening and eating dinner, Zhao Ye had a frank talk with his parents.

"Dad, Mom, I have something to tell you!"

Zhao Ye looked solemn, while Zheng Jianguo and Wu Chunmei were both startled.

"Son, if you have anything to do, just tell your family. Your parents will definitely find a way to help you!" Mother Wu Chunmei said with a concerned look on her face.

Father Zhao Jianguo is taciturn, but his fatherly love is as strong as a mountain and is always in action.

Zhao Ye organized the language and then said: "Recently, I invented a product called Hanka, which solves the problem of inputting Chinese characters on the computer. Hanka is an invention with great commercial value. At present, I have cooperated with The XC District Industrial and Commercial Bank of China branch reached a cooperation and sold them 20 Chinese cards. The price of each Chinese card was 4000 yuan, but its cost was less than 2000 yuan. I earned 4 yuan from this business alone bucks.

Next, I am going to place an advertisement in the newspaper to let more people know about and buy the Hanka I invented.

But now I encounter a problem, that is, the production capacity of Hanka.

As the number of orders for Hanka increased, I couldn’t handle it all by myself.

So I was wondering if I could hand over the production of Hanka to other factories, such as Kyoto Radio Factory 18 to produce Hanka for me! "

Zhao Jianguo and Wu Chunmei both looked shocked and couldn't believe it.

My son invented Hanka and reached an agreement with the Industrial and Commercial Bank of China, earning 4 yuan.

You must know that the two elders’ salary combined is less than 100 yuan a month. Without food or drink, it would take more than thirty years to save so much money.

"Son, is everything you said true? Have you already earned 4 yuan?" Wu Chunmei couldn't help but be suspicious and asked.

Zhao Ye smiled and nodded, and then took out his bank book to show to his parents. It showed that in the past few days, 8 yuan was transferred to this passbook account, and the current deposit is as high as 80054.32 yuan.

"Oh my God, there are more than 8 yuan on it!!!" Mother Wu Chunmei stared at the numbers with a face filled with astonishment. She really believed it now that her son had actually earned so much money.

Father Zhao Jianguo's eyes widened as well. Although he was shocked, he couldn't help but feel proud of his son...