Rebirth 1984: Starting with the development of Hanka

Just as the movie "Resident Evil" was released, the first car independently developed by Tiangong Technology Company was officially put into production.

This car imitates the Dajinbei truck from the previous life. It can be used as both passenger and cargo. It has a large cabin space and is priced at a low price of only 10 yuan.

This car is called "Hongguang S1".

This is a tribute to Wuling Hongguang’s amazing car~

Tiangong Hongguang, is it okay?

In this era, Alto is a special car for self-employed people, and its price is around 6.8. The more famous Santana car is actually relatively expensive, priced at around 19 yuan. It is usually an exclusive car for leaders or wealthy people.

The "Hongguang S1" car is relatively cheap. It has a relatively large space and can be used to pull people and goods. It is highly practical and very in line with domestic conditions.

1995 o'clock in the morning on January 1, 10.

Tiangong Technology Company held a product launch conference and announced the "Hongguang S1".

As soon as the news came out, it immediately caused a sensation in the country.

"Hongguang S1" is low-priced and practical. Many business people want to buy this car.

……

Li Shi was fascinated by "Hongguang S1" after seeing the advertisement of "Hongguang S1" on TV. He opened a small food processing factory in a township and needed to purchase raw materials and deliver goods every day. Without a car, it would be very inconvenient. The emergence of "Hongguang S1" met Li Shi's needs.

Han Li is a bus driver who drives on the Guangzhou-Shenzhen Expressway every day. When he saw the "Hongguang S1", Han Li felt that he could quit his job and buy a "Hongguang S1" to engage in passenger transportation in Guangzhou and Shenzhen. industry.

As the popularity of "Hongguang S1" becomes higher and higher, the sales of "Hongguang S1" have skyrocketed, becoming the best-selling car at the moment.

At the end of January 1995, people who went to the city to work or do business began to return to their hometowns to celebrate the New Year.

Many people drove "Hongguang S1" cars back to their hometowns.

When "Hongguang S1" drove into the village, it couldn't help but attract crowds of people in the village.

"Oh, who even bought a car? How rich! You are so rich!" the villagers said with envy.

And those who come back after buying a car have a lot of dignity on their faces!

This Spring Festival, "Hongguang S1" has become a beautiful scenery in the countryside and has become famous.

The common people really like this car that can attract both customers and goods. The key point is that its price is so cheap, it is completely tailor-made for us common people!

After the New Year, the sales of "Hongguang S1" surged and climbed steadily.

Major automobile companies at home and abroad are confused. Tiangong Technology Co., Ltd. relies on this "Hongguang S1" with low technical content to sell well in mainland China. How can this be justified? In terms of difficulty, it is like "Hongguang S1" Is this kind of low-end car suitable for Chinese people to drive?

Many foreign car companies have complained that their products cannot compete with the "Hongguang S1" and attribute the reason to the incompetence of Chinese consumers.

At present, the "Hongguang S1" is making rapid progress, and it seems difficult for major automobile companies to stop it except for envy and jealousy.

At this time, Zhao Ye was afraid that history would repeat itself, so the "Hongguang S1" was converted into a special car for funeral parlors.

This can easily affect the brand image of "Hongguang" and make people mistakenly think that "Hongguang S1" is a special car for funeral parlors. Who the hell would dare to buy this kind of car? Very unlucky!

In its previous life, the Dajinbei was used as a special car for funeral parlors, and its sales plummeted.

Therefore, Tiangong Technology Company will conduct background checks on every user who buys a car to prevent the car from being sold to funeral parlors.

"I would rather not be in the funeral parlor business than let it ruin the 'Tiangong Hongguang' brand!"

……

"Director Zhao, the success of "Hongguang S1" has greatly encouraged the automotive R&D department of Tiangong Technology Company! However, there are some comments on the Internet that the "Hongguang S1" is too low, and its hardware configuration and appearance design are not comparable to foreign cars. This makes the employees of Tiangong Technology Company very dissatisfied! Everyone wants to develop a high-end car to prove themselves! Zhou Huicheng said while drinking tea and chatting with Zhao Ye.

When Zhao Ye heard this, he couldn't help but nodded, and then said: "There is actually a huge market for high-end cars in China, mainly for government cars, and the profits are huge! If we can win government orders, not only can we make a lot of money It’s very satisfying, and it can also be used for publicity and establishing a high-end car brand image!”

After a pause, Zhao Ye looked at Zhou Huicheng and asked, "By the way, Mr. Zhou, can Tiangong Technology Company develop a high-end car with the car-making technology it has accumulated so far?"

Zhou Huicheng thought for a while and shook his head: "Although we are absorbing and digesting the technology provided by Daimler, in a short period of time, our engine, gearbox and chassis technology will not be able to compare with advanced similar foreign products. but……"

Zhou Huicheng changed the subject, "If we do not pursue a high degree of localization, then we can cooperate with Daimler to purchase their engines and gearboxes, and then develop a high-end car with very good configurations!"

"Today's official government vehicles are basically foreign car brands. Although these cars are produced in China, the localization is very low, and most of the profits are still made by foreigners. Instead of this, it is better for us to share A piece of cake!"

"We can first build a car brand, seize the market, and then gradually localize it. When the second-generation cars can use our independently developed engines, gearboxes and chassis, we won't need to spend too much effort on brand promotion. .”

When Zhao Ye heard this, he thought to himself that what Zhou Huicheng said made sense. Tiangong Technology Company did not have to wait until it had developed its own engine and gearbox before promoting high-end car brands.

Be famous as early as possible.

It is urgent to promote national independent automobile brands.

Zhao Ye picked up the tea and sipped it while thinking about the development of independent automobile brands.

The so-called high-end car, firstly, has good hardware configuration, secondly, the interior is luxurious and comfortable, and thirdly, the appearance is good-looking.

Basically, it can be called a high-end car.

People's first impression of a car is its appearance, so generally speaking, appearance is the most important.

Zhao Ye raised the corners of his mouth and smiled, thinking that he had seen many high-end cars in his previous life, such as BMW and Audi, and he could just draw the future classic models of these competitors and make them his own.

"I very much agree with Mr. Zhou's words. The high-end car project can be approved as soon as possible. In addition, I will personally design the appearance and interior suggestions of several models."

"Okay, Director Zhao!" Zhou Huicheng responded, then paused and said, "By the way, Director Zhao, what is the brand name of our high-end car?"

"China!!!"

Currently, there are no Zhonghua brand cars in China, and Brilliance China will not be established until two years later. Tiangong Technology can definitely register the car logo first.

The reason why Zhao Ye named the car brand "Zhonghua" was of course because he valued the meaning of the word "Zhonghua". In the past life, the popularity of Chinese brands was relatively low, otherwise, just this name would rival "Hongqi".

The "Hongqi" brand car is actually the target that Zhao Ye wants to win.