Rebirth in 1989: Creating the Chinese Technology Empire

"Xu, are you going to sell all these products to the United States?"

Sam looked at Xu Huasheng and asked seriously.

"No, it's the whole world..."

Xu Huasheng said with a smile.

“Low-end or high-end?”

Sam continued to ask.

"It's naturally high-end. How can this kind of product be low-end?"

Xu Huasheng said with a smile, which made Sam look serious.

"Xu, I admit that your products are very good and excellent. If these products are brought to the United States, even if they are more expensive, many people will definitely buy them. But in the American market, sometimes the products do not speak for themselves. Japanese products They are better than our American products, but as a result, you should have heard about the experiences of Japanese brands in the United States in recent years. Sometimes, it is this kind of excellence that leads to disaster..."

Sam said seriously.

These products are excellent and can be acted upon with great excellence.They are better than Japanese, European and American products.It even needs to be excellent for more than an era.

But sometimes being too good is the original sin.Sam understands the U.S. market and the U.S. government best.

Japanese products took over the market for American products, and the United States tried every means to deal with Japan.

Now, if Huasheng brand products become popular in the United States, the outcome will definitely be the same.

In European and American countries, there is no truly free and equal market.As long as you steal their business, they will use various means to deal with you, no matter how shameless the reason is, they don't care.They are serious about trade protection.

"Mr. Sam, I have an idea..."

Xu Huasheng looked at Sam and said with a smile, which made Sam stunned.

"I wonder if your Walmart is interested in establishing a new company with our Huasheng Group. The new company is an American company, registered in the United States, and its employees are also Americans. Your Walmart can own 50.00% of the equity. Then use this company Register a brand, and our products will be sold under this trademark, but the production, design, and research and development of this brand's products are all entrusted to our Huasheng Group..."

Xu Huasheng smiled and told his plan. When Xu Huasheng's plan came out, Sam's eyes immediately lit up.

To put it bluntly, Xu Huasheng's method is to take advantage of loopholes.

Wal-Mart and Huasheng Group established a joint venture, with Wal-Mart as the controlling shareholder. This makes it an American company.

Then use the name of this company to entrust Huasheng Group to develop and produce products for your company.In this way, Huasheng Group changed from a manufacturer to a commissioned manufacturer. Two more words have a completely different meaning.

These products will be shipped to the United States in the name of spare parts. After arriving in the United States, they only need to affix a trademark in the United States. That is, they are authentic American products. No one can fault them because the trademarks are affixed in the United States.

In fact, this is how Apple will play in the future.

It does not have its own production line, nor does it produce its own products or parts.Products produced in other countries can be sent to the United States and go through formalities to become American products, but they are produced in other countries.

This time, Xu Huasheng played harder.Apple doesn't produce products, but it does research and development.

But the company established by Huasheng Group and Wal-Mart entrusted even its research and development to Huasheng Group. This company only made some data requests to Huasheng Group, and the rest was just waiting for the products.

This damn thing is just an empty shell, just a brand product.

But who dares to say that this is not an American brand?What's wrong with the lack of R&D capabilities? What's wrong with the assembly plant? It's okay if it can make money.

"Mr. Sam, the new company established can not only go high-end, but also low-end, and it can not only produce home appliances, but other products as well. Our Chinese products are cheaper and more cost-effective than Japanese and European products. The quality of those products is also Very good. The most important price is at least one-third or more cheaper than similar Japanese and European products. When the new company combines high-end and low-end products, it will not only quickly occupy the US market, but also enter Europe and other countries. After all, who How can you refuse a product that is cheap and easy to use..."

Xu Huasheng's words moved Sam's heart.

"Mr. Sam, maybe you can still be the person in charge of this company by then. Maybe in a few years, you will become the greatest CEO..."

Xu Huasheng continued to add more money, and Sam's eyes turned red at Xu Huasheng's words.

If I can become the CEO of a new brand, it will definitely be a big leap in my life.

Now Sam is just a purchasing director, and can only be regarded as a small senior executive in Wal-Mart.

But if you go to a new company and become the CEO, it will be different.The entire company has the final say. Not only will the salary be higher, but the rights will also be greater.

As for whether it can be done, Sam thinks that as long as Xu Huasheng persists, it shouldn't be a big problem.After all, whether this company can succeed or not must be decided by Huasheng Group. Wal-Mart has no initiative because the products belong to Huasheng Group.

"Xu, can this be done?"

Sam couldn't help but ask.

"Why not? Although you don't produce products or engage in research and development, haven't you made money? Isn't it enough to make money? Who cares about this? Instead of letting the Japanese and Europeans make this money, It’s better to let Americans make money and increase American employment..."

Xu Huasheng said with a smile.

There is no problem with this operation at all. For Americans, as long as they can make money.

The reason why Xu Huasheng chose to cooperate with Wal-Mart instead of Best Buy was because Xu Huasheng was interested in Wal-Mart's influence and channels in the United States and Wal-Mart's future.

As long as Wal-Mart makes real money, it will be useless no matter how jealous some people in the United States are about this brand.If they do something bad, Wal-Mart will not agree.

Wal-Mart can even list this brand in the future. Once it is listed, it will enter the stock market and make money. Hahaha, it will be completely established in the future.At that time, Huasheng Group will make the biggest money, Wal-Mart will make the second money, and other Chinese brands can also follow suit to drink some soup and eat some meat. Although they don’t eat much now, at least they can go out and make money at this stage. Foreign exchange is better than not going out at all.

When you have enough strength and good opportunities in the future, you can then find a way to become independent.

"Mr. Sam, I think you may need to ask someone higher up in Walmart to come over. Some things are better discussed in person. And I don't have time to go to the United States for the time being..."

Xu Huasheng said with a smile, Sam looked at Xu Huasheng and finally nodded.

"Xu, can your company's phone be used for international long distance calls?"

Sam asked directly.

"sure……"

Xu Huasheng said with a smile and took Sam directly to a room where a phone was ready.

After Han Ying made Sam a cup of coffee and put it down, Xu Huasheng and Han Ying left the room. When the door closed, Sam picked up the phone and started to contact the United States.

It was morning in the United States. After listening to Sam's report, Wal-Mart's senior executives immediately reported the matter to their superiors.

This incident quickly alarmed Wal-Mart's board of directors.

A board meeting was held urgently, and just two hours later, Wal-Mart took action. Super heavyweights from Wal-Mart directly led a team to China, which shows how seriously Wal-Mart takes this matter.