Rebirth in 1989: Creating the Chinese Technology Empire

"Mr. Xu..."

When the R&D department of Huasheng Group saw Xu Huasheng coming in, the staff smiled and greeted Xu Huasheng.

Xu Huasheng also responded enthusiastically to everyone. Everyone in the R&D department admired this small boss of his own group.The technical strength of my little boss is too tyrannical and I cannot accept it.

Xu Huasheng came to the conference room, and many people were already waiting.

"Okay, let's have a meeting now. Come on, Patent Department, you guys come first..."

Xu Huasheng said with a smile, and a young man stood up.

"Mr. Xu, we have already followed the company's plan. We have obtained corresponding technology patents around the world, including video and audio compression technology, video and audio decoding technology..."

Young people began to report the situation. Don't underestimate a small VCD. There are many patents that need to be registered on it.

For DVD players, the core thing is not the decoding chip, but the audio and video encoding technology.

The decoding chip was born under this technology. To put it bluntly, there is more than one design solution for the decoding chip. For a major foreign manufacturer, another design solution can still meet the requirements.

But audio and video coding technology is different, because once this thing forms a technical standard, it will be very difficult for you to get around it.

Whoever births this kind of thing early will have the initiative and can control the industry standards.

Once industry standards are established, the companies that set them will almost always make money.Because the standard is set by itself, other companies have to pay as long as they use this standard.Otherwise, we can sue you and prevent you from using it.

This is what Huasheng Group is busy with these days.Although VCD players are not yet on the market.But the layout has never stopped.

The HS-1 standard is the standard formulated by Huasheng Group, which is the optimized MEGP-1 standard. This standard is prepared for the VCD market.

HS-1 is a video and audio compression format customized for CD media.The transfer rate of a 70-minute CD is approximately 1.4Mbps.

HS-1 uses block-based motion compensation, discrete cosine transform, quantization and other technologies, and is optimized for a 1.2Mbps transmission rate.

In fact, HS-1 has stolen many things from MPEG-1.

There was no way, who let Xu Huasheng take the first step?You must know that in the original time and space of MPEG-1, although it was basically defined in 1990, it was promulgated in 1992.

After Xu Huasheng was reborn in 1989, he rushed to do this. He was one step ahead and optimized MPEG-1, and HS-1 was born.

Now VCD players are about to be launched on a large scale, and by then the standard for these players will be the HS-1 standard, so there will be no need for MEGP.

Because these machines only support the HS-1 standard, the discs played on these machines must also adopt the HS-1 standard, otherwise they will not be played.

In this way, when these video disc players quickly occupy the market, disc sellers must adopt the HS-1 standard in order to sell discs better.These discs that adopt the HS-1 standard can only be played on machines that comply with the HS-1 standard.

Other companies can develop new decoding chips, but if your decoding chip does not adopt the HS-1 standard, then the discs on the market cannot be used on your machine.

In mature markets, no company will produce discs that adopt their own standards.

This is the power of standards. After the domestic VCD industry breaks out, even if foreign companies develop new decoders, they must adopt the HS-1 standard, otherwise their decoders will not be sold in China.

In the original time and space, these standard technologies were in the hands of foreigners, so the VCD industry began to rise in China, but was finally strangled by foreign companies. The foreign companies took advantage in vain and made a lot of money, leaving China with Made a huge mess.

In addition to HS-1, Huasheng Group also has the HS-2 standard, which can also be understood as the optimization standard of MPEG-2.

Its official name is "Compression Standard for Moving Pictures and Speech Based Digital Storage Media."

Compared with the HS-1 standard, the HS-2 standard has higher image quality, more image formats and image compression standards at transmission bit rates. The HS-2 standard is not an upgrade of HS-1, but more detailed provisions and further improvements in transmission and systems.

It is a compression solution for standard digital TV and high-definition TV in various applications, with a transmission rate between 3Mbit/s~10Mbit/s.

To put it bluntly, this standard is prepared for DVD, and this is the big killer of Huasheng Group.After all, VCD players are only popular in Asia. They are not popular in Europe and the United States. They have a mature video tape market with similar functions to VCD. It is difficult for VCD to break into the market. After all, European and American pirated discs are Not much.

But DVDs are different. DVD discs have large storage capacity and high definition. A Hollywood blockbuster may require two discs if you use traditional video tapes, but with DVD discs, one disc is enough and the definition is higher. This is prepared for European and American families. s things.

Xu Huasheng asked Xu Dafei to acquire the copyright just for the DVD. Foreign money still had to be earned, and the focus was on earning it.

In addition to these, Huasheng Group has also formulated HS-3, HS-4 and other standards.

To put it bluntly, it is the MP3 and MP4 standards.Thinking about the future MP3 will not be called MP3, but HS3, Xu Huasheng felt a little bit funny.

However, whether the standards set by Huasheng are feasible depends on the final market.

In the future, various video formats will be everywhere, and everyone is scrambling for standards.What AVI, WMV, etc.How are these standards used?To put it bluntly, whoever uses a large amount of hardware will have a large number of standards used, and whoever has the final say will have the final say.

Such as MEGP-1 standard and HS-1 standard.

Huasheng owns VCD players and controls VCD player technology and patents, so the discs you instill using the MEGP-1 standard cannot be used on these machines.Discs filled with the HS-1 standard can be used.

Then the HS-1 standard will naturally be recognized by everyone, while the MEGP standard can only become self-explanatory.

First-class companies set standards, which is the principle.

After listening to the report from the patent department, Xu Huasheng nodded. There was no omission. All the patents that should be registered were registered, the standards that should be set were in place, and the barriers that should be formed were formed.Next, let’s wait for the drama to begin!