Rebirth in 1989: Creating the Chinese Technology Empire
Chapter 21 Health is the best marketing: some dirty fascia gun
"Xiao Sheng, please tell Mr. Sam about the new product."
After arriving in the room, Xu Dabao said with a smile, and Xu Huasheng nodded.
"Mr. Sam, this is our latest product. His name is the fascia gun. Like the air fryer, it was developed to make humans healthier."
Xu Huasheng opened a box and introduced it in proficient English.
Sam's eyes were also focused on the box, which contained a beautiful fascial gun with a beautiful appearance, like a submachine gun.
Looking at this thing, Sam looked at Xu Huasheng curiously.
"Mr. Sam, the fascia gun can also be called the deep myofascial impactor. This is a soft tissue rehabilitation tool that relaxes the soft tissues of the body through high-frequency impact. You can understand the fascial gun as the civilian version of DMS (electric deep myofascial impactor). Muscle stimulator), the vibration frequency will change when used, and its basic function is similar to that of DMS..."
Xu Huasheng's introduction piqued Sam's interest.
"Mr. Sam, after exercise, human muscles will be tense, lactic acid accumulated, and hypoxic. Especially after excessive exercise, the muscles will be very stiff and difficult to recover on their own. The outer layer of human muscles will be wrapped by a layer of fascia, so that the muscle fibers can Contraction occurs in an orderly direction to achieve a better functional state. However, after excessive exercise, the muscle fascia will be expanded or squeezed, causing soreness and discomfort."
"Our fascia gun solves problems such as muscle tension through external physical methods, similar to the effects of ligament stretching, muscle stretching, and auxiliary massage by professional athletes after training. With the help of the fascia gun, recovery after exercise can The time and efficiency will be improved. Reasonable and correct use of the fascia gun can help relieve muscle soreness after exercise.”
Xu Huasheng began to explain the function of the fascial gun. This thing will also be a hot item among Internet celebrities for some time in the future.
This thing is indeed useful, but many people buy it just to keep it fresh and stop using it after using it a few times.
But what does this have to do with yourself?As long as you can sell the product yourself, that's fine.
Selling this thing requires publicity and marketing, but it is too easy to promote this thing in the United States.You must know that American sports events are very popular.
Whether it's basketball or football, athletes have a lot of exercise.When the time comes, find a few well-known athletes, massage them directly with a fascial gun when they are resting or when their muscles are tight, and then launch a series of publicity, and it will be done.
After Xu Huasheng's introduction, Sam became completely interested in the fascia gun.
Not only that, Xu Huasheng also let him experience it himself.Sam had just taken a long flight and his waist muscles were a little tired.
Xu Huasheng used a fascial gun to massage him, and Sam felt much better immediately.
"It's really amazing..."
Sam's eyes lit up.Something magical, and a global exclusive.The most important thing is related to health. Sam has already thought of a lot of marketing plans in his mind.
"Mr. Sam, this thing actually has a special function. But it needs a special massage head..."
After some introduction, Xu Huasheng whispered.
"What function?"
Sam asked curiously.
"You will know when you come and see..."
Xu Huasheng opened a pink box, which contained a pink fascia gun.But that's not the most important thing. When Xu Huasheng opened a box of massage heads, Sam's eyes widened.
He finally knew what this special function was, because the massage heads were so special, some were bigger than his own.
Flesh-colored, pink, black, white, transparent, long, short, thick, thin, it’s really so rich.
"Mr. Sam, sometimes women may have special physiological needs. Especially single women, so we have designed these massage heads. Our products are specially designed with high waterproof levels and will not cause the risk of leakage... "
Xu Huasheng said a little embarrassed.
I learned this trick from a kid who used the fascia gun wrongly.But I have to admit that sometimes women really need this kind of thing.This thing is probably much more convenient than using your hands.
Not just women, maybe men are more curious.In the life of a couple, using this kind of device may be able to increase the fun.
Anyway, Sam's eyes were full of evil at this moment, and he didn't know what he was thinking.
"What's the price of this fascia gun?"
Sam asked directly.
"The FOB price is US$100, Mr. Sam. The fascia gun is more difficult to manufacture than the air fryer. Especially the material of the massage head is very demanding. By the way, US$100 is just an ordinary massage head. If it is a women's massage head , the massage head is calculated separately. That kind of massage head needs to be made of medical-grade materials, and the price is very expensive. A set of women's massage heads is also 100 US dollars, and private customization is accepted, of course the price is higher..."
Xu Huasheng said with a smile, and the price made Sam nod.
Although the price is not cheap, it is not too expensive either.Sam felt that this fascia gun could be sold for $299 or more at Wal-Mart. After all, it was a more professional rehabilitation device.In the United States, anything that can be linked to medical devices is very expensive.
"Mr. Xu, if we want to win the exclusive sales rights in North America, how much money will it cost?"
Sam looked directly at Xu Dabao and asked. Xu Dabao was stunned when he heard this, and then laughed.Xu Huasheng guessed correctly that Wal-Mart wanted to eat alone.
"2000 million units, if full payment is made before June [-] next year, we will give you Wal-Mart's three-year exclusive sales rights in the North American market..."
Xu Dabao said, Sam's eyes widened when he heard this.
"This is impossible, this is too much..."
Sam exclaimed, how is this possible?A set of fascial guns costs US$100, and 2000 million sets are worth US$20 billion.
What kind of concept is this? You must know that Wal-Mart's full-year profit last year was only US$160 billion.
"Mr. Sam, the price of US$300 for this product in the United States is not excessive. Your profit for one set can reach US$200. Even after deducting taxes and marketing fees, you should be able to earn US$150 per unit. We are doing this for your own good. Besides, is 2000 million units too much? As long as the marketing is done well, it is not impossible for every household to buy one. Just like an air fryer, if you were asked to choose again, would you? Directly place an order for 2000 million units..."
Xu Huasheng said with a smile, and Sam swallowed when he heard this.
Having said that, the profits are also very attractive.
But the risk is too great. This is a product worth $20 billion.If it falls into your hands, it will be the end of the world.
"Mr. Sam, you don't have to worry. After all, it will take some time for the product to be launched. After our patent registration is completed in a few days, you can take the product back and let the board of directors make a decision. You can't do such a big business." Really? But you need to give me some news as soon as possible. After all, if Best Buy knows about new products, they may take action. Although we hope to cooperate better with Walmart, Best Buy is not bad at it, right? "
Xu Dabao said with a smile.
Hearing this, Sam nodded and finally left the room reluctantly.
After signing another order for 500 million air fryers with Huasheng Electronics, Sam left, but he was in a daze when he left, thinking about the fascial gun all the time.
"Son, why do they have to pay the full amount before June and January next year?"
Xu Dabao looked at Xu Huasheng and asked curiously.
2000 million fascia guns, if paid in full, would be a huge sum of US$20 billion.However, Xu Dabao was very curious as to why he had to pay the full amount before June [-]st.
"Dad, you will know when the time comes. I will make a big bet then. If the bet wins, we will not be short of funds in the future."
Xu Huasheng's eyes were filled with madness. It is now 1989, and there will be a huge opportunity next year.
If you have enough funds by then and play a big game, you can earn huge wealth.With this money, Huasheng Electronics will not be short of money for its future development.
A man is not rich without windfall, and a horse is not fat without night grass. As long as this little butterfly does not affect the situation too much, what is supposed to come next year will definitely come.
Xu Dabao looked at Xu Huasheng and said nothing.
At this moment, he not only admires his son, but also admires him. In such a short period of time, Huasheng Electronics has accumulated huge wealth with the help of an air fryer.
The total orders are now as high as 1600 million units, each unit costs US$60, with a total value of US$9.5 million.
This is equivalent to about one-fifth of the amount of Huaxia Foreign Exchange last year. As for the cost, it is not much. Including the dividends given to David and the others, it is only 3.5 million US dollars.
A net profit of [-] million US dollars is simply unimaginable for a Chinese company in this era.Not to mention China, [-] million U.S. dollars is a huge amount of money in the world.
Xu Dabao felt that this was already a huge wealth, but Xu Huasheng felt that it was not enough.
The money cannot be spent carelessly and must be saved. Not only that, Xu Huasheng is also planning to take the patents of the air fryer and fascia gun to a US bank for a loan next year. He will definitely be able to loan a lot of money by then.
With this money, as long as they win the gamble, Huasheng Electronics can really let go and do something big.
In Luo Xiangyu's office, Xu Huasheng came again.
When Xu Huasheng showed Luo Xiangyu the orders he had received in the past few days, Luo Xiangyu almost jumped off his chair.
Trembling, Luo Xiangyu's hand holding the order started to tremble.
Orders worth a total of US$9.5 million, this is terrifying.If this money is given to the state, how many good things can the state buy?Nowadays, large-scale construction in China requires money and the introduction of technology everywhere.
Looking at Luo Xiangyu's expression, Xu Huasheng laughed.
"Uncle Luo, the production capacity needs to be increased. We have to deliver goods as soon as possible, otherwise things will change if we delay..."
Xu Huasheng sighed, delivery, not being able to deliver now is the biggest worry.
Because Xu Huasheng registered too many patents, patent barriers formed.Other brands simply can't get around it.
So there is no need to worry about competition in the short term. Huasheng Electronics’ air fryers are now the only business. This is just making money while lying down.This is also the reason why Huasheng Electronics can get so many orders.
Wal-Mart and Best Buy have also consulted other businesses, including big-name electrical appliance manufacturers in Europe and the United States, and the result is that they cannot circumvent the patent and cannot produce it.If not, how could Walmart and Best Buy place orders so quickly?
After arriving in the room, Xu Dabao said with a smile, and Xu Huasheng nodded.
"Mr. Sam, this is our latest product. His name is the fascia gun. Like the air fryer, it was developed to make humans healthier."
Xu Huasheng opened a box and introduced it in proficient English.
Sam's eyes were also focused on the box, which contained a beautiful fascial gun with a beautiful appearance, like a submachine gun.
Looking at this thing, Sam looked at Xu Huasheng curiously.
"Mr. Sam, the fascia gun can also be called the deep myofascial impactor. This is a soft tissue rehabilitation tool that relaxes the soft tissues of the body through high-frequency impact. You can understand the fascial gun as the civilian version of DMS (electric deep myofascial impactor). Muscle stimulator), the vibration frequency will change when used, and its basic function is similar to that of DMS..."
Xu Huasheng's introduction piqued Sam's interest.
"Mr. Sam, after exercise, human muscles will be tense, lactic acid accumulated, and hypoxic. Especially after excessive exercise, the muscles will be very stiff and difficult to recover on their own. The outer layer of human muscles will be wrapped by a layer of fascia, so that the muscle fibers can Contraction occurs in an orderly direction to achieve a better functional state. However, after excessive exercise, the muscle fascia will be expanded or squeezed, causing soreness and discomfort."
"Our fascia gun solves problems such as muscle tension through external physical methods, similar to the effects of ligament stretching, muscle stretching, and auxiliary massage by professional athletes after training. With the help of the fascia gun, recovery after exercise can The time and efficiency will be improved. Reasonable and correct use of the fascia gun can help relieve muscle soreness after exercise.”
Xu Huasheng began to explain the function of the fascial gun. This thing will also be a hot item among Internet celebrities for some time in the future.
This thing is indeed useful, but many people buy it just to keep it fresh and stop using it after using it a few times.
But what does this have to do with yourself?As long as you can sell the product yourself, that's fine.
Selling this thing requires publicity and marketing, but it is too easy to promote this thing in the United States.You must know that American sports events are very popular.
Whether it's basketball or football, athletes have a lot of exercise.When the time comes, find a few well-known athletes, massage them directly with a fascial gun when they are resting or when their muscles are tight, and then launch a series of publicity, and it will be done.
After Xu Huasheng's introduction, Sam became completely interested in the fascia gun.
Not only that, Xu Huasheng also let him experience it himself.Sam had just taken a long flight and his waist muscles were a little tired.
Xu Huasheng used a fascial gun to massage him, and Sam felt much better immediately.
"It's really amazing..."
Sam's eyes lit up.Something magical, and a global exclusive.The most important thing is related to health. Sam has already thought of a lot of marketing plans in his mind.
"Mr. Sam, this thing actually has a special function. But it needs a special massage head..."
After some introduction, Xu Huasheng whispered.
"What function?"
Sam asked curiously.
"You will know when you come and see..."
Xu Huasheng opened a pink box, which contained a pink fascia gun.But that's not the most important thing. When Xu Huasheng opened a box of massage heads, Sam's eyes widened.
He finally knew what this special function was, because the massage heads were so special, some were bigger than his own.
Flesh-colored, pink, black, white, transparent, long, short, thick, thin, it’s really so rich.
"Mr. Sam, sometimes women may have special physiological needs. Especially single women, so we have designed these massage heads. Our products are specially designed with high waterproof levels and will not cause the risk of leakage... "
Xu Huasheng said a little embarrassed.
I learned this trick from a kid who used the fascia gun wrongly.But I have to admit that sometimes women really need this kind of thing.This thing is probably much more convenient than using your hands.
Not just women, maybe men are more curious.In the life of a couple, using this kind of device may be able to increase the fun.
Anyway, Sam's eyes were full of evil at this moment, and he didn't know what he was thinking.
"What's the price of this fascia gun?"
Sam asked directly.
"The FOB price is US$100, Mr. Sam. The fascia gun is more difficult to manufacture than the air fryer. Especially the material of the massage head is very demanding. By the way, US$100 is just an ordinary massage head. If it is a women's massage head , the massage head is calculated separately. That kind of massage head needs to be made of medical-grade materials, and the price is very expensive. A set of women's massage heads is also 100 US dollars, and private customization is accepted, of course the price is higher..."
Xu Huasheng said with a smile, and the price made Sam nod.
Although the price is not cheap, it is not too expensive either.Sam felt that this fascia gun could be sold for $299 or more at Wal-Mart. After all, it was a more professional rehabilitation device.In the United States, anything that can be linked to medical devices is very expensive.
"Mr. Xu, if we want to win the exclusive sales rights in North America, how much money will it cost?"
Sam looked directly at Xu Dabao and asked. Xu Dabao was stunned when he heard this, and then laughed.Xu Huasheng guessed correctly that Wal-Mart wanted to eat alone.
"2000 million units, if full payment is made before June [-] next year, we will give you Wal-Mart's three-year exclusive sales rights in the North American market..."
Xu Dabao said, Sam's eyes widened when he heard this.
"This is impossible, this is too much..."
Sam exclaimed, how is this possible?A set of fascial guns costs US$100, and 2000 million sets are worth US$20 billion.
What kind of concept is this? You must know that Wal-Mart's full-year profit last year was only US$160 billion.
"Mr. Sam, the price of US$300 for this product in the United States is not excessive. Your profit for one set can reach US$200. Even after deducting taxes and marketing fees, you should be able to earn US$150 per unit. We are doing this for your own good. Besides, is 2000 million units too much? As long as the marketing is done well, it is not impossible for every household to buy one. Just like an air fryer, if you were asked to choose again, would you? Directly place an order for 2000 million units..."
Xu Huasheng said with a smile, and Sam swallowed when he heard this.
Having said that, the profits are also very attractive.
But the risk is too great. This is a product worth $20 billion.If it falls into your hands, it will be the end of the world.
"Mr. Sam, you don't have to worry. After all, it will take some time for the product to be launched. After our patent registration is completed in a few days, you can take the product back and let the board of directors make a decision. You can't do such a big business." Really? But you need to give me some news as soon as possible. After all, if Best Buy knows about new products, they may take action. Although we hope to cooperate better with Walmart, Best Buy is not bad at it, right? "
Xu Dabao said with a smile.
Hearing this, Sam nodded and finally left the room reluctantly.
After signing another order for 500 million air fryers with Huasheng Electronics, Sam left, but he was in a daze when he left, thinking about the fascial gun all the time.
"Son, why do they have to pay the full amount before June and January next year?"
Xu Dabao looked at Xu Huasheng and asked curiously.
2000 million fascia guns, if paid in full, would be a huge sum of US$20 billion.However, Xu Dabao was very curious as to why he had to pay the full amount before June [-]st.
"Dad, you will know when the time comes. I will make a big bet then. If the bet wins, we will not be short of funds in the future."
Xu Huasheng's eyes were filled with madness. It is now 1989, and there will be a huge opportunity next year.
If you have enough funds by then and play a big game, you can earn huge wealth.With this money, Huasheng Electronics will not be short of money for its future development.
A man is not rich without windfall, and a horse is not fat without night grass. As long as this little butterfly does not affect the situation too much, what is supposed to come next year will definitely come.
Xu Dabao looked at Xu Huasheng and said nothing.
At this moment, he not only admires his son, but also admires him. In such a short period of time, Huasheng Electronics has accumulated huge wealth with the help of an air fryer.
The total orders are now as high as 1600 million units, each unit costs US$60, with a total value of US$9.5 million.
This is equivalent to about one-fifth of the amount of Huaxia Foreign Exchange last year. As for the cost, it is not much. Including the dividends given to David and the others, it is only 3.5 million US dollars.
A net profit of [-] million US dollars is simply unimaginable for a Chinese company in this era.Not to mention China, [-] million U.S. dollars is a huge amount of money in the world.
Xu Dabao felt that this was already a huge wealth, but Xu Huasheng felt that it was not enough.
The money cannot be spent carelessly and must be saved. Not only that, Xu Huasheng is also planning to take the patents of the air fryer and fascia gun to a US bank for a loan next year. He will definitely be able to loan a lot of money by then.
With this money, as long as they win the gamble, Huasheng Electronics can really let go and do something big.
In Luo Xiangyu's office, Xu Huasheng came again.
When Xu Huasheng showed Luo Xiangyu the orders he had received in the past few days, Luo Xiangyu almost jumped off his chair.
Trembling, Luo Xiangyu's hand holding the order started to tremble.
Orders worth a total of US$9.5 million, this is terrifying.If this money is given to the state, how many good things can the state buy?Nowadays, large-scale construction in China requires money and the introduction of technology everywhere.
Looking at Luo Xiangyu's expression, Xu Huasheng laughed.
"Uncle Luo, the production capacity needs to be increased. We have to deliver goods as soon as possible, otherwise things will change if we delay..."
Xu Huasheng sighed, delivery, not being able to deliver now is the biggest worry.
Because Xu Huasheng registered too many patents, patent barriers formed.Other brands simply can't get around it.
So there is no need to worry about competition in the short term. Huasheng Electronics’ air fryers are now the only business. This is just making money while lying down.This is also the reason why Huasheng Electronics can get so many orders.
Wal-Mart and Best Buy have also consulted other businesses, including big-name electrical appliance manufacturers in Europe and the United States, and the result is that they cannot circumvent the patent and cannot produce it.If not, how could Walmart and Best Buy place orders so quickly?
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