Rebirth 99 to become a car giant.

Chapter 81: Wheel hub bearings priced at 200 yuan have disadvantages, and wheel bearings priced at 50 yuan have advantages.

Starting from the after-sales market, we eventually turned to mass production supporting products.

Zhang Fugui fully agrees with this idea of ​​promoting wheel hub bearings.

But whether this method can be successful, he has no idea.

The technical department said that Nanshan's bearing level is not inferior to that of international giants based on test results.

But do the car repair shop owners believe this?

Does he believe it himself?

Anyway, Zhang Fugui was a little worried.

"Selling point?"

"What selling point do you want!"

"A wheel hub bearing worth 200 yuan has its shortcomings, and a wheel bearing worth 50 yuan has its advantages."

Cao Yang's words left everyone speechless.

The car owner goes to a repair shop in the market to replace a wheel hub bearing. If it is genuine, it will basically cost more than 300 yuan.

The cost structure here is probably that the OEM spends [-] to [-] to buy a wheel hub bearing from the bearing manufacturer, and then sells it to a repair shop at a markup of [-]%.

Then I earn about 100 yuan in the store.

This profit cannot be said to be huge.

But the victory lies in the quantity.

After all, the current road conditions are not as good as those of later generations, and the quality of wheel hub bearings is not as good as that of later generations, and the corresponding wear will be more serious.

After driving for [-] kilometers, there is still a high possibility of problems with individual bearings.

It's not that those repair shops don't want to use cheap wheel bearings, but the cheap ones often have poor accuracy, and it's a bit difficult to even press them in.

Not to mention driving it for [-] to [-] kilometers, it is very likely that something will go wrong again.

In this case, the car owner will definitely come and cause trouble.

Now if Nanshan Technology Co., Ltd. can really provide wheel hub bearings with qualified quality and priced at 50 yuan each, few repair shops will be able to refuse.

"Mr. Cao, of course you can't sell it for 200 yuan each, but isn't it too cheap for 50 yuan each?"

"We can't do it at the cost price, right?"

He is familiar with the procurement of wheel hub bearing raw materials and equipment, and has a general understanding of the costs.

Although Zhang Fugui hopes that the company's price will be as low as possible, the pressure on the sales department will be much less.

But he actually disapproves of selling at a loss.

After all, this is not a long-term solution.

“Small profits but quick turnover, it’s not impossible to open the market first.”

Dai Hanbiao really hopes that the production line can be started so that the pressure on him, the head of the production management department, will not be so great.

"Our wheel bearings adopt a relatively advanced heat treatment solution, and all materials are purchased domestically. The cost of parts is much lower than that of our peers."

"Although 50 yuan doesn't make any money, if you remove the depreciation of factory equipment, you won't lose money."

Zeng Tingting naturally supports Cao Yang.

So she stood up and explained.

"Currently, we have not received orders from OEMs, and the production lines are idle. It is not impossible to start up the production line without calculating the depreciation costs for the bearings."

Cai Rong also chimed in from the side.

According to Zeng Tingting, at least there is no loss in material costs and labor costs, so the business is still barely viable.

"That's it. As long as the other party's minimum order quantity reaches 100 pieces, our wheel bearings can be shipped at a price of 50 yuan each."

"If there are less than 100, the price will be doubled."

"The sales department immediately took action. On the one hand, it recruited some agents, and on the other hand, it directly promoted sales to various repair shops."

What Cao Yang cares about most is sales.

Although profits are great, turnover is closely related to points.

As long as there is no real loss, or even serious loss, this business can be done.

After all, the purpose of doing this now is ultimately to obtain mass production orders from OEMs, and the after-sales business is not long-term.

……

While Nanshan Technology Co., Ltd. was worrying about the promotion of wheel hub bearings, Li Jianfeng, who was far away in Shanghai, was also reporting the matter to Bu Defan.

Zhang Fugui was not idle during this period.

He actively promotes his own wheel bearings to several domestic customers.

He even specially asked the purchaser of the main engine manufacturer to help introduce some first-tier suppliers who needed gears to him, in order to promote the products.

However, the results are not so ideal.

The good luck I had with nut plates and wheel bolts seems to have disappeared.

"Li, I don't deny that the information provided by the other party looks very good."

"Every test also seems to be in line with our drawing requirements."

"But the wheel hub bearing is different from other parts. It is a very important safety part."

“Not only are they used in very harsh working conditions, they also have high requirements for corrosion resistance.”

"It also has very high requirements on the precision and wear resistance of parts."

"So far, Volkswagen as a whole has only recognized products from SKF, TIMKEN and NTN globally."

"Today, [-]% of our wheel bearings are imported from SKF in Europe, and the remaining [-]% ​​are also imported from NTN in Japan."

"I know that the company has requirements for everyone to increase the localization rate, and everyone is under great pressure in this regard."

"I also recognize that Nanshan is a relatively technological and unique manufacturer among China's suppliers."

"But to use their wheel bearings to replace SKF and NTN, I think the conditions are not yet mature."

As the manager of the parts procurement department, Bu Defan directly rejected Li Jianfeng's proposal.

It's not that he has any objections to Nanshan Technology Co., Ltd.

On the contrary, his impression of Nanshan was pretty good.

Otherwise, I would not have proactively recommended Nanshan’s nut plates to the German public before.

He simply felt that the wheel hub bearing should be used to bear load and provide precise guidance for the rotation of the wheel hub.

It is a very important component in automobiles. It must bear radial load when it bears axial load.

Even if there is pressure on the localization rate, he does not dare to replace it easily.

"Budfan, what you said makes sense."

"But in theory, it is not impossible to promote the localization of wheel hub bearings as long as it passes the single product test and the actual vehicle durability test."

"We just lack an opportunity to confirm the durability of the actual vehicle."

"As long as we communicate with the R&D department at the German headquarters, it's not impossible at all."

Li Jianfeng still wants to work harder.

If this is successful, his KPI this year will be very good.

At that time, there is even hope of evaluating an outstanding employee or something.

Of course, Zhang Fugui worked hard on him, which was naturally a very important reason.

Otherwise, why would people be so positive?

"Lee, I'm sorry!"

"For key parts like wheel hub bearings, even if there is no problem with the durability of the actual vehicle, the headquarters will not easily relent and use a Chinese manufacturer."

"There is no need for us to waste time on this."

Bu Defan's words were so direct that Li Jianfeng didn't know how to answer the question.

To explain the price, a domestically produced wheel bearing normally sells for around 100 yuan, while an imported wheel bearing costs 200 yuan or more.When private enterprises make domestic parts, the cost will naturally be 50 to [-] yuan lower. If profits are not considered in the early stage, it can be sold for [-] yuan, which is nothing more than the cost of materials.