Rebirth 99 to become a car giant.

When Chinese netizens look at cars, sometimes it has nothing to do with whether they can buy a car.

It was like a bunch of people were intensely discussing which sports car from Ferrari, Porsche or Xingchen Motors was better, everyone was spitting, talking very intensely and researching very thoroughly.

Actually can't afford it.

But it does not affect everyone's enthusiasm for discussion.

This time Jaguar launches the Cullinan, which is known as the world's most luxurious SUV, which will naturally arouse heated discussions among a lot of people.

“I really like Jaguar’s logo, it’s so domineering!”

"Cullinan is preparing to provide a different toy for the rich."

"Jaguar is becoming more and more domineering. He really has a good father."

"I am the First Emperor of Qin. Please give me 50 yuan to buy a Cullinan. From now on, I will make you the county magistrate!"

"Even Jaguar, which does not produce SUVs, has started to produce SUVs, and is waiting for SUVs from Bentley and Rolls-Royce."

"Porsche achieved a counterattack in sales with its SUV models. Can Jaguar counterattack with the Cullinan?"

"Sure enough, SUVs are the most anticipated."

……

Various comments from netizens have made Jaguar Cullinan very popular.

In media such as Autohome, there are naturally no shortage of relevant articles.

"First of all, from the appearance point of view, the front face of Cullinan is relatively elegant as a whole. The air intake grille uses a waterfall design, which looks very sporty."

"The car is equipped with LED daytime running lights, headlight height adjustment, automatic opening and closing, adaptive high and low beams, automatic steering, delayed shutdown, etc."

"Coming to the side of the car, the body size of the car is 5341MM*2000MM*1837MM, which is definitely large enough."

"The car adopts simple lines, and the side of the car looks very plain. With large-sized and thick-walled tires, the overall visual effect is very cold."

"Looking back, the rear of the Cullinan has sharp lines, the taillights present a fashionable and simple design style, and the uniquely shaped exhaust pipes create a good aura."

"In terms of interiors, Cullinan's interior design has taken a fuller route, and the overall shape is remarkable..."

"Let's take a look at the central control. The car is equipped with a touch-sensitive LCD central control screen, which makes the interior style impressive and looks quite elegant."

"Let's take a look at the dashboard and seats again. The design of the dashboard is remarkable and looks very technological..."

Whether it is articles or evaluation videos of some female anchors, they have been placed in the most conspicuous position by Autohome.

It can be said that all the resources that Nanshan Automobile Group can coordinate have been allocated to it.

In order to show their support for Nanshan Automobile Group, some wealthy people with business contacts also said that they had already placed orders for Cullinan.

Cao Yang is the richest man in the world and China. He has huge influence in both the industrial circle and the Internet circle.

The venture capital departments of Nanshan Investment and Weibo have also quietly invested in many companies in recent years and have some relationships with many wealthy people.

Besides, the Cullinan is indeed a good car.

Especially the bulletproof version can fully meet the needs of wealthy people.

So just in the first week of listing, it received more than 500 orders.

This number is definitely very high for a super luxury car.

Even Cullinan's production plan is about the same amount in one month.

Of course, if the market is very hot, there is no big problem in wanting to improve.

"Mr. Cao, our Cullinan is a success this time. At least it is well recognized by consumers in China."

"Today, our first batch of export models have been officially shipped and will continue to be shipped to all parts of the world."

"With Jaguar's current global influence, there is no reason why sales in markets outside China will be lower."

Pan Jianghui is now full of confidence.

He now serves as the global vice president of Jaguar Land Rover and is fully responsible for the China region.

Before being acquired by Nanshan Automobile Group, Jaguar Land Rover was not well-known in China, and its global sales were only so-so.

But now Jaguar Land Rover is almost as famous in China as Mercedes-Benz and BMW.

Sales volume has also increased significantly compared to when it was originally acquired.

Especially on the Chinese side, it has more than doubled.

"Jaguar's potential is indeed very great, and it can definitely develop its scale to about 100 million."

"The current SUV is a test of the waters. If it is suitable in the future, it is not impossible to consider launching another one."

"Of course, the competition in the auto market is getting more and more intense now, so you can't invest blindly."

For a car like Jaguar, Cao Yang has no intention of letting it compete with brands like General Motors and Volkswagen.

There is no way to fully compete with Mercedes-Benz and BMW.

Because Cao Yang doesn't want to be like BMW and produce entry-level models worth hundreds of thousands.

This is harmful to brand power.

Just like Porsche and BMW, if there is any big difference in quality and technology between them, there is actually no.

But everyone will think that Porsche is more luxurious than BMW.

One of the important reasons is that Porsche models are not available in China for less than 500,000 yuan.

Unlike BMW, most of its best-selling models cost less than 50 yuan.

Although the sales volume has increased and the data is good, it is really hard to say who is the winner in the end.

In terms of weighing sales and brand power, finding a relatively compromise place is something Cao Yang has been working hard on.

For example, Jaguar has a global sales volume of about 100 million units. In the future, sales in China will be about to units, which is enough.

No matter how much it is, it will be very difficult to achieve.

Even the goal of 100 million is very challenging for Jaguar today.

"I will sort out Jaguar's market plan for the next five years internally, so that it can develop rapidly in China and around the world."

"In addition, Tianzhu seems to be more optimistic about Jaguar. Should we consider setting up a branch there?"

Taking this opportunity, Pan Jianghui also reported to Cao Yang once again the establishment of Jaguar's overseas branch.

As a former colony of England, Tianzhu has a relatively high degree of recognition of various brands from England.

Pan Jianghui analyzed it and felt that the market there was worth looking forward to.

Although there are many poor people, there are also many rich people.

"Of course you can sell cars in Tianzhu, but I hope the Tianzhu market will adopt a different plan than other places."

"We can find local dealers for in-depth cooperation and hand over all local sales, maintenance and after-sales services."

"We are only responsible for transporting the corresponding models to Tianzhu after receiving the car payment. The rest has nothing to do with us."