Rebirth 99 to become a car giant.

"Our group will have more and more world-leading products in the future."

"In the future, maybe everyone will get used to it."

"The products produced by Nanshan must be high-quality."

"This statement has been proven to be true so far."

Zeng Tingting could tell that Cao Yang was in a good mood today, so she also chatted for a while.

"By the way, the Jaguar Cullinan will be launched soon, and the facelifted models of some of our Xingchen Motors models will also be launched one after another, right?"

"Have you considered any special marketing measures at that time?"

Although Cao Yang's main focus has not been on cars in recent years, it does not mean that the car business is no longer important.

On the contrary, the automobile business is actually the fundamentals of Nanshan Group.

In particular, the sales of Xingchen Motors and Jaguar Land Rover are rising steadily, which can provide Nanshan Group with sufficient liquidity and income every year.

This is something that should never be given up easily.

"This time, we are going to take the launch of Jaguar Cullinan as an opportunity to carry out this brand promotion campaign jointly organized by Xingchen Motors, Future Motors and Jaguar Land Rover."

"For some old users, we will also launch some special brand feedback activities."

"For example, we invite everyone to come to the factory to see how their car is produced, or to go to the track to experience the fun of super-high-speed driving."

"Basically, we have formed a relatively mature customer maintenance system."

Zeng Tingting is mainly responsible for the related business of Nanshan Automobile Group. Whether it is complete vehicles or parts, she knows it very well.

"In this aspect of maintenance work, we can have more cooperation with Autohome."

"It will be much easier for them to come forward to handle some things."

"Now that there is a fan culture in the entertainment industry, luxury brand cars can also be properly developed."

"It's just that it's not suitable for the OEMs to do it themselves."

As long as it involves car promotion, Cao Yang will think of Autohome.

As the official publicity media of Nanshan Automobile Group, Autohome plays an absolutely huge role.

"Well, this marketing campaign of Jaguar Cullinan is the result of many communications between Jaguar Land Rover China and Autohome."

"In the future, we will also focus on holding several events to promote some gimmicks for our future cars."

Although Pan Jianghui is now in charge of Jaguar Land Rover China's business, Zeng Tingting, as the deputy general manager of Nanshan Automobile Group, is in charge of all marketing work. Naturally, she can intervene in any project and needs to be responsible for it.

"The fashion trends created by Jaguar Motorcycles and Land Rover Bicycles this year have been quite effective."

"Now Jaguar Cullinan is Jaguar's first SUV since its establishment, and it is also Jaguar's most high-end model. We must do a good job."

Although there is a gap between Jaguar's brand power and Rolls-Royce, Cao Yang still has relatively high expectations for Jaguar Cullinan, which is an upgrade and development of Rolls-Royce Cullinan.

To a certain extent, this can be regarded as an important model for Jaguar's Chineseization.

Because this car, like Jaguar motorcycles, was designed and developed from start to finish in the Jaguar Land Rover China R&D Center.

The whole process has nothing to do with the British headquarters.

Of course, this car will also be produced by the Modu factory and exported to all parts of the world, making some contributions to China's automobile export business.

……

In the Chinese automobile market in 2013, the DSG incident of Volkswagen must have attracted the most attention.

Although 3.15 has passed for some time, related topics still pop up from time to time.

This makes Volkswagen feel very painful.

However, after seeing the Jaguar Cullinan being fully promoted on the Internet such as Autohome today, Vondel and Strauss finally breathed a sigh of relief.

They would rather all the attention in the automobile industry be attracted by Nanshan Automobile Group than be listed on hot searches.

"It is said that Nanshan Automobile Group has a huge influence in China's publicity field. It is difficult for people who have not actually spent time in China to understand the meaning of this sentence."

Strauss held a cup of coffee and stood beside the glass curtain wall with Vondel, admiring the spring scene outside.

Although the sales of the Volkswagen brand and Audi brand have not yet recovered, they have begun to show signs of stopping the decline and picking up in the past week.

This is definitely good news for Volkswagen China.

"Yes, there is really no need to make the relationship with Nanshan Automobile Group too rigid in the future, otherwise we will be the ones who suffer in the end."

"Do as the Romans do when you are in the country. Now that you are in China, you should live according to the rules of China."

Vondel also feels a little enlightened now.

I have been tinkering for so many years, but I haven't come up with anything.

Just keep making money honestly.

"Judging from the current situation, Nanshan Automobile Group still has great expectations for the Jaguar Cullinan, and it seems that it is preparing to build it into its most high-end model."

"It is rumored that the starting price of this car is more than 500 million yuan, and some of the interiors inside are made using purely handmade techniques."

"What's even more exaggerated is that they are more than five meters in size, but they focus on a four-seater layout to make people feel super luxurious."

"This design concept is really different from the previous design concepts of Nanshan Automobile Group. On the contrary, it has a bit of British style."

Strauss is now fully in the mood to comment on the Jaguar Cullinan, because among the current Audi models, no car has the same positioning as the Jaguar Cullinan.

"Strauss, don't you think this Jaguar car is a bit special?"

"Since Nanshan Automobile Group acquired Jaguar Land Rover, it has always wanted to transfer Jaguar Land Rover's R&D and production center to China."

"It is said that the models currently launched in China will be developed at the Jaguar Land Rover China R&D Center."

"In the future, the R&D institutions and production plants in England will only play a supporting role."

“I don’t know whether this change is good or bad.”

Father, like son.

It’s impossible for other car companies to miss Jaguar Land Rover’s actions.

However, the British automobile industry currently has very little influence in the world, so no one pays special attention to it yet.

"It's certainly not a good thing for those at Jaguar Land Rover headquarters."

"But it should be a good thing for the people of Nanshan Automobile Group and Jaguar Land Rover China."

"As for Jaguar Land Rover's competitors, whether it is good or bad will have to be seen again."

"If Jaguar Land Rover takes the right path in its Chineseization, then its competitors will be under greater pressure."