Rebirth 99 to become a car giant.

Chapter 768: Winning, this overseas market team is popular

"Hey, semiconductors are really expensive."

"And from a global perspective, the revenue of the entire semiconductor market will drop by nearly 2012% in 5, to just over 2000 billion US dollars."

"Compared with 2011, the semiconductor product revenue of 20 of the top 15 semiconductor manufacturers generally declined in 2012, including Intel, Samsung, TI, STMicroelectronics and other manufacturers."

"At present, only a few companies have controlled the downward trend, and the overall market earnings are still on a downward trend."

"Amid the sluggish semiconductor market, the continued growth of the smartphone market has become a lifeline for the market."

"It's no wonder that after Nanshan Semiconductor made efforts in this area, it immediately aroused the encirclement and suppression of so many international giants."

Xu Jun is naturally very clear about the situation faced by Nanshan Semiconductor.

After all, the semiconductor industry itself has been in recession in recent years, and many companies are still losing money.

In this case, everyone's price competition is also relatively fierce.

"Mr. Cao, according to the overseas market expansion incentives we have formulated previously, the staff of the Polar Bear Branch can receive a minimum of 100 million yuan."

Semiconductor companies that have survived this cold winter will soon have better days.

Anyway, whether it is all handed over to Nanshan Semiconductor OEM, or the joint venture factory between the two parties expands production capacity, or Warwick wants to build its own chip factory, Nanshan Group can get a piece of the cake.

"Maybe in a certain year, I can earn back the money I spent in the previous years."

But this is already remarkable.

As for what Xu Jun would think after hearing this judgment, he didn't care.

On the contrary, you can consider increasing investment in this area.

Unless foreign chips are really unable to enter China in the future and everyone has no other options, Nanshan Semiconductor can quickly seize the market.

After all, Warwick also cooperated with Nanshan Semiconductor to invest in a wafer factory, and later formed an entire chip production factory.

It would be better to simply state your judgment.

In the next step, whether we should continue to invest in semiconductor factories or leave them all to Nanshan Semiconductor OEM, there are some different opinions within Huawei HiSilicon.

Of course, production capacity is certainly not an absolute problem.

As a new manufacturer, Nanshan Semiconductor has relatively high yield rates and depreciation amortization costs for equipment and plant research and development.

"Most people's year-end bonuses are more than 200 million yuan, which can be said to be much higher than the bonuses of domestic employees."

The final demand for chips must continue to rise.

However, Cao Yang's busy work did not stop.

Cao Yang is very aware of how much the daily life of Chinese consumers will change once the network enters the 4G mode in the era of smartphones.

This means that the cost of Nanshan Semiconductor is higher than others.

The higher the risk you take, the higher the return.

This has allowed smartphones to quickly spread to all adults and many students.

"Life will definitely be difficult in the short term, but in a few years, there will be good times."

Most of the chips are not produced by Nanshan Semiconductor, but are limited by production capacity.

The key is that many manufacturers will not use Nanshan Semiconductor easily.

"With the emergence of smartphones, the impact is not just on mobile phones, but will have a huge impact on all walks of life."

Although China's dependence on foreign chips is still as high as over 80%, Nanshan Semiconductor has only solved part of the market demand.

Almost all kinds of daily life are related to smartphones.

And the number of chips in restaurants and cars will continue to increase.

Everything from food, clothing, housing and transportation can be handled through mobile phones.

"By then, the concept of Internet+ will become more and more popular, driving many industries to start moving toward the Internet."

"So, Mr. Cao, do you think life in the semiconductor industry will become easier in the future?"

Even in extreme cases, all of Warwick's own chip needs can be handed over to its subordinate joint venture chip factories for production.

Xu Jun was also very smart and quickly grasped a very important piece of information.

Just like Nanshan Semiconductor, no Chinese person would say it has no value now.

In this way, it is not surprising that Nanshan Semiconductor has been losing money for many years.

After hearing what Cao Yang said, Xu Jun continued to ask a few more questions before hanging up the phone with satisfaction.

Xia Qingqing came here specifically to report to Cao Yang about the year-end bonus plan of the Polar Bear Branch.

"The demand for related products and equipment driven by this is also many of which require the use of chips."

However, sometimes when looking at a business, one cannot simply look at whether it is losing money or making money to measure its value.

Cao Yang knew that some things he said too much would have no effect.

If its own semiconductor factory is always losing money, then there is no need for Huawei HiSilicon to invest so much money.

But if you want to seize the market from other established manufacturers, you also need to have a price advantage.

"Although this number is quite exaggerated, considering that the polar bear market has become Honor Technology's largest overseas market this year, this is all the contribution of the polar bear branch."

"Thousands of gold buys horse bones. Since the reward plan has been stipulated before, even if the amount is exaggerated, I want to strictly implement it."

Obviously, Xia Qingqing also knew that this reward plan was a bit exaggerated.

At the beginning of 2013, each employee's year-end bonus reached one to two million yuan.

This is money that many people will earn in a lifetime.

Generally speaking, the people who are sent out are not very old.

For example, the average age of the Polar Bear branch is less than 30 years old.

In this way, these bonuses are even more exaggerated.

Originally, after these people were sent out, they would receive various subsidies every month. Normally, it would be no problem to earn an annual salary of hundreds of thousands.

Now that there is such a high bonus, it has directly changed the fate of many people.

"You're right, a thousand dollars buys horse bones."

"Although sales in overseas markets this year are very good, compared with the domestic market, there is still a relatively large gap."

"For example, the world's number one Samsung mobile phone, 90% of its market is contributed by overseas."

"Almost half of Apple's market is contributed by overseas."

"Under such circumstances, Honor Technology's overseas market development potential is still very large."

Cao Yang agreed to Xia Qingqing's plan without much hesitation.

He is not a person who is reluctant to part with money.

These bonuses are calculated based on previously defined incentive packages.

They have achieved good results in the polar bear market beyond everyone's imagination, and the bonuses will naturally exceed everyone's imagination.