Rebirth 99 to become a car giant.
Chapter 406 No. 1 in the country!The fleeting year 2007 (ten thousand words)
Chapter 406: No. 2007 in the country!The fleeting year of [-] (a big chapter with ten thousand words, please vote for me)
There is no decent winter in Yangcheng.
Even though it was already the end of December, the weather was not that cold.
Cao Yang woke up the next day not from freezing, but from urinating.
I drank all night last night and even though I exercised a bit when I came back, I didn't sweat too much.
I even drank some more water before falling asleep.
In this way, the bladder will naturally have to fight the epidemic.
"The sales volume of Xingchen Auto will be announced in a few days."
"Should we just release it a few days in advance to surprise everyone?"
Early in the morning, Mi Ying was a little embarrassed.
So just use the way of talking about work to divert attention.
"The sales department can think about it by themselves. We won't think about work this weekend."
When Cao Yang said this, Mi Ying was naturally very happy.
Although I felt slightly unwell, I still insisted on getting up and making breakfast.
The two simply ate something at home, then turned on the TV, chatting and watching the content on the TV.
Eat when you are hungry and rest after eating.
The weekend passed quickly.
The normal New Year's Day holiday this year is from December 12 to January 30.
不过由于要在1月1日汇总不少的东西,所以南山集团的一些部门,是按照12月29日到12月31日放假的方式来对应的。
Wait until New Year's Day, which is Tuesday to go to work.
Mi Ying also tried her best to pretend that nothing happened and made various preparations.
However, Zeng Tingting, who was holding the latest sales data of Xingchen Auto, glanced at Mi Ying suspiciously.
Always feel that something is wrong?
Why does Mi Ying's complexion look so much better?
It's the end of the year, shouldn't you be busier at work and look more haggard?
"Mr. Cao, the data of Xingchen Automobile has been calculated."
"According to our launch data, the annual sales volume reached 113002 vehicles."
"Among them, there are 108340 vehicles that look up to the most."
"The second is Ziweixing, with 4312 vehicles shipped."
"The Star Sports Car also sold 256 units."
"It will take some time for the actual number of terminals to be sold, especially the number of terminals sold overseas, which is expected to take a little longer."
"However, according to what we have learned so far, it is certain that the number of terminal sales units will exceed 10 units."
"And the turnover of our Star Automobile has also exceeded 1000 billion in one fell swoop, reaching 1120 billion yuan."
"The reason for this is that the cars exported to Ford Motor Company are sold at a relatively low profit margin. Otherwise, if calculated directly based on the selling price, our turnover would be much larger."
Zeng Tingting was in a very good mood and reported to Cao Yang about the situation of Xingchen Automobile.
As the biggest dark horse in China's auto market in 2007, Xingchen Automobile, whose turnover exceeded 1000 billion, definitely attracted the attention of many people.
Invisibly, this can be regarded as saving a sum of marketing expenses for Xingchen Automobile.
"Now that the data has come out, publish it on the official WeChat account as soon as possible."
"There shouldn't be many car companies that announce their sales volume on the morning of January [-]st, right?"
"We reluctantly occupied a Weibo hot search first."
Although Cao Yang already knew the approximate sales figures of Xingchen Automobile.
But now that he heard Zeng Tingting's detailed report, he was still in a very good mood.
Next week, Nanshan Group will hold its annual summary meeting.
At that time, we will take stock of the production and sales of each business unit of the entire group to see whether the goals set last year have been achieved.
Plans for 2008 will also be discussed and finalized.
However, the release of relevant sales data of Xingchen Motors certainly cannot wait until the conclusion meeting is over.
That would be too late and would not have a good publicity effect.
For car companies with good sales, releasing sales data is actually a kind of marketing.
If the data is good enough, it can achieve a very good marketing effect without any cost on your part.
"Then I will immediately arrange for someone to edit the official WeChat account and publish the sales data of Xingchen Motors."
"At that time, we can also combine the sales data of other car companies and let various media do a good job in marketing."
"In particular, our turnover exceeds that of any single car company. This meaning is very unusual."
After Zeng Tingting reported to Cao Yang, she immediately took action.
Naturally, if we want to compete for first place in this kind of data release, we cannot keep delaying it.
Otherwise, other manufacturers have already released it, and if you release it again, the publicity effect will be compromised.
Soon, the sales data of Xingchen Automobile was published on the official Weibo.
Unsurprisingly, this content quickly became a hot search topic.
#星星车 sales exceeded 11#
#星辰汽车Turnover exceeds 1000 billion#
#Shock!The largest car company in China is actually Xingchen Motors? #
Several popular entries immediately became popular searches.
"Mr. Cao, congratulations! Xingchen Automobile's sales have exceeded 10 units so quickly."
"This is a very good thing for our domestic independent brand car companies."
"Even if it is Modu General Motors, which sells the best, their turnover cannot compare with your Xingchen Motors."
Wang Fu called Cao Yang immediately.
"BYD's sales this year have exceeded 30, which is very worthy of celebration."
"Especially the sales volume of F3. It is said that the highest monthly sales volume has exceeded 2 units."
"Perhaps in a few years, Modu General's sales this year will not be a challenge to you."
Business blows each other.
Everyone will.
Besides, everything they told each other was also true.
"It's indeed not bad, but the average selling price of our bicycles is less than 10 yuan, and our annual turnover is only [-]% of yours."
"The success of Xingchen Automobile can be regarded as a breath of fresh air for our independent brand of Huaxia Automobile."
"Judging from the current situation, the market share of independent brands has increased by almost five points compared with last year."
"This is a huge improvement."
"According to this speed of development, we will soon be on an equal footing with joint venture car companies, and it is not impossible to surpass them in the future."
Wang Fu is now very satisfied with his decision to transform into automobiles.
If it weren't for its automobile business, how could BYD's turnover have grown so fast?
If you make cell phone and laptop batteries, how much do you have to do to keep up with selling cars?
"Domestic self-owned brand vehicle companies have developed, but the difference between auto parts companies and international giants is still relatively large."
"I heard that BYD is currently vigorously developing hybrid technology and is preparing to conquer all related component technologies?"
BYD's actions were so big, it was impossible for Cao Yang to know everything.
However, Nanshan Group itself is also engaged in hybridization, so there is nothing to be afraid of.
Even starting from the next generation of models, Xingchen Motors' new models will make extensive use of hybrid systems to further reduce fuel consumption and improve acceleration performance in the initial stage.
“There are basically no domestic private companies that make hybrid parts.”
"We at BYD have no choice but to roll up our sleeves and do it ourselves."
Wang Fu's words were half true and half false.
There really is no suitable supplier to choose from on the market.
But it is also a fact that they want to keep the technology of core components in their hands.
"The hybrid system needs to use a lot more semiconductor parts than the previous pure fuel vehicles. I think we can give full play to the role of BYD Nanshan semiconductor."
"With the continuous development of automotive technology, there will definitely be more and more demand for semiconductor parts in the future."
“Prepare technology accumulation in this area in advance to avoid being stuck in the future.”
BYD is engaged in other parts, and Cao Yang has little interest in cooperation.
But in semiconductors, everyone’s technical accumulation is not very deep.
So it’s okay to cooperate appropriately.
The two chatted for half an hour, setting a big tone for the next step of cooperation between the two companies.
However, the headlines made by Xingchen Motors this time did not disappear so quickly.
"Ai Moha, the people at the headquarters finally agreed to the X7 project."
"According to the plan, this large SUV will be launched in 2011, and we will be able to smoothly enter the market and get a share of it by looking at the developed market."
As the president of BMW Asia Pacific, Phillips has listened to reports related to Xingchen Automobile frequently in the past year.
In 2007, the BMW Group's business in the Chinese market continued to maintain strong growth, with a total of 51588 vehicles sold.
This data represents an increase of 2006% compared to 36357 vehicles in 42.
In terms of speed, it is absolutely dazzling.
BMW's global sales exceeded 150 million vehicles, which is also a very proud achievement.
But compared with looking up at cars, it doesn’t look good in the Chinese market.
"The performance of the large SUV market has indeed exceeded everyone's expectations."
"Relying on the outstanding performance of looking forward to, Xingchen Automobile has become the first high-end car brand in China to achieve annual sales of more than 10 vehicles."
"Although half of the sales of Xingchen Automobile are contributed by overseas, if you look at the overall sales, there is still a big gap with our BMW."
"But in China, they have pulled down Audi, the number one player in the industry, which is worthy of attention."
Amoha said very emotionally.
In 2007, Audi sold a total of 100888 vehicles in China, a year-on-year increase of 24.8%.
This result is definitely very good.
Spring City Volkswagen is also constantly marketing this achievement.
However, in the face of the even better performance of Xingchen Motors, this result does not seem so outstanding.
After all, the price of Audi's bicycles is quite a bit lower than that of Xingchen Motors.
With the same sales volume of about 10 units, Xingchen Auto's turnover is more than double that of Audi China.
"The headquarters is also aware of the rise of Xingchen Motors, especially looking forward to the success of this large SUV, so it agreed to develop a brand new model like the X7."
"At the same time, the headquarters is preparing to produce the next-generation X3 model in China, which is also very worth looking forward to in terms of our sales."
As soon as Phillips finished speaking, Aimoha confirmed with great expectation: "The headquarters is finally willing to produce the X3 in China?"
"Will a longer wheelbase version be specially developed?"
Obviously, according to BMW's original plan, there are no plans to localize the X5, X6, or X7.
At least not in recent years.
But now SUVs are very popular in the Chinese market.
Thanks to Phillips' efforts, a compact SUV like the X3 has been approved and can be officially imported into China.
This will inevitably further lower the threshold for buying BMW cars, which is a good thing for BMW's sales.
"It's been confirmed!"
"In the next few years, whether it is BMW Global or BMW China, there will be a lot of moves."
"There are more and more wealthy people in China, and we have more and more potential BMW customers."
Amoha breathed a sigh of relief at Phillips' words.
It would be nice to have more new models.
In this way, BMW's sales in China can quickly exceed the 10 or even 20 vehicle mark.
If his grades are good enough, then there is the possibility of further improvement in the position below his butt.
……
If BMW's reaction is just a little sour.
Then the situation at Volkswagen is much more complicated.
On the one hand, in 2007, Volkswagen's global sales exceeded 600 million vehicles for the first time, reaching 602.2 million vehicles.
This result is definitely very impressive.
However, on the other hand, Volkswagen's performance in China is not satisfactory.
The sales volume of Spring City Volkswagen and Magic City Volkswagen both stopped at 38 units and did not exceed 40 units.
Although there is an increase of several points compared to 2006, compared with the growth rate of the industry, the results are not worth showing off at all.
They even missed Volkswagen's goal of global sales exceeding 600 million vehicles.
Under such circumstances, Vondel of Volkswagen China Branch was naturally under great pressure.
"Strauss, Audi has been China's largest luxury model for many years, but now it has been surpassed by an independent brand car company like Xingchen Motors. Don't you have anything to say?"
Although Audi's performance in China is actually better than that of Volkswagen brands.
But I am afraid of comparison in everything.
It must have been very exciting for Vondel to see that several models of Xingchen Motors could still sell 11 units at such a high price.
"Vondel, this Xingchen car is really different."
"Technically, they are different from any Chinese car company."
"For example, Spring City Automobile Group, which has the longest history in China, we all know what their technical level is."
"The situation of several other car companies is not much better."
"But Xingchen Automobile has suddenly emerged and is always able to launch something different from others."
"Especially their engine technology and gearbox technology are better than ours." When Strauss said this, he realized that he seemed to have gone too far, and immediately added: "At least not Worse than us.”
"Coupled with the stunning appearance and endless marketing measures, we don't know how to compare with others."
"Compared with engines and gearboxes, all models of the Nanshan Group are better than our Audi models of the same level."
"More than appearance design, Cao Yang is known as China's greatest car designer. Everyone knows how good he is."
"It goes without saying that we are no match for others in terms of configuration."
"Even in terms of safety performance, we have no advantage."
"The only thing that can be said is the historical background."
"But this thing only has a few things over and over again. For many consumers, the lethality is not that great."
When Strauss explained this, Fondel's face suddenly turned ugly.
"I don't want to hear your explanation, I just want to know how you can keep Audi's position in China."
“A6L、A4L都已经国产了,A8L和Q7、Q5也都投放到华夏市场售卖了。”
"The number of our models is much larger than that of Xingchen Automobile. Under such circumstances, we still cannot compare with others' sales volume. That is absolutely unacceptable."
"In 2008, we must regain the position of China's No. [-] luxury brand in sales."
"I don't care what method you use, you must do it."
When Vondel said this, Strauss immediately felt a lot of pressure.
Xingchen Motors also has a new model to be launched, and he has heard about it.
By then the sales volume will definitely not be this year’s 11.
But in 2008, Audi didn't have any special new models.
How can we overtake him then?
However, the big boss has spoken, so even if he has an opinion, he can only keep it in his heart.
Just be obedient and work hard first.
After all, you still have a year to survive.
……
Various car companies have released sales data for 2007, and the relevant automotive media have also become busy.
The beginning of each month is actually a busy day for auto media professionals.
Not to mention the beginning of January.
During this period of time, we will not only analyze and report the market performance of various car companies in December, but also talk about their performance throughout 12.
For example, He Ling from Autohome is so busy during this period that she doesn't get home until midnight every day.
"Mr. Yu, the popularity of Xingchen cars has been high, and a new model will be launched soon."
"I think half of the topics in the automotive industry in the future will be related to Xingchen Automobile."
Although the work was a bit tiring, He Ling felt very fulfilled.
<divclass="contentadv">As a sister company of Xingchen Automobile, she was honored to see the excellent performance of Xingchen Automobile.
"That's a good thing."
"President Cao's purpose in establishing Autohome is to help Xingchen Motors become the largest automobile company in China, and even the largest automobile company in the world."
"Now this goal is being realized step by step."
"Although the group's summary meeting will not be held until two days later, I heard that Xingchen Motors' global sales target for 2008 is 20 vehicles."
"If we really do it, it will be equivalent to almost doubling."
"Our dominant position in the domestic automobile industry will become even more prominent."
"The Bulletproof Edition and Star No. [-] coming later are said to be very worth looking forward to."
As the general manager of Autohome, Yu Yu naturally has a lot of information.
Especially some news related to Xingchen Automobile, she is very concerned about it.
"After the group's summary meeting, can we consider taking out Xingchen Automobile separately in the future?"
"Otherwise, others will be no match at all."
Before 2006, the turnover of Xingchen Automobile was the same as that of a younger brother.
But the speed of the counterattack exceeded everyone's imagination.
"This is something that Mr. Cao should consider, so we don't have to worry so much."
"2008 is a very critical year for Xingchen Motors."
"Whether the sales of various models can be stabilized, and whether the sales of new models can increase will determine the development of Star Motors in the next few years."
"So we must pay special attention to it."
What the boss values is the most worthy of attention.
Yu Yu's understanding of this point is still very good.
"Well, I will communicate more with Xingchen Automobile Sales Department at that time to see how to do a good job."
He Ling naturally understood the meaning of Yu Yu's words.
Life in the car home is very comfortable now.
But if Xingchen Automobile is not done well, then all the comfort will turn into discomfort.
Because the boss is uncomfortable, how can he make the people below him feel comfortable?
Also considering this issue is Zhang Songwen of Nanshan Film and Television.
"Mr. Zhang, apart from "Love Story in the Imperial Capital", in other TV dramas and movies this year, I feel that the implantation of Star Cars is not particularly worth looking forward to."
Nanshan Film and Television does not participate in the summary meeting of Nanshan Group, but it also has its own meetings within the company.
And Zhang Songwen needs to report to Cao Yang alone.
Relevant information and plans naturally need to be sorted out.
Part of this work is handled by secretary Ruan Ling.
""Transformers 2" will start filming this year. According to the previous agreement, we can continue to implant Ziwei Star into it."
"We'll see if we can also implant the starry sky sports car later."
"Besides, we are also discussing the placement of advertisements on "Crazy Racing". When the time comes, we will communicate with Xingchen Auto to see if we can persuade the other party to accept our conditions."
Zhang Songwen is also very clear about the purpose of the existence of Nanshan Film and Television.
If it can't create value for Xingchen Motors, then its status in Nanshan Group will decline.
Although Nanshan Film and Television has achieved great success, if it does not rely on the influence of Nanshan Group, many things will still encounter many obstacles.
But with Nanshan Group, it is different.
No matter where you go to shoot, the local people are very cooperative.
Many places are even thinking about saving the country through curveballs, first establishing a good relationship with Nanshan Film and Television, and then going to Nanshan Group to attract investment.
"The number of Xingchen Automobile models has also increased."
"I think the company should recruit more screenwriters to further expand the scale of its film and television dramas?"
"In this way, it will be more convenient for Xingchen Automobile's advertising placement."
Ruan Ling cherishes her current job.
So I racked my brains to help think of some plans, hoping to relieve Zhang Songwen's worries.
“Work is already being done on this.”
"Let's see the effect first and then talk about it."
Zhang Songwen said while thinking about the next step.
At the same time, executives from various business divisions of Nanshan Group once again came to the resort hotel at the foot of Baishui Village to hold the 2007 summary meeting.
Although the conference is held every year, there is nothing new.
But no one will ignore it easily.
Even some media from the automobile industry came to the hotel after catching wind of the news, hoping to grasp some news about Nanshan Group as soon as possible.
By then this will definitely be considered news worthy of exposure.
Some things require innovation, while others require inheritance and experience.
Like this kind of summary conference, its convening process did not make any innovations.
As in previous years, Dong Shengnan from the Finance Department was in a good mood and reported to everyone the operating status of Nanshan Group in 2007.
Of course, she reported mainly on the increase in sales.
As an unlisted company, she would only report things like profit margin to Cao Yang separately.
"Mr. Cao, dear colleagues, before the general opportunities in various fields begin, on behalf of the Finance Department, I would like to share with you the group's operating status in 2007."
"Same as last year, this operating status does not include data on Nanshan Investment and related companies."
"However, even so, the cumulative turnover of other business divisions has exceeded 2000 billion, reaching 2043 billion yuan, a year-on-year increase of more than 50%. Not only did it achieve the goal set at the beginning of the year, but it also greatly exceeded the goal. .”
Although everyone knows that the goal must have been exceeded last year.
After all, the sales data of Xingchen Automobile have been announced.
There has been a lot of buzz on the Internet these days.
But it is very gratifying that the entire group's turnover can exceed the 2000 billion mark.
As soon as Dong Shengnan said this overall result, the atmosphere at the meeting felt a little more relaxed.
According to this trend, it exceeded 2007 billion in 2000. Can it exceed 2008 billion in 3000?
In a few years, will it be possible to even touch 10000 trillion data that was unimaginable before?
Although Dong Shengnan could see everyone's joy, he continued to talk about other content steadily.
"It's a little different from last year. Xingchen Automobile's turnover is the largest in the group. Everyone must already know this. The turnover of 1130 billion has immediately brought the scale of our group to a higher level."
"This aspect of the content is already available on the official Weibo account of Xingchen Automobile and the official WeChat account of the group, so I won't say more."
Although Xingchen Automobile's performance is very eye-catching, it is difficult to compare it with other business units just because it is so eye-catching.
It would be completely unfair to do otherwise.
Dong Shengnan is proposing to Cao Yang that starting from next year, the summary meeting of Xingchen Motors can be held separately.
"Besides, the overall situation is still similar to last year. The turnover of Nanshan Transmission ranks firmly in front of other business divisions."
"Especially domestic sales have reached a record high."
"Export sales have also stabilized."
"The sales volume of various gearboxes under Nanshan Transmission reached 412 million, and the turnover reached a historic RMB 282 billion."'
"This data is almost catching up with the performance of Aisin gearboxes."
"With the rise of China's independent brand car companies, Nanshan Transmission's sales will reach a higher level in the future, and it will be equipped with transmission gearboxes for more models."
As the flagship product of Nanshan Group, the gearbox business is the most stable.
Although in the long run, this business unit definitely needs to consider transformation.
But now is the most comfortable time of its life.
All products have basically been developed and can make good money.
At most, I just need to improve the 10AT and improve the CVT, and then I can settle down.
Therefore, Dong Shengnan is most assured about the performance of Nanshan gearbox.
It can steadily contribute a huge profit every year.
The result she said was not far different from what everyone expected.
After all, everyone knows the development of Nanshan Gearbox last year.
Today I just called people from various business departments together to make an overall summary.
"Among the business divisions of the group, Nanshan Special Steel ranks second."
"Throughout 2007, Nanshan Special Steel's annual turnover successfully exceeded 200 billion yuan, reaching 203 billion yuan, and the profit margin is as always higher than other business units."
The existence of Nanshan Special Steel is quite special.
The products made by this company are all high-precision special steel, and most people may not have heard of it.
However, in the Chinese industrial field, the name of Nanshan Special Steel is so well known that few people dare to ignore it.
Especially now that even the bearing steel for high-speed rail bearings and even the wheel steel for high-speed rail wheels are produced by Nanshan Special Steel, this is even more remarkable.
Anshan Iron and Steel, Shougang and other large Chinese iron and steel factories have not done things, but Nanshan Special Steel has done it.
The technical content here is definitely very high.
Even many of the materials used in Nanshan Special Steel are not patented in order not to leak secrets.
Similar situations in the past mainly happened to international steel giants.
Now it has actually happened to Nanshan Special Steel.
Materials major is a major that is extremely difficult to learn, and it has made many people in related majors regret it in China.
But this industry is very important to a country's industry and cannot be ignored at all.
Nanshan Special Steel's products can break the monopoly of many foreign steel giants, or allow foreign steel giants to significantly reduce the price of their products, which has made a considerable contribution to the development of China's industry.
For example, high-end mold steel used to cost more than 100 yuan per kilogram, which was simply a money grab.
Now it only costs 40 to [-] yuan.
It's still expensive, but it's much better.
Needless to say, other bearing steels and the like.
Some special materials will not be sold to you even if you want to spend money.
When Dong Shengnan said this, Xie Lingyun, the general manager of Nanshan Special Steel in the audience, also smiled, showing an expression that was neither arrogant nor impetuous.
In fact, she is more beautiful than anyone else in her heart.
"In addition to Nanshan gearboxes and Nanshan special steel, the growth rate of Nanshan engines this year is also considerable."
"The sales volume of complete engines not only exceeded the 100 million mark, but also directly reached 143 million units."
"It can be said that our Nanshan Engine is also the largest engine manufacturer in China."
"If the engine components exported to automobile companies such as Ford and General Motors are also included, Nanshan Engine's turnover this year can reach 186 billion yuan, which is just one step away from exceeding 200 billion yuan."
Although the sales prospect of Nanshan engine is not necessarily so broad.
But if related engine parts are included, the situation is completely different.
Whether it is domestic customers such as BYD and Great Wall, or Ford and General Motors, they will continue to purchase a large number of engine-related parts from Nanshan Group in the future.
These businesses are only half the purchase of complete engines.
As the general manager of Nanshan Engine, Cheng Tao knows this very well.
The most important thing is that the diesel engine has basically been developed.
Future models targeting Europe or some other markets will also be sold with diesel engines.
Even the sales of large-displacement diesel engines will bring surprises to everyone in the next few years.
While Cheng Tao was intoxicated thinking about the bright future of Nanshan Engine, Dong Shengnan continued to report on the situation of other companies.
"The entire Nanshan Auto Parts, including gears and bearings exported to Ford and General Motors, this year's annual sales exceeded 200 billion, reaching 222 billion."
"This result is actually the same as last year, second only to Nanshan Gearbox."
"It's a bit better than Nanshan Special Steel and Nanshan Engine."
"However, most of the business growth of auto parts comes from domestic independent brand car companies."
"Although turnover has increased, sales profit margin has not improved, and has even declined slightly compared to last year."
"This is an area that needs to be improved next."
"And tomorrow, the business of Nanshan Fasteners and Nanshan Bearings will be officially independently accounted for, and then the profit pressure on other parts and components will be even greater."
The auto parts business is the key to the strength of the auto industry.
Whether it is Japan, the United States, or Germany, as long as it is an automobile power, it will have a strong auto parts supply chain.
In this regard, China has always been relatively weak.
That is, the emergence of Nanshan auto parts has greatly improved this situation.
But overall, compared with the supply chains in Germany and Japan, there is still a slight gap.
Of course, if it is compared with the achievements of the same period in history, it will be completely crushed.
At the same time, there were not many auto parts companies in China that could sell.
Even though many self-branded car companies have begun to use self-branded parts companies due to cost reasons, they still make some relatively low-end parts with less technical content.
For some electronic control parts, domestic companies are still in their infancy.
Of course, you can also look at this issue from another angle.
Due to the existence of Nanshan Auto Parts, the development of some domestic private auto parts companies has also been restricted.
There are high-quality and low-priced parts, but OEMs also look down on parts from other domestic manufacturers.
"The performance of Nanshan Mold in recent years has been as stable as ever, and the growth rate is basically consistent with the overall growth rate of the automobile industry, with a turnover of 32 billion yuan."
"However, a large number of hot stamping production lines began to be put into operation last year. It is estimated that there will be a lot of mold demand for hot stamping parts in the next few years, which can further promote the development of Nanshan molds."
As a woman, Dong Shengnan can sit firmly in the position of Minister of Finance, obviously she still has a few brushes.
She is relatively familiar with the business of each business unit, which is the result of spending a lot of time behind the scenes.
“The performance of Nanshan Equipment last year was quite impressive. Nine hot stamping production lines were sold in China alone, and some others are expected to be signed this year. It can be said that it has completely made a name for itself in the country. "
"At the same time, various exported machine tools and complete sets of equipment for carbon fiber and battery processing have also developed significantly."
"To put it bluntly, Nanshan Equipment is already the most important equipment manufacturer in the country, no one else."
"Under such circumstances, Nanshan Equipment's turnover in 2007 also created a new history, reaching a turnover of 72 billion yuan. The gap with international equipment giants is getting smaller and smaller."
When Dong Shengnan said this, he took a special look at Pan Jinxing.
This is a veteran of the company.
And Cao Yang attaches great importance to the equipment field.
So Pan Jinxing is not only the general manager of Nanshan Equipment, but also the deputy general manager of Nanshan Group.
"Nanshan Robot, a small but sophisticated robot, lived up to expectations in 2007, and its sales continued to experience explosive growth."
"Although the annual turnover was only 14 billion, the growth rate reached 100%, which is very good among various business divisions."
Domestic labor costs have only begun to rise now, and various bosses have not yet fully felt the pain.
In a few years, it is estimated that the sales of robots will increase by several hundred percent.
Both Dong Shengnan and Cao Yang are very optimistic about this.
"Other new technology companies such as Nanshan Battery, Nanshan Carbon Fiber, and Nanshan Semiconductor are still in their infancy, or their factories are still under construction."
"Although the turnover is not very large, the prospects are very broad."
Dong Shengnan knew very well how much Cao Yang valued the future of these companies.
So even though these companies were basically burning money last year, she didn't say anything critical.
People in other business units can also realize this.
"The above is the overall situation of each business department."
"In terms of pure turnover, the performance of each business unit is very good."
"But we must also realize that the group has made a lot of investments in the past two years."
"Whether it is Nanshan Carbon Fiber, which has invested billions in construction, or Nanshan Battery Factory, which is going to be officially launched this year, or Nanshan Semiconductor Factory, there will be a lot of investment."
"The development pressure of the group has always been considerable."
As the Minister of Finance, Dong Shengnan naturally wants to make each business department feel the pressure.
Otherwise, how could the financial data get better year after year?
After Dong Shengnan finished speaking, it was naturally Cao Yang's turn to make a summary.
But this time Cao Yang's speech was different from previous years.
I saw him try out the effect of the microphone, and then looked at the elites in various fields of Nanshan Group with a smile.
After more than ten seconds, he began to speak.
His first words immediately lifted the atmosphere of the scene.
There is no decent winter in Yangcheng.
Even though it was already the end of December, the weather was not that cold.
Cao Yang woke up the next day not from freezing, but from urinating.
I drank all night last night and even though I exercised a bit when I came back, I didn't sweat too much.
I even drank some more water before falling asleep.
In this way, the bladder will naturally have to fight the epidemic.
"The sales volume of Xingchen Auto will be announced in a few days."
"Should we just release it a few days in advance to surprise everyone?"
Early in the morning, Mi Ying was a little embarrassed.
So just use the way of talking about work to divert attention.
"The sales department can think about it by themselves. We won't think about work this weekend."
When Cao Yang said this, Mi Ying was naturally very happy.
Although I felt slightly unwell, I still insisted on getting up and making breakfast.
The two simply ate something at home, then turned on the TV, chatting and watching the content on the TV.
Eat when you are hungry and rest after eating.
The weekend passed quickly.
The normal New Year's Day holiday this year is from December 12 to January 30.
不过由于要在1月1日汇总不少的东西,所以南山集团的一些部门,是按照12月29日到12月31日放假的方式来对应的。
Wait until New Year's Day, which is Tuesday to go to work.
Mi Ying also tried her best to pretend that nothing happened and made various preparations.
However, Zeng Tingting, who was holding the latest sales data of Xingchen Auto, glanced at Mi Ying suspiciously.
Always feel that something is wrong?
Why does Mi Ying's complexion look so much better?
It's the end of the year, shouldn't you be busier at work and look more haggard?
"Mr. Cao, the data of Xingchen Automobile has been calculated."
"According to our launch data, the annual sales volume reached 113002 vehicles."
"Among them, there are 108340 vehicles that look up to the most."
"The second is Ziweixing, with 4312 vehicles shipped."
"The Star Sports Car also sold 256 units."
"It will take some time for the actual number of terminals to be sold, especially the number of terminals sold overseas, which is expected to take a little longer."
"However, according to what we have learned so far, it is certain that the number of terminal sales units will exceed 10 units."
"And the turnover of our Star Automobile has also exceeded 1000 billion in one fell swoop, reaching 1120 billion yuan."
"The reason for this is that the cars exported to Ford Motor Company are sold at a relatively low profit margin. Otherwise, if calculated directly based on the selling price, our turnover would be much larger."
Zeng Tingting was in a very good mood and reported to Cao Yang about the situation of Xingchen Automobile.
As the biggest dark horse in China's auto market in 2007, Xingchen Automobile, whose turnover exceeded 1000 billion, definitely attracted the attention of many people.
Invisibly, this can be regarded as saving a sum of marketing expenses for Xingchen Automobile.
"Now that the data has come out, publish it on the official WeChat account as soon as possible."
"There shouldn't be many car companies that announce their sales volume on the morning of January [-]st, right?"
"We reluctantly occupied a Weibo hot search first."
Although Cao Yang already knew the approximate sales figures of Xingchen Automobile.
But now that he heard Zeng Tingting's detailed report, he was still in a very good mood.
Next week, Nanshan Group will hold its annual summary meeting.
At that time, we will take stock of the production and sales of each business unit of the entire group to see whether the goals set last year have been achieved.
Plans for 2008 will also be discussed and finalized.
However, the release of relevant sales data of Xingchen Motors certainly cannot wait until the conclusion meeting is over.
That would be too late and would not have a good publicity effect.
For car companies with good sales, releasing sales data is actually a kind of marketing.
If the data is good enough, it can achieve a very good marketing effect without any cost on your part.
"Then I will immediately arrange for someone to edit the official WeChat account and publish the sales data of Xingchen Motors."
"At that time, we can also combine the sales data of other car companies and let various media do a good job in marketing."
"In particular, our turnover exceeds that of any single car company. This meaning is very unusual."
After Zeng Tingting reported to Cao Yang, she immediately took action.
Naturally, if we want to compete for first place in this kind of data release, we cannot keep delaying it.
Otherwise, other manufacturers have already released it, and if you release it again, the publicity effect will be compromised.
Soon, the sales data of Xingchen Automobile was published on the official Weibo.
Unsurprisingly, this content quickly became a hot search topic.
#星星车 sales exceeded 11#
#星辰汽车Turnover exceeds 1000 billion#
#Shock!The largest car company in China is actually Xingchen Motors? #
Several popular entries immediately became popular searches.
"Mr. Cao, congratulations! Xingchen Automobile's sales have exceeded 10 units so quickly."
"This is a very good thing for our domestic independent brand car companies."
"Even if it is Modu General Motors, which sells the best, their turnover cannot compare with your Xingchen Motors."
Wang Fu called Cao Yang immediately.
"BYD's sales this year have exceeded 30, which is very worthy of celebration."
"Especially the sales volume of F3. It is said that the highest monthly sales volume has exceeded 2 units."
"Perhaps in a few years, Modu General's sales this year will not be a challenge to you."
Business blows each other.
Everyone will.
Besides, everything they told each other was also true.
"It's indeed not bad, but the average selling price of our bicycles is less than 10 yuan, and our annual turnover is only [-]% of yours."
"The success of Xingchen Automobile can be regarded as a breath of fresh air for our independent brand of Huaxia Automobile."
"Judging from the current situation, the market share of independent brands has increased by almost five points compared with last year."
"This is a huge improvement."
"According to this speed of development, we will soon be on an equal footing with joint venture car companies, and it is not impossible to surpass them in the future."
Wang Fu is now very satisfied with his decision to transform into automobiles.
If it weren't for its automobile business, how could BYD's turnover have grown so fast?
If you make cell phone and laptop batteries, how much do you have to do to keep up with selling cars?
"Domestic self-owned brand vehicle companies have developed, but the difference between auto parts companies and international giants is still relatively large."
"I heard that BYD is currently vigorously developing hybrid technology and is preparing to conquer all related component technologies?"
BYD's actions were so big, it was impossible for Cao Yang to know everything.
However, Nanshan Group itself is also engaged in hybridization, so there is nothing to be afraid of.
Even starting from the next generation of models, Xingchen Motors' new models will make extensive use of hybrid systems to further reduce fuel consumption and improve acceleration performance in the initial stage.
“There are basically no domestic private companies that make hybrid parts.”
"We at BYD have no choice but to roll up our sleeves and do it ourselves."
Wang Fu's words were half true and half false.
There really is no suitable supplier to choose from on the market.
But it is also a fact that they want to keep the technology of core components in their hands.
"The hybrid system needs to use a lot more semiconductor parts than the previous pure fuel vehicles. I think we can give full play to the role of BYD Nanshan semiconductor."
"With the continuous development of automotive technology, there will definitely be more and more demand for semiconductor parts in the future."
“Prepare technology accumulation in this area in advance to avoid being stuck in the future.”
BYD is engaged in other parts, and Cao Yang has little interest in cooperation.
But in semiconductors, everyone’s technical accumulation is not very deep.
So it’s okay to cooperate appropriately.
The two chatted for half an hour, setting a big tone for the next step of cooperation between the two companies.
However, the headlines made by Xingchen Motors this time did not disappear so quickly.
"Ai Moha, the people at the headquarters finally agreed to the X7 project."
"According to the plan, this large SUV will be launched in 2011, and we will be able to smoothly enter the market and get a share of it by looking at the developed market."
As the president of BMW Asia Pacific, Phillips has listened to reports related to Xingchen Automobile frequently in the past year.
In 2007, the BMW Group's business in the Chinese market continued to maintain strong growth, with a total of 51588 vehicles sold.
This data represents an increase of 2006% compared to 36357 vehicles in 42.
In terms of speed, it is absolutely dazzling.
BMW's global sales exceeded 150 million vehicles, which is also a very proud achievement.
But compared with looking up at cars, it doesn’t look good in the Chinese market.
"The performance of the large SUV market has indeed exceeded everyone's expectations."
"Relying on the outstanding performance of looking forward to, Xingchen Automobile has become the first high-end car brand in China to achieve annual sales of more than 10 vehicles."
"Although half of the sales of Xingchen Automobile are contributed by overseas, if you look at the overall sales, there is still a big gap with our BMW."
"But in China, they have pulled down Audi, the number one player in the industry, which is worthy of attention."
Amoha said very emotionally.
In 2007, Audi sold a total of 100888 vehicles in China, a year-on-year increase of 24.8%.
This result is definitely very good.
Spring City Volkswagen is also constantly marketing this achievement.
However, in the face of the even better performance of Xingchen Motors, this result does not seem so outstanding.
After all, the price of Audi's bicycles is quite a bit lower than that of Xingchen Motors.
With the same sales volume of about 10 units, Xingchen Auto's turnover is more than double that of Audi China.
"The headquarters is also aware of the rise of Xingchen Motors, especially looking forward to the success of this large SUV, so it agreed to develop a brand new model like the X7."
"At the same time, the headquarters is preparing to produce the next-generation X3 model in China, which is also very worth looking forward to in terms of our sales."
As soon as Phillips finished speaking, Aimoha confirmed with great expectation: "The headquarters is finally willing to produce the X3 in China?"
"Will a longer wheelbase version be specially developed?"
Obviously, according to BMW's original plan, there are no plans to localize the X5, X6, or X7.
At least not in recent years.
But now SUVs are very popular in the Chinese market.
Thanks to Phillips' efforts, a compact SUV like the X3 has been approved and can be officially imported into China.
This will inevitably further lower the threshold for buying BMW cars, which is a good thing for BMW's sales.
"It's been confirmed!"
"In the next few years, whether it is BMW Global or BMW China, there will be a lot of moves."
"There are more and more wealthy people in China, and we have more and more potential BMW customers."
Amoha breathed a sigh of relief at Phillips' words.
It would be nice to have more new models.
In this way, BMW's sales in China can quickly exceed the 10 or even 20 vehicle mark.
If his grades are good enough, then there is the possibility of further improvement in the position below his butt.
……
If BMW's reaction is just a little sour.
Then the situation at Volkswagen is much more complicated.
On the one hand, in 2007, Volkswagen's global sales exceeded 600 million vehicles for the first time, reaching 602.2 million vehicles.
This result is definitely very impressive.
However, on the other hand, Volkswagen's performance in China is not satisfactory.
The sales volume of Spring City Volkswagen and Magic City Volkswagen both stopped at 38 units and did not exceed 40 units.
Although there is an increase of several points compared to 2006, compared with the growth rate of the industry, the results are not worth showing off at all.
They even missed Volkswagen's goal of global sales exceeding 600 million vehicles.
Under such circumstances, Vondel of Volkswagen China Branch was naturally under great pressure.
"Strauss, Audi has been China's largest luxury model for many years, but now it has been surpassed by an independent brand car company like Xingchen Motors. Don't you have anything to say?"
Although Audi's performance in China is actually better than that of Volkswagen brands.
But I am afraid of comparison in everything.
It must have been very exciting for Vondel to see that several models of Xingchen Motors could still sell 11 units at such a high price.
"Vondel, this Xingchen car is really different."
"Technically, they are different from any Chinese car company."
"For example, Spring City Automobile Group, which has the longest history in China, we all know what their technical level is."
"The situation of several other car companies is not much better."
"But Xingchen Automobile has suddenly emerged and is always able to launch something different from others."
"Especially their engine technology and gearbox technology are better than ours." When Strauss said this, he realized that he seemed to have gone too far, and immediately added: "At least not Worse than us.”
"Coupled with the stunning appearance and endless marketing measures, we don't know how to compare with others."
"Compared with engines and gearboxes, all models of the Nanshan Group are better than our Audi models of the same level."
"More than appearance design, Cao Yang is known as China's greatest car designer. Everyone knows how good he is."
"It goes without saying that we are no match for others in terms of configuration."
"Even in terms of safety performance, we have no advantage."
"The only thing that can be said is the historical background."
"But this thing only has a few things over and over again. For many consumers, the lethality is not that great."
When Strauss explained this, Fondel's face suddenly turned ugly.
"I don't want to hear your explanation, I just want to know how you can keep Audi's position in China."
“A6L、A4L都已经国产了,A8L和Q7、Q5也都投放到华夏市场售卖了。”
"The number of our models is much larger than that of Xingchen Automobile. Under such circumstances, we still cannot compare with others' sales volume. That is absolutely unacceptable."
"In 2008, we must regain the position of China's No. [-] luxury brand in sales."
"I don't care what method you use, you must do it."
When Vondel said this, Strauss immediately felt a lot of pressure.
Xingchen Motors also has a new model to be launched, and he has heard about it.
By then the sales volume will definitely not be this year’s 11.
But in 2008, Audi didn't have any special new models.
How can we overtake him then?
However, the big boss has spoken, so even if he has an opinion, he can only keep it in his heart.
Just be obedient and work hard first.
After all, you still have a year to survive.
……
Various car companies have released sales data for 2007, and the relevant automotive media have also become busy.
The beginning of each month is actually a busy day for auto media professionals.
Not to mention the beginning of January.
During this period of time, we will not only analyze and report the market performance of various car companies in December, but also talk about their performance throughout 12.
For example, He Ling from Autohome is so busy during this period that she doesn't get home until midnight every day.
"Mr. Yu, the popularity of Xingchen cars has been high, and a new model will be launched soon."
"I think half of the topics in the automotive industry in the future will be related to Xingchen Automobile."
Although the work was a bit tiring, He Ling felt very fulfilled.
<divclass="contentadv">As a sister company of Xingchen Automobile, she was honored to see the excellent performance of Xingchen Automobile.
"That's a good thing."
"President Cao's purpose in establishing Autohome is to help Xingchen Motors become the largest automobile company in China, and even the largest automobile company in the world."
"Now this goal is being realized step by step."
"Although the group's summary meeting will not be held until two days later, I heard that Xingchen Motors' global sales target for 2008 is 20 vehicles."
"If we really do it, it will be equivalent to almost doubling."
"Our dominant position in the domestic automobile industry will become even more prominent."
"The Bulletproof Edition and Star No. [-] coming later are said to be very worth looking forward to."
As the general manager of Autohome, Yu Yu naturally has a lot of information.
Especially some news related to Xingchen Automobile, she is very concerned about it.
"After the group's summary meeting, can we consider taking out Xingchen Automobile separately in the future?"
"Otherwise, others will be no match at all."
Before 2006, the turnover of Xingchen Automobile was the same as that of a younger brother.
But the speed of the counterattack exceeded everyone's imagination.
"This is something that Mr. Cao should consider, so we don't have to worry so much."
"2008 is a very critical year for Xingchen Motors."
"Whether the sales of various models can be stabilized, and whether the sales of new models can increase will determine the development of Star Motors in the next few years."
"So we must pay special attention to it."
What the boss values is the most worthy of attention.
Yu Yu's understanding of this point is still very good.
"Well, I will communicate more with Xingchen Automobile Sales Department at that time to see how to do a good job."
He Ling naturally understood the meaning of Yu Yu's words.
Life in the car home is very comfortable now.
But if Xingchen Automobile is not done well, then all the comfort will turn into discomfort.
Because the boss is uncomfortable, how can he make the people below him feel comfortable?
Also considering this issue is Zhang Songwen of Nanshan Film and Television.
"Mr. Zhang, apart from "Love Story in the Imperial Capital", in other TV dramas and movies this year, I feel that the implantation of Star Cars is not particularly worth looking forward to."
Nanshan Film and Television does not participate in the summary meeting of Nanshan Group, but it also has its own meetings within the company.
And Zhang Songwen needs to report to Cao Yang alone.
Relevant information and plans naturally need to be sorted out.
Part of this work is handled by secretary Ruan Ling.
""Transformers 2" will start filming this year. According to the previous agreement, we can continue to implant Ziwei Star into it."
"We'll see if we can also implant the starry sky sports car later."
"Besides, we are also discussing the placement of advertisements on "Crazy Racing". When the time comes, we will communicate with Xingchen Auto to see if we can persuade the other party to accept our conditions."
Zhang Songwen is also very clear about the purpose of the existence of Nanshan Film and Television.
If it can't create value for Xingchen Motors, then its status in Nanshan Group will decline.
Although Nanshan Film and Television has achieved great success, if it does not rely on the influence of Nanshan Group, many things will still encounter many obstacles.
But with Nanshan Group, it is different.
No matter where you go to shoot, the local people are very cooperative.
Many places are even thinking about saving the country through curveballs, first establishing a good relationship with Nanshan Film and Television, and then going to Nanshan Group to attract investment.
"The number of Xingchen Automobile models has also increased."
"I think the company should recruit more screenwriters to further expand the scale of its film and television dramas?"
"In this way, it will be more convenient for Xingchen Automobile's advertising placement."
Ruan Ling cherishes her current job.
So I racked my brains to help think of some plans, hoping to relieve Zhang Songwen's worries.
“Work is already being done on this.”
"Let's see the effect first and then talk about it."
Zhang Songwen said while thinking about the next step.
At the same time, executives from various business divisions of Nanshan Group once again came to the resort hotel at the foot of Baishui Village to hold the 2007 summary meeting.
Although the conference is held every year, there is nothing new.
But no one will ignore it easily.
Even some media from the automobile industry came to the hotel after catching wind of the news, hoping to grasp some news about Nanshan Group as soon as possible.
By then this will definitely be considered news worthy of exposure.
Some things require innovation, while others require inheritance and experience.
Like this kind of summary conference, its convening process did not make any innovations.
As in previous years, Dong Shengnan from the Finance Department was in a good mood and reported to everyone the operating status of Nanshan Group in 2007.
Of course, she reported mainly on the increase in sales.
As an unlisted company, she would only report things like profit margin to Cao Yang separately.
"Mr. Cao, dear colleagues, before the general opportunities in various fields begin, on behalf of the Finance Department, I would like to share with you the group's operating status in 2007."
"Same as last year, this operating status does not include data on Nanshan Investment and related companies."
"However, even so, the cumulative turnover of other business divisions has exceeded 2000 billion, reaching 2043 billion yuan, a year-on-year increase of more than 50%. Not only did it achieve the goal set at the beginning of the year, but it also greatly exceeded the goal. .”
Although everyone knows that the goal must have been exceeded last year.
After all, the sales data of Xingchen Automobile have been announced.
There has been a lot of buzz on the Internet these days.
But it is very gratifying that the entire group's turnover can exceed the 2000 billion mark.
As soon as Dong Shengnan said this overall result, the atmosphere at the meeting felt a little more relaxed.
According to this trend, it exceeded 2007 billion in 2000. Can it exceed 2008 billion in 3000?
In a few years, will it be possible to even touch 10000 trillion data that was unimaginable before?
Although Dong Shengnan could see everyone's joy, he continued to talk about other content steadily.
"It's a little different from last year. Xingchen Automobile's turnover is the largest in the group. Everyone must already know this. The turnover of 1130 billion has immediately brought the scale of our group to a higher level."
"This aspect of the content is already available on the official Weibo account of Xingchen Automobile and the official WeChat account of the group, so I won't say more."
Although Xingchen Automobile's performance is very eye-catching, it is difficult to compare it with other business units just because it is so eye-catching.
It would be completely unfair to do otherwise.
Dong Shengnan is proposing to Cao Yang that starting from next year, the summary meeting of Xingchen Motors can be held separately.
"Besides, the overall situation is still similar to last year. The turnover of Nanshan Transmission ranks firmly in front of other business divisions."
"Especially domestic sales have reached a record high."
"Export sales have also stabilized."
"The sales volume of various gearboxes under Nanshan Transmission reached 412 million, and the turnover reached a historic RMB 282 billion."'
"This data is almost catching up with the performance of Aisin gearboxes."
"With the rise of China's independent brand car companies, Nanshan Transmission's sales will reach a higher level in the future, and it will be equipped with transmission gearboxes for more models."
As the flagship product of Nanshan Group, the gearbox business is the most stable.
Although in the long run, this business unit definitely needs to consider transformation.
But now is the most comfortable time of its life.
All products have basically been developed and can make good money.
At most, I just need to improve the 10AT and improve the CVT, and then I can settle down.
Therefore, Dong Shengnan is most assured about the performance of Nanshan gearbox.
It can steadily contribute a huge profit every year.
The result she said was not far different from what everyone expected.
After all, everyone knows the development of Nanshan Gearbox last year.
Today I just called people from various business departments together to make an overall summary.
"Among the business divisions of the group, Nanshan Special Steel ranks second."
"Throughout 2007, Nanshan Special Steel's annual turnover successfully exceeded 200 billion yuan, reaching 203 billion yuan, and the profit margin is as always higher than other business units."
The existence of Nanshan Special Steel is quite special.
The products made by this company are all high-precision special steel, and most people may not have heard of it.
However, in the Chinese industrial field, the name of Nanshan Special Steel is so well known that few people dare to ignore it.
Especially now that even the bearing steel for high-speed rail bearings and even the wheel steel for high-speed rail wheels are produced by Nanshan Special Steel, this is even more remarkable.
Anshan Iron and Steel, Shougang and other large Chinese iron and steel factories have not done things, but Nanshan Special Steel has done it.
The technical content here is definitely very high.
Even many of the materials used in Nanshan Special Steel are not patented in order not to leak secrets.
Similar situations in the past mainly happened to international steel giants.
Now it has actually happened to Nanshan Special Steel.
Materials major is a major that is extremely difficult to learn, and it has made many people in related majors regret it in China.
But this industry is very important to a country's industry and cannot be ignored at all.
Nanshan Special Steel's products can break the monopoly of many foreign steel giants, or allow foreign steel giants to significantly reduce the price of their products, which has made a considerable contribution to the development of China's industry.
For example, high-end mold steel used to cost more than 100 yuan per kilogram, which was simply a money grab.
Now it only costs 40 to [-] yuan.
It's still expensive, but it's much better.
Needless to say, other bearing steels and the like.
Some special materials will not be sold to you even if you want to spend money.
When Dong Shengnan said this, Xie Lingyun, the general manager of Nanshan Special Steel in the audience, also smiled, showing an expression that was neither arrogant nor impetuous.
In fact, she is more beautiful than anyone else in her heart.
"In addition to Nanshan gearboxes and Nanshan special steel, the growth rate of Nanshan engines this year is also considerable."
"The sales volume of complete engines not only exceeded the 100 million mark, but also directly reached 143 million units."
"It can be said that our Nanshan Engine is also the largest engine manufacturer in China."
"If the engine components exported to automobile companies such as Ford and General Motors are also included, Nanshan Engine's turnover this year can reach 186 billion yuan, which is just one step away from exceeding 200 billion yuan."
Although the sales prospect of Nanshan engine is not necessarily so broad.
But if related engine parts are included, the situation is completely different.
Whether it is domestic customers such as BYD and Great Wall, or Ford and General Motors, they will continue to purchase a large number of engine-related parts from Nanshan Group in the future.
These businesses are only half the purchase of complete engines.
As the general manager of Nanshan Engine, Cheng Tao knows this very well.
The most important thing is that the diesel engine has basically been developed.
Future models targeting Europe or some other markets will also be sold with diesel engines.
Even the sales of large-displacement diesel engines will bring surprises to everyone in the next few years.
While Cheng Tao was intoxicated thinking about the bright future of Nanshan Engine, Dong Shengnan continued to report on the situation of other companies.
"The entire Nanshan Auto Parts, including gears and bearings exported to Ford and General Motors, this year's annual sales exceeded 200 billion, reaching 222 billion."
"This result is actually the same as last year, second only to Nanshan Gearbox."
"It's a bit better than Nanshan Special Steel and Nanshan Engine."
"However, most of the business growth of auto parts comes from domestic independent brand car companies."
"Although turnover has increased, sales profit margin has not improved, and has even declined slightly compared to last year."
"This is an area that needs to be improved next."
"And tomorrow, the business of Nanshan Fasteners and Nanshan Bearings will be officially independently accounted for, and then the profit pressure on other parts and components will be even greater."
The auto parts business is the key to the strength of the auto industry.
Whether it is Japan, the United States, or Germany, as long as it is an automobile power, it will have a strong auto parts supply chain.
In this regard, China has always been relatively weak.
That is, the emergence of Nanshan auto parts has greatly improved this situation.
But overall, compared with the supply chains in Germany and Japan, there is still a slight gap.
Of course, if it is compared with the achievements of the same period in history, it will be completely crushed.
At the same time, there were not many auto parts companies in China that could sell.
Even though many self-branded car companies have begun to use self-branded parts companies due to cost reasons, they still make some relatively low-end parts with less technical content.
For some electronic control parts, domestic companies are still in their infancy.
Of course, you can also look at this issue from another angle.
Due to the existence of Nanshan Auto Parts, the development of some domestic private auto parts companies has also been restricted.
There are high-quality and low-priced parts, but OEMs also look down on parts from other domestic manufacturers.
"The performance of Nanshan Mold in recent years has been as stable as ever, and the growth rate is basically consistent with the overall growth rate of the automobile industry, with a turnover of 32 billion yuan."
"However, a large number of hot stamping production lines began to be put into operation last year. It is estimated that there will be a lot of mold demand for hot stamping parts in the next few years, which can further promote the development of Nanshan molds."
As a woman, Dong Shengnan can sit firmly in the position of Minister of Finance, obviously she still has a few brushes.
She is relatively familiar with the business of each business unit, which is the result of spending a lot of time behind the scenes.
“The performance of Nanshan Equipment last year was quite impressive. Nine hot stamping production lines were sold in China alone, and some others are expected to be signed this year. It can be said that it has completely made a name for itself in the country. "
"At the same time, various exported machine tools and complete sets of equipment for carbon fiber and battery processing have also developed significantly."
"To put it bluntly, Nanshan Equipment is already the most important equipment manufacturer in the country, no one else."
"Under such circumstances, Nanshan Equipment's turnover in 2007 also created a new history, reaching a turnover of 72 billion yuan. The gap with international equipment giants is getting smaller and smaller."
When Dong Shengnan said this, he took a special look at Pan Jinxing.
This is a veteran of the company.
And Cao Yang attaches great importance to the equipment field.
So Pan Jinxing is not only the general manager of Nanshan Equipment, but also the deputy general manager of Nanshan Group.
"Nanshan Robot, a small but sophisticated robot, lived up to expectations in 2007, and its sales continued to experience explosive growth."
"Although the annual turnover was only 14 billion, the growth rate reached 100%, which is very good among various business divisions."
Domestic labor costs have only begun to rise now, and various bosses have not yet fully felt the pain.
In a few years, it is estimated that the sales of robots will increase by several hundred percent.
Both Dong Shengnan and Cao Yang are very optimistic about this.
"Other new technology companies such as Nanshan Battery, Nanshan Carbon Fiber, and Nanshan Semiconductor are still in their infancy, or their factories are still under construction."
"Although the turnover is not very large, the prospects are very broad."
Dong Shengnan knew very well how much Cao Yang valued the future of these companies.
So even though these companies were basically burning money last year, she didn't say anything critical.
People in other business units can also realize this.
"The above is the overall situation of each business department."
"In terms of pure turnover, the performance of each business unit is very good."
"But we must also realize that the group has made a lot of investments in the past two years."
"Whether it is Nanshan Carbon Fiber, which has invested billions in construction, or Nanshan Battery Factory, which is going to be officially launched this year, or Nanshan Semiconductor Factory, there will be a lot of investment."
"The development pressure of the group has always been considerable."
As the Minister of Finance, Dong Shengnan naturally wants to make each business department feel the pressure.
Otherwise, how could the financial data get better year after year?
After Dong Shengnan finished speaking, it was naturally Cao Yang's turn to make a summary.
But this time Cao Yang's speech was different from previous years.
I saw him try out the effect of the microphone, and then looked at the elites in various fields of Nanshan Group with a smile.
After more than ten seconds, he began to speak.
His first words immediately lifted the atmosphere of the scene.
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