Rebirth 99 to become a car giant.

Chapter 381 Acid!So sour!Ferrari is worse than Porsche

Car companies are willing to show what the audience likes.

For example, in domestic auto shows, car models are the audience's favorite, and various car companies are naturally working hard on car models.

I may not be able to compare with you in car performance, but I can't lose to you in car models, right?

Therefore, you will find that some self-owned brand platforms have better car models than joint venture car companies.

But at the Geneva Motor Show, car models are no longer the focus of everyone's attention.

Even most car companies don't invite car models.

Consumers here are interested in the performance of the car and the new technologies used in the car.

Xingchen Motors also knows this, so I will focus on introducing to you its W12 engine, 8AT and 8MT gearboxes, as well as the advanced body that combines carbon fiber and hot stamping.

These are things that consumers are very interested in.

In particular, carbon fiber, which is relatively popular during this period, has attracted the attention of many people.

Strictly speaking, Xingkong Sports Car is not the first car company to use a large amount of carbon fiber in cars.

It's just that the amount of carbon fiber used on the Xingkong is relatively large. So far, there is no model that uses more carbon fiber than Xingkong.

So for the purpose of publicity, Xingchen Motors naturally wants to focus on Xingkong's status as "the first mass-produced sports car with a carbon fiber body on a large scale".

However, some people are definitely not convinced by this propaganda.

Ferrari is one of the representatives.

"Felisa, judging from the data tested by the current research and development department, the acceleration performance of the Xingkong sports car from [-] kilometers is indeed better than that of Enzo."

"We can only do it in 3.6 seconds, but Xingkong can do it in less than 3 seconds."

"In terms of the amount of carbon fiber body, Xingkong is indeed more than us."

"However, they continue to slander our Enzo models in China, which is really too much."

Matt, Ferrari's sales director, accompanied Felisa, the vice president, to the platform of Xingchen Motors.

Know thyself, ever-victorious.

Ferrari naturally understands this truth.

"Although their engines are also twelve-cylinder, a hybrid system is added to the starry sky. This should be an important reason why their acceleration performance from [-] kilometers is better than ours."

"Matt, do you think this kind of power configuration has a future?"

Although Felisa's heart was quite heavy, he didn't fly into a rage.

Getting angry won't solve the problem.

This point is very clear in his heart.

The board has hinted to him that Felisa will become Ferrari's president next year.

In this case, he needs to control his emotions even more.

"The hybrid system is usually used on economical cars, and the main purpose is to reduce fuel consumption."

"Star Motors is the first company to use a hybrid system on a supercar."

"Although I think this may not be a very creative move, but with the hybrid system, it can still play a very good role in the acceleration performance of the sports car, and it can also effectively reduce fuel consumption and increase mileage. "

"As for the shortcomings..."

Matt thought for a while and continued: "The disadvantage is that the whole system will become more bulky, and the chassis layout and body design of the car will become more difficult."

Matt is also a man of knowledge.

Otherwise, he would not have been appointed as Ferrari's sales director.

"China's car companies can solve the problems of chassis layout and body design, can't we?"

Felisa's words were full of sourness.

This made Matt a little uncomfortable.

Today, we should bring the research and development team to visit the booth of Xingchen Automobile.

This kind of question, ask me what a sales director does?

"I believe that the R&D team must have a way to solve this problem."

"However, our accumulation in hybrid technology was not very deep before. It may take several years to develop a similar platform."

"During this period, the Star Roadster will certainly put a lot of sales pressure on Enzo."

"Especially the marketing personnel of Xingchen Motors kept comparing Enzo with Xingkong, as if it would be uncomfortable not to show that their performance is better than Enzo."

Matt's words are also sour.

When did Ferrari get disgusted like this?

The key is that the performance data is there, and it becomes very difficult for them to justify.

Skills are not as good as people, if you are quibbling, you may lose more points on the consumer side.

"Car companies in the United States used to like to create some sports cars with good performance, but in the end they never came up with any decent sports cars."

"Building a car is not just a matter of stacking performance."

"Our Europe is the birthplace of sports cars, the place with the most sports car companies, and the place with the most sports car culture and heritage."

"Ferrari has a large number of loyal customers around the world, and we can take advantage of this."

"As for the Xingkong sports car, we try to avoid conflicts with them, or we are doing them a favor."

Felisa's mind was still very clear.

In this case, Xingchen Motors must be eager for Ferrari to jump out and fight with him.

Then, here comes the heat.

Of course, Felisa didn't want to get involved with Xingchen Automobile, but it didn't mean that this goal could be achieved.

Many people can see Xingchen Motors' desire to touch Ferrari Enzo.

But you can't stop it.

"Felisa, Star Motors is not that strong in Europe, so we shouldn't be particularly concerned about their situation."

"But in China, in Asia, the promotional campaign of Xingchen Motors is very powerful."

"Even if we don't want to conflict with them, I'm afraid it will be very difficult."

"It's like a car accident happened to the Xingkong sports car some time ago, which had nothing to do with Ferrari."

"However, some auto media in China found some pictures of our Ferrari Enzo's car accident, and put them in an article for comment. They must say that our safety performance is not as good as others."

"These behaviors have already had some impact on our sales in China."

When Matt said this, Felisa felt a little overwhelmed.

He can control the people of Ferrari, but he can't control the people of Xingchen Motors.

"In this way, we can increase the price of Ferrari Enzo in China and completely widen the gap with Xingkong."

After walking around the booth of Xingchen Motors, Felisa finally gave a very different solution.

Others are cutting prices in the face of competition, but he is doing the opposite.

Matt, who immediately understood the meaning behind it, couldn't help showing a surprised expression on his face.

Although this plan cannot completely avoid the impact of the starry sky, it can solve the dilemma faced by Ferrari in China to a certain extent.

Anyway, the price of Ferrari is not affordable for ordinary people.

Raising the price a little bit will increase the brand power.

Xingchen Motors can learn from other things, but the price increase is always not suitable for learning, right?

……

"Mr. Cao, the person who left just now is from Ferrari."

Star Motors also has a branch in Europe, and some of its employees know a lot about some executives of major European car companies.

So as waves of visitors entered the platform of Xingchen Motors, Cao Yang also kept getting news.

The president of Maserati is here.

Lamborghini's design director is here.

The CEO of BMW came over.

The sales director of Mercedes-Benz is here.

Now that the people from Ferrari are also here, it doesn't seem surprising.

"Arrange people to watch Ferrari's actions in the past month to see if they have any new policies released."

"Especially in Huaxia, any changes in them must be taken seriously."

The key opponent of the Xingkong sports car is Ferrari Enzo, so Cao Yang naturally has to pay attention to his opponent's movement.

Especially the high-level executives of the family have come to their exhibition hall for more than ten minutes, and it doesn't seem like they are going around casually.

"President Cao, Volkswagen's Piech and design director Silva are here."

Before Zeng Tingting and Cao Yang could continue discussing Ferrari's next move, the big boss of Volkswagen, the old rival, came.

In the past two years, the relationship between Volkswagen and Nanshan Group has been very rigid.

Nanshan Group's business with Volkswagen has basically been replaced.

The two sides have gone through several tricks in Huaxia.

In particular, the collision between Passat and Passat directly knocked Volkswagen's mainstay model in China to the ground.

Now the sales of Passat are not to mention compared with Accord and Camry, but there is no way to compare with BYD F6 and Geely Emgrand.

Ford's Mondeo and Nissan's Teana also crushed the Passat.

To put it bluntly, after this collision, the Passat is completely devastated in China.

But this time at the auto show, Volkswagen also released a new generation of Passat.

The situation is more subtle.

"They are not afraid of embarrassment at all, they just came to visit our booth."

Piech and Silva directly came to visit the booth of Xingchen Motors, which really surprised Cao Yang a bit.

They met briefly at the Yangcheng Auto Show before.

Since people are not afraid of coming, Cao Yang, the master, is naturally not afraid of meeting him.

Of course, the dialogue between the bosses often does not directly confront each other.

Even if each other hopes that the other will go out of business tomorrow, they are all smiling on the surface.

"Piech, I just went to see your new-generation Passat, and it still looks pretty good."

"I just don't know any changes in the use of materials on the body."

Which pot does not open which pot.

It is not necessary to quarrel, but it is obviously impossible for Cao Yang to lick his face and talk to Piëch.

"Hot stamping technology itself originated in Europe, and it was also the first to be used by various European car companies on mass-produced cars."

"This technology is not difficult for us at Volkswagen."

Piëch stopped next to the display sample of the integrated hot-stamped door knocker next to the Yangwang and Xingkong sports cars, pointed at the parts next to him, and showed a disdainful expression on his face.

Of course, only he knows best what he is thinking in his heart.

"We in China have a saying that the blue is better than the blue. The hot stamping technology did originate in Europe, but it has been carried forward in China."

"If Volkswagen can't find a suitable supplier in China to produce related hot stamping parts in the future, you can contact me at any time."

Cao Yang's words seemed to be pulling an order, but in fact, both parties were very clear about the various meanings.

"The safety performance of this car body cannot be achieved simply by upgrading the material level."

"Consumers didn't understand so much before, but it doesn't mean they didn't understand it all the time."

"I believe that Volkswagen will let consumers see what is the most advanced and safest car body."

After Piëch and Cao Yang had a verbal argument, they walked around the Xingchen Automobile booth without any courtesy at all before leaving with Silva and others.

"Haven't Chinese people always pay attention to gentleness?"

"How did you become so sharp when you came to Xingchen Motors?"

"Piech, I don't think Nanshan Group can be allowed to grow and develop, otherwise our market environment in China will become more and more severe in the future."

Silva felt a little heavy at this time.

When Ziwei Xing was launched on the market, it became famous by stepping on the blood of Audi TT.

Today's looking up has brought tremendous pressure to the Audi Q7.

As for the starry sky sports car, although it is not yet Lamborghini's opponent, it still poses a threat.

To put it bluntly, every model of Xingchen Motors has had an impact on Volkswagen.

Not to mention that Nanshan engine and Nanshan gearbox are supplied to a large number of self-owned brand models in China, which has caused the dominant position of various joint venture car companies including North and South Volkswagen to become precarious.

For traditional fuel vehicles, the engine and gearbox are the components that are most likely to cause problems and that consumers are most concerned about.

Now that this problem has been solved by Nanshan Group, the life of joint venture car companies will not be so easy.

Even with Chery, Geely, BYD, Great Wall, Changan and other car companies launching more and more new models, joint venture car companies have begun to feel tremendous pressure.

According to this pace of development, Volkswagen's market share in China will continue to decline.

"I have already communicated with Vondel. The Huaxia branch must make good use of this time's Imperial Capital Olympics."

"We will use this conference next year to re-establish the dominant position of Volkswagen and Audi in China."

"For this reason, the board of directors has agreed to approve an additional [-] million publicity funds."

Piëch is not one to sit still.

As a magical figure in the automotive industry, his personal ability is very strong.

Even to some extent, he and Cao Yang are of the same type.

They all belong to the kind of car company bosses who can personally design classic models.

"Xingchen Motor itself is also the sponsor of the reception car for key events of the Olympic Games. It is not enough to justify that there was only one Ziwei Star before, but now there is a large SUV to look up to, and even the Xingkong sports car may show up."

"In this case, it may be difficult for us to suppress them."

Silva's words, that is, can be said in private, if it is in a formal meeting, it is definitely not appropriate to say.

Isn't this raising the enemy's morale?

"Star Motors is not our main competitor in China, and everyone's positioning is completely different."

"At this time, we have to find a way to grab the market from other joint venture car companies, and grab the market from China's other independent brands."

"The company's new-generation power platform has launched new models one after another."

"We must take advantage of this opportunity to increase the sales of North and South Volkswagen."

"For example, when it comes to dealing with Toyota, Honda, and even Hyundai Motors, China's independent brands are very active, and we can also promote it behind the scenes."

When Piëch said this, Silva was stunned when the time came.

It seems that I am still too naive.

No wonder I can only be a design director, but Piëch can be the chairman.

Of course, Cao Yang did not know about these conversations.

His mind was on the auto show right now.

Fortunately, Xingchen Motors was well prepared, and there were no disturbances at the auto show.

The publicity goals that should have been achieved have also been achieved.

After that, you can return home with peace of mind.

However, just after Cao Yang returned to China, he got a piece of news.

"The price of Ferrari Enzo has increased to 1500 million?"

"So exaggerated?"

The price of this model in the United States is about 60 US dollars, and it was sold for about 1200 million in China before.

Now it has suddenly increased to 1500 million yuan, which is really surprising.

At this price, even a Bugatti Veyron can be bought overseas.

"I inquired around and heard that this is the direction directly determined by Ferrari headquarters."

"Mr. Cao, do you think this matter has anything to do with our Xingkong sports car?"

Zeng Tingting's business sense is quite keen.

Ferrari raised the price of Enzo at this time. If there is no reason, it must be unreasonable.

"Ferrari has masters."

"Ok?"

Hearing what Cao Yang said, Zeng Tingting was stunned.

What do you mean?

Is the price increase a good thing?

"Our Xingkong sports car surpasses Enzo in all aspects of performance. Even Enzo's most classic red appearance has no advantage in front of the Xingkong sports car."

"In this case, no matter how Ferrari markets and how to provide sales staff with words, it will be difficult to deal with some doubts."

"It's better to raise the price directly and completely separate Enzo's price from Xingkong's. On the contrary, we can keep a group of customers."

With Cao Yang's explanation, Zeng Tingting understood a little bit.

The Xingkong sports car is priced at 499.99 million yuan.

Ferrari Enzo now costs almost 1500 million yuan to win.

Basically, one Enzo can buy three Xingkong.

With such a big gap, no one can compare these two cars together.

"Mr. Cao, with Ferrari doing this, when we launch the high-performance version of Xingkong with the W16 engine, can we also increase the price significantly?"

Zeng Tingting's mind turned quickly.

A solution was quickly thought of.

According to the previous idea, the price of the starry sky with the W16 engine will be 200 million yuan higher than the current one.

But now it seems that just 200 million is not enough.

It is absolutely possible to further increase the price to 900 million, or even tens of millions.

Of course, in this way, it is easy to cause the domestic price of the Xingkong sports car to be inverted from the foreign price.

This is another issue that needs to be considered.

"Let's see the market reaction first!"

"Ferrari wants to get out of our entanglement, and we certainly can't let them do that!"