Rebirth 99 to become a car giant.

Chapter 380: Geneva Motor Show, the twelve-cylinder engine Ziweixing is shocking

Founded in 1924, the Geneva Motor Show is the only large-scale auto show held annually in Europe.

Different from domestic auto shows, the Geneva Motor Show is the most important exhibition platform for major automakers to launch new products for the first time, and is known as the "international automotive trend vane".

Star Motors participated in the Geneva Motor Show this time, and the domestic auto media naturally paid attention to the news.

Whether it is Autohome or the auto channels of the four major portal websites, there are arrangements for people to attend this auto show.

"Mr. Cao, Switzerland is a very special country. Although it does not have its own car manufacturing company, it is a huge car consumer market."

"In the streets and alleys, we can often see Bentley, Porsche and other famous cars."

"Here, a luxury car becomes a kind of icon, just like a luxury watch."

Zeng Tingting went to the auto show a week earlier than Cao Yang to plan the relevant preparations.

After Cao Yangfei passed by, she naturally wanted to give a good introduction.

"The exhibits at the Geneva Motor Show are not only the latest and most cutting-edge products of various auto manufacturers, but also the models exhibited are extremely luxurious."

"I think it is necessary for the company to participate in this auto show every year in the future."

While introducing, Zeng Tingting expressed her own views.

"As major companies have chosen the Geneva Motor Show as the venue for the first launch of their latest models, this has earned the Geneva Motor Show the reputation of 'the vane of international automotive trends'."

"For us Star Motors, the Geneva Motor Show is not only high-grade and high-level, but more importantly, the auto show is fair and there is almost no discrimination."

"Although the general international auto show is called 'International', it will be inclined to the host country in terms of the area of ​​the exhibition hall and the level of supporting facilities. The auto manufacturers of the host country will often occupy some of the better exhibition halls."

"But only at the Geneva Motor Show, people can't see this kind of special 'favor', because the host country does not have its own auto industry, so there is no need to give special care to any auto manufacturer."

Obviously, during the period when Zeng Tingting came here earlier, all the preparations went relatively smoothly.

Otherwise, it would not have such a high evaluation of the Geneva Motor Show.

"Is there any special new model launched by each car company at the auto show this year?"

Regarding Zeng Tingting's evaluation, Cao Yang was noncommittal.

For Geneva, the auto show is a business.

During the auto show, all the restaurants in Geneva were full.

Due to the large number of people, many people had to live in nearby Lausanne, Zurich, Bern and other cities.

In this case, the local area naturally hopes to serve every exhibitor well.

Only in this way can the business of the auto show get better and better.

"Many car companies will release new models at the auto show this year."

"Mazda will exhibit the new Mazda2 compact sedan."

"Volvo will launch the V70."

"Jaguar's luxury XJ has launched a new facelift."

"The new BMW 1 Series and the new MINI Cooper D will also be launched."

"Maserati will launch an alternative model of Coupe/Spider at the auto show --- Maserati GT."

"Ford will also officially release its new generation of flagship product --- Mondeo sedan at the auto show."

"At the same time, the new Audi A5 will also be displayed to the audience. This is a mid-level four-seater sedan. The new model will form direct competition with the BMW 3 Series and Mercedes-Benz CLK, which also makes up for the fact that Audi has been here for nearly 10 years. A gap in the product family at the level."

"Audi A5 is the first new car produced on a new platform. The new model adopts some technologies of the next-generation Audi A4. It is expected that Audi Q5 will also be produced on this new platform."

Due to Audi's special presence in China, Zeng Tingting highlighted their new models.

"By the way, in addition to this, besides our Xingchen Automobile, there is another Chinese car company that also came to participate in the exhibition."

When Zeng Tingting said this, Cao Yang immediately became interested and said, "Which family is it?"

According to the information he knew, in the past so many years, there were no car companies in Huaxia to participate in the Geneva Motor Show.

He also wanted to use this gimmick to promote it well.

"It's Brilliance Auto. They showed Junjie, Zunchi and M3 and a 1.8T engine."

"According to their own statement, this is the clarion call for Brilliance Auto to enter the European market."

"Prior to this, in November last year, Brilliance Group and Deutsche Hams Group signed a vehicle export cooperation document, involving a total of 11 Zhonghua cars."

"The 1.8T engine unveiled together with the vehicle is a 1.8T turbocharged engine jointly developed by Brilliance Auto and the internal combustion engine giant Deutsche FEV with intellectual property rights."

Zeng Tingting is naturally very concerned about her colleagues who are also from China.

After all, Brilliance Auto is not a competitor of Nanshan Group, or even a potential customer.

Last year, Brilliance Auto's sales exceeded 20.

This is their highlight moment.

However, Cao Yang is not very interested in them.

Because Brilliance Auto has always been "emphasizing joint ventures and ignoring autonomy."

In 2006, Brilliance began to give up independent research and development.

At the beginning, Brilliance bought BMW's technology through the transfer of rights, but it did not get the core technology. On the contrary, Brilliance lost its original car-making technology.

Independent research and development stagnated, hugging BMW's "thigh" and hugging myself into a "lame leg".

As for the so-called 1.8T turbocharged engine jointly developed by the internal combustion engine giant Deutsche FEV and owned by Zeng Tingting just now, it is a joke.

FEV is a company that is definitely unfamiliar to ordinary consumers.

But the automotive industry, especially those engaged in engine research and development, must be very familiar with it.

FEV is a world-renowned leader in the field of internal combustion engine research and development, mainly engaged in research and development of engine technology, production of testing equipment related to engines and other businesses.

Most of the time, he is the best choice for those who want to engage in independent research and development, but are not strong enough, or do not want to invest too much resources in a certain field.

Whether it is the 3-cylinder engine of later generations, or the so-called engine with independent intellectual property rights of many domestic companies in China, it is actually developed with the help of FEV.

Adhering to the style of taking money to do things, FEV cares about profit, and fame can be given away.

Brilliance's 1.8T turbocharged engine is not as good as the 1.5T engine of Nanshan Engine, or the 1.5T engine developed by Chery itself.

It was because Brilliance came out of the trough last year and started high-profile publicity that these things came into being.

Under such circumstances, if Brilliance wants to purchase parts from Nanshan Group, there is naturally no problem.

But Cao Yang went to the pole to sell, so there was no need.

"So, there are no particularly eye-catching models at this year's Geneva Motor Show."

"The Ziwei Xing and Xingkong of our [-]-cylinder engine are actually a bright spot."

Although Zeng Tingting mentioned many new models from car companies just now, in Cao Yang's view, there is nothing that can bring pressure to him.

If Ferrari releases a new sports car, or if Bugatti, Lamborghini, or Porsche have flagship products, the situation will be different.

Now there are none of these. The only Maserati GT uses 4.2L and 4.7L engines, which can barely compete with the 3.0T version of Ziweixing.

But in front of Ziwei Star, the high-performance version of the [-]-cylinder engine, it is not enough.

Not to mention the comparison with the Xingkong sports car.

In this case, Xingchen Motors can fully utilize its advantages.

Let European consumers know that the Xingchen Automobile from China is not weaker than the local giants.

"After sorting it out carefully, it seems that it really is like this."

"Our [-]-cylinder Ziwei Xing has been sent to Niubei, and it will officially go to the circle tomorrow, and then it will be officially launched on the first day of the auto show the day after tomorrow."

"At that time, the organizers of the auto show should also be willing to cooperate with us to do some proper publicity. Otherwise, if the auto show has too few highlights, they will feel embarrassed."

Zeng Tingting is now full of confidence in this auto show.

The company's products are strong, and her life as the sales manager is easier.

"The popularity of "Transformers" is still there, have our Autobots been debugged?"

Obviously, the "Bumblebee" Ziwei star is another highlight of this auto show.

Although there are many other models in "Transformers" for advertising placement, the prototype of the most classic character Optimus Prime is the Bilt389 truck, a typical American muscle car, which has nothing to do with this auto show.

The millions of dollars Nanshan Group spent to obtain advertising placement of the Bumblebee character was completely worth it.

Just the contribution to the growth of the brand value of Xingchen Automobile has recovered the cost.

Not to mention that it also drove the sales growth of Ziwei Star in the United States.

Every time I participate in an auto show in the future, this will be a very good eye-catching prop.

"It has been debugged, and we have also transported a batch of Bumblebee Autobot models from China in advance as some prizes for the event."

Zeng Tingting's deep trust in Cao Yang is the most important reason for doing things properly.

Today, Cao Yang came over early to check on the spots. Basically, she was able to give a satisfactory answer to any question.

To be able to do this, Zeng Tingting naturally needs to work hard in advance.

Subsequent arrangements are also proceeding as planned.

车展正式开幕之前，紫微星高性能版本以7分23秒16的成绩，刷新了之前自己创造的7分29秒81的成绩。

Although it is only 6 seconds faster, the improvement is huge.

You know, Ziweixing is just a coupe, not a sports car.

Naturally, Xingchen Automobile should make good use of such news.

On the prefabricated publicity board, the latest Niu Bei results were manually written directly in the blank space.

Then in China, there was also an overwhelming publicity.

Needless to say, it is the first time that a Chinese car company participated in the Geneva Motor Show. It must be publicized.

The [-]-cylinder engine version of Ziwei Xing was officially launched, and it was even hot news on several car channels.

With the official opening of the auto show, the booth of Star Motors immediately attracted a large number of spectators.

Even the staff of Porsche, Mercedes-Benz, BMW, Ferrari, Lamborghini, McLaren, Maserati and other car companies also came to visit the showroom of Xingchen Motors, wanting to see this Chinese car company that always brings surprises to everyone. What is the situation.

"Mr. Yu, I didn't expect that the popularity of Xingchen Motors overseas is so sufficient. It's really surprising."

This time He Ling came to Geneva with Yu Yu to participate in the auto show, and her focus must be on the Xingchen car.

Originally, she thought that it would be very deserted for Huaxia car companies to come here for the first time to participate in the auto show.

Didn't expect that to be the case at all.

"The products of Xingchen Motors, whether it is Ziweixing, Yangwang, or Xingkong, are all very competitive."

"In Europe, the pursuit of car performance is relatively high, and consumers know more about cars than people in other places."

"The products of Xingchen Motors will naturally attract a lot of attention by displaying their performance here."

"It's like Ziwei Xing with a twelve-cylinder engine. Yesterday's amazing performance in Niubei, even if many car companies are not convinced on the surface, they have been greatly impacted in their hearts."

"On this point, other domestic car companies have no way to compare with Xingchen Automobile."

"Look at Brilliance Auto, which is also here to participate in the exhibition. How many people are there at their booth?"

"There are more staff than audience!"

When Yu Yu said this, He Ling couldn't help but nodded.

The truth is indeed this truth.

"Mr. Yu, although Xingchen Motors was also sold in Europe before, the publicity was not that big."

"After this auto show, it is estimated that many car companies will start to pay attention to the rival of Xingchen Motors."

"Then, doesn't that mean that Xingchen Motors will encounter more opponents in Europe in the future?"

When you are weak, everyone can show a charitable attitude.

When you are strong, the situation is completely different.

Because you can already threaten my existence.

This attitude is applicable in many scenarios.

Obviously, He Ling also has full understanding of this point.

"This is an inevitable thing."

"If Star Motors wants to grab orders from other car companies and grab the market, it will naturally encounter counterattacks from all parties."

"Look, as a coupe, Ziwei Xing is a competitor with Maserati GT, but the various parameters are pressing her Maserati GT to the ground and rubbing against it."

"Although the size of the look-up is one size larger than that of the Land Rover Range Rover, they are still competitors."

"Not to mention Xingkong, as long as it is a supercar, it can be regarded as its competitor."

"Porsche 911, BMW 4 Series, Mercedes-Benz SLS with a lower price, Ferrari Enzo with a similar price, and even the more expensive Bugatti Veyron are all rivals of Starry Sky."

"To put it bluntly, Xingkong is the shit-stirring stick in the high-end sports car market."

"The performance crushes Porsche, BMW, Mercedes-Benz, and even Ferrari Enzo is not an opponent."

"That is to say, Bugatti Veyron and a few supercars with few sales can compete with each other, but the performance is better than Xingkong, and the price is much more expensive."

"The goal of limited sales of 999 units of Xingkong should be achieved soon."

Yu Yu was obviously full of confidence in the future of Star Motors.

This is a unique car company that has mastered many core technologies, and it is simply not comparable to other domestic independent brands.

Lai Ping, who is also very confident in Xingchen Motors, but a little anxious, Porsche Design Director, also came to Xingchen Automobile's showroom at this time.

"Mr. Cao, Xingchen's product must be a high-quality product. You have never disappointed me before."

Although Lai Ping and Cao Yang cannot be said to be old acquaintances, they have been in touch for the past two years.

So it's not unfamiliar to meet and chat.

"Boss Lai is over the top. We just want to let European consumers know that good cars can be made in distant China."

"This time we participated in the Geneva Motor Show with great sincerity, in order to let more people know about Star Motors and our advanced car-making technology."

Excessive modesty is not fashionable here in Europe.

Therefore, although Cao Yang's words were polite, they also directly expressed his confidence.

With the achievements of Xingchen Motors now, it is indeed something to be proud of.

"This starry sky sports car is the most beautiful sports car I have seen so far."

"In her beautiful appearance, there is also surging power. I have to say that Xingchen Motors has really refreshed everyone's perception of Chinese car companies."

Lai Ping is a car lover.

The Porsche 911 is his most satisfying work.

But in front of the appearance of the starry sky, he had to admit that the appearance of the Porsche 911 was slightly inferior.

Of course, that's what he would say in private.

If someone is interviewing, this is definitely not the right thing to say.

"The Xingkong Sports Car embodies all the new technologies of Nanshan Group, and the appearance is also the result of careful refinement."

"It is our honor to receive such a high evaluation from Mr. Lai."

Cao Yang was a little unsure of the purpose of Lai Ping's visit, so he just exchanged polite greetings there.

"Mr. Cao, these cars are all designed by you. I think whether it is Xingchen Automobile or Lingnan University of Technology, there is no need to dig out any designers from outside. It is enough to train them yourself."

"With Mr. Cao's current achievements, you can be regarded as a famous existence in the car design circle."

Lai Ping suddenly changed the topic here, which made Cao Yang's eyes shine.

The action of digging the wall that was deployed before seems to have worked.

"Nanshan Group has a lot of businesses. Besides Xingchen Automobile, it also has many businesses in equipment, parts, and even materials."

"I'm also short of skills, and it's impossible to follow up all the models in person."

"In this case, it would be best if there is a veteran in charge."

"Mr. Lai, if you come to Xingchen Motors, then I can give up the position of design director with peace of mind."

"In your spare time, you can also go to Lingnan University of Technology as a visiting professor to better pass on your skills."

Now that he had seen hope, Cao Yang naturally wanted to brandish his little hoe.

Lai Ping was obviously moved by this.

After circling the Xingkong sports car for a few more laps, he said: "I still have some work to hand over. After the work is handed over, I will come to harass Mr. Cao."

Hearing this, Cao Yang was overjoyed.

Although Lai Ping is almost 60 years old, he has already passed his best years as a designer.

However, his rich design experience was just used to train Xingchen Automobile's own team of car designers.