Rebirth: Back to 1991 as the richest man

The price of a standard air conditioner kf22 (smaller one) is more than , but this was in when the per capita salary was more than . It shows how expensive it is and cannot be afforded by ordinary families.

Moreover, Geli did not have the core technology at this time, so it was difficult to lower the price. People could buy better-quality foreign goods for a few hundred yuan more. Even if they invested a lot of advertising to promote small profits but quick turnover, it was still difficult to open the market. market.

At seven o'clock in the evening, a long-distance call from Fuhai was made directly to Zhucheng.

"Mr. Zhu, tomorrow we will notify the factory to deliver a total of 3820 kf22 air conditioners to Chengde Real Estate."

Han Xinyuan's tone was calm.

"What!?"

Zhu Jiangming exclaimed and jumped up from the sofa. It was a large order of more than 10 million, which was equivalent to the total sales of a quarter.

“Have all the high-end properties of Chengde Real Estate been sold out?”

"Yes, they're all sold out."

Han Xinyuan said softly, and the emotions of the two formed a beautiful contrast.

Customers who can afford high-end real estate can basically afford air conditioners. They have already made selections in terms of housing prices to eliminate invalid customers. While marketing to targeted customers, the installment model that is lower than the market price can be accurately grasped. Consumer psychology.

The perfect marketing tool.

"It's so... so awesome, hahaha... Dong Li is really not an ordinary person, Chengde is really awesome!"

Zhu Jiangming couldn't hide his excitement and kept shouting, "Where can I find the boss's palace?"

"Mr. Zhu, there is one more thing. Director Li asked me to make it clear to you that Chengde Real Estate is a primary market, so the order price in the market must be lower than the purchase price of the home buyers.

Otherwise, Gefen will not be able to become a high-end brand, and the reputation of Chengde Real Estate will be bad. You must know the meaning and layout of the Chengde Association. "

Han Xinyuan reminded him seriously.

"Brother, don't worry, I will definitely follow Director Li's footsteps." Zhu Jiangming solemnly stated.

"Brother, don't bother me. It's a good Chinese New Year."

"Happy New Year, happy New Year..."

After Zhu Jiangming hung up the phone, he sat on the single sofa and fell into deep thought. The three words "Chengdehui" began to appear in his mind.

How far does Li Minyang want to achieve structural integration of the real economy? Do you really want to cover all aspects, including food, clothing, housing and transportation, and become a person who can turn your hands into clouds and your hands into rain?

"The ambition is not small..."

Zhu Jiangming muttered something.

......

Jinling, Panda Factory headquarters.

When Miao Fenyong received Han Xinyuan's order request, he felt like a lump in his throat and was speechless.

"14760 color TVs, Vice Chairman Han, is this order quantity correct?" After a moment, Miao Fenyong repeated the confirmation in surprise and subconsciously touched his bald head.

"Yes, that's the order volume."

"It means that every household in the finely decorated properties developed by Chengde Real Estate is equipped with a color TV?"

Miao Fenyong's eyes widened, he couldn't believe such a terrifying marketing method, it was almost killing everyone!

"Mr. Miao, you have to know that people's biggest form of entertainment now is watching TV. Which family doesn't want a color TV? It's just that it couldn't be purchased in installments and people couldn't afford it. But now Chengde has done this.

By including the cost of color TVs in house prices and making installments together, people will feel less pressure and arouse their desire to buy. "

Han Xinyuan explained with a smile.

"Thank...thank you!"

Miao Fenyong said this dryly, his heart was already in turmoil and it was difficult to calm down.

If the demand for more than 10,000 yuan were allowed to be purchased freely, how many consumers would buy Panda color TVs? I believe that most of them will choose Changhong, or Sanyo and other big foreign brands.

But now, with Chengde's marketing, other brands don't even have a chance to sell.

This is the terrifying primary trading market.

"Mr. Miao, why are you so polite? It's too intrusive. I'll hang up now."

"Eh? Vice Chairman Han, wait a minute, there is a large supermarket with an area of ​​more than 13,000 square meters on the basement floor of Chengde Plaza, right?"

Miao Fenyong asked something seemingly irrelevant.

"Yes, Chengde Supermarket plans to build shopping malls in every local city and match them with large shopping supermarkets to facilitate integrated shopping for consumers."

Han Xinyuan explained.

"So that's it. Well, Vice Director Han, I won't take up your precious time. The order will be delivered as quickly as possible."

After hanging up the phone, a thin layer of sweat broke out on Miao Fenyong's forehead, and he suddenly felt deeply "afraid" of Li Minyang.

With such a broad layout and extremely deep penetration, will Chengde develop to the end? Will it really be up to Li Minyang to decide which brand can survive?

The momentum of Chengde Plaza is not simple. The fact that a place as remote as Nancheng can stir up enthusiasm is enough to illustrate the future direction of integrated shopping malls.

"It's getting dark..."

Miao Fenyong raised his head and looked out the window, wondering in his heart. In the end, will the Chengde Society have the power to turn on the lights?

"Lao Li, what are you doing? Quickly turn on the street lights. It's Chinese New Year. What's the matter?"

Loud curses came from the yard.

......

The sales volume of refrigerators and washing machines is not as good as that of color TVs, but Haier's two-piece set also has sales of nearly 8,000. This order volume made Zhang Rui deep in thought.

"It seems that Fuhai's trip is a very important step. If the Chengde Association can grow in scale, then I will be the veteran."

Zhang Rui sighed deeply. He admired Li Minyang's marketing strategy. Of course, his original determination to have no hesitation was still due to Secretary Huang's relationship.

Yanwu cassette recorders directly produced nearly 20,000 sets, and many Chengde employees also had needs, so they purchased them together. This made Jie Bojun smile from ear to ear, holding the phone receiver and expressing gratitude.

"Hey, Director Li is my benefactor. Yan Wu took a deep breath. She will definitely follow the steps of the Chengde Society and support Director Li's strategic layout..."

"Mr. Xie, there is no need to do this for mutual benefit and win-win results. You should think about how to transform the company."

Han Xinyuan reminded him and hung up the phone.

Business Transformation? Easier said than done... Jie Bojun felt troubled.

"Dad, come over and eat first."

Jie Yinghong shouted.

"coming."

Jie Bojun's frown deepened, and he had a lot of worries. He, his daughter, might not be able to get married, and she was already a girl in her thirties.

"There are a few young men from second marriages in the factory. I'll arrange to meet you later." Jie Bojun said solemnly.

"Hmph, forget about the people in your factory. I look too much like you, and they are under psychological pressure. The most egregious one is Gao Taiyong, who talks the meanest. He said that being with me is like having a meeting with you. That person is such a different person..."

Saying that, Xie Yinghong cried aggrievedly.

"Okay, stop howling and eat quickly. It's unlucky to celebrate the New Year." Jie Bojun knocked his chopsticks, and the atmosphere at home was particularly depressed.

Fuhai.

Li Minyang and Xu Haibo were talking on the phone.

"Brother Xu, it's normal to not have the right to speak now. We have to step up the layout of shopping malls so that we can have bargaining chips in negotiations with domestic brands!"

"Okay, I see."

Xu Haibo is serious about his words.

As for this phone call, the two of them talked for a full hour, just like Li Minyang was looking for his mistress.