Rebirth: Back to 1991 as the richest man

Tuesday, September 2, 1992.

In the early morning, a refreshing cold wind filled the streets and alleys of Fuhai. The temperature difference between morning and evening was large, which made people very uncomfortable.

Sui Jiajun, who works at the Provincial Taxation Bureau, will go to the store early to tidy up before arriving at work, sorting out everything inside and out, and is extremely careful.

I finally scraped together 20,000 yuan and invested in two Manmu franchise stores. The whole family has worked hard here. If we really lost the money, my brothers and sisters might not even be able to go to school.

During the few days when Xiangyue opened a store next door, Sui Jiajun was so worried that he couldn't sleep, but fortunately it did not affect his business.

Whether it is the prime-time advertising before the news broadcast on the Beijing platform or the introduction of TV series, Ni Nana as a sexy spokesperson has made the Manmu brand deeply rooted in the hearts of the people, which is completely different from Xiangyue.

But this has always puzzled Wu Yikong. How could Li Minyang, who only had more than a thousand stores, be able to renew the advertising on the Beijing platform for the second period? The cost would be at least 7 million, while Xiangyue only invested 2 million in advertising. .

"Xiao Sui, have you earned back the 20,000 yuan you invested?"

Bai Baoyu, the owner of the Xiangyue store next door, smiled and shouted to Sui Jiajun that the two families were close to each other and they became familiar with each other.

"It's still early."

Sui Jiajun waved his hand. In fact, he had earned it back a long time ago. Both of his stores are in good locations. Next door is the old city. There are hundreds of turnovers every day. The key is that Manmu's profits are not low, and each item is split half and half. .

"It's better to join Xiangyue. There is no franchise fee. All you have to do is buy some goods. Even if the business is not good, at least you still have the goods in hand. Where can you go if you can't sell them? You are not afraid of compensation at all."

Bai Baoyu walked towards Sui Jiajun and raised his hand for a cigarette. This man loved taking advantage of others.

"Hehehe..."

Sui Jiajun laughed dryly, put away a cigarette, and didn't say much. He thought, what level is Manmu, can Xiangyue compare to it?

"Xiao Sui, we are all friends. I have a good way to make money, so I will naturally miss you." Bai Baoyu lit the cigarette, took a deep breath, and coughed lightly, looking like he was about to start preaching.

"It seems that my business is not as good as yours, but I still have other businesses. I have seven Xiangyue stores in prefecture-level cities and surrounding counties. The daily turnover is over 10,000 yuan. It is not an ordinary profit."

Hearing this amount, Sui Jiajun's heart skipped a beat and he couldn't help but feel envious.

"Brother..."

Bai Baoyu raised his hand and put it on Sui Jiajun's shoulder, "Now there is no franchise fee for Xiangyue, but there are 10,000 stores across the country, maybe they will be available tomorrow? You might as well reserve a spot in advance, just press a little It’s just goods.”

"The main manpower is insufficient. All the energy of relatives and friends is spent on these two stores, so how can they take care of it." Sui Jiajun shook his head and refused.

"What are you afraid of? You've got a quota first, and you can put the goods in Manmu's store and sell them slowly."

"No, this is not allowed. Manmu has clear regulations. Only Manmu products can be carried in the store. If it is discovered, the franchise quota will be withdrawn."

Sui Jiajun quickly pulled Bai Baoyu's hand away.

"How could they discover this?"

"I come here to check from time to time. Why can't I find it?"

Sui Jiajun shook his head, but when he looked ahead, he saw an acquaintance, Hao Yidou, striding towards him.

Is this for inspection? But I have never checked in the morning, Sui Jiajun thought to himself, and hurried forward to greet him.

"Yidou, you won't come to check so early, right?"

Sui Jiajun looked puzzled, why did Yi Dou look so bad, as if he hadn't slept all night.

"That's about it. Let's go to the store and tell you something."

Hao Yidou walked in a hurry and walked into the store first, followed closely by Sui Jiajun. After entering, he closed the store tightly to avoid anyone with poor eyesight coming in.

"How dare you, can you make a fortune?" Bai Baoyu pursed his lips and mocked, looking down on Sui Jiajun, a young man who was so timid.

At the same time in the store, Hao Yidou looked solemn.

"Starting from tomorrow, all Manmu products will have uniform price reductions..."

"What? Lower the price? How much? How much will the profits of the franchise merchants be cut? I have just recovered my capital here, and all the key manpower and material resources have been invested!"

Sui Jiajun frowned, looking quite excited.

"Brother, don't be anxious. Listen to me. The profits for your franchisees will not be small. All losses will be borne by Chengde. There are only more than a thousand franchise stores in total. How can we, Director Li, not have this strength? No. Need to worry."

Hao Yidou explained quickly.

"Chengde will bear the loss!? Then what is Director Li planning to do?" Sui Jiajun asked again quickly, his mood gradually calming down.

"Kill Xiang Yue."

"Kill Xiangyue!?" Sui Jiajun couldn't help but widen his eyes. Xiangyue is a rice brand, with tens of thousands of stores across the country. With such a large volume, a domestic brand wants to kill the rice brand?

This is the first time I heard about it and encountered it.

"Yes, we are going to have a price war with Xiangyue." Hao Yidou affirmed.

"Nah, that... how low is Manmu going to lower the price?" For some reason, Sui Jiajun became nervous and had a premonition that something big would happen in the future.

“Basically every single item has to be cut in half.”

"Half!" Sui Jiajun couldn't help but exclaimed and swallowed hard, "That means it's going to be half."

"Only this price can guarantee the profits of your franchise merchants. Chengde does not intend to make money, but only serves you."

Hao Yidou affirmed.

Manmu's pricing has completely hit Xiangyue's weakness. In order to solve the sales problem, the clothing processing factory will definitely cost much more than Chengde's free use of the seven major factories.

The key lies in Xiangyue's huge franchise base. How can it guarantee profits for franchise merchants? If it cannot, the pressure will be much greater than that of Manmu.

Moreover, Manmu's stores are concentrated in first- and second-tier cities, where the largest revenue is generated. Once the price is disrupted, Xiangyue's main shipments will be completely disrupted. If the goods are placed there, why not sell them?

Only prefecture-level cities, or counties with poor spending power, without Manmu stores, can Xiangyue avoid being affected.

"This is too cruel!"

Sui Jiajun bared his teeth and suddenly realized how ruthless Li Minyang's business plan was, and he had no intention of leaving Xiang Yue a way to survive.

The half-and-half pricing is extremely cruel.

"Brother, don't sell goods today. We will suspend business for rectification. We will follow the arrangements of Manmu headquarters. Sign the price guarantee agreement first."

Then Hao Yidou came up with a guaranteed price agreement.

Sui Jiajun took the contract and read it carefully, and couldn't help but sigh at how vicious Li Minyang's methods were.

One of the clauses states that if the price drops further, Chengde will subsidize the fees for the franchised merchants to ensure the original profits. That's it, who wouldn't want to follow Dong Li? This is called pattern.

The original threshold of 20,000 yuan for franchise fee was just to prepare for the current price war. If this is really the case, it is very scary to think about it.

"Brother, if there is no problem, just sign it quickly. If you don't want to, our company will refund the original franchise fee and guarantee your profits."

Hao Yidou urged.

"Back what back!"

Sui Jiajun was anxious. Even if Hao Yidou just said a plain explanation, he couldn't listen. He saw a way to make money, a way to make money. The business would be booming in the future. Damn it, why quit now?

Whoever asks me to refund the franchise fee, I will fight to the death! ! !

"It doesn't matter what my relationship is with your boss lady. I must support Director Li at this juncture. Come on, give me your signature."

Sui Jiajun began to urge, and then his attitude towards Hao Yidou was particularly respectful.

As soon as the contract was signed, I knew what was going to happen.

"Yidou, take this pack of cigarettes and smoke them."

"Brother, I don't smoke."

Hao Yidou almost tore his pocket. He watched Sui Jiajun put the cigarettes in his pocket before leaving with satisfaction.

Sui Jiajun stood at the door of the store to see him off, looking extremely flattering.

"What did you say?"

Bai Baoyu came over again and asked.

"Didn't say anything."

Sui Jiajun said lightly, then closed the door and rode his bicycle to work, but his mood could not be calm.

When he reached the intersection, he looked back at Bai Baoyu. The man was still laughing and joking as usual, but he didn't know that the good days were over.