Go back to 1990 to start a business
Chapter 87 Dr. Xu
Xia Chuan continued: "Physical beauty can be divided into three parts, breasts, buttocks, and legs. The face and feet are not considered here, because they have been liberated. Let's just talk about these three parts, and let's not talk about the breasts. No one can wear a bra. If you can’t see it, you can’t give a man room to imagine.”
Everyone raised eyebrows, Are you designing your relationship for men?
But this was like an enlightenment, reminding everyone that when designing clothes for women, you must first consider the feelings of men.
"Then the remaining goal is very clear. It is to use the simplest way to show the beauty of the butt and legs, which means we need a kind of pants. This kind of pants is the source of our huge profits. I call them tights."
Everyone finally understood what Xia Chuan meant, but they all looked at each other in confusion.
Cai Rui asked in confusion: "Consultant Xia, is it comfortable to wear tights? Everyone's body shape is different. How to adjust the size? Make a hundred models?"
Luo Dandan suddenly understood and blurted out: "It must be elastic, and it must be high-elastic!"
One sentence made the six designers suddenly enlightened, and they all showed excitement.
If this problem is solved, it will be really innovative!
Xia Chuan suddenly thought of a serious problem and asked quickly: "Is this kind of fabric available on the market now?"
"Yes, but the quantity is not large because the demand is very small." Luo Dandan said.
"Great!" Xia Chuan clapped his hands and said with a smile, "Can we have a monopoly?"
Luo Dandan wiped away the cold sweat and said with a wry smile: "We only have 1000 million, which is enough to monopolize Anton."
"I'm talking about Anton!" Xia Chuan laughed: "Do you think our production capacity can still supply the national market? You underestimate the demand for tights. That will be a terrible sales volume. As long as the Anton market If we have a monopoly and prevent other manufacturers from quickly imitating, it will be enough for us to make huge profits."
Luo Dandan suddenly became excited and asked again:
"But after all, this kind of thing is simple and suitable for assembly line production in large clothing factories. The cost is lower than ours. What will we do when foreign goods come in?"
She never thought about patents. Patents were a joke to the clothing industry.
But Xia Chuan said firmly:
"First, applying for a patent will not prevent imitation, but at least it will take advantage of advertising. It is an authentic manufacturer, and it will help improve our brand value. After all, we will take a high-end route in the future, and patents are very important; second, We have this channel to open up the Far East market and enter the territory of polar bears!"
When everyone heard this, they were so surprised that they spoke out.
"Now let's study the details." Xia Chuan looked at Cai Rui, "Have you thought about how to design it?"
Cai Rui was embarrassed. She didn't expect Xia Chuan to ask her, and said hurriedly: "Is it necessary to design it? You can wear it with any elasticity."
Xia Chuan smiled and said, "Where are you five?"
The five people also looked at each other, not knowing how to design it close to the body. Isn't the simpler the better?
"Let me remind you, these tights can easily slide towards the knees, and won't they get wrinkled? So there should be a horizontal strap at the bottom of the pants that can be stepped on with your feet. The waist should be tighter to prevent it from sliding down. The whole thing must be It’s tight on the body and looks as smooth, sexy and beautiful as a dolphin.”
After Xia Chuan finished speaking, the six designers suddenly felt ashamed.
Luo Dandan felt very emotional, these 50 were really not in vain, a grown man could think about women so thoroughly, it was ridiculous that a bunch of us women couldn't understand.
Xia Chuan continued: "What about the color? What do you think?"
This time Cai Rui was the first to say: "I think black and flesh-colored are the best. Black has the widest adaptability and covers the largest group of women. Flesh-colored is not what you said. Do you want to leave room for men's imagination? It looks like you are not wearing any clothes." ."
Everyone laughed.
Xia Chuan nodded very approvingly:
"You are right, these two colors are the basic colors. But there can also be another color, which is needed to match the clothes, but if you can't produce too much, the sales volume will definitely be very small. The only thing left is the choice of fabrics, which can be directly fitted to the body. Don’t wear things that you are allergic to, I believe you will do well in these.”
Luo Dandan immediately nodded and said, "This must be no problem."
"That's it for the design part. I'll tell you about modern business management. Let's go."
"Okay." Luo Dandan immediately took Xia Chuan's arm and walked out of the design room while the six people were stunned.
Returning to the factory director's office, Dandan first took out a check for 50 yuan and gave it to Xia Chuan, as if joking:
"Brother Xia, if you feel it's not enough, add me."
Xia Chuan laughed loudly, rubbed her head and said, "Don't let your father hear it, you scared me to death."
Dandan knew that this was a rejection, and was not disappointed. She was someone who always faced reality. She knew that others looked down upon her in terms of appearance, that she was far inferior to them in terms of ability, that she had not yet made any money, and that she had no advantages at all. .
Next, Xia Chuan put forward a large number of rectification suggestions for the problems existing in this garment factory, especially the establishment of rules and regulations to move closer to a modern enterprise.
If it is strictly implemented, it will definitely be at the forefront of the times, and the competitiveness of the enterprise will be greatly enhanced.
Dandan feels more and more lucky.
……
It was already six o'clock in the evening when Xia Chuan returned to the company.
As soon as he walked in, he was surprised to find that Lingxuan had not gotten off work yet. She was sitting side by side with Jiang Yuhua, listening attentively to a young man in a suit and leather shoes who was talking about business management.
Lingxuan and Jiang Yuhua both knew that Xia Chuan was back, but they politely did not interrupt the young man's speech.
The young man seemed unaware that someone was coming and continued his wonderful speech.
This young man looks to be in his thirties, has a dignified appearance, talks gorgeously, is good at stacking up, and is extremely imposing.
Xia Chuan silently walked closer, but the young man still didn't stop. Jiang Yuhua had no choice but to stand up and say:
"Xia Chuan, let me introduce to you. This is our new consultant, Dr. Xu Anliang."
Xu Anliang extended his hand enthusiastically and said, "I'm glad to meet someone of the same mind. I hope..."
He couldn't speak anymore, because Xia Chuan didn't move at all and had no intention of shaking hands with him.
Jiang Yuhua and Lingxuan were immediately embarrassed. This was a person they both admired very much. How could they know that Xia Chuan was being treated like shit.
Lingxuan was extremely puzzled, is Xia Chuan such a narrow-minded person?Are you afraid of stealing his limelight?Or are you afraid of stealing his woman?He said he likes talents because Mr. Ye is a dragon?How can we make our business bigger like this?
Jiang Yuhua is reflecting, what did I do wrong?
Don't you know that Xia Chuan is even more depressed than them? Xu Anliang is Anton's famous liar in his past life memory.
I don’t know why, Anton’s specialty products are famous all over the country for their quantity and quality.
Xu Anliang's most famous battle was when he defrauded two ocean-going cargo ships of saury from Luda.
So during that period of time, the price of saury in Anton was so low that people in the city ate saury as if they were celebrating the Spring Festival.
There's no way, it's just cheap, sometimes called a sky-high price.
Sadly, he was deeply loved by the people of the city and was regarded as a hero who made the people in his hometown rich, so much so that he was imitated.
The strange thing is that the police can't catch anyone, so ordinary people can often get away with it.
The three words "jumping off the building" in Anton mean that someone really jumped off the building, but the people who jumped were all outsiders, and the waves couldn't even lift a single wave.
Everyone raised eyebrows, Are you designing your relationship for men?
But this was like an enlightenment, reminding everyone that when designing clothes for women, you must first consider the feelings of men.
"Then the remaining goal is very clear. It is to use the simplest way to show the beauty of the butt and legs, which means we need a kind of pants. This kind of pants is the source of our huge profits. I call them tights."
Everyone finally understood what Xia Chuan meant, but they all looked at each other in confusion.
Cai Rui asked in confusion: "Consultant Xia, is it comfortable to wear tights? Everyone's body shape is different. How to adjust the size? Make a hundred models?"
Luo Dandan suddenly understood and blurted out: "It must be elastic, and it must be high-elastic!"
One sentence made the six designers suddenly enlightened, and they all showed excitement.
If this problem is solved, it will be really innovative!
Xia Chuan suddenly thought of a serious problem and asked quickly: "Is this kind of fabric available on the market now?"
"Yes, but the quantity is not large because the demand is very small." Luo Dandan said.
"Great!" Xia Chuan clapped his hands and said with a smile, "Can we have a monopoly?"
Luo Dandan wiped away the cold sweat and said with a wry smile: "We only have 1000 million, which is enough to monopolize Anton."
"I'm talking about Anton!" Xia Chuan laughed: "Do you think our production capacity can still supply the national market? You underestimate the demand for tights. That will be a terrible sales volume. As long as the Anton market If we have a monopoly and prevent other manufacturers from quickly imitating, it will be enough for us to make huge profits."
Luo Dandan suddenly became excited and asked again:
"But after all, this kind of thing is simple and suitable for assembly line production in large clothing factories. The cost is lower than ours. What will we do when foreign goods come in?"
She never thought about patents. Patents were a joke to the clothing industry.
But Xia Chuan said firmly:
"First, applying for a patent will not prevent imitation, but at least it will take advantage of advertising. It is an authentic manufacturer, and it will help improve our brand value. After all, we will take a high-end route in the future, and patents are very important; second, We have this channel to open up the Far East market and enter the territory of polar bears!"
When everyone heard this, they were so surprised that they spoke out.
"Now let's study the details." Xia Chuan looked at Cai Rui, "Have you thought about how to design it?"
Cai Rui was embarrassed. She didn't expect Xia Chuan to ask her, and said hurriedly: "Is it necessary to design it? You can wear it with any elasticity."
Xia Chuan smiled and said, "Where are you five?"
The five people also looked at each other, not knowing how to design it close to the body. Isn't the simpler the better?
"Let me remind you, these tights can easily slide towards the knees, and won't they get wrinkled? So there should be a horizontal strap at the bottom of the pants that can be stepped on with your feet. The waist should be tighter to prevent it from sliding down. The whole thing must be It’s tight on the body and looks as smooth, sexy and beautiful as a dolphin.”
After Xia Chuan finished speaking, the six designers suddenly felt ashamed.
Luo Dandan felt very emotional, these 50 were really not in vain, a grown man could think about women so thoroughly, it was ridiculous that a bunch of us women couldn't understand.
Xia Chuan continued: "What about the color? What do you think?"
This time Cai Rui was the first to say: "I think black and flesh-colored are the best. Black has the widest adaptability and covers the largest group of women. Flesh-colored is not what you said. Do you want to leave room for men's imagination? It looks like you are not wearing any clothes." ."
Everyone laughed.
Xia Chuan nodded very approvingly:
"You are right, these two colors are the basic colors. But there can also be another color, which is needed to match the clothes, but if you can't produce too much, the sales volume will definitely be very small. The only thing left is the choice of fabrics, which can be directly fitted to the body. Don’t wear things that you are allergic to, I believe you will do well in these.”
Luo Dandan immediately nodded and said, "This must be no problem."
"That's it for the design part. I'll tell you about modern business management. Let's go."
"Okay." Luo Dandan immediately took Xia Chuan's arm and walked out of the design room while the six people were stunned.
Returning to the factory director's office, Dandan first took out a check for 50 yuan and gave it to Xia Chuan, as if joking:
"Brother Xia, if you feel it's not enough, add me."
Xia Chuan laughed loudly, rubbed her head and said, "Don't let your father hear it, you scared me to death."
Dandan knew that this was a rejection, and was not disappointed. She was someone who always faced reality. She knew that others looked down upon her in terms of appearance, that she was far inferior to them in terms of ability, that she had not yet made any money, and that she had no advantages at all. .
Next, Xia Chuan put forward a large number of rectification suggestions for the problems existing in this garment factory, especially the establishment of rules and regulations to move closer to a modern enterprise.
If it is strictly implemented, it will definitely be at the forefront of the times, and the competitiveness of the enterprise will be greatly enhanced.
Dandan feels more and more lucky.
……
It was already six o'clock in the evening when Xia Chuan returned to the company.
As soon as he walked in, he was surprised to find that Lingxuan had not gotten off work yet. She was sitting side by side with Jiang Yuhua, listening attentively to a young man in a suit and leather shoes who was talking about business management.
Lingxuan and Jiang Yuhua both knew that Xia Chuan was back, but they politely did not interrupt the young man's speech.
The young man seemed unaware that someone was coming and continued his wonderful speech.
This young man looks to be in his thirties, has a dignified appearance, talks gorgeously, is good at stacking up, and is extremely imposing.
Xia Chuan silently walked closer, but the young man still didn't stop. Jiang Yuhua had no choice but to stand up and say:
"Xia Chuan, let me introduce to you. This is our new consultant, Dr. Xu Anliang."
Xu Anliang extended his hand enthusiastically and said, "I'm glad to meet someone of the same mind. I hope..."
He couldn't speak anymore, because Xia Chuan didn't move at all and had no intention of shaking hands with him.
Jiang Yuhua and Lingxuan were immediately embarrassed. This was a person they both admired very much. How could they know that Xia Chuan was being treated like shit.
Lingxuan was extremely puzzled, is Xia Chuan such a narrow-minded person?Are you afraid of stealing his limelight?Or are you afraid of stealing his woman?He said he likes talents because Mr. Ye is a dragon?How can we make our business bigger like this?
Jiang Yuhua is reflecting, what did I do wrong?
Don't you know that Xia Chuan is even more depressed than them? Xu Anliang is Anton's famous liar in his past life memory.
I don’t know why, Anton’s specialty products are famous all over the country for their quantity and quality.
Xu Anliang's most famous battle was when he defrauded two ocean-going cargo ships of saury from Luda.
So during that period of time, the price of saury in Anton was so low that people in the city ate saury as if they were celebrating the Spring Festival.
There's no way, it's just cheap, sometimes called a sky-high price.
Sadly, he was deeply loved by the people of the city and was regarded as a hero who made the people in his hometown rich, so much so that he was imitated.
The strange thing is that the police can't catch anyone, so ordinary people can often get away with it.
The three words "jumping off the building" in Anton mean that someone really jumped off the building, but the people who jumped were all outsiders, and the waves couldn't even lift a single wave.
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