Rebirth: Stockbroker, I have market data

Chapter 278: Big fish eats small fish

Xiao Jin walked into the office on the fourth floor. He could finally sit here quietly for a while, and then began to look at his office.

The office is about [-] square meters, which is already a very luxurious area compared to Cui Zhian's office in the branch.

In the room, there are many congratulatory gifts sent by customers at the time of opening. Most of them are auspicious words such as good luck in opening and great achievements, including various pendants, ornaments, calligraphy and paintings, etc.

Well, here is a new starting point.

It's just that he is the only staff member on the fourth floor, which makes him feel a little lonely.

Thinking back to when I was just reborn into this world, I had a system superpower that could know the future stock market conditions. I was destined to make a storm in the securities industry.

I started out as a small salesperson when I joined a securities company, and now I have finally become the general manager of the sales department of a securities company. This is a great leap.

According to the normal progress, if a stock novice wants to become the general manager of a sales department, it will take many years, but now it only takes him more than half a year.

Not only that, the relationship was also achieved quickly. Not only did they get married, but they were about to have a child. This was too fast.

Next, the direction of my life will be like sailing against the current. If I don't advance, I will retreat. It's totally fine if I can be a little rich, but is this worthy of my incredible ability? !

Moreover, it seems that this incredible ability of mine has not been fully developed yet, and he should continue to move forward.

First of all, I have to run this sales department well. In the past, I was working alone. One person had enough food and the whole family was not hungry. Think about it, in the rental house in Tang Town, the room was leaky. In winter, there was no heating facilities. With only two to three thousand yuan, how did you get through those days? !

Thinking about it now, it seems that in a dream, a belief supported me.

I started my business with 2000 yuan, endured it for so long, and finally achieved financial freedom.

Now there are eight people in his sales department. Li Tao and Du Feifei have defected, as well as other newcomers. These people all rely on the sales department to make a living. It is better to say that they make a living on themselves. I can't let them down.

As for Zhao Pingfan's trust in himself, it doesn't matter. I am really too good. If you don't choose me, it will be your loss. If you don't choose me and force me to leave, then I will be your biggest competitor. If you cause trouble, whether Zhao Pingfan or Cui Zhian, they are doing normal things.

As for people like Fang Yinhua and Yan Rurong, they are destined to be just passers-by on the road to their own success. Their presence only highlights the weight of their success. They are just a reference.

Just as Xiao Jin was summarizing, the phone rang and it was Zhao Pingfan.

"Hello, Manager Zhao!"

"Haha, Mr. Xiao, come to the branch for a meeting this afternoon. We should study the future marketing area divisions of each sales department!"

"Okay, I'll go there in the afternoon!"

Sure enough, new rules of the game are coming. In the past, the struggle between me, Fang Yinhua, and Yan Ruong was a competition based on rules. At that time, I tolerated it, but do I still need to tolerate it next time?

Fang Yinhua and Yan Rurong were competitors at the beginning, and Xiao Jin actually felt that it was difficult in his heart. But now the competitors are Zhang Liqiang and Ren Zun. For the two general managers who have never been exposed to marketing work, Xiao Jin Jin was filled with disdain for the two of them.

What is a sales department?

It is a branch of marketing work. Everything is driven by marketing results. Xiao Jin is not afraid of them at all.

Let’s see when the time comes. Is there anything else that can go wrong?

In the afternoon, at one o'clock, Xiao Jin set off from the sales department on time and was sitting in the branch's conference room 10 minutes later.

There were five participants in total, including Zhao Pingfan and Sun Gulan, as well as three general managers of the sales department.

Zhao Pingfan said at the beginning: "According to the strategic arrangement of the head office, branches in various places have increased the construction of sales departments. Our Shanghai branch acted quickly and was the first in the country to complete the deployment of sales departments. This is still the first stage. Next, we will continue to increase the deployment of Evergrande Securities’ sales department in Shanghai.”

Oh, everyone was surprised. It was not enough to set up three sales departments. We still need to open more? !

Zhao Pingfan continued: "Shanghai is the financial center of the country. We, Evergrande Securities, are bound to win and must seize market share in Shanghai. There are now more than 120 securities firms in the country, and there are nearly a hundred in Shanghai. Calculated according to the average level, our market share in Shanghai must be above the average, that is, one percent!"

"Well, what was our market share last year? Are there any statistics?"

Ren Zun was the first to ask.

"Yes, don't be surprised by the result. Our company's market share in Shanghai last year was only less than [-]%!"

"Uh!" Everyone was silent. Evergrande Securities was really too weak in Shanghai. If it wanted to reach the average, its market share would have to at least double.

Zhao Pingfan continued:

"Our Evergrande Securities is currently ranked around 100th among more than 30 securities companies across the country, and is in the middle of the second echelon. The head office's idea is to be in the first echelon in three to five years, that is, the former About fifteen!”

"Top fifteen?"

Zhang Liqiang scratched his head. Evergrande Securities was headquartered in Guangzhou and was established less than three years ago. Then it began to acquire small and medium-sized securities companies across the country. Most of these securities companies were either poorly managed or too small in scale.

However, most of these securities firms are concentrated in developed coastal cities. After the acquisition by Evergrande Securities, they can quickly spread out across the country. To put it bluntly, they have dozens of securities branches or securities sales departments at once.

This is what Evergrande Securities needs.

After acquiring these branches or sales departments, in addition to quickly completing the nationwide layout, we can also effectively obtain local customer resources to improve the brokerage business.

However, these acquired sales departments or branches were subject to the constraints of their superior authorities and lack of funds in their previous operations. They could only conduct business locally and had no plans for a national layout. determination.

At the same time, the local level of in-depth development is not high. In the securities industry, leading securities firms are also constantly developing. Relying on their advantages as listed securities firms, they are increasing their presence across the country to compete for national market share and improve themselves. market share.

There are now about a dozen leading securities firms in the country, such as Huatai, Haitong, CITIC, Galaxy, GF, Guosen, etc. The size and market share of these ten securities firms alone account for more than 100% of the more than [-] securities firms. , if we want to break out of the tight encirclement, Evergrande Securities must move forward.

Otherwise, in the future, in a market where big fish eat small fish, Evergrande Securities may become the small fish and shrimp that others care about.

To this end, Evergrande Securities must speed up its nationwide layout, and the other is to increase its market share and market share.

The Shanghai branch and Fuxing Middle Road sales department where Xiao Jin works are part of Evergrande Securities' strategy.

In the future, there is a long way to go.

......