Rebirth: Stockbroker, I have market data

Chapter 220: Big Data and Destruction of Corpses and Traces

Soon, at three o'clock, the evening meeting began. It has been a tradition for several months. On the first day of each month, which is the day when the results are announced, the evening meeting must be hosted by Zhao Pingfan.

And today is no exception. Everyone also wants to listen carefully to how Zhao Pingfan will hold this meeting today.

The reason is-Xiao Jin finally made it to No. 1 in the marketing department employee rankings of Evergrande Securities Shanghai Branch!

The total assets are 2.5 million, which is 2 million more than No. 2000 Fang Yinhua. This 2000 million is not Wang Guoqiang's assets, but the substantial increase in the assets of Xiao Jin's clients.

Sun Gulan started counting in the afternoon. When the results came out, she was very surprised. She knew that Xiao Jin's performance was good, but this performance was too incredible.

In just over four months, Xiao Jin's client assets have surpassed last year's sales champion? !

Immediately, Sun Gulan told Zhao Pingfan the news.

This sudden change surprised Zhao Pingfan. This kid Xiao Jin is really not a creature of the pond.

Who is Fang Yinhua?

She has been on the list for more than three consecutive years. No matter what the market situation is, she is the No. 1 branch. But today, this history has changed.

Now that Xiao Jin has surpassed Fang Yinhua's funds, 2000 million is already a level that many people will not reach for a long time. If Fang Yinhua works harder, it will be difficult based on her previous performance growth.

But if we look at the growth of Xiao Jin's assets, it is impossible for Fang Yinhua to catch up.

In the future, if the market continues to be strong, it is not impossible for Xiao Jin's assets to reach 3 million.

Well, Zhao Pingfan started to analyze Xiao Jin's customers.

There was such a moment last month, especially when Xiao Jin's assets directly increased by more than [-] million, it was the institutional account of Shi's Enterprise Group.

Zhao Pingfan knew that this account did not participate in stock trading, but only did reverse repurchase of treasury bonds. So what are Xiao Jin's clients doing this month? !

When conducting customer analysis in a securities company, customers will be classified into various categories.

There are distinctions based on the amount of funds, such as one hundred thousand, one million, ten million and above.

According to the transaction volume, there are millions, tens of millions, 2000 million, and 3000 million.

再一个是按照周转率划分，例如10%，20%...直到100%、150%、200%及以上。

Of course, the higher each condition is, the better it is for the securities company, which is the best customer.

And there is another parameter that tests an account manager, and this parameter is rarely used.

That is the quality rate of customers under the account manager's name.

For example, an account manager has 100 customers under his name, among which the account balance is empty, that is, the account balance is less than 1 yuan.

The proportion of these empty accounts to the total number of customers is, of course, the lower the better. On the contrary, the customers other than these two situations are the proportion of high-quality customers to the total customers.

The quality rate of Xiao Jin’s clients has reached over 80%.

In other words, once Xiao Jin opens an account, he is basically a high-quality customer.

This is much higher than Yinhua's 40%.

There are historical reasons for this. Fang Yinhua has been in the business for a long time and has many customers. During this period, he also experienced a lot of bank accounts, most of which were empty accounts. Such customers account for a large proportion, and 40% is already a very good number. According to the data, there are still many old account managers, and their high-quality customer rate is even less than 20%!

Judging from statistics in all aspects, the quality of Xiao Jin's customers is very good.

Of course, there are also a lot of statistics, which is big data analysis.

However, the CRM customer relationship management system at that time was not that advanced, and some changes required manual research.

Today, Zhao Pingfan started researching.

These clients of Xiao Jin's assets have grown very well without making any cash deposits or withdrawals.

That is to say, the value of client assets under Xiao Jin's name increased rapidly.

You should say that it is normal for one or two customers to have this situation. It is because they have a high level of stock trading or they are lucky.

But most of the assets of Xiao Jin's clients are increasing in value, which is a bit of a problem.

The current market conditions are good, but they are not as high as Xiao Jin's customer growth rate.

The appreciation of clients' assets under their names such as Fang Yinhua, Yan Rurong, and Zhu Jianqiang is very average.

Especially for Fang Yinhua, some of his big clients even experienced asset depreciation.

Well, could it be that Xiao Jin is good at guiding clients? !

Zhao Pingfan continued his analysis and started to click on the details of one of Xiao Jin's clients. The stock he currently held looked a bit familiar to Zhao Pingfan.

Well, this should be the stock that I would focus on some time ago. Looking at other positions, they all look similar.

Looking at another customer, well, it’s almost the same stocks, and there are also stocks recommended by morning meetings from an earlier batch.

Hiss, it seems that Xiao Jin is quite obedient. He pays close attention to the analysts' morning meeting briefings. This Xiao Jin does good customer service.

However, Zhao Pingfan also paid attention to these stocks. Among the almost ten stocks, only three or four stocks could rise, while the rest did not rise much.

Then click on the position status of several customers in succession.

Another new feature has emerged. Xiao Jin's clients have not bought these stocks that have not risen well.

Is it? !

Could it be that Xiao Jin deliberately avoided these stocks and did not tell his clients? !

How does Xiao Jin judge and avoid these stocks that will not rise?

Zhao Pingfan was puzzled. In the end, he could only prove that Xiao Jin was very good at customer service and was also very good at customer development. He maintained a very beautiful relationship with the bank.

Xiao Jin is a talent!

And it seems that this guy's stock trading level shouldn't be low anymore.

Speaking of stock trading, Zhao Pingfan immediately turned to the Compass Simulated Stock Trading Contest. There were many employees of Evergrande Securities Company who signed up, and the nicknames of the applicants were counted.

Zhao Pingfan turned to Xiao Jin's name. This guy's rate of return was very low, just over 10%.

This...how to explain this? !

The data for simulated stock trading is limited. You can only view the position status, but the transaction history cannot be found. Well, this is troublesome. Xiao Jin’s stock holdings have not been moved for a long time. It seems that he cannot obtain higher profits because the income is not high. Did you give up because of the ranking? !

Zhao Pingfan could only make this judgment.

As everyone knows, when Xiao Jin originally bet with Wang Wenbo of Agricultural Development Securities, after winning, he picked a junk stock, which plummeted for several days, and then found a less active stock, and finally changed his simulated stock trading performance. Gotta be ordinary.

It can be regarded as destroying the corpse and exterminating all traces.

Zhao Pingfan was very happy at today's evening party, but he still pretended to be relaxed on the surface. Xiao Jin's performance was certainly worthy of praise, but Zhao Pingfan also had to consider an issue, which was the mentality of the old employees, especially Fang Yinhua.

Fang Yinhua had already seen the performance rankings. After three years of dominance, she was finally overtaken by someone else, and she was still a newcomer. This... made her look extremely ugly.

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