The rebirth of the Hong Kong Island chaebol, starting with a short-selling Eagle Sauce

Chapter 394 Inviting Rebus to join, hunger marketing makes a big splash in the United States

Before the Sanwei mobile phone is officially launched, Wang Lei feels that there is one more thing that needs to be done.

That is to go to Jinshan to recruit Rebus.

Rebus is a very successful investor. When he founded Xiaomi, he was already very successful.

He has a very famous saying:

"When I was most confused, there was only 50 billion on the card!"

Listen, is this what people should say? My father never said that.

However, Rebus is still the general manager and CEO of Kingsoft, and he is working on Kingsoft's listing.

Kingsoft's development has been very bumpy. It is producing office software, games, and anti-virus software, but it is not ranked among the top two in the industry in each field.

When the eldest brother and the second child fight, the third child usually dies first.

Kingsoft's listing was not very smooth. They tried to go public in 2000, but failed due to some financial indicators.

Later attempts to land on Nasdaq also failed due to the Sarbanes-Oxley Act.

Seeing that Qiandu and Ali, both established later, are about to go public, Kingsoft is still struggling.

Rebus realized that even if Kingsoft went public, it would be too late.

The rise of Tencent and Shanda, as well as Qiandu and Ali, made them realize that all companies are becoming platform-oriented.

Without the help of big capital, Jinshan would have difficulty breaking through.

He once imagined that Jinshan would obtain financing from the White Dragon Consortium, but he could only imagine that scenario.

Jinshan lacks the potential to soar into the sky, and it has almost become an inescapable label for Jinshan.

Rebus, who has been working at Jinshan for 16 years, has thought about leaving his job countless times.

But thinking of the agreement he had made with a group of old brothers, he decided to mention his resignation only after Kingsoft went public.

He was also invited to the recent mobile phone launch conference hosted by Sanshi.

It left an indelible impression on him, and the shock it brought almost subverted all his imagination about mobile phones.

After several years of hard thinking, he had a very strong impulse, that is, after Kingsoft went public, he wanted to start a business and start his own mobile phone brand, just for love!

But at this moment he received an email from the White Dragon Consortium.

He was overjoyed. It was his ideal that had finally come true. The old man finally heard his wish.

But after opening it, he found that Wang Lei invited him to be the CEO of Suixintong.

Rebus, who was just lost, fell into ecstasy again. This was the CEO of Suixintong Company.

If Xixintong were to go public, it would definitely have a market value of tens of billions of dollars.

But a group of brothers in Jinshan still need him.

They had made an agreement that Jinshan must be successfully listed before they thought about leaving.

As a leader, he cannot run away at a critical moment.

Thinking of this, he resolutely rejected Wang Lei's invitation and replied to Wang Lei by email.

This email doesn’t have too many bells and whistles, it’s all about sincerity.

Wang Lei was not too surprised when he received the rejection letter.

Rebus is a future investment guru, an SSR business elite who has deployed thousands of companies, and he is so easy to win over, so he will not be called Rebus.

He carefully looked at the other party's reasons for rejecting him. The root cause was that Kingsoft's listing had been repeatedly blocked.

This is actually not a difficult task for Wang Lei.

The key issue is that Lianxiang Company obtained 1998% of Kingsoft’s equity for US$450 in 30.

If you want Bailong to enter the game, you have to quit even if you want to.

In the original history, after Kingsoft went public in 2007, its stock price rose for a period of time, but fell into a downturn. The stock price continued to fall for a time, and the entire Kingsoft was very confused.

Especially after Rebus went out to start a business, Jinshan was more like a confused lamb, and its stock price fell to the bottom.

It wasn't until Rebus returned as chairman and "Jian Wang 3" was released that Jinshan turned around.

After thinking about the pros and cons, Wang Lei sent a transaction application to Lian Xiang.

The other party also felt that Kingsoft was poisonous and failed to go public several times. Even after the listing, the explosive power was not great, and finally agreed to sell 6% of Kingsoft's shares for HK$30 million.

Kingsoft's market value has also reached HK$20 billion, and both buyers and sellers are very satisfied.

The reason Wang Lei was satisfied was that two years later, Kingsoft was listed on the Hong Kong stock market, with its market capitalization reaching HK$50 billion at its peak.

After completing the transaction, Bailong Consortium announced that it had become the single largest shareholder of Kingsoft.

After realizing it later, Rebus was a little dumbfounded. He just rejected Wang Lei's invitation, and the other party bought Jinshan?

At the shareholders' meeting, Wang Lei conveyed a positive message to Qiu Bojun (founder) and Rebus:

"The Bailong Consortium will operate Jinshan to be listed on the Hong Kong stock market!"

It was Wang Lei who said this, which immediately boosted the morale of the Jinshan people who were originally in low morale.

"However, Kingsoft wants to start developing online games as soon as possible. Jianwang is a good IP with great potential that can be tapped..."

After the others left, Wang Lei poached Rebus in front of Jinshan boss Qiu Bojun.

Qiu Bojun is Lei Jun's boss, and they are both teachers and friends.

As the chairman of Jinshan, he naturally does not want his right-hand man to be poached, but he also knows very well that it is the wisest choice for Rebus to become the CEO of Xixintong.

He also hopes for a better future for Rebus.

So he persuaded Rebus in turn:

"Just follow Mr. Wang. It's not like Jinshan will stop transferring without you, but you are very important to Sanwei Mobile."

Rebus was a little confused. "Very important" was what Wang Lei said. He didn't know what value he had to Sanwei Mobile.

Does it mean that he has to join the company to make Sanwei mobile phones a big hit?

Seeing Rebus feeling embarrassed, Wang Lei smiled and said:

"What's so embarrassing about this? I won't do multiple-choice questions, I'll take them all!"

Rebus asked puzzledly:

"President Wang, what do you mean?"

"You can serve as both the CEO of Kingsoft and the general manager of Suixintong. I have the final say on both companies. I, the major shareholder, don't care. Who would have any objections?"

Rebus suddenly realized, yes, Wang Lei, the big boss, didn't have any objections, and Mr. Qiu didn't have any objections either. Who dares to have any objections?

What made him even more confused was what Wang Lei wanted from him.

"I want you to make a special marketing plan abroad."

Qiu Bojun knew that this was something he couldn't listen to, so he took the initiative to leave, leaving the office to the two of them.

Wang Lei talked about his hunger marketing ideas with Rebus.

Wang Lei, who only bought Xiaomi 2 in his previous life, is a fake rice fan and has only a partial understanding of hunger marketing.

But Rebus was opened up by his two words, Ren and Du. While being greatly inspired, Rebus had already begun to work.

Looking at Rebus working on a marketing plan on his laptop, Wang Lei knew that Sanwei fans abroad would experience the appalling hunger marketing.

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