Reborn in the 70s, doing whatever it takes to make money
Chapter 158 Two sets of plans
The end of the year is an extremely important opportunity.
Seizing this opportunity at the end of the year, Xu Qing is confident that she can raise the sales of Chulian Cannery to a higher level.
She locked herself in the office and spent three full days designing three sets of plans, corresponding to different groups of people.
The first set of plans is aimed at the general public, focusing on the affordable route. The packaging is average and the more practical water cups and cans are used.
but.
The bottle caps and labels on the bottles have been replaced with a bright red color that matches the New Year atmosphere. They look more festive and are more eye-catching when placed on the shelves.
After all, who doesn’t want to buy a prosperous new year’s goods during the Chinese New Year?
Besides.
The slogan on the label has also been changed to a sentence that is more in line with the New Year atmosphere.
Likeable.
The first set of solutions has the largest audience, and will be put into production the most later.
The second set of plans is mainly targeted at small leaders and relatively affluent working-class families.
The biggest characteristic of this type of people is that when they have a little money, they start to pursue face, and they want to distance themselves from the public and show their status.
The New Year goods bought and gifts given at the end of the year will be slightly better.
and so.
When Xu Qing designed this plan, she not only changed the bottles, but also replaced the practical water cups and cans with more refined and beautiful-looking bottles.
It also comes with an exquisite handbag.
Not to mention cans, the handbag designed by Xu Qing alone can make countless people flock to it.
The exquisite handbag holds the cans, and the quality immediately goes up.
Walking on the street with it in your hand is just like the girls of later generations carrying famous brand bags, which is more prestigious.
The cans of the second set of plans are not only decent to buy as gifts, but the price is also moderate, and they appear to be unusual and classy, which satisfies the vanity of some people.
The audience for the second set is much smaller than that of the first set. When it is put into production, the output must be controlled. Do not produce too much. If it is not sold out in the end, it will be a huge loss for the factory. On the contrary, if it is not sold enough, it will be a huge loss for the factory. It is a loss. After all, the opportunity to make money was missed and the benefits were not maximized.
and so.
The control of output is very important.
Also difficult.
As for the third set of plans, it is aimed at the truly wealthy people and leaders of this era.
In the interpersonal relationships of this type of people, the things they send will definitely not be ordinary goods.
Packaging is definitely not good in general.
Because I can't take it.
The price is generally not good either.
Xu Qing, who has traveled from a later life, knows that even though many people know that over-packaged gift boxes are a waste, when giving gifts during the holidays, gift boxes are still the first choice.
For example, the same pound of mooncakes cost only ten yuan in bulk in supermarkets in later generations, and the better ones only cost dozens of yuan. But once the mooncakes are beautifully packaged, a box of mooncakes can be bought for thousands. Thousands of dollars, and there are quite a few people buying...
why?
People who buy are not unaware of this, but they still choose gifts. The main reason is that the items packaged in the gift box look more upscale. Whether it is given to relatives, friends, or leaders, it is a very honorable thing. .
One word, face!
Especially for leaders, many people choose not to choose the best gift, but the most expensive one.
Human nature is like that.
Later businessmen thoroughly studied human nature.
But in this era, this trend has not yet appeared.
Or it may have appeared, but it has not yet become popular on a large scale.
Or maybe it hasn't reached the level of madness that would be seen in later generations.
After finalizing the three plans, Xu Qing rubbed her brows and called the factory leaders for a meeting.
The meeting lasted for half a day. During the meeting, Xu Qing handed down all the tasks. Each leader had their own tasks. Some were responsible for publicity, some were responsible for contacting glass manufacturers, and some were responsible for contacting printing plants...
After the tasks were handed over to the responsible persons, Xu Qing, the factory director, felt at ease.
……
Hongqi Village.
Xu Jianjun came back with a bruised nose, a swollen face, and injuries all over his body.
Went there on a bicycle.
When I came back the bike was gone.
Not long after entering the village and before returning to Xu's house, Xu Jianjun was stopped by a group of people.
Xu Jianjun looked at the group of people who stopped him, and his expression changed involuntarily.
"Xu Jianjun, we have been waiting for you for a long time, and you are finally back!"
"Xu Jianjun, when will the things you promised me be fulfilled?"
"You're a big liar. You promised that my son could join the factory as a worker, but you still haven't been able to believe it. Hurry, give me the money back!"
"And mine, that's the gift money for my son's wife. Xu Jianjun, pay back the money quickly!"
"..."
A group of people surrounded Xu Jianjun on three levels inside and three levels outside, foaming at the mouth.
A forced smile appeared on Xu Jianjun's face, and he wanted to continue to fool everyone, "Everyone, don't worry, it's not that easy to become a worker in a factory, and you see there are so many of you, I will kill you all at once It’s definitely not easy to get it in, so don’t worry, give me another three days, and I will definitely give you a confirmation letter after three days..."
When Xu Jianjun said this, some people immediately showed doubtful expressions on their faces.
But there are still some people who clearly don't believe it.
They've figured it out.
Xu Jianjun was fooling them.
"Xu Jianjun, don't try to fool us again. Pay back the money quickly, otherwise we will go to your father."
"Yes, pay back the money quickly. My wife is sick and needs money urgently. Xu Jianjun, I, I am no longer a worker. Please pay me back my money!"
"Xu Jianjun, if you don't pay back the money today, believe it or not, I will go to your house and refuse to leave?"
"Xu Jianjun, if you give me a quick word, why don't you pay me back? If you don't pay me back, believe it or not, I will go to the police?"
"..."
Xu Jianjun's face turned slightly pale.
These mud-legged people have become smarter.
It's not easy to fool.
Since you can't be fooled, then...
Xu Jianjun sneered, stared at the person who said he wanted to go to the police, and said: "Liu Laowu, you just said you wanted to go to the police? See what you can do. My little sister is the director of a cannery. Even if the commune leaders meet You have to be polite, you can see the secretary anytime and anywhere. Do you think Director Hu of the commune police station listens to you or my little sister?"
Although Xu Jianjun hated Xu Qing to death, it did not prevent him from pretending to be powerful and using Xu Qing's name to achieve ulterior motives.
really.
As soon as these words came out, Liu Laowu, who threatened to go to the police, was immediately frightened.
Xu Jianjun said it right.
Now the old Xu family is no longer what it used to be.
It's not something they can offend.
If he really goes to the police, he may be the one who suffers in the end.
Xu Jianjun glanced at everyone and saw that his words had shocked these mud-legged people. He breathed a sigh of relief, and then changed his voice and said: "Everyone, you and I are from the same village. Some people have watched me grow up." Some of you have grown up playing with me. Don’t you know what I am like? If I say I can let you work in the factory as workers, then I can definitely do it. If you believe me, then just wait a few more days. If you don’t believe me, It’s okay, but you have to wait a few days to get the money back, because I saved the money you gave me and I don’t have any cash on me. If you don’t believe me, you can search me!”
Xu Jianjun raised his hands and motioned for everyone to search him.
He doesn't even have a penny on him now, so he is naturally not afraid of a body search.
Everyone looked at each other.
No one came forward to search me.
"Since no one is searching, it seems that you believe my words. Three days. I will give you a satisfactory reply in three days. How about it, everyone?"
Xu Jianjun put down his hands, looked around at everyone, and said calmly.
A pair of confident appearance.
Everyone couldn't help but believe it when they saw it.
Seeing this, Xu Jianjun sneered in his heart, a group of mud-legged people were fooled by him again.
Seizing this opportunity at the end of the year, Xu Qing is confident that she can raise the sales of Chulian Cannery to a higher level.
She locked herself in the office and spent three full days designing three sets of plans, corresponding to different groups of people.
The first set of plans is aimed at the general public, focusing on the affordable route. The packaging is average and the more practical water cups and cans are used.
but.
The bottle caps and labels on the bottles have been replaced with a bright red color that matches the New Year atmosphere. They look more festive and are more eye-catching when placed on the shelves.
After all, who doesn’t want to buy a prosperous new year’s goods during the Chinese New Year?
Besides.
The slogan on the label has also been changed to a sentence that is more in line with the New Year atmosphere.
Likeable.
The first set of solutions has the largest audience, and will be put into production the most later.
The second set of plans is mainly targeted at small leaders and relatively affluent working-class families.
The biggest characteristic of this type of people is that when they have a little money, they start to pursue face, and they want to distance themselves from the public and show their status.
The New Year goods bought and gifts given at the end of the year will be slightly better.
and so.
When Xu Qing designed this plan, she not only changed the bottles, but also replaced the practical water cups and cans with more refined and beautiful-looking bottles.
It also comes with an exquisite handbag.
Not to mention cans, the handbag designed by Xu Qing alone can make countless people flock to it.
The exquisite handbag holds the cans, and the quality immediately goes up.
Walking on the street with it in your hand is just like the girls of later generations carrying famous brand bags, which is more prestigious.
The cans of the second set of plans are not only decent to buy as gifts, but the price is also moderate, and they appear to be unusual and classy, which satisfies the vanity of some people.
The audience for the second set is much smaller than that of the first set. When it is put into production, the output must be controlled. Do not produce too much. If it is not sold out in the end, it will be a huge loss for the factory. On the contrary, if it is not sold enough, it will be a huge loss for the factory. It is a loss. After all, the opportunity to make money was missed and the benefits were not maximized.
and so.
The control of output is very important.
Also difficult.
As for the third set of plans, it is aimed at the truly wealthy people and leaders of this era.
In the interpersonal relationships of this type of people, the things they send will definitely not be ordinary goods.
Packaging is definitely not good in general.
Because I can't take it.
The price is generally not good either.
Xu Qing, who has traveled from a later life, knows that even though many people know that over-packaged gift boxes are a waste, when giving gifts during the holidays, gift boxes are still the first choice.
For example, the same pound of mooncakes cost only ten yuan in bulk in supermarkets in later generations, and the better ones only cost dozens of yuan. But once the mooncakes are beautifully packaged, a box of mooncakes can be bought for thousands. Thousands of dollars, and there are quite a few people buying...
why?
People who buy are not unaware of this, but they still choose gifts. The main reason is that the items packaged in the gift box look more upscale. Whether it is given to relatives, friends, or leaders, it is a very honorable thing. .
One word, face!
Especially for leaders, many people choose not to choose the best gift, but the most expensive one.
Human nature is like that.
Later businessmen thoroughly studied human nature.
But in this era, this trend has not yet appeared.
Or it may have appeared, but it has not yet become popular on a large scale.
Or maybe it hasn't reached the level of madness that would be seen in later generations.
After finalizing the three plans, Xu Qing rubbed her brows and called the factory leaders for a meeting.
The meeting lasted for half a day. During the meeting, Xu Qing handed down all the tasks. Each leader had their own tasks. Some were responsible for publicity, some were responsible for contacting glass manufacturers, and some were responsible for contacting printing plants...
After the tasks were handed over to the responsible persons, Xu Qing, the factory director, felt at ease.
……
Hongqi Village.
Xu Jianjun came back with a bruised nose, a swollen face, and injuries all over his body.
Went there on a bicycle.
When I came back the bike was gone.
Not long after entering the village and before returning to Xu's house, Xu Jianjun was stopped by a group of people.
Xu Jianjun looked at the group of people who stopped him, and his expression changed involuntarily.
"Xu Jianjun, we have been waiting for you for a long time, and you are finally back!"
"Xu Jianjun, when will the things you promised me be fulfilled?"
"You're a big liar. You promised that my son could join the factory as a worker, but you still haven't been able to believe it. Hurry, give me the money back!"
"And mine, that's the gift money for my son's wife. Xu Jianjun, pay back the money quickly!"
"..."
A group of people surrounded Xu Jianjun on three levels inside and three levels outside, foaming at the mouth.
A forced smile appeared on Xu Jianjun's face, and he wanted to continue to fool everyone, "Everyone, don't worry, it's not that easy to become a worker in a factory, and you see there are so many of you, I will kill you all at once It’s definitely not easy to get it in, so don’t worry, give me another three days, and I will definitely give you a confirmation letter after three days..."
When Xu Jianjun said this, some people immediately showed doubtful expressions on their faces.
But there are still some people who clearly don't believe it.
They've figured it out.
Xu Jianjun was fooling them.
"Xu Jianjun, don't try to fool us again. Pay back the money quickly, otherwise we will go to your father."
"Yes, pay back the money quickly. My wife is sick and needs money urgently. Xu Jianjun, I, I am no longer a worker. Please pay me back my money!"
"Xu Jianjun, if you don't pay back the money today, believe it or not, I will go to your house and refuse to leave?"
"Xu Jianjun, if you give me a quick word, why don't you pay me back? If you don't pay me back, believe it or not, I will go to the police?"
"..."
Xu Jianjun's face turned slightly pale.
These mud-legged people have become smarter.
It's not easy to fool.
Since you can't be fooled, then...
Xu Jianjun sneered, stared at the person who said he wanted to go to the police, and said: "Liu Laowu, you just said you wanted to go to the police? See what you can do. My little sister is the director of a cannery. Even if the commune leaders meet You have to be polite, you can see the secretary anytime and anywhere. Do you think Director Hu of the commune police station listens to you or my little sister?"
Although Xu Jianjun hated Xu Qing to death, it did not prevent him from pretending to be powerful and using Xu Qing's name to achieve ulterior motives.
really.
As soon as these words came out, Liu Laowu, who threatened to go to the police, was immediately frightened.
Xu Jianjun said it right.
Now the old Xu family is no longer what it used to be.
It's not something they can offend.
If he really goes to the police, he may be the one who suffers in the end.
Xu Jianjun glanced at everyone and saw that his words had shocked these mud-legged people. He breathed a sigh of relief, and then changed his voice and said: "Everyone, you and I are from the same village. Some people have watched me grow up." Some of you have grown up playing with me. Don’t you know what I am like? If I say I can let you work in the factory as workers, then I can definitely do it. If you believe me, then just wait a few more days. If you don’t believe me, It’s okay, but you have to wait a few days to get the money back, because I saved the money you gave me and I don’t have any cash on me. If you don’t believe me, you can search me!”
Xu Jianjun raised his hands and motioned for everyone to search him.
He doesn't even have a penny on him now, so he is naturally not afraid of a body search.
Everyone looked at each other.
No one came forward to search me.
"Since no one is searching, it seems that you believe my words. Three days. I will give you a satisfactory reply in three days. How about it, everyone?"
Xu Jianjun put down his hands, looked around at everyone, and said calmly.
A pair of confident appearance.
Everyone couldn't help but believe it when they saw it.
Seeing this, Xu Jianjun sneered in his heart, a group of mud-legged people were fooled by him again.
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